
这个市场不值得进入,结论很明确:新品利润被压到低位,竞争已经接近价格战,而且新品牌成功率只有31.43%,真正可复制的自然成功样本极少。 你有50万人民币,够做单个ASIN的前期启动,但这点预算只能撑起入场,撑不起长期竞争;对小商家尤其不友好,对大品牌也不是好市场。
These products have successfully captured market share and are profitable. Their design and features are suggested for your investment, based on market competition, saturation, and demand.
Green indicates better success rate, red indicates poorer success rate. If you are a new brand, focus on the left side; if you are an old brand, focus on the right side.
结论很直接:这不是一个适合现在进入的市场。 你的预算是50万人民币,表面上足够覆盖单个ASIN的前期启动,但这个类目已经明显进入价格战,且新品牌成功率极低;如果你是小商家,不建议推进。
Alternative solutions may pose a risk to your investment in certain markets.
这不是一个适合进入的市场:新品牌新上架失败率 81.82%,新上架整体盈利率只有 31.43%,而且 2026 年 3~7 月新品牌密集涌入,明显在走向拥挤和价格战。 对小商家来说尤其不友好,因为能拿得出手的成功样本极少,真正低风险的“自然成功”几乎看不到。
这个市场不值得进入,原因很直接:新品利润分布已经落在低利润带里,且真正能赚钱的新产品几乎都来自老品牌或带有旧链接的打法;对小商家来说,想正常切入基本没有胜算。当前更像是一个靠低价、老链接、甚至偏激进营销才能跑出来的市场,不适合新品牌硬冲。
All products profit ratio distribution, including all products. For products with insufficient sales or missing profit ratio data, they will be categorized into other rows. This distribution included products that cannot determine the release date.
This are the profit ratios of all new products. There are products without sufficient sales, no more than 100pcs in 3 months, or no profit ratio data, or just released. Those will be considered as 'other'
Most profitable products ranked by profit value. Only includes products with positive profitability and active sales, regardless of release date.
![]() | B0CZ9BFXJ1 | SMALLElectric | 2024-03-28 | Yes | $10.23 | 10000pcs | $102300.0 | 12.72% | $13012.56 |
![]() | B0GDWDTWN7 | ZOVARIN | 2026-01-04 | Yes | $12.12 | 2000pcs | $24240.0 | 25.45% | $6169.08 |
B0D2262YBK | STAKYCET | 2024-04-18 | Yes | $21.92 | 500pcs | $10960.0 | 31.39% | $3440.35 | |
![]() | B0CJNKXWJ3 | Icseio | 2023-09-23 | Yes | $12.99 | 1000pcs | $12990.0 | 18.64% | $2421.34 |
![]() | B0DZH18748 | DENGWENQIANG | 2025-03-06 | Yes | $7.99 | 2000pcs | $15980.0 | 12.22% | $1952.76 |
![]() | B0CJNLZ9RX | Icseio | 2023-09-23 | Yes | $12.99 | 1000pcs | $12990.0 | 14.79% | $1921.23 |
![]() | B0D5YFCVLQ | CXX | 2024-06-03 | Yes | $11.89 | 1000pcs | $11890.0 | 15.13% | $1798.96 |
![]() | B0CJNMZQGZ | Icseio | 2023-09-23 | Yes | $12.99 | 500pcs | $6495.0 | 18.67% | $1212.62 |
![]() | B0CJNN88ZK | Icseio | 2023-09-23 | Yes | $12.99 | 500pcs | $6495.0 | 18.49% | $1200.93 |
![]() | B0FW4R9XWV | Icseio | 2023-05-25 | Yes | $12.99 | 500pcs | $6495.0 | 18.47% | $1199.63 |
![]() | B0DM5X25LJ | GUUSMART | 2020-08-18 | Yes | $10.04 | 1000pcs | $10040.0 | 10.79% | $1083.32 |
![]() | B0FGNRRNQH | YTFCYIKBG | 2025-07-04 | Yes | $9.99 | 500pcs | $4995.0 | 19.95% | $996.51 |
![]() | B0F59CXGWV | DENGWENQIANG | 2025-04-17 | Yes | $7.99 | 1000pcs | $7990.0 | 12.33% | $985.17 |
![]() | B0CNRQ9RMZ | Coreykin | 2023-11-21 | Yes | $9.3 | 1000pcs | $9300.0 | 10.29% | $956.97 |
![]() | B0CNRSJWNV | Coreykin | 2023-11-21 | Yes | $9.27 | 1000pcs | $9270.0 | 10.05% | $931.64 |
![]() | B0CJNMJQ6B | Icseio | 2023-09-23 | Yes | $12.99 | 300pcs | $3897.0 | 18.66% | $727.19 |
![]() | B0H1H7SD68 | DENGWENQIANG | 2026-05-12 | Yes | $13.54 | 200pcs | $2708.0 | 21.04% | $569.77 |
![]() | B0H151CG24 | CXX | 2026-05-09 | Yes | $13.26 | 200pcs | $2652.0 | 17.24% | $457.21 |
![]() | B0FDFZH3QC | DENGWENQIANG | 2025-10-22 | Yes | $8.97 | 300pcs | $2691.0 | 14.66% | $394.51 |
![]() | B0H153ZPBC | CXX | 2026-05-09 | Yes | $14.77 | 100pcs | $1477.0 | 18.86% | $278.57 |
Most profitable new products ranked by profit value. Only includes newly released products with positive profitability and active sales.
![]() | B0GDWDTWN7 | ZOVARIN | 2026-01-04 | Yes | $12.12 | 2000pcs | $24240.0 | 25.45% | $6169.08 |
![]() | B0H1H7SD68 | DENGWENQIANG | 2026-05-12 | Yes | $13.54 | 200pcs | $2708.0 | 21.04% | $569.77 |
![]() | B0H151CG24 | CXX | 2026-05-09 | Yes | $13.26 | 200pcs | $2652.0 | 17.24% | $457.21 |
![]() | B0FDFZH3QC | DENGWENQIANG | 2025-10-22 | Yes | $8.97 | 300pcs | $2691.0 | 14.66% | $394.51 |
![]() | B0H153ZPBC | CXX | 2026-05-09 | Yes | $14.77 | 100pcs | $1477.0 | 18.86% | $278.57 |
![]() | B0H1526XP7 | CXX | 2026-05-09 | Yes | $14.73 | 100pcs | $1473.0 | 18.84% | $277.52 |
B0GT14987T | Coreykin | 2026-03-18 | Yes | $9.72 | 200pcs | $1944.0 | 12.11% | $235.42 | |
![]() | B0H151NJS8 | CXX | 2026-05-09 | Yes | $13.22 | 100pcs | $1322.0 | 15.14% | $200.16 |
B0FWRS194C | SMALLElectric | 2025-10-17 | Yes | $12.99 | 50pcs | $649.5 | 18.62% | $120.94 | |
![]() | B0FWRQYK69 | SMALLElectric | 2025-10-17 | Yes | $12.99 | 50pcs | $649.5 | 18.03% | $117.11 |
![]() | B0GSZZ9HB2 | Coreykin | 2026-03-18 | Yes | $9.66 | 100pcs | $966.0 | 11.86% | $114.57 |
这不是一个适合进入的市场:新品牌成功率只有10%,整体新上架成功率也只有31.43%,而非新品牌的新上架里 90% 都不赚钱,说明这类机会高度集中、失败面极大。更关键的是,利润分布里接近一半的产品利润率都卡在10%以内,已经是明显的价格战区;再叠加品牌竞争集中,市场对新进入者不友好,不建议继续推进。
证据很直接:Coreykin 不是新入场品牌,已有15个产品、4个盈利、11个亏损,品牌成功率仅26.67%;它的样板 ASIN B0GT14987T 虽然盈利,利润率也只有12.1%,最近月销200件、最近月利润235.42美元,早期投入约3127.51美元,其中广告651.77美元,说明要跑通至少得持续投钱,而不是靠低预算捡漏。更糟的是,同品牌的 B0GT123J3Y、B0GSZYZLSM、B0GT12VBMQ、B0GT1261FJ 都在9.26%~9.40%附近徘徊,接近临界线;这类“能卖但赚很薄”的结构,典型就是高竞争、低容错。
What is the ratio of profitable products
What is the ratio of different brands owning all profitable new products
What is the ratio of different brands owning all nonprofitable new products
这个市场不值得进入,已经接近/进入过度拥挤状态,价格战信号很强。 近一年新品牌里,真正赚钱的只有 ZOVARIN 1 个案例,而非盈利的新品牌新上架有 9 个,成功率只有 10%;按全市场看,已明确可判断的盈利产品占比也只有 29.89%,说明大多数新品都在低利润或不赚钱区间,入场后很容易被卷进低价竞争。
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
| Time/Profit% | x < -10.0% | -10.0% <= x < 0.0% | 0.0% <= x < 10.0% | 10.0% <= x < 20.0% | 20.0% <= x < 30.0% | 30.0% <= x < 40.0% | x >= 40.0% | other |
|---|---|---|---|---|---|---|---|---|
| 2022 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2023 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2024 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2025 | 0 | 1 | 0 | 3 | 0 | 0 | 0 | 5 |
| 2026 | 0 | 1 | 4 | 6 | 2 | 0 | 0 | 13 |
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
| Time/Profit% | x < -10.0% | -10.0% <= x < 0.0% | 0.0% <= x < 10.0% | 10.0% <= x < 20.0% | 20.0% <= x < 30.0% | 30.0% <= x < 40.0% | x >= 40.0% | other |
|---|---|---|---|---|---|---|---|---|
| 2025/8 | 0 | 1 | 0 | 0 | 0 | 0 | 0 | 1 |
| 2025/9 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 |
| 2025/10 | 0 | 0 | 0 | 3 | 0 | 0 | 0 | 0 |
| 2025/11 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 |
| 2025/12 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 2 |
| 2026/1 | 0 | 1 | 0 | 0 | 1 | 0 | 0 | 1 |
| 2026/2 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2026/3 | 0 | 0 | 4 | 2 | 0 | 0 | 0 | 4 |
| 2026/4 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 |
| 2026/5 | 0 | 0 | 0 | 4 | 1 | 0 | 0 | 3 |
| 2026/6 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 |
| 2026/7 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 2 |