- Benchmark ASINB0H1BK2VBZ
- MarketplaceUS
- Category ID3735621
- Analyzed Products
- Keywordmini photo album, instant photo album
- Price Range-
- Minimum Net Profit Margin10.00%
- MOQ100
- Est. Purchasing Cost¥9.47estimated
- Data Date2026-08-06
- Your Budget (for new listing) (CNY)¥500,000.00
Report summary from Keble AI Agent: Listing
这个市场不值得进入：新品成功率0%，新产品整体盈利率仅8.64%，而且近期开出的23个新上架里没有任何一个跑出可复制的盈利样本，已经是明显的价格战+饱和市场。 你现在不是在找机会，而是在对抗一个被老品牌和高频上新挤满的赛道；对大品牌和小商家都不是好市场，直接不建议推进。
证据很清楚： 新品牌只有2个（Holoary、Vienrose），一共6个新发布，盈利率0%；老品牌有4个（Frankmate、GOLDBARLEY、Veicevol、lebrocoli）占据了大部分新发布，但老品牌的新发布同样0%盈利，说明这不是“新品牌不行”，而是整个赛道都在失速。时间上看，2026年3月GOLDBARLEY一口气上了12个新款，全部未盈利；Holoary 4个新款也全部亏，Vienrose 2个新款也全部亏，最近的发布并没有变好，反而持续失败。品牌层面，GOLDBARLEY是典型大玩家：41个产品里有4个盈利、13个有明显收入，旗舰款 B0F59J7ZKH / B0F59FH7F9 / B0F59B3VMS 都卖到 12.94~12.97 美元、月销50、评论642~644，靠的是老牌评论和产品延展，不是小商家能轻松复制；Holoary 虽然有2个有收入款，单款投入只需约16.99美元，但4个新款里0个盈利，说明低预算也无法跑通。产品成功规律也很明确：能赚钱的都是“在旧款基础上做功能或外观差异”的老品牌款，比如 GOLDBARLEY 的海军蓝、薄荷绿、黑色等细分设计；亏损款则几乎都是同质化的2x3口袋相册、桌历式展示、闪粉/极简款，缺少真正差异化，且不少样本评论已经到25条甚至642条，市场明显在用评论和价格压人。
Recommended Products Features Direction
These products have successfully captured market share and are profitable. Their design and features are suggested for your investment, based on market competition, saturation, and demand.
New Brands
VS
Old Brands
Green indicates better success rate, red indicates poorer success rate. If you are a new brand, focus on the left side; if you are an old brand, focus on the right side.
New Brands
Old Brands
#Budget Requirement
Listing结论很明确：这个市场不值得进入。 现有数据同时显示：新品牌新品成功率为0%，整体可盈利产品仅8.64%，而新品几乎全部失败；这不是机会市场，而是价格战+低成功率市场，用户500000元预算虽然能覆盖单个SKU的前期投入，但不足以改变长期竞争劣势。
Early sourcing + logistics + marketing budget (USD)N/AExplains the budgetWith all these investments, who has profitable new releases
How many new listings are released by old brands?73.91%New listing success rate (old brands):0.00%New listing success rate (new brands):0.00%Alternatives- 手机相册/云相册服务：把2x3小照片直接用手机扫描或导入云端，再用相册分类、标签和共享链接替代实体小相册，几乎零额外成本，找图更方便。
- 便宜的通用塑封卡册/活页收纳册：用来装拍立得小相纸、K-pop小卡或票根，通常更便宜、容量更大、规格更灵活，不必只限定Instax mini。
- 磁吸照片展示板/照片绳夹：把小照片直接做成房间装饰，安装简单、可随时替换，比买专用相册更适合“展示型”需求。
- 一次性/低成本打印照片卡套：如果用户只是想保存几张代表性照片，用透明卡套、名片册或便携票卡夹就够了，价格低、购买渠道更广。
- 记忆盒/照片收纳盒：把照片、明信片、小票等一起收纳，适合“收藏而非翻看”的场景，比专用迷你相册更通用，也更容易扩容。
Alternative solutions may pose a risk to your investment in certain markets.
#Brands Investment Analysis
Listing这不是一个适合进入的市场：新品成功率为0%，新品牌新品盈利率也是0%，而且已出现明显价格战/饱和信号。 目前看，市场由老品牌主导，新品牌没有跑出可复制的成功样本；如果现在进场，不管是大品牌还是小商家，都很难靠正常打法拿到稳定利润。
Least investment in new productsMost investment in new productsNew products with Highest revenueHoloary
Recent Monthly Revenue (USD):-(-)B0H1BHW3Q2 (4.8/5 (25 Reviews))Brand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQRecent Monthly Revenue (USD):-(-)B0H5JD9GV1Brand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQ
Recent Monthly Revenue (USD):$849.50(50pcs/month)B0H1BB3C69 (4.8/5 (25 Reviews))Brand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQOld brand with the most profitable new productsGOLDBARLEY
Recent Monthly Revenue (USD):$648.50(50pcs/month)B0F59J7ZKH (4.9/5 (644 Reviews))Brand is an old entry in this marketOld ReleaseSufficient Sales to Meet MOQOld ReleaseThis listing is deemed profitable
Recent Monthly Revenue (USD):$648.00(50pcs/month)B0F59FH7F9 (4.9/5 (642 Reviews))Brand is an old entry in this marketOld ReleaseSufficient Sales to Meet MOQOld ReleaseThis listing is deemed profitable
Recent Monthly Revenue (USD):$647.00(50pcs/month)B0F59B3VMS (4.9/5 (644 Reviews))Brand is an old entry in this marketOld ReleaseSufficient Sales to Meet MOQOld ReleaseThis listing is deemed profitableLeast profitable new productsVienrose
Recent Monthly Revenue (USD):-(-)B0FR9F2DB3 (4/5 (25 Reviews))Brand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQ
Recent Monthly Revenue (USD):-(-)B0FR98WHVPBrand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQ#Differentiations
Unique productsCommon productsDifferentiation:- 哥特/万圣节风格最强，黑底骷髅情侣+红蘑菇，和其他花卉款差异最大
- |
- 视觉冲击明显，封面辨识度高，容易吸引喜欢暗黑可爱审美的用户
B0FCFGB1GX (4.8/5 (332 Reviews))Brand is an old entry in this marketOld ReleaseSufficient Sales to Meet MOQOld ReleaseThis listing is deemed profitableSales & BSR
Differentiation:- 紫色花卉+白猫插画，治愈萌系风格鲜明，和暗黑蘑菇款形成强反差
- |
- 猫咪题材受众明确，封面可爱、有记忆点，更容易提升点击意愿
B0FCFC5VN3 (4.8/5 (335 Reviews))Brand is an old entry in this marketOld ReleaseSufficient Sales to Meet MOQOld ReleaseThis listing is deemed profitableSales & BSR
#Net Profit Margins: All vs New
Listing这个市场不值得进入，结论是直接放弃。 近期开出来的23个新上架里，盈利率是0%，而且新品牌只有2个、老品牌占6个，说明不是新机会，而是被老玩家和高强度竞争挤满的市场。\n\n证据很硬： 价格带上，已知利润率产品主要集中在0%~30%之间，尤其新产品里只有1个落在0%~10%，10%~20%有10个，20%~30%有2个，30%~40%有6个，但这些高利润样本几乎都来自老品牌 GOLDBARLEY 和 lebrocoli；新品牌这边，Holoary 4个新上架全亏，Vienrose 2个新上架全亏。GOLDBARLEY 虽然有4个盈利款，但品牌总计41个产品里只有4个赚钱，成功率只有9.76%，而且它的爆款都带着642/644条评论，属于明显的老牌强压制，不是小品牌可复制的路径。更关键的是，市场里大量亏损新款都停留在 10%~20% 或更高利润表面，但实际并不能跑通，像 B0GS97BPQL、B0GS8VGDZ7、B0H1BK2VBZ、B0H1BB3C69、B0FR9F2DB3、B0FR98WHVP 都在新上架后没形成有效销量或直接亏损，说明这个类目不是靠“做个相似款”就能赢。\n\n直接判断： 大品牌也没有明显的增量机会，最多是继续用品牌和评论碾压；小品牌更不行，当前没有任何真实可复制的小品牌成功案例，反而非常像需要高预算、强投放、甚至高评论速度的“掠夺型竞争”环境。你有50万人民币预算也不够改变这个局面，因为问题不是单个SKU启动资金，而是市场已经被旧品牌占住，且新品牌全部失败。
Profitability difficultyHigh Risk Due to Low Success RateAll products distribution on different profit levels
All products profit ratio distribution, including all products. For products with insufficient sales or missing profit ratio data, they will be categorized into other rows. This distribution included products that cannot determine the release date.
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%otherNew products distribution on different profit levels
This are the profit ratios of all new products. There are products without sufficient sales, no more than 100pcs in 3 months, or no profit ratio data, or just released. Those will be considered as 'other'
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%other#Top Products by Net Profit Margin
Top 20 Profitable Products
Most profitable products ranked by profit value. Only includes products with positive profitability and active sales, regardless of release date.
B0F59J7ZKHGOLDBARLEY2025-04-17Yes$12.9750pcs$648.523.28%$150.98B0F59FH7F9GOLDBARLEY2025-04-17Yes$12.9650pcs$648.023.11%$149.76B0F59B3VMSGOLDBARLEY2025-04-17Yes$12.9450pcs$647.023.01%$148.88B0FCFC5VN3lebrocoli2025-06-09Yes$11.9950pcs$599.522.17%$132.91B0FCFGB1GXlebrocoli2025-06-09Yes$11.9550pcs$597.522.05%$131.75
B0FCFGX2HClebrocoli2025-06-09Yes$11.5450pcs$577.021.65%$124.93
B0F9Y1Z4X6GOLDBARLEY2025-05-27Yes$8.9850pcs$449.013.13%$58.96Top 20 Non-Profitable New Products
New products with negative profitability ranked by lowest profit value. Only includes newly released products classified as non-profitable.
B0H1BB3C69Holoary2026-05-20No$16.9950pcs$849.511.73%$99.65B0H1BK2VBZHoloary2026-05-20No$15.79100pcs$1579.08.94%$141.17
B0GS97BPQLGOLDBARLEY2026-03-12No$9.99-pcs$-17.61%$-
B0GS8VGDZ7GOLDBARLEY2026-03-12No$18.99-pcs$-31.79%$-B0H1BHW3Q2Holoary2026-05-20No$16.99-pcs$-10.09%$-
B0GS8YTRBLGOLDBARLEY2026-03-12No$18.99-pcs$-31.97%$-
B0GS9225P2GOLDBARLEY2026-03-12No$18.99-pcs$-32.01%$-
B0FRFHQY9RFrankmate2025-09-17No$7.99-pcs$-2.63%$-B0FR9F2DB3Vienrose2025-11-12No$13.43-pcs$-19.34%$-
B0GS94BG8JGOLDBARLEY2026-03-12No$9.99-pcs$-17.51%$-
B0FM3QFTSVlebrocoli2025-08-12No$12.79-pcs$-23.96%$-
B0FMXHGZGNlebrocoli2025-08-19No$12.26-pcs$-21.77%$-
B0GS8Y23MNGOLDBARLEY2026-03-12No$18.96-pcs$-31.93%$-
B0GS983N6HGOLDBARLEY2026-03-12No$9.99-pcs$-17.56%$-
B0GS94YC6GGOLDBARLEY2026-03-12No$9.99-pcs$-17.47%$-
B0GS8VL7PVGOLDBARLEY2026-03-12No$9.99-pcs$-17.61%$-
B0GS8VQBTFGOLDBARLEY2026-03-12No$18.99-pcs$-31.97%$-
B0FQ5732ZJFrankmate2025-09-08No$9.99-pcs$-12.34%$-
B0GS8Y7GRBGOLDBARLEY2026-03-12No$9.99-pcs$-17.74%$-
B0GS983N6JGOLDBARLEY2026-03-12No$18.9-pcs$-31.53%$-#New Product Success Rates
Listing这个市场不值得进入：新品成功率为0%，总体可识别盈利率只有8.64%，已经落入高风险价格战区。 新品牌和老品牌的新发布全部没跑出来，说明不是单纯“没找到机会”，而是整个赛道对新进入者非常不友好，先别做。
New products success rate.
What is the ratio of profitable products
Profitable (Unidentifiable released date)Profitable (Old product)Profitable (New product)Profitable (New product on old listing)New products but non profitableNo data availableNonprofitable new products divide by brands
What is the ratio of different brands owning all nonprofitable new products
GOLDBARLEYHoloaryOther#Success Rate by Entry Time
Listing这个市场现在不值得进入，已经进入价格战高风险区，且对新品牌是明显的失败市场。 近两年新品牌进入并没有带来有效盈利，最新一批新品牌几乎全军覆没；如果你要做，必须按“大品牌重投入”思路打，但对小商家来说没有可复制的低成本成功路径。
How many products released each year
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
How many products released each month
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
#Net Profit Margins by Entry Time
Different profit ratios of products released in year
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2022 0 0 0 0 0 0 0 0 2023 0 0 0 0 0 0 0 0 2024 0 0 0 0 0 0 0 0 2025 0 0 0 0 0 0 0 6 2026 0 0 1 0 0 0 0 16 ≥ 10% Profitable< 10% UnprofitableUnidentifiableDifferent profit ratios of products released in month
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2025/8 0 0 0 0 0 0 0 2 2025/9 0 0 0 0 0 0 0 2 2025/10 0 0 0 0 0 0 0 0 2025/11 0 0 0 0 0 0 0 2 2025/12 0 0 0 0 0 0 0 0 2026/1 0 0 0 0 0 0 0 1 2026/2 0 0 0 0 0 0 0 0 2026/3 0 0 0 0 0 0 0 12 2026/4 0 0 0 0 0 0 0 0 2026/5 0 0 1 0 0 0 0 2 2026/6 0 0 0 0 0 0 0 1 2026/7 0 0 0 0 0 0 0 0 ≥ 10% Profitable< 10% UnprofitableUnidentifiable#Case Study
Success CasesGOLDBARLEYB0F59B3VMS (4.9/5 (644 Reviews))GoldBarley 2x3 Instax Mini Photo Album, 28 Pockets. Marine Blue, 2PK
This listing is deemed profitablePrice (USD)$12.94Released TypeOld Release (2025-04-17)Brand is an old entry in this marketSize and Weight22.1 x 16.2 x 1.7 cm, 141.00gProfitable Factors
Based on old ASINDesign & Appearance
海军蓝配色，区别于常见黑色/银色基础款, 2x3英寸小卡册，28页容量，便携钱包式翻页结构Key Buying Motive
兼容Instax、Polaroid、HP Sprocket等2x3照片，适配面广且便携Target Customers
偏好携带式迷你相册、用于旅行纪念/K-pop小卡收纳的用户Early Investment
Investment
Monthly Revenue (Recent) (USD)$647.0050 sold in the past 30 days · as of 2026年8月Net Profit Margin
Sea Freight20.66% / 23.01%Peak / Non PeakRail Freight- / -Peak / Non PeakAir Freight15.34% / 17.69%Peak / Non PeakSales & BSR Performance
GOLDBARLEYB0F59FH7F9 (4.9/5 (642 Reviews))GoldBarley 2x3 Instax Mini Photo Album, 28 Pockets. Mint Green, 2PK
This listing is deemed profitablePrice (USD)$12.96Released TypeOld Release (2025-04-17)Brand is an old entry in this marketSize and Weight16.2 x 10.6 x 1.4 cm, 150.00gProfitable Factors
Based on old ASINDistinct functions and featuresUnique appearance designDesign & Appearance
薄荷绿色在同类小相册里更偏清新、礼品感更强。, 2x3英寸、28页小容量口袋式迷你相册，主打便携随身收纳。Key Buying Motive
兼容Instax Mini、Polaroid 2x3、HP Sprocket等多种2x3照片来源；2PK组合更适合成套购买。Target Customers
面向需要随身整理拍立得照片、K-pop小卡和旅行纪念照的轻礼品用户。Early Investment
Investment
Monthly Revenue (Recent) (USD)$648.0050 sold in the past 30 days · as of 2026年8月Net Profit Margin
Sea Freight21.24% / 23.11%Peak / Non PeakRail Freight- / -Peak / Non PeakAir Freight15.59% / 17.46%Peak / Non PeakSales & BSR Performance
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