- Benchmark ASINB09MKJFGYZ
- MarketplaceUS
- Category ID3421075011
- Analyzed Products
- Keywordrunning shoes, women sandals, crossbody bag
- Price Range-
- Minimum Net Profit Margin10.00%
- MOQ100
- Est. Purchasing Cost¥9.59estimated
- Data Date2026-08-06
- Your Budget (for new listing) (CNY)¥500,000.00
Report summary from Keble AI Agent: Listing
结论很明确：这个市场不值得进入，已经是高竞争、接近价格战的盘子，新品牌没有真实可复制的成功样本。 用户50万人民币预算表面上能做单个ASIN，但按现有数据只能覆盖前期铺货和推广，无法扭转这个市场的低成功率与低容错，贸然进入风险极高。
证据上看，市场已经明显偏向低利润和失败端。 新品可见利润区间只有6.11%到22.29%，属于利润被压缩的状态；新发布产品里真正盈利的只有4.17%，也就是24个新发布里只有1个成功。新品牌这边更差，5个新品牌、20个新品，盈利数为0，成功率0%；这不是样本太小的问题，而是新品牌整体被市场淘汰。时间趋势也没有改善，2026年新发布样本仍然几乎全是“其他/未成功”，说明竞争不是在给新人窗口，而是在继续挤压利润。品牌层面也很清楚，能赚钱的主要是老牌 Generic，且它的成熟链接单款月销400到600、利润率约25%，但这些成功样本都带有老链接、老资源和更强的设计更新，不是小商家可以直接照搬的路径。相反，新品牌 CATSEA 两个新品都亏，Jusavie 两个新品也全部亏；其中 Jusavie 的一个款毛利只有15.83%，另一个只有6.11%，已经接近或跌入价格战边缘。
Recommended Products Features Direction
These products have successfully captured market share and are profitable. Their design and features are suggested for your investment, based on market competition, saturation, and demand.
New Brands
VS
Old Brands
Green indicates better success rate, red indicates poorer success rate. If you are a new brand, focus on the left side; if you are an old brand, focus on the right side.
New Brands
Old Brands
#Budget Requirement
Listing结论很明确：这个市场不值得进，用户当前50万人民币预算也不够稳妥切入。 关键不是钱少，而是市场已经在走向高竞争、低容错：新品牌整体盈利率为0%，新发布产品里可确认盈利的占比只有4.17%，而可赚钱的样本几乎都集中在老品牌/大品牌打法上，普通小商家没有真实可复制的成功面。
Early sourcing + logistics + marketing budget (USD)N/AExplains the budgetWith all these investments, who has profitable new releases
How many new listings are released by old brands?16.66%New listing success rate (old brands):25.00%New listing success rate (new brands):0.00%Which old brands have these successful new listings?Alternatives- 运动鞋/徒步鞋的“鞋垫+缓震升级”方案：继续使用现有鞋款，只加购高弹鞋垫或足弓支撑垫，成本远低于整双新鞋，适合先验证舒适度需求。
- 凉鞋/女士凉鞋的“防磨脚配件”方案：用后跟贴、脚趾保护贴、止滑垫来改善穿着体验，比直接换鞋更便宜，也更适合临时出行或试错。
- 斜挎包的“收纳内胆/小包套装”方案：不买新包，改用收纳包、零钱包、手机袋或包中包来提升整理效率，通常更易获得且单价更低。
- 通勤/短途出行的“可折叠轻便替代品”方案：例如折叠购物袋、轻便束口袋、一次性雨披袋式收纳等，用于临时装物，比购买正式包款更省钱、更容易替代。
- 鞋类的“租借/二手/翻新”方案：对于偶发场景可选择二手鞋、鞋店清洁翻新或短期租借，前期投入更低，适合预算敏感用户。
- 包类的“现有背包改造”方案：通过加装肩带、替换背带、挂扣或包饰，把已有背包改成更接近斜挎/肩背使用方式，避免重新购买整包。
Alternative solutions may pose a risk to your investment in certain markets.
#Brands Investment Analysis
Listing这个市场不值得进入，结论很明确：已经进入高风险、接近价格战的状态，小品牌不该进，大品牌也没有足够优势。 现有数据里，新品牌新品几乎全军覆没：新品牌新品盈利率为0%，新品牌新品亏损率100%；同时，新品牌代表案例 Jusavie 两个新品都不盈利，而已盈利样本主要来自老品牌/老链接，说明竞争优势更多来自既有资源而不是新进入机会。
New products with Highest revenueCATSEA
Recent Monthly Revenue (USD):-(-)B0G6LRFKQ8Brand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQ
Recent Monthly Revenue (USD):$849.00(50pcs/month)B0G6LGTCTS (4.7/5 (16 Reviews))Brand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQOld brand with the most profitable new productsGeneric
Recent Monthly Revenue (USD):$10,104.00(600pcs/month)B0FGDMS1P1 (4.1/5 (314 Reviews))Brand is an old entry in this marketOld ReleaseSufficient Sales to Meet MOQOld ReleaseThis listing is deemed profitable
Recent Monthly Revenue (USD):$6,724.00(400pcs/month)B0FGDHCPLH (4.1/5 (317 Reviews))Brand is an old entry in this marketOld ReleaseSufficient Sales to Meet MOQOld ReleaseThis listing is deemed profitable
Recent Monthly Revenue (USD):$6,712.00(400pcs/month)B0FGDN7M1Y (4.1/5 (317 Reviews))Brand is an old entry in this marketOld ReleaseSufficient Sales to Meet MOQOld ReleaseThis listing is deemed profitableMost investment in new productsLeast investment in new productsLeast profitable new productsJusavie
Recent Monthly Revenue (USD):-(-)B0GYN9VM5W (5/5 (4 Reviews))Brand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQ
Recent Monthly Revenue (USD):-(-)B0GYNL4LJD (5/5 (3 Reviews))Brand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQ#Differentiations
Unique productsCommon productsDifferentiation:- 红色双拼更醒目，最容易吸引点击
- |
- 几何拼色与迷你包型差异大，辨识度高
- |
- 可斜挎/肩背/手拿，兼顾好看和实用
B0FVW3TH2V (4.1/5 (317 Reviews))Brand is an old entry in this marketNew ReleaseSufficient Sales to Meet MOQWhite HatThis listing is deemed profitableSales & BSR
Differentiation:- 月牙腋下包轮廓与方形小包差别明显
- |
- 深蓝极简风更成熟，和亮色款区分大
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- 双肩带切换，适合通勤约会等多场景
B0FJMGTYDY (4.5/5 (297 Reviews))Brand is an old entry in this marketOld ReleaseSufficient Sales to Meet MOQOld ReleaseThis listing is deemed profitableSales & BSR
#Net Profit Margins: All vs New
Listing这个市场不适合进入，属于明显的价格战区，而且对新卖家非常不友好。 新品里低于10%利润的占比很高，真正能跑出来的新品几乎都不是“普通小卖家模式”，而是靠老品牌势能、强差异化，或者更激进的推广资源撑起来的。
Profitability difficultyModerate Risk Due to Price CompetitionAll products distribution on different profit levels
All products profit ratio distribution, including all products. For products with insufficient sales or missing profit ratio data, they will be categorized into other rows. This distribution included products that cannot determine the release date.
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%otherNew products distribution on different profit levels
This are the profit ratios of all new products. There are products without sufficient sales, no more than 100pcs in 3 months, or no profit ratio data, or just released. Those will be considered as 'other'
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%other#Top Products by Net Profit Margin
Top 20 Profitable Products
Most profitable products ranked by profit value. Only includes products with positive profitability and active sales, regardless of release date.
B0FGDMS1P1Generic2025-07-02Yes$16.84600pcs$10104.025.0%$2526.0B0FGDHCPLHGeneric2025-07-02Yes$16.81400pcs$6724.025.12%$1689.07B0FGDN7M1YGeneric2025-07-02Yes$16.78400pcs$6712.024.94%$1673.98
B0FGDJKBG2Generic2025-07-02Yes$16.81200pcs$3362.025.09%$843.53
B0FGDMTW55Generic2025-07-02Yes$16.84200pcs$3368.024.95%$840.32
B0FGDJKBFZGeneric2025-07-02Yes$16.82100pcs$1682.025.14%$422.86B09MKJFGYZCYHTWSDJ2024-01-01Yes$15.98100pcs$1598.026.43%$422.36B0FVW3TH2VGeneric2025-10-12Yes$16.85100pcs$1685.025.05%$422.1
B08X17LQ68SG SUGU2021-02-21Yes$22.050pcs$1100.022.56%$248.16
B0FGDL98YKGeneric2025-07-02Yes$16.81100pcs$1681.014.34%$241.06
B0FGDKV24BGeneric2025-07-02Yes$16.8450pcs$842.024.68%$207.81
B0FGDLPTKYGeneric2025-07-02Yes$16.8550pcs$842.517.75%$149.55B0FJMGTYDYSYXLCYGJ2025-07-23Yes$15.9850pcs$799.015.63%$124.89Top 20 Profitable New Products
Most profitable new products ranked by profit value. Only includes newly released products with positive profitability and active sales.
B0FVW3TH2VGeneric2025-10-12Yes$16.85100pcs$1685.025.05%$422.1#New Product Success Rates
Listing这个市场不值得进入，核心原因是新品几乎全面失守：新产品成功率只有4.17%，整体可识别利润产品仅20.31%，而新品牌新品盈利率直接是0%。 这不是一个适合小商家试错的市场，也不是一个适合大品牌轻松扩张的市场；它更像是被老牌玩家和同质化竞争锁死的价格战场。
New products success rate.
What is the ratio of profitable products
Profitable (Unidentifiable released date)Profitable (Old product)Profitable (New product)Profitable (New product on old listing)New products but non profitableProfitable new products divide by brands
What is the ratio of different brands owning all profitable new products
GenericNonprofitable new products divide by brands
What is the ratio of different brands owning all nonprofitable new products
BSLGCTXOther#Success Rate by Entry Time
Listing这个市场不适合进入，已经接近/进入明显的价格战区，而且新品牌几乎没有成功样本。 最近一年新品牌新上架产品成功率只有0%，20个新品牌样本里全部失败；整体可识别盈利率也只有20.31%，新上架产品盈利率更低到4.17%，说明竞争不是在“筛选赢家”，而是在持续压缩利润。
How many products released each year
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
How many products released each month
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
#Net Profit Margins by Entry Time
Different profit ratios of products released in year
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2022 0 0 0 0 0 0 0 0 2023 0 0 0 0 0 0 0 0 2024 0 0 0 0 0 0 0 0 2025 0 0 0 0 1 0 0 11 2026 0 0 1 0 0 0 0 11 ≥ 10% Profitable< 10% UnprofitableUnidentifiableDifferent profit ratios of products released in month
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2025/8 0 0 0 0 0 0 0 0 2025/9 0 0 0 0 0 0 0 0 2025/10 0 0 0 0 1 0 0 7 2025/11 0 0 0 0 0 0 0 2 2025/12 0 0 0 0 0 0 0 2 2026/1 0 0 0 0 0 0 0 0 2026/2 0 0 0 0 0 0 0 0 2026/3 0 0 0 0 0 0 0 2 2026/4 0 0 1 0 0 0 0 7 2026/5 0 0 0 0 0 0 0 0 2026/6 0 0 0 0 0 0 0 2 2026/7 0 0 0 0 0 0 0 0 ≥ 10% Profitable< 10% UnprofitableUnidentifiable#Case Study
Success CasesMini Crossbody Bag for Women - Adjustable Strap Shoulder Purse, Small Spacious Tote with Zipper Pockets for Phone Wallet Keys 7.5in Black
This listing is deemed profitablePrice (USD)$16.81Released TypeOld Release (2025-07-02)Brand is an old entry in this marketSize and Weight19.8 x 12.1 x 3.8 cm, 159.00gProfitable Factors
Based on old ASINUnique appearance designDesign & Appearance
双拼撞色与几何感配色，11种配色可选，视觉辨识度高, 迷你托特/腋下包轮廓，搭配顶部手柄与可调肩带，外观更偏潮流通勤风Key Buying Motive
三用背法（斜挎/肩背/腋下手拿）+ 7.5英寸小号却能装日常随身物Target Customers
偏好轻便小包、需要通勤和日常出街都能用的女性用户Early Investment
Investment
Monthly Revenue (Recent) (USD)$6,724.00400 sold in the past 30 days · as of 2026年8月Net Profit Margin
Sea Freight22.65% / 25.12%Peak / Non PeakRail Freight- / -Peak / Non PeakAir Freight18.03% / 20.51%Peak / Non PeakSales & BSR Performance
Mini Crossbody Bag for Women - Adjustable Strap Shoulder Purse, Small Spacious Tote with Zipper Pockets for Phone Wallet Keys 7.5in Baby Blue
This listing is deemed profitablePrice (USD)$16.81Released TypeOld Release (2025-07-02)Brand is an old entry in this marketSize and Weight20.3 x 12.1 x 3.9 cm, 159.00gProfitable Factors
Based on old ASINDistinct functions and featuresUnique appearance designDesign & Appearance
双色几何拼接配色，整体更醒目，且提供11种配色组合可选, 迷你托特/腋下包轮廓，配圆角翻盖与对比色拼接，视觉上比普通纯色通勤包更有辨识度Key Buying Motive
三用背法：斜挎、单肩、腋下手拿；同时兼顾收纳与日常出行Target Customers
偏好轻量、能装手机/钱包/钥匙且想要更有造型感的日常通勤女性Early Investment
Investment
Monthly Revenue (Recent) (USD)$3,362.00200 sold in the past 30 days · as of 2026年8月Net Profit Margin
Sea Freight22.57% / 25.09%Peak / Non PeakRail Freight- / -Peak / Non PeakAir Freight17.93% / 20.45%Peak / Non PeakSales & BSR Performance
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