
这个市场不值得进入:新品牌几乎没有可复制的成功路径,且最近新进入者连续失败,利润已经被压到接近价格战区。你的50万人民币预算只能覆盖单个ASIN前期启动,但不足以改变这个市场的竞争格局;对小卖家来说不建议做,对大品牌来说也只有在能做出明显功能升级、渠道优势或强品牌背书时才有机会。
These products have successfully captured market share and are profitable. Their design and features are suggested for your investment, based on market competition, saturation, and demand.
Green indicates better success rate, red indicates poorer success rate. If you are a new brand, focus on the left side; if you are an old brand, focus on the right side.
结论很明确:这个市场不值得进入。 现在的信号是低利润、强价格战,而且新品牌几乎没有可复制的成功样本;你的50万人民币预算能覆盖单个ASIN的前期起步,但不足以改变这个市场的竞争结构,更不适合把它当成长期可打的赛道。
Alternative solutions may pose a risk to your investment in certain markets.
这个市场不值得进入:新品利润看起来能做到12.1%,但样本里新品牌几乎没有稳定胜出,反而是低价同质化在压利润;同时你这条赛道已经被老品牌和大卖家锁住,后进者要么烧钱,要么亏钱。对大品牌来说是“能打但成本极高”,对小卖家来说是“直接不建议做”。
这个市场不值得进入:新品利润率整体偏低,且新品牌已出现明显淘汰,属于高风险、偏价格战环境。 但如果你只看“能不能靠低价做出一单爆款”,DENGWENQIANG 这类新品牌给出了一个有限的成功样本;问题是它更像是少数例外,不代表普通小卖家能稳定复制。
All products profit ratio distribution, including all products. For products with insufficient sales or missing profit ratio data, they will be categorized into other rows. This distribution included products that cannot determine the release date.
This are the profit ratios of all new products. There are products without sufficient sales, no more than 100pcs in 3 months, or no profit ratio data, or just released. Those will be considered as 'other'
Most profitable products ranked by profit value. Only includes products with positive profitability and active sales, regardless of release date.
![]() | B0773JCTR5 | Amazon Basics | 2018-10-11 | Yes | $14.31 | 1000pcs | $14310.0 | 24.41% | $3493.08 |
![]() | B0773JFWDC | Amazon Basics | 2018-10-11 | Yes | $13.26 | 400pcs | $5304.0 | 20.44% | $1084.14 |
![]() | B0FVKQV8NT | DENGWENQIANG | 2025-10-10 | Yes | $7.99 | 1000pcs | $7990.0 | 12.14% | $969.99 |
![]() | B07HBNJNG3 | AILKIN | 2018-09-13 | Yes | $9.67 | 50pcs | $483.5 | 11.12% | $53.77 |
Most profitable new products ranked by profit value. Only includes newly released products with positive profitability and active sales.
![]() | B0FVKQV8NT | DENGWENQIANG | 2025-10-10 | Yes | $7.99 | 1000pcs | $7990.0 | 12.14% | $969.99 |
这个市场不值得进入,已经接近价格战区,且新品牌几乎没有可复制的低风险成功路径。 数据里新产品成功率只有14.29%,但真正的新品牌新产品盈利率只有11.11%,失败率高达66.67%,并且新品牌里只有 DENGWENQIANG 这一家做出盈利样本,说明不是普遍机会,而是极少数样本撑起来的结果。
What is the ratio of profitable products
What is the ratio of different brands owning all profitable new products
What is the ratio of different brands owning all nonprofitable new products
这不是一个适合现在进入的市场:新品牌成功率只有14.29%,整体新上架成功率只有11.11%,而且近几个月几乎都是失败案例,竞争已经明显转向价格战。 目前数据里虽然只识别到6个新品牌,没有达到30~100+那种“品牌洪水式”超饱和警戒,但结果已经足够差:新品牌里成功的只有DENGWENQIANG,失败的有VCREEN、ZOVARIN、TEQNIT、DELYSIN、Filomine共6个,失败占85.71%;同时近一年新上架里,2026年出现了6个新品牌失败、只有2个结果还未定,2025年则只有DENGWENQIANG的B0FVKQV8NT跑通,说明最近进入越来越难,不是变容易。
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
| Time/Profit% | x < -10.0% | -10.0% <= x < 0.0% | 0.0% <= x < 10.0% | 10.0% <= x < 20.0% | 20.0% <= x < 30.0% | 30.0% <= x < 40.0% | x >= 40.0% | other |
|---|---|---|---|---|---|---|---|---|
| 2022 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2023 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2024 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2025 | 0 | 0 | 0 | 1 | 0 | 0 | 0 | 0 |
| 2026 | 0 | 0 | 2 | 0 | 0 | 0 | 0 | 6 |
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
| Time/Profit% | x < -10.0% | -10.0% <= x < 0.0% | 0.0% <= x < 10.0% | 10.0% <= x < 20.0% | 20.0% <= x < 30.0% | 30.0% <= x < 40.0% | x >= 40.0% | other |
|---|---|---|---|---|---|---|---|---|
| 2025/8 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2025/9 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2025/10 | 0 | 0 | 0 | 1 | 0 | 0 | 0 | 0 |
| 2025/11 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2025/12 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2026/1 | 0 | 0 | 1 | 0 | 0 | 0 | 0 | 0 |
| 2026/2 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2026/3 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2026/4 | 0 | 0 | 1 | 0 | 0 | 0 | 0 | 1 |
| 2026/5 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 |
| 2026/6 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 |
| 2026/7 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 3 |