
这个市场不适合进入,且已经是明显的价格战红海。 新品牌只有2个,但34个新上架产品里盈利率是0%,2026年集中出现31个新新品全部不赚钱,说明不是“还能优化就能赢”,而是新进场基本都被快速淘汰。
These products have successfully captured market share and are profitable. Their design and features are suggested for your investment, based on market competition, saturation, and demand.
Green indicates better success rate, red indicates poorer success rate. If you are a new brand, focus on the left side; if you are an old brand, focus on the right side.
这个市场不适合进入。 500,000 CNY 预算足以覆盖单个新品的早期上架成本,但市场已经明显进入低利润、强竞争状态:新品牌只有 2 个,却有 31 个 2026 年新品全部亏损,整体新品盈利率 0%,市场新品总体盈利率也只有 0.00%,这不是可复制的赚钱环境。
Alternative solutions may pose a risk to your investment in certain markets.
这个市场不适合进入:整体已经进入明显的价格战/拥挤区,新品牌成功率极低,且新进入品牌几乎没有可复制的盈利样本。 现有证据显示,新品牌入场后新发布产品的盈利率为0%,而且市场里新品牌与老品牌的新发产品几乎都在亏损,说明不是“谁更努力就能赢”,而是“多数人都在赔钱抢位置”。
证据非常直白:市场已出现拥挤信号,但不是靠高利润解决的健康市场。 目前已识别到的新品牌只有 Remowith、uxcell;旧品牌有 Vienrose、Veicevol、Sprsthai、lebrocoli。新品牌新发产品盈利率是0%,非盈利率是100%;老品牌新发产品同样是100%非盈利。按你给的规则,这已经不是可正常切入的环境。更关键的是,市场里可见的高销量盈利案例主要来自老品牌 Vienrose,例如 B09V6Y1CVM,毛利率15.9%,月销量50,月收入623美元,累计826条评论,启动期投入约2237.89美元,其中广告501.96美元;另一个老品牌盈利款 B09V6HWX4G 毛利率17.68%,月收入661.50美元,827条评论。这些都属于成熟品牌的资源型打法,不是小商家可直接照抄的成功模板。
这不是适合进入的市场:新品整体已陷入低利润和强价格战,新品牌几乎没有自然成功空间。 新品利润分布里,只有5.88%落在10%~20%区间,接近一半新品仍在0%~10%,而明确可核算的新品盈利率是0%;这意味着不是“有机会的竞争”,而是“活下来的竞争”。
小品牌基本没有可复制的成功样本,反而更像是被价格战和低效投放拖住。 新品牌 Remowith 2026-03-26 入场,8个新产品里0个盈利;uxcell 2026-04-10 入场,22个新产品里0个盈利,且总月收入为0;这两家都不是小品牌成功案例,而是新入场后集体失利。能看到的高利润样本主要来自老品牌 Vienrose:B09V6HWX4G 利润率17.68%,B09V6Y1CVM 15.87%,B09V6GLLMJ 18.78%,但它们都是2022年的老品,且 4/4 可核算产品盈利,说明赚钱靠的是老品牌势能,不是新品牌也能轻松复制的模式。对比失败样本,Remowith 的 B0H1PVFWS7 利润率-2.03%,B0H1QCCVFH -4.59%,uxcell 的 B0GY4W95KV/B0GY4SVX55/B0GY4QR887 都是 16.17% 毛利空间下仍未起量,说明这个市场不是“利润够不够”,而是“流量和品牌壁垒太高”。
结论很直接:不要进。 市场没有出现你可依赖的真实小商家成功路径,反而是老品牌守住利润、新品牌和跟卖型新品批量亏损;你的500000 CNY预算足够做单个ASIN前期,但不足以解决这个类目里真正需要的品牌力、差异化和长期投放成本。
All products profit ratio distribution, including all products. For products with insufficient sales or missing profit ratio data, they will be categorized into other rows. This distribution included products that cannot determine the release date.
This are the profit ratios of all new products. There are products without sufficient sales, no more than 100pcs in 3 months, or no profit ratio data, or just released. Those will be considered as 'other'
Most profitable products ranked by profit value. Only includes products with positive profitability and active sales, regardless of release date.
![]() | B0D8FNN4BJ | iFreak | 2024-06-29 | Yes | $12.13 | 100pcs | $1213.0 | 21.39% | $259.47 |
![]() | B0FCFC5VN3 | lebrocoli | 2025-06-09 | Yes | $11.99 | 50pcs | $599.5 | 22.17% | $132.91 |
![]() | B0FCFGB1GX | lebrocoli | 2025-06-09 | Yes | $11.95 | 50pcs | $597.5 | 22.05% | $131.75 |
![]() | B0D8FPKK49 | iFreak | 2024-06-29 | Yes | $11.99 | 50pcs | $599.5 | 21.04% | $126.14 |
![]() | B0FCFGX2HC | lebrocoli | 2025-06-09 | Yes | $11.54 | 50pcs | $577.0 | 21.65% | $124.93 |
![]() | B09V6HWX4G | Vienrose | 2022-04-30 | Yes | $13.23 | 50pcs | $661.5 | 17.68% | $116.96 |
![]() | B09V74DC1Z | Vienrose | 2022-04-30 | Yes | $11.57 | 50pcs | $578.5 | 19.11% | $110.56 |
![]() | B09V6GLLMJ | Vienrose | 2022-04-30 | Yes | $11.66 | 50pcs | $583.0 | 18.78% | $109.49 |
![]() | B09V6Y1CVM | Vienrose | 2022-04-30 | Yes | $12.46 | 50pcs | $623.0 | 15.87% | $98.88 |
![]() | B0793KLZQ7 | Ablus | 2018-02-19 | Yes | $9.99 | 50pcs | $499.5 | 17.61% | $87.97 |
![]() | B07Q3KRDQT | Ablus | 2019-05-08 | Yes | $9.99 | 50pcs | $499.5 | 17.41% | $86.97 |
![]() | B07Y18VHC7 | Ablus | 2019-09-25 | Yes | $9.99 | 50pcs | $499.5 | 16.83% | $84.07 |
![]() | B0FDQSCDHJ | FINTIE | 2025-06-19 | Yes | $9.99 | 50pcs | $499.5 | 14.49% | $72.38 |
![]() | B0F4KDWLG5 | FINTIE | 2024-09-11 | Yes | $8.99 | 50pcs | $449.5 | 11.63% | $52.28 |
![]() | B0CP43YCW8 | LIFTING | 2023-11-28 | Yes | $9.11 | 50pcs | $455.5 | 10.65% | $48.52 |
New products with negative profitability ranked by lowest profit value. Only includes newly released products classified as non-profitable.
![]() | B0H1PVFWS7 | Remowith | 2026-07-06 | No | $9.99 | 50pcs | $499.5 | -2.03% | $-10.13 |
![]() | B0GTYM7FG7 | Remowith | 2026-04-17 | No | $9.52 | 50pcs | $476.0 | 7.14% | $33.99 |
![]() | B0GTXZKWFC | Remowith | 2026-04-16 | No | $9.69 | 50pcs | $484.5 | 7.32% | $35.47 |
![]() | B0GTY69ND4 | Remowith | 2026-04-15 | No | $9.7 | 50pcs | $485.0 | 8.43% | $40.89 |
![]() | B0GTY69R9N | Remowith | 2026-04-16 | No | $9.36 | 200pcs | $1872.0 | 6.3% | $117.94 |
![]() | B0GY4W95KV | uxcell | 2026-04-10 | No | $13.49 | -pcs | $- | 16.17% | $- |
![]() | B0GY4SVX55 | uxcell | 2026-04-10 | No | $13.49 | -pcs | $- | 16.17% | $- |
![]() | B0GY4QR887 | uxcell | 2026-04-10 | No | $13.49 | -pcs | $- | 16.17% | $- |
![]() | B0FM3QFTSV | lebrocoli | 2025-08-12 | No | $12.79 | -pcs | $- | 23.96% | $- |
![]() | B0GY4N3JYT | uxcell | 2026-04-10 | No | $8.49 | -pcs | $- | 4.5% | $- |
![]() | B0GY52KLD4 | uxcell | 2026-04-10 | No | $8.77 | -pcs | $- | 5.76% | $- |
![]() | B0GY4Y5XS8 | uxcell | 2026-04-10 | No | $8.62 | -pcs | $- | 5.1% | $- |
![]() | B0GY4YVLW5 | uxcell | 2026-04-10 | No | $9.59 | -pcs | $- | 9.04% | $- |
![]() | B0GY4X1G7Q | uxcell | 2026-04-10 | No | $13.49 | -pcs | $- | 16.26% | $- |
![]() | B0GY4YP6XZ | uxcell | 2026-04-10 | No | $8.49 | -pcs | $- | 4.5% | $- |
![]() | B0GY4WRC84 | uxcell | 2026-04-10 | No | $13.49 | -pcs | $- | 16.17% | $- |
![]() | B0H1QCCVFH | Remowith | 2026-07-06 | No | $9.99 | -pcs | $- | -4.59% | $- |
![]() | B0GY4YN47Z | uxcell | 2026-04-10 | No | $13.49 | -pcs | $- | 16.26% | $- |
![]() | B0GY4XJ5FY | uxcell | 2026-04-10 | No | $8.93 | -pcs | $- | 8.18% | $- |
![]() | B0GY4KJSLS | uxcell | 2026-04-10 | No | $8.49 | -pcs | $- | -1.84% | $- |
这个市场不值得进入:新品牌几乎全灭,已经进入明显的价格战/高失败率状态。 现有数据里,新上架产品成功率为0%,整体可识别盈利产品仅13.89%,而新上架产品的盈利率也是0.00%;同时,2026年集中爆发了31个新上架但全部不盈利,说明市场不是在给新手机会,而是在快速堆量、快速淘汰。
What is the ratio of profitable products
What is the ratio of different brands owning all nonprofitable new products
这个市场不值得进入,已经明显过热且在走向价格战。 近期开新品牌的结果是 100% 失败,2026 年新品牌新品里 30 个样本全都不盈利;同时 2026 年 4 月单月就出现 25 个非盈利新品,说明不是机会窗口,而是拥挤的红海。
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
| Time/Profit% | x < -10.0% | -10.0% <= x < 0.0% | 0.0% <= x < 10.0% | 10.0% <= x < 20.0% | 20.0% <= x < 30.0% | 30.0% <= x < 40.0% | x >= 40.0% | other |
|---|---|---|---|---|---|---|---|---|
| 2022 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2023 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2024 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2025 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 3 |
| 2026 | 0 | 1 | 2 | 0 | 0 | 0 | 0 | 28 |
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
| Time/Profit% | x < -10.0% | -10.0% <= x < 0.0% | 0.0% <= x < 10.0% | 10.0% <= x < 20.0% | 20.0% <= x < 30.0% | 30.0% <= x < 40.0% | x >= 40.0% | other |
|---|---|---|---|---|---|---|---|---|
| 2025/8 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 2 |
| 2025/9 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2025/10 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 |
| 2025/11 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2025/12 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2026/1 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 |
| 2026/2 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2026/3 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 |
| 2026/4 | 0 | 0 | 2 | 0 | 0 | 0 | 0 | 23 |
| 2026/5 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 |
| 2026/6 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2026/7 | 0 | 1 | 0 | 0 | 0 | 0 | 0 | 2 |