- Benchmark ASINB0F5W6X2FS
- MarketplaceUS
- Category ID2522045011
- Analyzed Products
- Keywordtoploader binder, top loader card binder, rigid card holder binder
- Price Range-
- Minimum Net Profit Margin10.00%
- MOQ100
- Est. Purchasing Cost¥13.13estimated
- Data Date2026-08-06
- Your Budget (for new listing) (CNY)¥500,000.00
Report summary from Keble AI Agent: Listing
这个市场不适合进入，已经是明显的高压价格战区，新品牌几乎没有真实胜算。 关键数据很直接：新品牌只有5个，但近一年新品牌新上架产品27个里，真正盈利的只有1个，成功率只有3.70%；按全部新上架产品算，盈利率也只有2.56%，而且新产品利润区间只有3.56%~14.74%，大多数都低于10%，这就是典型的低利润、强竞争环境。
Recommended Products Features Direction
These products have successfully captured market share and are profitable. Their design and features are suggested for your investment, based on market competition, saturation, and demand.
New Brands
VS
Old Brands
Green indicates better success rate, red indicates poorer success rate. If you are a new brand, focus on the left side; if you are an old brand, focus on the right side.
New Brands
Old Brands
#Budget Requirement
Listing结论很明确：这个市场不该进。 你的50万人民币预算虽然能覆盖单个ASIN的前期入场，但在这个类目里，盈利难度高、成功率极低，已经接近价格战市场；对新品牌来说不是“能不能做”，而是“做了大概率亏”。
证据很直接：市场总体可见盈利率只有13.16%，但新品牌新上架产品的盈利率只有2.56%，失败率高达96%；而老品牌新上架产品的盈利率是0%，说明这个市场不是新手友好，而是连老品牌都很难靠新品赚钱。 这里还没有出现30~100+新品牌涌入的超饱和信号，但从结果看，已经是明显的高压竞争区。你最需要警惕的是：多数能卖的产品并不代表能赚钱。WisOffice 这类新品牌里，单个可卖款例如 B0G93WD6WD 还有 50 单/月、约 8.78万/月收入，但利润率只有9.3%；B0FPDG2YYN 更低，只有8.55%，都低于你应该接受的15%及格线。BLINUV 的两个新款 B0H1148XRF、B0H11RNLZ3 甚至是-19.05%这种直接亏损。唯一明显赚钱的新品牌案例是 Tagemo 的 B0GX7YB86Y，月销50、月收约6.25万，只有37条评论，属于真正的新品牌成功样本，但它靠的是明显差异化：更小型的1格便携结构、橙黄色外观、针对少量高价值卡的细分需求。
Early sourcing + logistics + marketing budget (USD)$4,710.70 - $4,710.70Explains the budgetWith all these investments, who has profitable new releases
How many new listings are released by old brands?30.76%New listing success rate (old brands):0.00%New listing success rate (new brands):3.70%Which new brands have these successful new listings?Alternatives- 普通九口卡册/标准活页卡册：不要求托管装载器（toploader）也能收纳，价格通常更低、品牌选择更多，适合先做分类展示而不是重度防护。
- 磁吸相册式卡册（硬壳相册/照片册改装）：上手最简单，翻页快、体积小，适合只想低成本整理少量高价值卡片的用户。
- 小号文件盒/卡砖收纳盒 + 独立卡套：比专用 toploader binder 更便宜，容量更灵活，适合把已装套的卡片集中存放。
- 可替换内页的标准三孔/四孔活页夹 + 兼容内页：通用性高，替换页容易买到，适合想用更低成本先试水的收藏者。
- 硬质卡砖架/卡砖展示盒：如果用户主要是保存少量‘命中卡’而不是频繁翻阅，这类方案比专用 binder 更省事，且通常更便宜。
- 便携卡牌收纳盒（deck box/万能卡盒）+ 分隔片：对 TCG 玩家更容易购买和补充，适合把已保护的卡片按系列或价值分组收纳。
Alternative solutions may pose a risk to your investment in certain markets.
#Brands Investment Analysis
Listing结论很明确：这个市场不值得进入，已经是高风险、价格战区域。 目前能看到的样本里，整体可盈利产品比例只有13.16%，而新品可盈利比例只有2.56%；同时多款新品利润率只有8.55%~9.3%，低于可接受线，说明不是“有空间的市场”，而是“靠压价和硬拼才能活”的市场。
New products with Highest revenueMost investment in new productsLeast investment in new productsWisOffice
Recent Monthly Revenue (USD):-(-)B0FPDGHV5PBrand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQ
Recent Monthly Revenue (USD):$877.50(50pcs/month)B0G93WD6WD (4.7/5 (118 Reviews))Brand is a new entry in this marketNew ReleaseSufficient Sales to Meet MOQWhite HatNet profit margin below 10.00%
Recent Monthly Revenue (USD):$878.50(50pcs/month)B0FPDG2YYN (4.7/5 (118 Reviews))Brand is a new entry in this marketNew ReleaseSufficient Sales to Meet MOQWhite HatNet profit margin below 10.00%Old brand with the most profitable new productsAokna
Recent Monthly Revenue (USD):-(-)B0F9W55HRVBrand is an old entry in this marketOld ReleaseInsufficient Sales to Meet MOQOld ReleaseNot enough sales volume to meet 100 MOQRecent Monthly Revenue (USD):$39,400.00(2000pcs/month)B0F9W62QSN (4.7/5 (223 Reviews))Brand is an old entry in this marketOld ReleaseSufficient Sales to Meet MOQOld ReleaseNet profit margin below 10.00%Least profitable new productsBLINUV
Recent Monthly Revenue (USD):-(-)B0H1148XRF (4.7/5 (20 Reviews))Brand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQRecent Monthly Revenue (USD):-(-)B0H11RNLZ3Brand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQ#Differentiations
Unique productsCommon productsDifferentiation:- 橙黄色外观最醒目，和常见黑蓝灰款差异大
- |
- 1格迷你顶载册，主打少量高价值卡便携收纳
- |
- 侧装单口袋结构，适合随身带去交换/比赛
B0GX7YB86Y (4.4/5 (37 Reviews))Brand is a new entry in this marketNew ReleaseSufficient Sales to Meet MOQWhite HatThis listing is deemed profitableSales & BSR
Differentiation:- 套装附赠100个顶载盒和100个卡套，购买即用
- |
- 与普通空册相比功能组合更完整，吸引力更强
- |
- 适合重度收藏者一次性整理大量卡片
B0GZ355RY5 (4.4/5 (89 Reviews))Brand is a new entry in this marketNew ReleaseSufficient Sales to Meet MOQWhite HatNet profit margin below 10.00%Sales & BSR
#Net Profit Margins: All vs New
Listing这不是一个适合进入的市场：新品利润几乎被压在10%以下，且新品牌成功率极低，已经进入明显的价格战/过度拥挤状态。 以当前数据看，Big Brand 也不是好机会；Small Business 更不应该进场，因为多数成功样本都依赖品牌力、规模投放或高强度运营，不是普通小卖家能复制的。
Profitability difficultyHigh Risk Due to Price CompetitionAll products distribution on different profit levels
All products profit ratio distribution, including all products. For products with insufficient sales or missing profit ratio data, they will be categorized into other rows. This distribution included products that cannot determine the release date.
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%otherNew products distribution on different profit levels
This are the profit ratios of all new products. There are products without sufficient sales, no more than 100pcs in 3 months, or no profit ratio data, or just released. Those will be considered as 'other'
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%other#Top Products by Net Profit Margin
Top 20 Profitable Products
Most profitable products ranked by profit value. Only includes products with positive profitability and active sales, regardless of release date.
B0BZCCHTSMKUOOKING2023-04-23Yes$19.99900pcs$17991.015.59%$2804.8
B0F8HBDYB2WITHYU2025-05-15Yes$17.86400pcs$7144.010.49%$749.41
B0DWSGLJJYKUOOKING2023-04-15Yes$19.99200pcs$3998.015.53%$620.89B0F5W6X2FSTCGUARD2025-04-22Yes$21.89100pcs$2189.020.92%$457.94
B0F8VCM3TFMOSLA2025-05-16Yes$16.99100pcs$1699.012.24%$207.96
B0FJM5LX7CWITHYU2025-07-23Yes$17.88100pcs$1788.011.28%$201.69
B0F53JXSH5KUOOKING2025-04-16Yes$19.9950pcs$999.515.69%$156.83
B0F8VCN81ZMOSLA2025-05-16Yes$16.9950pcs$849.512.37%$105.09
B0FJM68BSHWITHYU2025-07-23Yes$17.8550pcs$892.510.17%$90.77B0GX7YB86YTagemo2025-12-01Yes$12.5150pcs$625.514.48%$90.58Top 20 Profitable New Products
Most profitable new products ranked by profit value. Only includes newly released products with positive profitability and active sales.
B0GX7YB86YTagemo2025-12-01Yes$12.5150pcs$625.514.48%$90.58#New Product Success Rates
Listing这个市场不适合进入，结论很明确：新品牌几乎没有真实胜算，老品牌也在互相压价，已经是高风险价格战区。 你手上50万CNY预算，表面上够做单个ASIN，但按现在的利润结构，钱只能撑起前几个月的进货、物流和投放，撑不出长期护城河。
New products success rate.
What is the ratio of profitable products
Profitable (Unidentifiable released date)Profitable (Old product)Profitable (New product)Profitable (New product on old listing)New products but non profitableProfitable new products divide by brands
What is the ratio of different brands owning all profitable new products
TagemoNonprofitable new products divide by brands
What is the ratio of different brands owning all nonprofitable new products
MOSLAWisOfficeKMOPUYVTagemoCARDBINDEROther#Success Rate by Entry Time
Listing这个市场不值得进入，结论很明确：已经进入高饱和、价格战和低成功率状态，既不适合大品牌，也不适合小品牌。 近一年新品牌密集涌入，但成功几乎只剩下极少数样本；新品牌新上架产品成功率只有4%，新发布产品整体盈利率只有2.56%，这不是机会市场，而是强竞争淘汰市场。
How many products released each year
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
How many products released each month
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
#Net Profit Margins by Entry Time
Different profit ratios of products released in year
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2022 0 0 0 0 0 0 0 0 2023 0 0 0 0 0 0 0 0 2024 0 0 0 0 0 0 0 0 2025 0 0 2 1 0 0 0 7 2026 0 1 1 0 0 0 0 27 ≥ 10% Profitable< 10% UnprofitableUnidentifiableDifferent profit ratios of products released in month
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2025/8 0 0 0 0 0 0 0 0 2025/9 0 0 2 0 0 0 0 2 2025/10 0 0 0 0 0 0 0 0 2025/11 0 0 0 0 0 0 0 1 2025/12 0 0 0 1 0 0 0 4 2026/1 0 0 1 0 0 0 0 0 2026/2 0 0 0 0 0 0 0 0 2026/3 0 0 0 0 0 0 0 1 2026/4 0 1 0 0 0 0 0 9 2026/5 0 0 0 0 0 0 0 6 2026/6 0 0 0 0 0 0 0 8 2026/7 0 0 0 0 0 0 0 3 ≥ 10% Profitable< 10% UnprofitableUnidentifiable#Case Study
Success CasesKUOOKINGB0BZCCHTSM (4.7/5 (564 Reviews))KUOOKING Top loader Binder, Holds 128+ Toploaders（Black）
This listing is deemed profitablePrice (USD)$19.99Released TypeOld Release (2023-04-23)Brand is an old entry in this marketSize and Weight29.1 x 25.3 x 3.9 cm, 599.00gProfitable Factors
Based on old ASINDistinct functions and featuresDesign & Appearance
黑色外观更偏向专业、低调的收藏展示风格, 4格大容量、可收纳128个Toploader的无环结构设计Key Buying Motive
同时兼顾Toploader硬壳保护、侧插取放和128容量，适合高价值卡片长期收纳Target Customers
面向收藏较多的硬壳卡用户，尤其是需要把高价值球星卡、TCG硬卡集中整理展示的玩家Early Investment
Investment
Monthly Revenue (Recent) (USD)$17,991.00900 sold in the past 30 days · as of 2026年8月Net Profit Margin
Sea Freight11.58% / 15.59%Peak / Non PeakRail Freight- / -Peak / Non PeakAir Freight-3.05% / 0.96%Peak / Non PeakSales & BSR Performance
KUOOKINGB0DWSGLJJY (4.7/5 (561 Reviews))KUOOKING Top loader Binder, Holds 128+ Toploaders（White）
This listing is deemed profitablePrice (USD)$19.99Released TypeOld Release (2023-04-15)Brand is an old entry in this marketSize and Weight29.4 x 24.9 x 4.5 cm, 590.00gProfitable Factors
Based on old ASINDistinct functions and featuresDesign & Appearance
白色外观在同类黑色/深色为主的竞品中更醒目，适合偏好干净展示风格的收藏者, 4口袋、可装128个顶载卡的高容量双面活页设计，属于成熟公共款结构但细节做了更顺手的侧装与硬壳保护Key Buying Motive
软质握感外层+加固硬壳+防尘拉链，强调收纳保护和展示兼顾Target Customers
面向同时重视展示效果和卡片长期保护的重度收藏者，尤其是需要整理大量3x4硬壳卡套的球星卡/TCG玩家Early Investment
Investment
Monthly Revenue (Recent) (USD)$3,998.00200 sold in the past 30 days · as of 2026年8月Net Profit Margin
Sea Freight11.15% / 15.53%Peak / Non PeakRail Freight- / -Peak / Non PeakAir Freight-3.26% / 1.12%Peak / Non PeakSales & BSR Performance
Loading samples... 20%