SmileBelle Healing Amethyst Bracelets as Breast Cancer Gifts for Woman
Healing Crystals - 产品分析报告
  • Benchmark ASIN
    B0DRV8RSWM
  • Marketplace
    US
  • Category ID
    21345363011
  • Analyzed Products
  • Keyword
    amethyst bracelet, crystal bracelet, healing bracelet
  • Price Range
    -
  • Minimum Net Profit Margin
    10.00%
  • MOQ
    100
  • Est. Purchasing Cost
    ¥6.98estimated
  • Data Date
    2026-08-06
  • Your Budget (for new listing) (CNY)
    ¥500,000.00
Profitability Difficulty
Medium
Moderate Risk Due to Price Competition
Newly Released Counts (All Brands)
24
New Brand (18)
Old Brand (6)
Success rate (all brands)
8.33%
New Brand (5.56%)
Old Brand (16.67%)
Most products net profit margin range
8.20% - 23.87%
Listing

Report summary from Keble AI Agent: Listing

结论很直接:这个市场不值得进入,已经进入明显拥挤、利润偏薄的竞争区。 新品成功率只有9.09%,新品牌新品成功率更低到8.33%,低于你设的10%高风险线;而近一年新入场品牌已经达到10个,虽然还没到30个以上的“超饱和警戒”,但结合90.91%的新品不盈利、以及最近几个月几乎都是新品牌新品落在“无有效利润”区间,市场正在往价格战和同质化内卷走。

Recommended Products Features Direction
B0FVX7B55T
Why do customers choose it?
  • 白色白松石/白色系珠子,和常见紫色紫水晶竞品形成明显视觉区隔
  • 以白象白白松石为主题的节庆礼物设计,带有礼盒感和玩笑型派对礼物属性,不是常规单一圆珠晶石手串
  • 兼具“白象礼物+手串”双重属性,主打白象交换礼物、圣诞袜填充和派对惊喜场景
  • 面向白象礼物交换、圣诞聚会、同事/朋友间轻松送礼等具体场景,而非泛泛的能量水晶手链人群
  • Sales
    Avg. price: $9.99|Latest price: $9.99|Approx. recent monthly revenue: $499.50 (50 pcs)|Net profit margin: 15.77%
    B0GHFZ6HP8
    Why do customers choose it?
  • 紫色系天然石珠外观,但颜色表现与同类紫水晶手串高度接近,缺乏明显独特色彩识别。
  • 12mm大珠单圈弹力手串,叠加双股绳与随附原石挂饰,但整体仍属于市场常见的天然石手串设计。
  • 双股弹力绳加固、附赠穿线针和备用珠,属于更偏实用的基础升级点,而非强差异化功能。
  • 偏好大颗粒紫水晶、同时需要礼盒包装和可自行改尺寸的送礼用户。
  • Sales
    Avg. price: $19.99|Latest price: $19.99|Approx. recent monthly revenue: - (- pcs)|Net profit margin: 24.39%

    These products have successfully captured market share and are profitable. Their design and features are suggested for your investment, based on market competition, saturation, and demand.

    New Brands
    VS
    Old Brands
    10 new brands14 old brands
    10 brands have new listings3 brands have new listings
    18 new listings6 new listings
    1 succeeded
    1 succeeded
    15 failed
    5 failed

    Green indicates better success rate, red indicates poorer success rate. If you are a new brand, focus on the left side; if you are an old brand, focus on the right side.

    New Brands
    ...
    Old Brands
    ...

      How much did others invest?

      Collapse
    • #Budget Requirement

      Listing

      结论很明确:这个市场不适合进入,尤其不是好市场。 新品盈利率只有10.84%,新品牌新品盈利率只有5.56%,而新品牌新品亏损率高达83.33%;同时近一年新入场品牌数量已达到明显的饱和警戒区,且最近几个月几乎都是亏损新款在密集上架,说明这里已经进入了价格竞争和同质化内卷。

      Early sourcing + logistics + marketing budget (USD)
      N/A
      Explains the budget

      With all these investments, who has profitable new releases

      How many new listings are released by old brands?
      25.00%
      New listing success rate (old brands):
      16.67%
      New listing success rate (new brands):
      5.56%
      Which new brands have these successful new listings?
      Which old brands have these successful new listings?
      Alternatives
      1. 低价弹力串珠手链(无“疗愈/水晶”主张)
      2. 香氛/精油随身吊坠或扩香饰品
      3. 减压捏捏球、解压环等桌面减压小物
      4. 冥想/正念入门卡片或小册子
      5. 便携式压力管理工具(如呼吸训练卡、打卡手册)

      Alternative solutions may pose a risk to your investment in certain markets.

    • #Brands Investment Analysis

      Listing

      这个市场不值得进入,结论很明确:已进入低利润、强竞争、明显拥挤的状态。 目前可见的样本里,整体可盈利产品比例只有10.84%,新上架产品里可盈利比例只有8.33%,已经低于你要求的10%高风险线;更关键的是,2026年新进入品牌明显增多,但大多数新产品都落在“无利润/无法验证”的区间,说明竞争在加剧而不是打开机会。

      大品牌视角:可参考的是 AD Beads,但它不是“容易复制”的机会,而是需要较强资源硬扛的老品牌打法。 AD Beads 有27个可识别产品,盈利22个、亏损5个,品牌可盈利率18.52%,但它的新品盈利率是0%,说明老品牌靠的是存量铺货和历史沉淀,不是新品轻松起量;它的代表盈利款 B0DMJZZGN3 售价11.96美元,月销约50件,月营收598美元,利润率23.7%,早期投入约1405.60美元,广告约316.12美元。更关键的是,很多同类老品牌产品虽然利润率看起来还有11%~18%,但不少已被打成 inactive sales,说明这个赛道在价格和流量上都很紧,大品牌若硬进,必须准备足够预算、品牌和持续投放,不然很难复制它的稳定性。

      小商家视角:唯一像样的真实成功样本是 Lydow 的 B0H1DKDZWY,但它也只是“能活”,不是“低成本好做”。 这款新品只有32条评论,利润率24.4%,近月利润153.55美元,月营收628.50美元,前三个月平均销量66件,早期投入约1911.94美元,其中广告461.54美元,属于白帽新品里少见的正向案例;但它只是单点成功,不能代表这个市场对小商家友好。相反,DEPHINI 的新品 B0G4F23XDJ 只有2条评论、销售不活跃、0利润,直接证明新品牌即使做出20.2%的表面利润,也可能因为没有销量而失败。再看时间趋势,2025年到2026年新品牌、新品持续涌入,但多数新品都没有形成稳定盈利,已经是典型的拥挤市场。短结论:不要进。 这个市场对大品牌也不是“高胜率”,对小商家更不是“低门槛机会”,如果硬要做,只能复制 Lydow 这类高投入白帽打法,但这不符合小商家的安全边界。

      Lydow
      New products with Highest revenue
      Lydow Anxiety Relief Bracelet for Women Items Beaded Gifts Stress Healing Crystals Kalm Menopause Amethyst Depression Attack Fidget Inspirational Worry Jewelry Natural Stones Anti Comfort Panic
      Recent Monthly Revenue (USD):$628.50(50pcs/month)
      B0H1DKDZWY (4/5 (32 Reviews))Brand is a new entry in this market
      New ReleaseSufficient Sales to Meet MOQWhite HatThis listing is deemed profitable
      AD Beads
      Old brand with the most profitable new products
      AD Beads Handmade Gemstone Stretch Elastic Bracelet Crystal Healing Reiki Nature's Beauty and Spiritual Essence Unisex (8mm, Selenite Crystal (Inspire Treatments))
      Recent Monthly Revenue (USD):$598.00(50pcs/month)
      B0DMJZZGN3 (4.5/5 (85 Reviews))Brand is an old entry in this market
      Old ReleaseSufficient Sales to Meet MOQOld ReleaseThis listing is deemed profitable
      AD Beads Handmade Gemstone Stretch Elastic Bracelet Crystal Reiki Nature's Beauty and Spiritual Essence Unisex (6mm, Dream Amethyst (Third-Eye Energy))
      Recent Monthly Revenue (USD):$399.50(50pcs/month)
      B0D6B5VHTR (4.4/5 (158 Reviews))Brand is an old entry in this market
      Old ReleaseSufficient Sales to Meet MOQOld ReleaseThis listing is deemed profitable
      AD Beads Handmade Gemstone Stretch Elastic Bracelet Crystal Healing Reiki Nature's Beauty and Spiritual Essence Unisex (6mm, African Turquoise (Spiritual Growth))
      Recent Monthly Revenue (USD):$399.50(50pcs/month)
      B0DDKRPP6Y (4.8/5 (85 Reviews))Brand is an old entry in this market
      Old ReleaseSufficient Sales to Meet MOQOld ReleaseThis listing is deemed profitable
      DEPHINI
      Least profitable new productsMost investment in new productsLeast investment in new products
      DEPHINI Natural Gemstone Elastic Healing Stone Bracelet, 8mm Crystal Beads Jewelry, Yoga Energy Gifts for Unisex Adult Men Women, Absorb Negativity, 7" One Size Fits Most (Amethyst)
      Recent Monthly Revenue (USD):-(-)
      B0G4F23XDJ (5/5 (2 Reviews))Brand is a new entry in this market
      New ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQ
    • #Differentiations

      Unique productsCommon products
      SmileBelle White Elephant Gifts for Adults, Christmas Gifts for Men Healing Elephants Bracelet as Funny Stocking Stuffers Gift for Women Elephant Gift for Coworker Friend Family
      Differentiation:
      1. 白色系珠子,和常见紫水晶手链外观差异明显
      2. 白象礼物主题明确,节日送礼和派对场景更吸睛
      3. 小象元素+礼盒感设计,图像识别度高,适合点击
      B0FVX7B55T (4/5 (13 Reviews))Brand is an old entry in this market
      New ReleaseSufficient Sales to Meet MOQWhite HatThis listing is deemed profitable
      HYXMIWN Amethyst Bracelet for Women & Men, 12mm Natural Stone Beads
      Differentiation:
      1. 12mm大颗紫水晶,手腕视觉冲击更强
      2. 双股加固+礼盒套装,显得更精致更有送礼感
      3. 紫色单一石珠风格与常见小珠款区分明显
      B0GHFZ6HP8 (5/5 (2 Reviews))Brand is a new entry in this market
      New ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQ
    • What net profit margin are others making?

      Collapse
    • #Net Profit Margins: All vs New

      Listing

      结论很明确:这个市场不适合进入,属于高竞争、接近价格战的市场,小品牌不应推进,大品牌也没有明显胜算。 新品里真正能赚钱的只占少数,而且成功者几乎都靠旧品牌底盘、低价、或明显差异化包装,不是普通新手能复制的路线。

      从利润结构看,所有产品里 12.94% 落在 0~10% 利润区,42.35% 只在 10~20%,再加上 22.35% 在 20~30%;也就是说,市场主力并不高利润,新产品里 91.67% 都没落到稳定可见利润区,只有 8.33% 能进到 10%以上。按你的规则,这已经是明显的低回报环境;更关键的是,新品牌新产品里盈利率虽然有 55.6%,但样本里真正的“新品牌”只有 Lydow 这一家盈利,其他盈利新品几乎都来自老品牌 SmileBelle,说明能打出来的主要是老品牌,不是新小卖家。月份趋势也很差:2025 年 10 月起到 2026 年 4 月,非盈利新品持续增加,11 月、1 月、4 月都出现集中失败,说明市场不是在扩张,而是在被更激烈的竞争和同质化吞噬。

      Profitability difficulty
      Moderate Risk Due to Price Competition

      All products distribution on different profit levels

      All products profit ratio distribution, including all products. For products with insufficient sales or missing profit ratio data, they will be categorized into other rows. This distribution included products that cannot determine the release date.

      x < -10.0%
      -10.0% <= x < 0.0%
      0.0% <= x < 10.0%
      10.0% <= x < 20.0%
      20.0% <= x < 30.0%
      30.0% <= x < 40.0%
      x >= 40.0%
      other

      New products distribution on different profit levels

      This are the profit ratios of all new products. There are products without sufficient sales, no more than 100pcs in 3 months, or no profit ratio data, or just released. Those will be considered as 'other'

      x < -10.0%
      -10.0% <= x < 0.0%
      0.0% <= x < 10.0%
      10.0% <= x < 20.0%
      20.0% <= x < 30.0%
      30.0% <= x < 40.0%
      x >= 40.0%
      other
    • #Top Products by Net Profit Margin

      Top 20 Profitable Products

      Most profitable products ranked by profit value. Only includes products with positive profitability and active sales, regardless of release date.

      B0DRV8RSWM
      B0DRV8RSWM
      SmileBelle
      2025-01-18
      Yes
      $11.63
      100pcs
      $1163.0
      23.66%
      $275.17
      B0DT4MJWNC
      B0DT4MJWNC
      Gracayfr
      2025-01-15
      Yes
      $12.99
      50pcs
      $649.5
      25.28%
      $164.2
      B0H1DKDZWY
      B0H1DKDZWY
      Lydow
      2026-05-11
      Yes
      $12.57
      50pcs
      $628.5
      24.43%
      $153.55
      B0DMJZZGN3
      B0DMJZZGN3
      AD Beads
      2024-11-09
      Yes
      $11.96
      50pcs
      $598.0
      23.74%
      $141.97
      B0FVX7B55T
      B0FVX7B55T
      SmileBelle
      2025-10-13
      Yes
      $9.99
      50pcs
      $499.5
      15.77%
      $78.78
      B0DCZHB4MQ
      B0DCZHB4MQ
      AD Beads
      2024-08-13
      Yes
      $7.95
      50pcs
      $397.5
      11.43%
      $45.44
      B0D6B5VHTR
      B0D6B5VHTR
      AD Beads
      2024-04-19
      Yes
      $7.99
      50pcs
      $399.5
      11.24%
      $44.91
      B0DDKRPP6Y
      B0DDKRPP6Y
      AD Beads
      2024-08-19
      Yes
      $7.99
      50pcs
      $399.5
      11.16%
      $44.59
      B0DDKVPVLJ
      B0DDKVPVLJ
      AD Beads
      2024-08-19
      Yes
      $7.98
      50pcs
      $399.0
      10.68%
      $42.62

      Top 20 Profitable New Products

      Most profitable new products ranked by profit value. Only includes newly released products with positive profitability and active sales.

      B0H1DKDZWY
      B0H1DKDZWY
      Lydow
      2026-05-11
      Yes
      $12.57
      50pcs
      $628.5
      24.43%
      $153.55
      B0FVX7B55T
      B0FVX7B55T
      SmileBelle
      2025-10-13
      Yes
      $9.99
      50pcs
      $499.5
      15.77%
      $78.78
    • Is this a good time to enter the market?

      Collapse
    • #New Product Success Rates

      Listing

      这个市场不适合进入,已经明显偏向过度拥挤的价格战区。 新品整体成功率只有9.09%,新品牌新品成功率更低到6.25%,这已经低于你要求的10%警戒线;更关键的是,新品牌里真正盈利的几乎只有 Lydow 这一例,而大量新入场者都在亏损,说明新人不是靠普通铺货就能赢。

      New products success rate.

      What is the ratio of profitable products

      Profitable (Unidentifiable released date)
      Profitable (Old product)
      Profitable (New product)
      Profitable (New product on old listing)
      New products but non profitable

      Profitable new products divide by brands

      What is the ratio of different brands owning all profitable new products

      Lydow
      SmileBelle

      Nonprofitable new products divide by brands

      What is the ratio of different brands owning all nonprofitable new products

      ANAYA AGATE
      HYXMIWN
      Generic
      Other
    • #Success Rate by Entry Time

      Listing

      这个市场不适合进入,已经明显走向饱和而且正在变成价格战。 近一年新品牌新发布产品的盈利率只有8.33%,整体可识别盈利产品也只有10.84%;最近的新增里,2025年只看到1个盈利、9个亏损,2026年又是1个盈利、11个亏损,说明竞争在加剧、成功门槛在变高。

      How many products released each year

      Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing

      How many products released each month

      Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing

    • #Net Profit Margins by Entry Time

      Different profit ratios of products released in year

      Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.

      Time/Profit%x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%other
      202200000000
      202300000000
      202400000000
      202500010009
      2026000010013
      ≥ 10% Profitable
      < 10% Unprofitable
      Unidentifiable

      Different profit ratios of products released in month

      Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.

      Time/Profit%x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%other
      2025/800000000
      2025/900000000
      2025/1000010001
      2025/1100000007
      2025/1200000001
      2026/100000004
      2026/200000000
      2026/300000002
      2026/400000004
      2026/500001000
      2026/600000000
      2026/700000003
      ≥ 10% Profitable
      < 10% Unprofitable
      Unidentifiable
    • What factors contribute to success or failure?

      Collapse
    • #Case Study

      Success Cases
      AD Beads Handmade Gemstone Stretch Elastic Bracelet Crystal Reiki Nature's Beauty and Spiritual Essence Unisex (6mm, Dream Amethyst (Third-Eye Energy))
      Price (USD)
      $7.99
      Released Type
      Old Release (2024-04-19)
      Brand is an old entry in this market
      Size and Weight
      12.7 x 10.6 x 1.9 cm, 41.00g

      Profitable Factors

      Based on old ASINLow pricing strategy

      Design & Appearance

      梦幻紫色系,突出紫水晶的第三眼能量感, 4mm细珠串珠设计,整体更轻盈细腻;7.5英寸弹力手串,通用性强

      Key Buying Motive

      主打天然紫水晶与手工弹力串珠,兼顾日常佩戴与精神寓意

      Target Customers

      偏好平价水晶疗愈风饰品、日常随身佩戴与送礼人群

      Early Investment

      Investment

      Monthly Revenue (Recent) (USD)
      $399.50
      50 sold in the past 30 days · as of 2026年8月

      Net Profit Margin

      Sea Freight
      8.31% / 11.24%
      Peak / Non Peak
      Rail Freight
      - / -
      Peak / Non Peak
      Air Freight
      5.71% / 8.63%
      Peak / Non Peak

      Sales & BSR Performance

      AD Beads Handmade Gemstone Stretch Elastic Bracelet Crystal Healing Reiki Nature's Beauty and Spiritual Essence Unisex (8mm, Carnelian (Life Enjoyment))
      Price (USD)
      $7.95
      Released Type
      Old Release (2024-08-13)
      Brand is an old entry in this market
      Size and Weight
      12.8 x 10.6 x 1.4 cm, 32.00g

      Profitable Factors

      Based on old ASINLow pricing strategy

      Design & Appearance

      以单一天然石配色为主,柑橘红色更偏暖色系,区别于常见紫色/粉色款, 8mm圆珠弹力手串,整体为简洁单圈设计,没有复杂吊坠或金属结构

      Key Buying Motive

      主打天然石+弹力绳的通用款,佩戴舒适、尺寸兼容性强,适合日常和礼赠

      Target Customers

      偏向预算有限、喜欢天然石能量寓意且想要入门级水晶手串的消费者

      Early Investment

      Investment

      Monthly Revenue (Recent) (USD)
      $397.50
      50 sold in the past 30 days · as of 2026年8月

      Net Profit Margin

      Sea Freight
      8.63% / 11.43%
      Peak / Non Peak
      Rail Freight
      - / -
      Peak / Non Peak
      Air Freight
      6.67% / 9.47%
      Peak / Non Peak

      Sales & BSR Performance

      Loading samples... 22%
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