
这个市场不值得进入,已经是明显的价格战区,而且不是单纯“难做”,而是新品牌进来后几乎没有正向盈利样本。 现在的证据非常一致:44个新发布产品里,盈利率是0%,最近几个月新增也没有扭转,说明市场仍在持续向更激烈的低价竞争走去。
These products have successfully captured market share and are profitable. Their design and features are suggested for your investment, based on market competition, saturation, and demand.
Green indicates better success rate, red indicates poorer success rate. If you are a new brand, focus on the left side; if you are an old brand, focus on the right side.
不建议进入,这个市场已经是明显的价格战市场,而且新品牌几乎没有成功样本。 你的预算 50万人民币能覆盖入场,但只能覆盖前期发货、物流和基础推广,和真正做出长期竞争力所需的研发、品牌和认证相比,明显不够;在这个市场里,低价、低毛利、同质化是主旋律。
Alternative solutions may pose a risk to your investment in certain markets.
这个市场不值得进入:已经进入价格战区,且新品牌成功率为0%,不是适合大品牌或小商家的机会。 目前新品牌只有16个,但新上架产品44个里没有一个做到可验证盈利;更关键的是,样本里利润率普遍为负,LAIYPHO 旗舰款亏损18.21%,JEMVIK 亏损22.4%,Moicstiy 亏损32.63%,说明不是“能不能做”,而是“做进去就被成本和竞争压住”。
大品牌视角: 这类L bracket / shelf pin / corner brace 结构极其同质化,没看到足够差异化来支撑品牌溢价。能参考的只有“做得更完整”的包装和配套思路,但不是利润模型:LAIYPHO 的 B0GCYDZ446,售价5.99美元,月销1000、月收5990美元,评分4.6、76条评价,看起来能跑量,却仍然是亏损;DOUDOULE 的 B0F21LR95B,售价6.44美元,514条评价、月收12880美元,同样亏损16.78%;Aufuga 的 B0F1CX1WPN,售价7.26美元、569条评价、月收363美元,也没有转正。这里没有“高利润的头部样板”,只有高评价+低毛利的存量竞争,说明大品牌若硬进,必须接受重投放、压价和长期亏损拉新,不是优质赛道。
小商家视角: 真实能作为小商家参考的成功样本基本没有;JEMVIK 只有1个新产品,预算425.86美元,卖5.67美元但亏损22.4%,15条评价,明显不是成功案例。Moicstiy 更差,唯一新品亏损32.63%,且没有有效营收。现有数据里没有任何一个“<300评价、且真正盈利”的新品牌案例可复制;同时市场里旧品牌样本也几乎都在亏,说明你就算做出基础款,也很难在不靠激进推广的情况下活下来。结论很直接:不要进入。 如果一定要学,最多只学 LAIYPHO 的“黑色成套配件+即买即装”包装思路,但不能照着做价格和结构;真正应该避免的是 Moicstiy 这种低价无差异单品,以及任何需要靠高评价堆量但毛利为负的打法。
结论很直接:这个市场不值得进入,已经是明显的价格战/过度拥挤市场。 新品里可确认利润的几乎全是亏损,新增品牌持续涌入但没有形成正向盈利闭环,说明这不是机会市场,而是“进去就被压价”的市场。
证据很硬:新产品可确认利润率中,亏损占52.27%,再加上-10%到0%占13.64%,0%到10%只有2.27%,也就是几乎所有已知新品都低于10%利润;整体可确认利润的市场里,亏损占46.32%,而新增产品的盈利比例是0.00%。 近一年新品在2025年和2026年持续增加,2025年有25个新产品,2026年又有18个新产品继续涌入;但无论是新品牌还是老品牌,全部新品都没跑通。典型失败样本包括 JEMVIK 的 B0GVDZ39G7,售价$5.67,月销100,利润率-22.4%,预算约425.86 CNY;LAIYPHO 的 B0GCYDZ446,售价$5.99,月销1000,利润率-18.21%;Moicstiy 的 B0FT3J9B1J,利润率-32.63%,且几乎没有有效销量。老品牌也一样,DOUDOULE 的 B0F21LR95B 月销2000但利润率-16.78%,说明不是小卖家没机会,而是这个类目本身已经被低价和高成本锁死了。
结论:大品牌不该进,小商家更不该进;小商家若硬进,基本只能靠激进投放和压价,风险极高。 可参考的“成功案例”在这里并不存在,能学的反而是失败样本:B0GCYDZ446、B0GVDZ39G7、B0FT3J9B1J、B0F21LR95B 都在亏钱,且没有任何新品牌新品达到盈利线。
All products profit ratio distribution, including all products. For products with insufficient sales or missing profit ratio data, they will be categorized into other rows. This distribution included products that cannot determine the release date.
This are the profit ratios of all new products. There are products without sufficient sales, no more than 100pcs in 3 months, or no profit ratio data, or just released. Those will be considered as 'other'
Products with negative profitability ranked by lowest profit value. Only includes products classified as non-profitable regardless of release date.
B0F21LR95B | DOUDOULE | 2025-05-19 | No | $6.44 | 2000pcs | $12880.0 | -16.78% | $-2161.26 | |
![]() | B0GCYDZ446 | LAIYPHO | 2026-02-26 | No | $5.99 | 1000pcs | $5990.0 | -18.21% | $-1090.77 |
![]() | B08QD6PF1D | Vicuna R | 2020-12-23 | No | $6.99 | 1000pcs | $6990.0 | -10.46% | $-731.15 |
![]() | B09KY6T81L | Aufuga | 2021-03-25 | No | $5.99 | 400pcs | $2396.0 | -8.52% | $-204.13 |
![]() | B0CYWYTJZY | Cerpourt | 2024-03-23 | No | $5.99 | 200pcs | $1198.0 | -16.24% | $-194.55 |
![]() | B0F1XMZPV8 | SDTWZW | 2025-04-21 | No | $5.99 | 200pcs | $1198.0 | -12.26% | $-146.87 |
![]() | B0GVDZ39G7 | JEMVIK | 2026-05-18 | No | $5.67 | 100pcs | $567.0 | -22.4% | $-127.0 |
![]() | B0GY7K93MV | QBXMY7 | 2026-06-12 | No | $6.51 | 50pcs | $325.5 | -25.59% | $-83.29 |
![]() | B0FZV8HWCW | ALLWIN | 2025-11-05 | No | $5.99 | 50pcs | $299.5 | -22.7% | $-67.98 |
![]() | B0FSJSP6QX | LordandLand | 2025-09-25 | No | $5.13 | 50pcs | $256.5 | -23.88% | $-61.25 |
![]() | B0GRXQYS7C | TKYPZY | 2026-03-10 | No | $5.89 | 50pcs | $294.5 | -20.59% | $-60.63 |
![]() | B0DGFWJH8J | Wvapzwr | 2024-09-09 | No | $5.99 | 50pcs | $299.5 | -18.89% | $-56.57 |
![]() | B0CZ3YKVDC | Aufuga | 2024-03-26 | No | $4.99 | 50pcs | $249.5 | -22.49% | $-56.11 |
![]() | B0F1CX1WPN | Aufuga | 2025-03-13 | No | $7.26 | 50pcs | $363.0 | -10.7% | $-38.84 |
![]() | B0GR35ZNFB | Aufuga | 2026-03-04 | No | $5.66 | 50pcs | $283.0 | -13.24% | $-37.46 |
![]() | B0GRT6PWHP | YAMASO | 2023-02-28 | No | $7.88 | 50pcs | $394.0 | -8.94% | $-35.22 |
![]() | B0GD6NJHQS | TKYPZY | 2025-12-30 | No | $6.47 | 50pcs | $323.5 | -10.82% | $-35.0 |
![]() | B0FFTGV88D | QVYQVY | 2025-06-27 | No | $5.69 | 50pcs | $284.5 | -11.93% | $-33.94 |
![]() | B0FSJXDV6C | LordandLand | 2025-09-25 | No | $5.08 | 50pcs | $254.0 | -12.01% | $-30.5 |
![]() | B0FZBSP5QT | Generic | 2025-12-18 | No | $5.79 | 50pcs | $289.5 | -7.37% | $-21.33 |
New products with negative profitability ranked by lowest profit value. Only includes newly released products classified as non-profitable.
![]() | B0GCYDZ446 | LAIYPHO | 2026-02-26 | No | $5.99 | 1000pcs | $5990.0 | -18.21% | $-1090.77 |
![]() | B0GVDZ39G7 | JEMVIK | 2026-05-18 | No | $5.67 | 100pcs | $567.0 | -22.4% | $-127.0 |
![]() | B0GY7K93MV | QBXMY7 | 2026-06-12 | No | $6.51 | 50pcs | $325.5 | -25.59% | $-83.29 |
![]() | B0FZV8HWCW | ALLWIN | 2025-11-05 | No | $5.99 | 50pcs | $299.5 | -22.7% | $-67.98 |
![]() | B0FSJSP6QX | LordandLand | 2025-09-25 | No | $5.13 | 50pcs | $256.5 | -23.88% | $-61.25 |
![]() | B0GRXQYS7C | TKYPZY | 2026-03-10 | No | $5.89 | 50pcs | $294.5 | -20.59% | $-60.63 |
![]() | B0GR35ZNFB | Aufuga | 2026-03-04 | No | $5.66 | 50pcs | $283.0 | -13.24% | $-37.46 |
![]() | B0GD6NJHQS | TKYPZY | 2025-12-30 | No | $6.47 | 50pcs | $323.5 | -10.82% | $-35.0 |
![]() | B0FSJXDV6C | LordandLand | 2025-09-25 | No | $5.08 | 50pcs | $254.0 | -12.01% | $-30.5 |
![]() | B0FZBSP5QT | Generic | 2025-12-18 | No | $5.79 | 50pcs | $289.5 | -7.37% | $-21.33 |
![]() | B0FT3J9B1J | Moicstiy | 2025-09-29 | No | $4.77 | -pcs | $- | -32.63% | $- |
![]() | B0G8JS28BB | Bonsicoky | 2025-12-18 | No | $7.23 | -pcs | $- | -7.54% | $- |
![]() | B0G8K72FVR | Bonsicoky | 2025-12-18 | No | $7.18 | -pcs | $- | -11.37% | $- |
![]() | B0G8HQJP3V | Bonsicoky | 2025-12-18 | No | $7.18 | -pcs | $- | -5.02% | $- |
![]() | B0FRYFGGM6 | ZHJISHGUO | 2025-09-20 | No | $4.86 | -pcs | $- | -21.7% | $- |
![]() | B0G8K4N2V5 | Bonsicoky | 2025-12-18 | No | $6.49 | -pcs | $- | -11.33% | $- |
![]() | B0G8HZ48VZ | Bonsicoky | 2025-12-18 | No | $6.79 | -pcs | $- | -10.95% | $- |
![]() | B0G486TR85 | ZUFECY | 2025-11-27 | No | $5.57 | -pcs | $- | -43.59% | $- |
![]() | B0G8JNG7WM | Bonsicoky | 2025-12-18 | No | $4.82 | -pcs | $- | -36.51% | $- |
![]() | B0FRYCW1CY | ZHJISHGUO | 2025-09-20 | No | $5.88 | -pcs | $- | -9.81% | $- |
这不是一个值得进入的市场:新产品利润率全线为0%,新品牌和老品牌的新发布成功率都是0%,而且样本里没有任何合法的新品牌成功案例。 市场已经进入明显的低价血战,连老牌玩家的新发布都全军覆没;对大品牌和小商家来说都不具备正向进入价值,直接不建议推进。
证据非常硬:44个新发布样本里,44个全部不盈利,成功率0.00%;新品牌样本28个也是100%亏损,老品牌样本16个同样100%亏损。 代表性失败品牌包括 Moicstiy 的 B0FT3J9B1J,售价4.77美元,利润率-32.63%;JEMVIK 的 B0GVDZ39G7,售价5.67美元,利润率-22.40%,仅27条评论;LAIYPHO 的 B0GCYDZ446 虽然做到月销1000、月收5990美元,但利润率仍是-18.21%。更关键的是,LAIYPHO 这类新品牌看起来有一定销量,但它的可识别利润产品比例仍是0%,说明靠冲量并不能转正。老品牌 DOUDOULE 的 B0F21LR95B 也只有514条评论却仍亏损-16.78%,说明这不是“新手没做好”,而是品类本身被压成了低毛利甚至负毛利。
对小商家尤其不友好:没有任何低于300条评论且真正盈利的真实案例,反而多是“像在拼命砸流量”的失败样本;JEMVIK 27评、LAIYPHO 76评、Moicstiy 15评都没能做成正利润。 这意味着如果你要进场,不仅需要远超当前ASIN预算的长期品牌、研发和营销投入,还可能要靠激进打法才能抢到位置;但即便如此,仍然很难跨过负利润线。结论很直接:不要进入。 如果硬要参考,只能看 LAIYPHO 的 B0GCYDZ446、DOUDOULE 的 B0F21LR95B、JEMVIK 的 B0GVDZ39G7 这些“有销量但不赚钱”的样本,说明该市场的核心不是找机会,而是躲风险。
What is the ratio of profitable products
What is the ratio of different brands owning all nonprofitable new products
这个市场不值得进入:新品牌新发布 28 个里 0 个盈利,整体盈利率 0%,而且近两个月几乎都是持续新增、持续亏损,已经非常接近价格战和超饱和状态。 你的预算 50 万 CNY 虽然覆盖得起单个新 ASIN 的早期投入,但这个市场目前不是“钱够不够”的问题,而是“进场后几乎看不到正向结果”的问题。
从时间趋势看,2025 年到 2026 年的新品牌新入场明显在增多,且最近一批新增品牌几乎全军覆没:2025 年新发布里 28 个样本全部非盈利,2026 年再看 16 个新品牌新发布也还是 0% 盈利;按月看,近几个月持续有新品牌入场,但没有出现真正的盈利样本,反而在 2025/9、2025/12、2026/2-2026/6 这些窗口里不断堆积失败案例。品牌层面也很清楚,失败集中在 ZHJISHGUO、OSVJE、Bonsicoky、Moicstiy、LAIYPHO、TKYPZY、SAQMEW、Shimeyao、Aufuga、LENGYANN、JEMVIK 等一批新/老混合品牌;其中 Moicstiy 的 B0FT3J9B1J 仅 15 个评价、售价 477 美元但仍不盈利,LAIYPHO 的 B0GCYDZ446 虽然做到 1000 件/月、599 美元、76 个评价,还是没转正,说明这里不是简单靠上架和基础投放就能跑通,反而很可能需要更重的品牌、研发或持续营销投入。与此同时,市场里几乎没有可供小商家复制的真实成功案例:新品牌盈利率为 0%,说明没有能证明“低评价、低投入、真正小商家也能稳定赢”的样本;如果要硬打,基本只能靠更强预算和更激进营销去挤,而这类打法本身就是高风险信号。
结论非常直接:不要进入。 对大品牌来说,这个盘子也已经是高竞争高失败率的危险区;对小商家来说更不成立,因为没有真实可复制的盈利新品牌案例,反而在持续暴露“新进场=高概率亏损”。
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
| Time/Profit% | x < -10.0% | -10.0% <= x < 0.0% | 0.0% <= x < 10.0% | 10.0% <= x < 20.0% | 20.0% <= x < 30.0% | 30.0% <= x < 40.0% | x >= 40.0% | other |
|---|---|---|---|---|---|---|---|---|
| 2022 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2023 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2024 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2025 | 3 | 0 | 0 | 0 | 0 | 0 | 0 | 22 |
| 2026 | 3 | 0 | 0 | 0 | 0 | 0 | 0 | 16 |
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
| Time/Profit% | x < -10.0% | -10.0% <= x < 0.0% | 0.0% <= x < 10.0% | 10.0% <= x < 20.0% | 20.0% <= x < 30.0% | 30.0% <= x < 40.0% | x >= 40.0% | other |
|---|---|---|---|---|---|---|---|---|
| 2025/8 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 2 |
| 2025/9 | 2 | 0 | 0 | 0 | 0 | 0 | 0 | 7 |
| 2025/10 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2025/11 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 3 |
| 2025/12 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | 10 |
| 2026/1 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 3 |
| 2026/2 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | 3 |
| 2026/3 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | 3 |
| 2026/4 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 3 |
| 2026/5 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | 3 |
| 2026/6 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 |
| 2026/7 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |