
结论很明确:这个市场不值得进入,已经进入低利润、强竞争状态,新品牌和小商家都不该硬闯。 近一年新品牌只有9个,不到“超饱和警戒线”,但新产品里只有27.27%盈利,且新品牌新品盈利率只有20%,说明不是靠少量爆款就能翻盘的市场,而是大多数新品一上来就被压到薄利甚至亏损。
These products have successfully captured market share and are profitable. Their design and features are suggested for your investment, based on market competition, saturation, and demand.
Green indicates better success rate, red indicates poorer success rate. If you are a new brand, focus on the left side; if you are an old brand, focus on the right side.
市场不值得进入。原因很直接:这是一个明显的价格战市场,且已经出现超饱和信号,新品牌进去大概率先亏钱,再被迫拼低价。 你的预算是50万人民币,表面上足以覆盖单个ASIN前几个月的进货、物流和投放,但对这个类目里真正能跑出来的产品来说,钱不只是“够不够”,而是“能不能撑到形成品牌和规模”,答案是否定的。
Alternative solutions may pose a risk to your investment in certain markets.
这个市场不值得进入,已经是高压价格战市场,不适合大品牌也不适合小商家。 关键原因很直接:新品牌成功率只有16.67%,新产品里未达标/失败的占66.67%,而且 0~10% 利润段占27.27%,10~20% 也只是27.27%,说明大多数商品都在低利润区间打转,根本不是一个健康的增长市场。
这个市场不值得进入。 结果不是“可做但难”,而是已经明显偏向价格战:新产品里只有27.27%算盈利,且已知利润里超过一半集中在10%~20%区间,低于10%的产品也占了大头,说明新入场很容易被压到薄利甚至亏损。
All products profit ratio distribution, including all products. For products with insufficient sales or missing profit ratio data, they will be categorized into other rows. This distribution included products that cannot determine the release date.
This are the profit ratios of all new products. There are products without sufficient sales, no more than 100pcs in 3 months, or no profit ratio data, or just released. Those will be considered as 'other'
Most profitable products ranked by profit value. Only includes products with positive profitability and active sales, regardless of release date.
![]() | B0CZ9BFXJ1 | SMALLElectric | 2024-03-28 | Yes | $10.23 | 10000pcs | $102300.0 | 12.72% | $13012.56 |
![]() | B09J4QN5P6 | Cndons | 2021-11-03 | Yes | $9.99 | 7000pcs | $69930.0 | 10.64% | $7440.56 |
![]() | B0F61PHTT5 | YTFCYIKBG | 2025-04-23 | Yes | $8.52 | 5000pcs | $42600.0 | 14.3% | $6091.8 |
![]() | B0DZH18748 | DENGWENQIANG | 2025-03-06 | Yes | $7.99 | 2000pcs | $15980.0 | 12.22% | $1952.76 |
![]() | B0CJNLZ9RX | Icseio | 2023-09-23 | Yes | $12.99 | 1000pcs | $12990.0 | 14.79% | $1921.23 |
![]() | B0H14STZGT | CXX | 2026-05-09 | Yes | $11.9 | 1000pcs | $11900.0 | 15.22% | $1811.18 |
![]() | B0H6JJFG38 | CXX | 2026-06-24 | Yes | $12.12 | 650pcs | $7878.0 | 16.09% | $1267.58 |
![]() | B0CJNMZQGZ | Icseio | 2023-09-23 | Yes | $12.99 | 500pcs | $6495.0 | 18.67% | $1212.62 |
![]() | B0CJNN88ZK | Icseio | 2023-09-23 | Yes | $12.99 | 500pcs | $6495.0 | 18.49% | $1200.93 |
![]() | B0FW4R9XWV | Icseio | 2023-05-25 | Yes | $12.99 | 500pcs | $6495.0 | 18.47% | $1199.63 |
![]() | B0FGNRRNQH | YTFCYIKBG | 2025-07-04 | Yes | $9.99 | 500pcs | $4995.0 | 19.95% | $996.51 |
![]() | B0FVKQV8NT | DENGWENQIANG | 2025-10-10 | Yes | $7.99 | 1000pcs | $7990.0 | 12.14% | $969.99 |
![]() | B0CNRQ9RMZ | Coreykin | 2023-11-21 | Yes | $9.3 | 1000pcs | $9300.0 | 10.29% | $956.97 |
![]() | B0CNRSJWNV | Coreykin | 2023-11-21 | Yes | $9.27 | 1000pcs | $9270.0 | 10.05% | $931.64 |
![]() | B0CJNMJQ6B | Icseio | 2023-09-23 | Yes | $12.99 | 300pcs | $3897.0 | 18.66% | $727.19 |
B0H41HC627 | CXX | 2026-06-04 | Yes | $12.22 | 300pcs | $3666.0 | 16.6% | $608.56 | |
![]() | B0FF1MVVS6 | Karhood | 2025-06-21 | Yes | $9.99 | 500pcs | $4995.0 | 11.94% | $596.41 |
![]() | B0CJTZ9RMN | iGENJUN | 2023-09-26 | Yes | $9.99 | 200pcs | $1998.0 | 13.25% | $264.74 |
![]() | B0D4GZBTGW | SMALLElectric | 2024-05-18 | Yes | $12.99 | 100pcs | $1299.0 | 18.09% | $234.99 |
![]() | B0DJVV4SWX | SMALLElectric | 2024-10-11 | Yes | $12.99 | 100pcs | $1299.0 | 17.98% | $233.57 |
Most profitable new products ranked by profit value. Only includes newly released products with positive profitability and active sales.
![]() | B0H14STZGT | CXX | 2026-05-09 | Yes | $11.9 | 1000pcs | $11900.0 | 15.22% | $1811.18 |
![]() | B0H6JJFG38 | CXX | 2026-06-24 | Yes | $12.12 | 650pcs | $7878.0 | 16.09% | $1267.58 |
![]() | B0FVKQV8NT | DENGWENQIANG | 2025-10-10 | Yes | $7.99 | 1000pcs | $7990.0 | 12.14% | $969.99 |
B0H41HC627 | CXX | 2026-06-04 | Yes | $12.22 | 300pcs | $3666.0 | 16.6% | $608.56 | |
![]() | B0GL2CGVQN | Yosou | 2026-05-17 | Yes | $11.24 | 100pcs | $1124.0 | 16.44% | $184.79 |
![]() | B0FSQBWW6V | GTRXHIJV | 2025-09-26 | Yes | $9.02 | 100pcs | $902.0 | 16.69% | $150.55 |
![]() | B0FWRXN98V | SMALLElectric | 2025-10-17 | Yes | $12.99 | 50pcs | $649.5 | 20.77% | $134.91 |
![]() | B0FWRVL5KM | SMALLElectric | 2025-10-17 | Yes | $12.99 | 50pcs | $649.5 | 18.63% | $121.01 |
B0FWRS194C | SMALLElectric | 2025-10-17 | Yes | $12.99 | 50pcs | $649.5 | 18.62% | $120.94 | |
![]() | B0FWRQYK69 | SMALLElectric | 2025-10-17 | Yes | $12.99 | 50pcs | $649.5 | 18.03% | $117.11 |
![]() | B0GSZZ9HB2 | Coreykin | 2026-03-18 | Yes | $9.66 | 100pcs | $966.0 | 11.86% | $114.57 |
![]() | B0FQP352CC | BECHAGE | 2025-10-25 | Yes | $9.63 | 50pcs | $481.5 | 11.3% | $54.41 |
结论很明确:这个市场不适合进入,属于高竞争、接近价格战的市场,新品牌没有足够的合法成功空间。 新品盈利率只有27.27%,但新品牌自己的新品盈利率只剩20%,而且新品牌里真正成功的只有极少数;更关键的是,旧品牌和成熟品牌仍然在持续拿走最稳定的盈利位,说明新人要么靠旧链接延伸,要么靠强投放和强运营硬推。
What is the ratio of profitable products
What is the ratio of different brands owning all profitable new products
What is the ratio of different brands owning all nonprofitable new products
结论很明确:这个市场不值得进入,已经接近价格战区,且对新品牌并不友好。 近一年新发布产品成功率只有27.27%,而可识别利润分布里,10%以下利润的产品占了至少34/57,说明大多数产品利润偏薄;同时,2026年新品牌只出现了9个,但老品牌有22个,说明真正的门槛不低,市场更像是老品牌挤压下的低利润竞争。
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
| Time/Profit% | x < -10.0% | -10.0% <= x < 0.0% | 0.0% <= x < 10.0% | 10.0% <= x < 20.0% | 20.0% <= x < 30.0% | 30.0% <= x < 40.0% | x >= 40.0% | other |
|---|---|---|---|---|---|---|---|---|
| 2022 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2023 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2024 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2025 | 0 | 1 | 2 | 6 | 1 | 0 | 0 | 10 |
| 2026 | 0 | 0 | 2 | 5 | 0 | 0 | 0 | 17 |
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
| Time/Profit% | x < -10.0% | -10.0% <= x < 0.0% | 0.0% <= x < 10.0% | 10.0% <= x < 20.0% | 20.0% <= x < 30.0% | 30.0% <= x < 40.0% | x >= 40.0% | other |
|---|---|---|---|---|---|---|---|---|
| 2025/8 | 0 | 1 | 0 | 0 | 0 | 0 | 0 | 1 |
| 2025/9 | 0 | 0 | 2 | 1 | 0 | 0 | 0 | 2 |
| 2025/10 | 0 | 0 | 0 | 5 | 1 | 0 | 0 | 2 |
| 2025/11 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 2 |
| 2025/12 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 3 |
| 2026/1 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 2 |
| 2026/2 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2026/3 | 0 | 0 | 2 | 1 | 0 | 0 | 0 | 3 |
| 2026/4 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 3 |
| 2026/5 | 0 | 0 | 0 | 2 | 0 | 0 | 0 | 0 |
| 2026/6 | 0 | 0 | 0 | 2 | 0 | 0 | 0 | 1 |
| 2026/7 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 7 |