
结论很明确:这个市场已经进入明显的低利润价格战,新品牌几乎没有成功空间,小商家不应进入;大品牌若没有强设计、强渠道或强品牌力,也不值得硬闯。 现在看到的不是“还有机会的成长型市场”,而是一个新品成功率极低、竞争持续恶化的拥挤市场。
These products have successfully captured market share and are profitable. Their design and features are suggested for your investment, based on market competition, saturation, and demand.
Green indicates better success rate, red indicates poorer success rate. If you are a new brand, focus on the left side; if you are an old brand, focus on the right side.
结论很明确:这个市场不适合进入,用户预算虽然够做单个ASIN的前期启动,但市场已经进入明显的价格战/过度拥挤状态,成功概率低。 现有数据里,新进入品牌里几乎没有盈利样本;而且近期开出的新品大多数都没跑通,说明不是“钱不够”,而是“市场不值”。
Alternative solutions may pose a risk to your investment in certain markets.
这个市场不该进入:新品牌新上架几乎全军覆没,利润也明显偏低,已经接近价格战区。 你现在看到的不是一个适合中小品牌试错的市场,而是一个被老品牌和少数强势新品牌挤压得很厉害的类目。
这个市场不适合进入,结论很明确:新品成功率只有6.98%,而新上架利润带在4.21%~18.92%,说明大多数新品都落在低利润区,已经是明显的价格战市场。 6个新品牌、11个老品牌一起挤进来,新品牌不是主导力量;真正赚钱的几乎都不是小商家,而是老品牌或带有强推广能力的玩家。
All products profit ratio distribution, including all products. For products with insufficient sales or missing profit ratio data, they will be categorized into other rows. This distribution included products that cannot determine the release date.
This are the profit ratios of all new products. There are products without sufficient sales, no more than 100pcs in 3 months, or no profit ratio data, or just released. Those will be considered as 'other'
Most profitable products ranked by profit value. Only includes products with positive profitability and active sales, regardless of release date.
![]() | B0FCFGMXTZ | lebrocoli | 2025-06-14 | Yes | $10.21 | 200pcs | $2042.0 | 17.78% | $363.07 |
![]() | B0FMXG3172 | lebrocoli | 2025-08-19 | Yes | $11.52 | 100pcs | $1152.0 | 22.09% | $254.48 |
![]() | B0FCFG9D7G | lebrocoli | 2025-06-09 | Yes | $11.46 | 100pcs | $1146.0 | 21.45% | $245.82 |
![]() | B0FCFBZFVX | lebrocoli | 2025-06-09 | Yes | $11.99 | 50pcs | $599.5 | 22.89% | $137.23 |
![]() | B0FCFC3L17 | lebrocoli | 2025-06-09 | Yes | $11.99 | 50pcs | $599.5 | 22.76% | $136.45 |
![]() | B0FCFCDKXK | lebrocoli | 2025-06-09 | Yes | $12.04 | 50pcs | $602.0 | 22.19% | $133.59 |
![]() | B0FCFJ4LTH | lebrocoli | 2025-06-09 | Yes | $11.99 | 50pcs | $599.5 | 22.26% | $133.45 |
![]() | B0FCFC5VN3 | lebrocoli | 2025-06-09 | Yes | $11.99 | 50pcs | $599.5 | 22.17% | $132.91 |
![]() | B0FCFDMG9L | lebrocoli | 2025-06-09 | Yes | $11.99 | 50pcs | $599.5 | 22.06% | $132.25 |
![]() | B0FCFC5KN8 | lebrocoli | 2025-06-09 | Yes | $11.99 | 50pcs | $599.5 | 22.03% | $132.07 |
![]() | B0FM3QFBXS | lebrocoli | 2025-08-12 | Yes | $11.99 | 50pcs | $599.5 | 22.01% | $131.95 |
![]() | B0FCFGB1GX | lebrocoli | 2025-06-09 | Yes | $11.95 | 50pcs | $597.5 | 22.05% | $131.75 |
![]() | B0FCFCCHHY | lebrocoli | 2025-06-09 | Yes | $11.97 | 50pcs | $598.5 | 21.98% | $131.56 |
![]() | B0FM3S1LQM | lebrocoli | 2025-08-12 | Yes | $11.99 | 50pcs | $599.5 | 21.74% | $130.34 |
![]() | B0FCFFNGN8 | lebrocoli | 2025-06-09 | Yes | $11.54 | 50pcs | $577.0 | 21.82% | $125.91 |
![]() | B0FCFGX2HC | lebrocoli | 2025-06-09 | Yes | $11.54 | 50pcs | $577.0 | 21.65% | $124.93 |
![]() | B09V6HWX4G | Vienrose | 2022-04-30 | Yes | $13.23 | 50pcs | $661.5 | 17.68% | $116.96 |
![]() | B09V74DC1Z | Vienrose | 2022-04-30 | Yes | $11.57 | 50pcs | $578.5 | 19.11% | $110.56 |
![]() | B09V6GLLMJ | Vienrose | 2022-04-30 | Yes | $11.66 | 50pcs | $583.0 | 18.78% | $109.49 |
![]() | B09V6Y1CVM | Vienrose | 2022-04-30 | Yes | $12.46 | 50pcs | $623.0 | 15.87% | $98.88 |
Most profitable new products ranked by profit value. Only includes newly released products with positive profitability and active sales.
![]() | B0FMXG3172 | lebrocoli | 2025-08-19 | Yes | $11.52 | 100pcs | $1152.0 | 22.09% | $254.48 |
![]() | B0FM3QFBXS | lebrocoli | 2025-08-12 | Yes | $11.99 | 50pcs | $599.5 | 22.01% | $131.95 |
![]() | B0FM3S1LQM | lebrocoli | 2025-08-12 | Yes | $11.99 | 50pcs | $599.5 | 21.74% | $130.34 |
这个市场不值得进入,已经明显偏向价格战和头部老品牌主导。 新品整体成功率只有6.98%,而在新品牌样本里,新品成功率是0%,失败率100%;老品牌新品也只有37.5%能靠“旧链接改款”勉强赚钱,说明真正的新品空间很窄,市场不是在增长,而是在拥挤化、内卷化。
What is the ratio of profitable products
What is the ratio of different brands owning all profitable new products
What is the ratio of different brands owning all nonprofitable new products
这个市场不值得进入,已经接近/进入过度拥挤的状态。 最近的新品牌释放几乎全军覆没:新品牌新上架样本里 35 个全都没达到盈利标准,成功率 0%;全市场新上架里只有 3 个能赚钱,成功率 6.98%,低于 10% 的高风险线,而且 2026 年新上架数量明显暴增、但几乎全部失败,说明竞争正在快速恶化。
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
| Time/Profit% | x < -10.0% | -10.0% <= x < 0.0% | 0.0% <= x < 10.0% | 10.0% <= x < 20.0% | 20.0% <= x < 30.0% | 30.0% <= x < 40.0% | x >= 40.0% | other |
|---|---|---|---|---|---|---|---|---|
| 2022 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2023 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2024 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2025 | 0 | 0 | 3 | 0 | 3 | 0 | 0 | 7 |
| 2026 | 0 | 0 | 2 | 0 | 0 | 0 | 0 | 28 |
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
| Time/Profit% | x < -10.0% | -10.0% <= x < 0.0% | 0.0% <= x < 10.0% | 10.0% <= x < 20.0% | 20.0% <= x < 30.0% | 30.0% <= x < 40.0% | x >= 40.0% | other |
|---|---|---|---|---|---|---|---|---|
| 2025/8 | 0 | 0 | 2 | 0 | 3 | 0 | 0 | 4 |
| 2025/9 | 0 | 0 | 1 | 0 | 0 | 0 | 0 | 2 |
| 2025/10 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 |
| 2025/11 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2025/12 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2026/1 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 2 |
| 2026/2 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2026/3 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 2 |
| 2026/4 | 0 | 0 | 2 | 0 | 0 | 0 | 0 | 23 |
| 2026/5 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 |
| 2026/6 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2026/7 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |