
这个市场不值得进入,且对小品牌和大品牌都不友好。 价格已经打到低利润区,新进入品牌的新品成功率是0%,整体只有25%的新品能盈利,而且这里真正赚钱的几乎都来自老品牌,说明不是“选品问题”,而是市场本身已经被同质化和价格竞争压住了。
These products have successfully captured market share and are profitable. Their design and features are suggested for your investment, based on market competition, saturation, and demand.
Green indicates better success rate, red indicates poorer success rate. If you are a new brand, focus on the left side; if you are an old brand, focus on the right side.
结论很明确:这个市场不适合进入,尤其不适合小品牌,用户预算也不够稳妥。 目前市场整体利润难度是中等偏难,但新进入品牌的新款成功率为0%,而新品牌新款失败率达到100%;同时,老品牌在新款上的成功率也只有37.5%,说明这里不是靠“简单上架”就能赚钱的市场,而是已经被价格和资源压得很紧。
Alternative solutions may pose a risk to your investment in certain markets.
结论很明确:这个市场不值得进入,属于高竞争、偏价格战的市场,新品牌成功率极低。 现在看到的新品里,盈利的几乎都被老品牌拿走,新品牌新品的盈利率是0%,而且近几个月新上架产品里,亏损案例明显多于赚钱案例。
这个市场不值得进入:新品利润结构被低利润段占满,且新品里真正赚钱的几乎全是老品牌在撑盘,说明这是典型的价格战市场。 用户预算50万CNY看起来够做单品启动,但不是问题核心;核心是市场里多数新品利润率落在0%~10%,新品牌几乎没有可复制的自然成功路径,进入后大概率只能靠重营销和压价硬拼。
All products profit ratio distribution, including all products. For products with insufficient sales or missing profit ratio data, they will be categorized into other rows. This distribution included products that cannot determine the release date.
This are the profit ratios of all new products. There are products without sufficient sales, no more than 100pcs in 3 months, or no profit ratio data, or just released. Those will be considered as 'other'
Most profitable products ranked by profit value. Only includes products with positive profitability and active sales, regardless of release date.
![]() | B0D2KKTLDM | Fabmaker | 2024-04-24 | Yes | $20.67 | 300pcs | $6201.0 | 10.31% | $639.33 |
![]() | B0DJ788S2R | Fabmaker | 2024-09-29 | Yes | $20.84 | 200pcs | $4168.0 | 11.87% | $494.75 |
![]() | B0DJ78R2G3 | Fabmaker | 2024-09-29 | Yes | $20.78 | 200pcs | $4156.0 | 11.6% | $482.1 |
![]() | B0F5W6X2FS | TCGUARD | 2025-04-22 | Yes | $21.89 | 100pcs | $2189.0 | 20.92% | $457.94 |
![]() | B0D2K8C7X7 | Fabmaker | 2024-04-24 | Yes | $20.84 | 200pcs | $4168.0 | 10.37% | $432.23 |
![]() | B0D2KJ5J14 | Fabmaker | 2024-04-24 | Yes | $20.05 | 200pcs | $4010.0 | 10.11% | $405.42 |
![]() | B0DJ77SNN5 | Fabmaker | 2024-09-29 | Yes | $21.18 | 100pcs | $2118.0 | 12.6% | $266.87 |
![]() | B0FHBBHFMK | Daisiki | 2025-08-27 | Yes | $22.79 | 50pcs | $1139.5 | 22.8% | $259.81 |
![]() | B0DJ794VJ3 | Fabmaker | 2024-09-29 | Yes | $21.1 | 100pcs | $2110.0 | 11.97% | $252.57 |
![]() | B0BWDCNK41 | Fabmaker | 2023-02-21 | Yes | $19.79 | 100pcs | $1979.0 | 12.35% | $244.41 |
![]() | B0F62BJ2HR | Fabmaker | 2025-04-23 | Yes | $20.95 | 100pcs | $2095.0 | 11.51% | $241.14 |
![]() | B0DJ77BSBJ | Fabmaker | 2024-09-29 | Yes | $20.52 | 100pcs | $2052.0 | 10.95% | $224.7 |
![]() | B0FHBB9SKQ | Daisiki | 2025-08-27 | Yes | $19.99 | 50pcs | $999.5 | 15.95% | $159.43 |
![]() | B0DSC4LPB8 | MCPESAS | 2025-01-06 | Yes | $17.72 | 50pcs | $886.0 | 15.0% | $132.9 |
![]() | B0F62L27V8 | Fabmaker | 2025-04-23 | Yes | $18.82 | 50pcs | $941.0 | 10.3% | $96.93 |
![]() | B0FHB9XPZD | Daisiki | 2025-08-27 | Yes | $15.83 | 50pcs | $791.5 | 10.43% | $82.56 |
Most profitable new products ranked by profit value. Only includes newly released products with positive profitability and active sales.
![]() | B0FHBBHFMK | Daisiki | 2025-08-27 | Yes | $22.79 | 50pcs | $1139.5 | 22.8% | $259.81 |
![]() | B0FHBB9SKQ | Daisiki | 2025-08-27 | Yes | $19.99 | 50pcs | $999.5 | 15.95% | $159.43 |
![]() | B0FHB9XPZD | Daisiki | 2025-08-27 | Yes | $15.83 | 50pcs | $791.5 | 10.43% | $82.56 |
这个市场不适合进入,尤其不适合小品牌;它已经明显被老品牌和同质化产品压住,新品牌几乎没有真正跑通的机会。 从数据看,市场整体只有22.86%产品盈利,新品盈利率只有25%,但新品牌的新品盈利率是0%,意味着真正的新进入者几乎全军覆没。
What is the ratio of profitable products
What is the ratio of different brands owning all profitable new products
What is the ratio of different brands owning all nonprofitable new products
这个市场不适合进入,已经进入价格战/高风险区。 近一年新品牌新产品成功率为0%,而新品牌新上架里100%都不盈利;同时最近的活跃新入场几乎都是亏损,说明竞争正在加剧,不是变好,而是更难做。
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
| Time/Profit% | x < -10.0% | -10.0% <= x < 0.0% | 0.0% <= x < 10.0% | 10.0% <= x < 20.0% | 20.0% <= x < 30.0% | 30.0% <= x < 40.0% | x >= 40.0% | other |
|---|---|---|---|---|---|---|---|---|
| 2022 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2023 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2024 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2025 | 0 | 0 | 0 | 2 | 1 | 0 | 0 | 0 |
| 2026 | 0 | 0 | 3 | 0 | 0 | 0 | 0 | 6 |
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
| Time/Profit% | x < -10.0% | -10.0% <= x < 0.0% | 0.0% <= x < 10.0% | 10.0% <= x < 20.0% | 20.0% <= x < 30.0% | 30.0% <= x < 40.0% | x >= 40.0% | other |
|---|---|---|---|---|---|---|---|---|
| 2025/8 | 0 | 0 | 0 | 2 | 1 | 0 | 0 | 0 |
| 2025/9 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2025/10 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2025/11 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2025/12 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2026/1 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 |
| 2026/2 | 0 | 0 | 1 | 0 | 0 | 0 | 0 | 0 |
| 2026/3 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 |
| 2026/4 | 0 | 0 | 2 | 0 | 0 | 0 | 0 | 2 |
| 2026/5 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 2 |
| 2026/6 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2026/7 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |