- Benchmark ASINB0DRV8RSWM
- MarketplaceUS
- Category ID21345363011
- Analyzed Products
- Keywordamethyst bracelet, crystal bracelet, healing bracelet
- Price Range-
- Minimum Net Profit Margin10.00%
- MOQ100
- Est. Purchasing Cost¥6.98estimated
- Data Date2026-08-06
- Your Budget (for new listing) (CNY)¥500,000.00
Report summary from Keble AI Agent: Listing
这个市场不值得进入：新品牌成功率只有5.56%，新产品成功率只有8.70%，都低于你给的10%高风险线；同时新品里91.30%不赚钱，近期入场也没有变好，反而更像在进入一条低利润价格战赛道。
Recommended Products Features Direction
These products have successfully captured market share and are profitable. Their design and features are suggested for your investment, based on market competition, saturation, and demand.
New Brands
VS
Old Brands
Green indicates better success rate, red indicates poorer success rate. If you are a new brand, focus on the left side; if you are an old brand, focus on the right side.
New Brands
Old Brands
#Budget Requirement
Listing结论很明确：这个市场不值得进入，且已接近/进入过度拥挤状态。 新品牌里出现了大量失败案例，整体新上架成功率只有8.33%，低于10%的高风险线；同时市场里利润率低于10%的产品很多，已经是明显的价格战区。用户预算50万人民币表面上够覆盖单个ASIN前期启动，但在这个市场里，钱并不能换来稳定成功，尤其对小品牌更不友好。
Early sourcing + logistics + marketing budget (USD)N/AExplains the budgetWith all these investments, who has profitable new releases
How many new listings are released by old brands?25.00%New listing success rate (old brands):16.67%New listing success rate (new brands):5.56%Which new brands have these successful new listings?Which old brands have these successful new listings?Alternatives- 香薰/精油滚珠：比水晶手链更便宜，主打放松、助眠、情绪安抚，使用门槛低，适合想要‘替代疗愈感’但不想买饰品的人。
- 冥想/呼吸训练App会员或一次性音频包：成本更低、可直接见效于‘减压’诉求，不依赖佩戴，适合把预算从装饰型产品转向功能型自我调节工具。
- 减压指尖玩具/静心转盘/焦虑球：比珠宝类手链更实用，价格通常更低，能提供可即时操作的舒缓反馈，适合冲动性减压场景。
- 草本茶/助眠茶礼盒：比水晶‘疗愈’概念更容易被接受，价格亲民，使用简单，能承接‘安神、放松、睡前仪式感’需求。
- 低价情绪价值小礼物卡片套装（祝福卡、肯定语卡、励志桌卡）：更便宜且更容易送礼，能替代‘象征意义’而不必购买首饰。
- 一次性/可替换的芳香贴片或车载香片：低成本、携带方便、适用场景广，适合想要‘随身提醒放松’但不想戴手链的用户。
Alternative solutions may pose a risk to your investment in certain markets.
#Brands Investment Analysis
Listing这个市场不适合进入，结论很明确：它已经接近价格战区，且新品牌成功率偏低。 当前可见的新品里，整体盈利率只有10.23%，新发布产品盈利率只有8.33%，这已经低于你给的10%高风险线；同时 2025-2026 持续出现多批新品牌入场，但大多数新品牌新品都不赚钱，说明竞争不是在增长，而是在加剧。
证据很直接。 旧品牌 AD Beads 仍然能跑出盈利款，比如 B0DDKQJNFM（$11.99，约23.39%利润率，月销50、月收约$599.50）、B0DMJZZGN3（$11.96，约23.74%，月销50、月收约$598）、B0DDKRPP6Y（$7.99，约11.16%，月收约$399.50）；但它同品牌里也有大量失败款，如 B0DDKTV6MT（100条评论但不赚钱）、B0DMK1571R（约9.48%）、B0DMNC8M9T（约10.06%），说明老品牌靠资源和产品线试错还能扛住。新品牌这边，Lydow 只有 B0H1DKDZWY 一条成功样本，售价$12.57，利润率约24.43%，月销50、月收约$628.50；但 Kefley 的 B0FV8K7Y9K 仅5.73%利润率、3.5评分、2条评论，直接失败。更关键的是，市场里 2025-2026 的新发布几乎都是失败或未验证，且不少旧产品已有 85-104 条评论、却仍然利润不佳，属于典型高竞争信号；如果一个市场需要堆到 100+ 评论才勉强守住销量，就不是小商家友好的场景，更不是值得大品牌重投的场景。
你可以学的只有“少数成功款的做法”，但不值得进场。 大品牌可参考 AD Beads 的成功款和 SmileBelle 的 B0DRV8RSWM（$11.63，约情绪关怀礼品定位，月收约$1,163），它们都靠“单一清晰主题 + 更强礼品场景 + 更低价格/更明确差异”活下来；小商家若硬要试，只能模仿 Lydow 的 B0H1DKDZWY 这种“低价、单一功能诉求、可调节长度、礼品属性明确”的打法，但这条路也只是少数例外，不是可复制的大概率成功。结论：不要进入。 市场已接近饱和，且利润被压得太薄；如果你仍想做，只能把它当作高预算、大品牌、强差异化项目，而不是小商家单品入场。
New products with Highest revenueLydow
Recent Monthly Revenue (USD):$628.50(50pcs/month)B0H1DKDZWY (4/5 (32 Reviews))Brand is a new entry in this marketNew ReleaseSufficient Sales to Meet MOQWhite HatThis listing is deemed profitableOld brand with the most profitable new productsAD Beads
Recent Monthly Revenue (USD):$599.50(50pcs/month)B0DDKQJNFM (4.3/5 (104 Reviews))Brand is an old entry in this marketOld ReleaseSufficient Sales to Meet MOQOld ReleaseThis listing is deemed profitable
Recent Monthly Revenue (USD):$598.00(50pcs/month)B0DMJZZGN3 (4.5/5 (85 Reviews))Brand is an old entry in this marketOld ReleaseSufficient Sales to Meet MOQOld ReleaseThis listing is deemed profitable
Recent Monthly Revenue (USD):$399.50(50pcs/month)B0DDKRPP6Y (4.8/5 (85 Reviews))Brand is an old entry in this marketOld ReleaseSufficient Sales to Meet MOQOld ReleaseThis listing is deemed profitableLeast profitable new productsLeast investment in new productsMost investment in new productsKefley
Recent Monthly Revenue (USD):-(-)B0FV8K7Y9K (3.5/5 (2 Reviews))Brand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQ#Differentiations
Unique productsCommon productsDifferentiation:- 白色小象主题很少见，和常见彩色水晶手链区分明显
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- 节日/白象礼物场景强，适合送礼和拍图点击
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- 白色珠子+简洁吊坠，画面干净，容易吸引注意
B0FVX7B55T (4/5 (13 Reviews))Brand is an old entry in this marketNew ReleaseSufficient Sales to Meet MOQWhite HatThis listing is deemed profitableSales & BSR
Differentiation:- 黑绳+金色配件+五石组合，风格和其它款差异大
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- 邪眼护身符元素明确，视觉辨识度高
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- 中性简洁，适合日常佩戴也适合当礼物
B0H5C8F5ZB (5/5 (1 Reviews))Brand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQSales & BSR
#Net Profit Margins: All vs New
Listing这个市场不值得进入：它已经进入明显的低利润价格战区，而且新品牌几乎没有成功空间。 你手上的500,000 CNY预算，足以覆盖单个ASIN的前期投入，但这并不能解决这个类目真正的问题——新品牌成功率只有8.33%，低于10%的高风险线，且新产品里90%以上都没跑通。
Profitability difficultyModerate Risk Due to Price CompetitionAll products distribution on different profit levels
All products profit ratio distribution, including all products. For products with insufficient sales or missing profit ratio data, they will be categorized into other rows. This distribution included products that cannot determine the release date.
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%otherNew products distribution on different profit levels
This are the profit ratios of all new products. There are products without sufficient sales, no more than 100pcs in 3 months, or no profit ratio data, or just released. Those will be considered as 'other'
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%other#Top Products by Net Profit Margin
Top 20 Profitable Products
Most profitable products ranked by profit value. Only includes products with positive profitability and active sales, regardless of release date.
B0DRV8RSWMSmileBelle2025-01-18Yes$11.63100pcs$1163.023.66%$275.17
B0DT4MJWNCGracayfr2025-01-15Yes$12.9950pcs$649.525.28%$164.2B0H1DKDZWYLydow2026-05-11Yes$12.5750pcs$628.524.43%$153.55B0DMJZZGN3AD Beads2024-11-09Yes$11.9650pcs$598.023.74%$141.97B0DDKQJNFMAD Beads2024-08-19Yes$11.9950pcs$599.523.39%$140.23B0FVX7B55TSmileBelle2025-10-13Yes$9.9950pcs$499.515.77%$78.78
B0D6B5VHTRAD Beads2024-04-19Yes$7.9950pcs$399.511.24%$44.91B0DDKRPP6YAD Beads2024-08-19Yes$7.9950pcs$399.511.16%$44.59
B0DDKVPVLJAD Beads2024-08-19Yes$7.9850pcs$399.010.68%$42.62Top 20 Profitable New Products
Most profitable new products ranked by profit value. Only includes newly released products with positive profitability and active sales.
B0H1DKDZWYLydow2026-05-11Yes$12.5750pcs$628.524.43%$153.55B0FVX7B55TSmileBelle2025-10-13Yes$9.9950pcs$499.515.77%$78.78#New Product Success Rates
Listing结论很明确：这个市场不值得进入，已经是高风险的价格战市场。 新品成功率只有8.70%，低于10%的高风险线；而新品牌里真正能站住的只有1个，失败16个，成功率仅5.88%。更关键的是，成功几乎只来自少数老品牌和少数强打法，新入局者大多被同质化和低利润挤压。
New products success rate.
What is the ratio of profitable products
Profitable (Unidentifiable released date)Profitable (Old product)Profitable (New product)Profitable (New product on old listing)New products but non profitableProfitable new products divide by brands
What is the ratio of different brands owning all profitable new products
LydowSmileBelleNonprofitable new products divide by brands
What is the ratio of different brands owning all nonprofitable new products
AD BeadsGenericHYXMIWNOther#Success Rate by Entry Time
Listing这个市场不值得进入，已经进入高竞争、低利润的价格战区。 近期新品几乎都是旧品牌在主导，新品牌成功极少，而且成功样本本身更像是靠差异化礼品场景和品牌力撑起来，不是普通小商家能稳定复制的路线。
How many products released each year
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
How many products released each month
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
#Net Profit Margins by Entry Time
Different profit ratios of products released in year
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2022 0 0 0 0 0 0 0 0 2023 0 0 0 0 0 0 0 0 2024 0 0 0 0 0 0 0 0 2025 0 0 0 1 0 0 0 9 2026 0 0 0 0 1 0 0 13 ≥ 10% Profitable< 10% UnprofitableUnidentifiableDifferent profit ratios of products released in month
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2025/8 0 0 0 0 0 0 0 0 2025/9 0 0 0 0 0 0 0 0 2025/10 0 0 0 1 0 0 0 1 2025/11 0 0 0 0 0 0 0 7 2025/12 0 0 0 0 0 0 0 1 2026/1 0 0 0 0 0 0 0 4 2026/2 0 0 0 0 0 0 0 0 2026/3 0 0 0 0 0 0 0 3 2026/4 0 0 0 0 0 0 0 4 2026/5 0 0 0 0 1 0 0 0 2026/6 0 0 0 0 0 0 0 0 2026/7 0 0 0 0 0 0 0 2 ≥ 10% Profitable< 10% UnprofitableUnidentifiable#Case Study
Success CasesAD BeadsB0D6B5VHTR (4.4/5 (158 Reviews))AD Beads Handmade Gemstone Stretch Elastic Bracelet Crystal Reiki Nature's Beauty and Spiritual Essence Unisex (6mm, Dream Amethyst (Third-Eye Energy))
This listing is deemed profitablePrice (USD)$7.99Released TypeOld Release (2024-04-19)Brand is an old entry in this marketSize and Weight12.7 x 10.6 x 1.9 cm, 41.00gProfitable Factors
Based on old ASINUnique appearance designLow pricing strategyDesign & Appearance
紫水晶主色，搭配少量浅紫到深紫渐变，整体更统一。, 6mm圆珠弹力串珠，单圈简洁款，偏自然灵性风格，和多宝石/吊坠/调节链竞品区分明显。Key Buying Motive
主打单一紫水晶能量主题，定位更聚焦，便于匹配冥想、疗愈与情绪安定需求。Target Customers
偏好紫水晶单石风格、预算较低、想要日常佩戴灵性手串的买家。Early Investment
Investment
Monthly Revenue (Recent) (USD)$399.5050 sold in the past 30 days · as of 2026年8月Net Profit Margin
Sea Freight8.31% / 11.24%Peak / Non PeakRail Freight- / -Peak / Non PeakAir Freight5.71% / 8.63%Peak / Non PeakSales & BSR Performance
AD BeadsB0DDKQJNFM (4.3/5 (104 Reviews))AD Beads Handmade Gemstone Stretch Elastic Bracelet Crystal Healing Reiki Nature's Beauty and Spiritual Essence Unisex (6mm, Citrine (Joy and Abundance))
This listing is deemed profitablePrice (USD)$11.99Released TypeOld Release (2024-08-19)Brand is an old entry in this marketSize and Weight18.0 x 12.7 x 1.5 cm, 59.00gProfitable Factors
Based on old ASINDistinct functions and featuresUnique appearance designDesign & Appearance
柠檬黄/琥珀金色调的单一主石配色，更偏明亮、积极感，与常见紫水晶或多石混搭款区分明显。, 6mm单圈弹力串珠，整体更简洁克制；相较竞品的多石组合、吊坠或可调节链条款，这款更接近极简日常佩戴风格。Key Buying Motive
主打“Citrine（Joy and Abundance）”单一寓意石，情绪价值更聚焦在愉悦、丰盛与正向能量。Target Customers
偏好轻量、日常通勤可佩戴的简洁水晶手串用户，以及更关注“招财/愉悦/正向能量”单一诉求的礼品买家。Early Investment
Investment
Monthly Revenue (Recent) (USD)$599.5050 sold in the past 30 days · as of 2026年8月Net Profit Margin
Sea Freight21.32% / 23.39%Peak / Non PeakRail Freight- / -Peak / Non PeakAir Freight18.92% / 20.99%Peak / Non PeakSales & BSR Performance
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