- Benchmark ASINB0FRMCDWLD
- MarketplaceUS
- Category ID2522045011
- Analyzed Products
- Keywordtrading card binder
- Price Range-
- Minimum Net Profit Margin10.00%
- MOQ100
- Est. Purchasing Cost¥15.40estimated
- Data Date2026-08-06
- Your Budget (for new listing) (CNY)¥500,000.00
Report summary from Keble AI Agent: Listing
这个市场不值得进入，已经是明显的价格战/同质化战场。 近一年只有3个新品牌进入（Katomula、twinklemon、BS ONE），但新品牌新发布产品成功率是0%，新增14个新品里0个盈利；整体新发布产品里，已识别利润区间只有-6.23%到16.34%，说明大多数新品利润很薄，已经接近或落入低利润挤压区。
Recommended Products Features Direction
These products have successfully captured market share and are profitable. Their design and features are suggested for your investment, based on market competition, saturation, and demand.
New Brands
VS
Old Brands
Green indicates better success rate, red indicates poorer success rate. If you are a new brand, focus on the left side; if you are an old brand, focus on the right side.
New Brands
Old Brands
#Budget Requirement
Listing结论：这个市场不值得进入，用户预算足够做单个ASIN的起步，但不足以对抗这里已经成型的价格竞争。 现有数据里，新品牌新上架的成功率是0%，新品牌新上架的失败率是100%，而整体可识别产品里只有26.14%盈利，说明不是“好做的低门槛市场”，而是已经进入了明显的挤压阶段。
Early sourcing + logistics + marketing budget (USD)$1,708.66 - $1,708.66Explains the budgetWith all these investments, who has profitable new releases
How many new listings are released by old brands?71.42%New listing success rate (old brands):0.00%New listing success rate (new brands):0.00%Alternatives- 单卡保护袋（soft sleeves）+ 现有活页夹继续使用：如果用户只是想临时收纳或保护少量高价值卡，先用更便宜的单卡袋分装，再放进手头已有的笔记本/文件夹里，成本更低且几乎零学习成本。
- 9格活页内页替换方案：直接购买通用9格替换内页而不是整本卡册，适合已经有外壳或旧活页夹的用户，单次花费更低，也更容易按需扩容。
- 硬质卡盒/长条收纳盒（card storage box）：如果目标是“存放量优先”而非展示，纸盒/塑料卡盒通常比卡册便宜很多，容量更高，适合批量整理库存或普通收藏。
- 邮票册/照片册替代用法：对于只想分类浏览、偶尔展示的用户，低价邮票册或照片册可以作为近似替代，通常更容易买到，且不一定需要专门为TCG溢价。
- 可拆卸文件夹+透明插袋：普通办公活页夹配通用透明插袋，能满足低频翻看和基础分类需求，价格通常低于专用交易卡册，购买渠道也更广。
Alternative solutions may pose a risk to your investment in certain markets.
#Brands Investment Analysis
Listing这个市场不适合现在进入：近一年新进入品牌几乎全军覆没，13个新发布样本里盈利率是0%，而且2025年以来新增的非盈利新品持续出现，明显是价格战+同质化的高风险市场。 你现在更应该把它当成“只能靠老牌资源硬拼”的市场，而不是适合新品牌或小卖家切入的机会。
Least investment in new productsMost investment in new productsNew products with Highest revenueKatomula
Recent Monthly Revenue (USD):-(-)B0G1X7RSZQBrand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQRecent Monthly Revenue (USD):$1,283.50(50pcs/month)B0FRMCDWLD (4.6/5 (42 Reviews))Brand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQOld brand with the most profitable new productsVault X
Recent Monthly Revenue (USD):$299,900.00(10000pcs/month)B071V91LGC (4.8/5 (8805 Reviews))Brand is an old entry in this marketOld ReleaseSufficient Sales to Meet MOQOld ReleaseThis listing is deemed profitable
Recent Monthly Revenue (USD):$98,970.00(3000pcs/month)B07S93V4GP (4.8/5 (8344 Reviews))Brand is an old entry in this marketOld ReleaseSufficient Sales to Meet MOQOld ReleaseThis listing is deemed profitable
Recent Monthly Revenue (USD):$59,980.00(2000pcs/month)B082J4H9D3 (4.8/5 (8805 Reviews))Brand is an old entry in this marketOld ReleaseSufficient Sales to Meet MOQOld ReleaseThis listing is deemed profitableLeast profitable new productstwinklemon
Recent Monthly Revenue (USD):-(-)B0FVSYZNVNBrand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQ#Differentiations
Unique productsCommon productsDifferentiation:- 橙色外观更少见，货架上更醒目
- |
- Toploader专用结构，和常规9宫格卡册差异大
- |
- 适合高价值硬质卡套收藏，购买动机更强
B0F5W6X2FS (4.7/5 (178 Reviews))Brand is an old entry in this marketOld ReleaseSufficient Sales to Meet MOQOld ReleaseThis listing is deemed profitableSales & BSR
Differentiation:- 绿色拉链硬壳辨识度高，视觉更突出
- |
- 12格480容量，结构与普通360卡册明显不同
- |
- 防水硬壳+拉链封闭，保护感强，吸引收藏用户
B08G8X4BPX (4.8/5 (8344 Reviews))Brand is an old entry in this marketOld ReleaseSufficient Sales to Meet MOQOld ReleaseThis listing is deemed profitableSales & BSR
#Net Profit Margins: All vs New
Listing这个市场不值得进入：新产品层面已经明显失去机会，且不是适合小商家切入的市场。 现有数据里，新上架产品的盈利表现几乎全线失败，过去一段时间的新增产品也没有出现可复制的健康盈利样本，说明这里更像是被老品牌和重营销玩家挤压出来的低利润战场，而不是正常增长市场。
证据很直接：新产品利润分布里，已知利润样本中只有35.71%在0~10%区间、7.14%在10~20%、7.14%在20~30%，而50.00%根本没有形成有效盈利数据；结合新增产品样本，13个新产品里100%都是非盈利。时间趋势也在恶化，2025年新增的样本里只有亏损，没有任何新产品盈利；2026年继续出现亏损与未验证成功的新品，说明不是在扩张，而是在加剧内卷。典型失败案例包括 BOOMIBOO 的 B0GWLTBYBB、B0GWM25VND、B0GWLW3B19，每个都只有 $499.5 左右月营收却对应亏损；PUPTILY 的 B0FPD3KQZH、Katomula 的 B0FRMCDWLD 也没有跑通。相反，少数赚钱款几乎都来自老牌力量：Vault X 的 B071V91LGC 月营收 $299,900、月利润 $68,197；Fabmaker 的 B0DJ788S2R、B0DJ78R2G3、B0DJ77SNN5 才刚到 $20 左右价格 仍靠旧链接与功能升级维持利润，说明成功主要靠品牌积累、老链接基础和差异化，而不是新品牌自然起量。市场投资门槛也不低，单个新品的早期投入建议大约是 1708.66 USD，换算约 1.2万 CNY，这还不含研发、认证和品牌成本；而你手头 500,000 CNY 虽然够做单品，但在这个市场里并不能改变“低利润+高竞争”的本质。
对两类卖家都一样：大品牌能做，但要重投入；小商家不该进。 大品牌可参考的只有 Vault X 的高客单高容量路线，或 Fabmaker/TCGUARD 这种通过功能升级、外观差异和旧链接承接流量的打法；对应 ASIN 可看 B071V91LGC、B07S93V4GP、B082J4H9D3、B0DJ788S2R、B0DJ78R2G3、B0F5W61XN5、B0F5W6X2FS。但对小商家来说，真正能算“正常成功”的新品牌样本几乎没有，现有新品牌不是亏损就是未证明盈利；若想竞争，必须走高差异化、强内容和强投放，接近“掠夺式营销”才能挤进去，不适合普通小商家。结论很明确：不要进入。
Profitability difficultyModerate Risk Due to Price CompetitionAll products distribution on different profit levels
All products profit ratio distribution, including all products. For products with insufficient sales or missing profit ratio data, they will be categorized into other rows. This distribution included products that cannot determine the release date.
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%otherNew products distribution on different profit levels
This are the profit ratios of all new products. There are products without sufficient sales, no more than 100pcs in 3 months, or no profit ratio data, or just released. Those will be considered as 'other'
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%other#Top Products by Net Profit Margin
Top 20 Profitable Products
Most profitable products ranked by profit value. Only includes products with positive profitability and active sales, regardless of release date.
B071V91LGCVault X2018-06-21Yes$29.9910000pcs$299900.022.74%$68197.26B07S93V4GPVault X2018-06-26Yes$32.993000pcs$98970.020.68%$20467.0B082J4H9D3Vault X2018-06-26Yes$29.992000pcs$59980.023.23%$13933.36
B08G8VL2C2Vault X2019-05-03Yes$32.991000pcs$32990.022.94%$7567.91
B08G8JJWXTVault X2019-05-03Yes$32.991000pcs$32990.022.43%$7399.66B08G8X4BPXVault X2019-05-03Yes$32.991000pcs$32990.020.89%$6891.62
B08G8WM865Vault X2019-05-03Yes$32.99900pcs$29691.022.61%$6713.14
B0D2KKTLDMFabmaker2024-04-24Yes$20.67300pcs$6201.010.31%$639.33
B0DJ788S2RFabmaker2024-09-29Yes$20.84200pcs$4168.011.87%$494.75
B0DJ78R2G3Fabmaker2024-09-29Yes$20.78200pcs$4156.011.6%$482.1
B0F5W61XN5TCGUARD2025-04-22Yes$21.99100pcs$2199.021.32%$468.83B0F5W6X2FSTCGUARD2025-04-22Yes$21.89100pcs$2189.020.92%$457.94
B0D2K8C7X7Fabmaker2024-04-24Yes$20.84200pcs$4168.010.37%$432.23
B0D2KJ5J14Fabmaker2024-04-24Yes$20.05200pcs$4010.010.11%$405.42
B0F53S2HY9TCGUARD2025-05-25Yes$24.25100pcs$2425.015.11%$366.42
B0DJ77SNN5Fabmaker2024-09-29Yes$21.18100pcs$2118.012.6%$266.87
B0DJ794VJ3Fabmaker2024-09-29Yes$21.1100pcs$2110.011.97%$252.57
B0BWDCNK41Fabmaker2023-02-21Yes$19.79100pcs$1979.012.35%$244.41
B0F62BJ2HRFabmaker2025-04-23Yes$20.95100pcs$2095.011.51%$241.14
B0F5W6H6MTTCGUARD2025-04-22Yes$21.8850pcs$1094.021.22%$232.15Top 20 Non-Profitable New Products
New products with negative profitability ranked by lowest profit value. Only includes newly released products classified as non-profitable.
B0FPD3KQZHPUPTILY2025-09-01No$9.8450pcs$492.02.13%$10.48
B0GWLTBYBBBOOMIBOO2026-04-09No$9.9950pcs$499.52.38%$11.89
B0GWM25VNDBOOMIBOO2026-04-09No$9.9950pcs$499.53.18%$15.89
B0GWLW3B19BOOMIBOO2026-04-09No$9.9950pcs$499.53.22%$16.09B0FRMCDWLDKatomula2025-11-16No$25.6750pcs$1283.516.08%$206.39
B0FKN4ZTHMULLTOON2025-08-31No$20.54500pcs$10270.04.66%$478.59
B0H3KJQH89MCPESAS2026-06-01No$29.99-pcs$-29.46%$-
B0G4VWHH7XYifan2025-12-03No$--pcs$--%$-B0G1X7RSZQKatomula2025-11-12No$--pcs$--%$-
B0GVMQ7B5JPUPTILY2026-04-01No$--pcs$--%$-B0H6R51BNSVault X2026-06-26No$--pcs$--%$-B0FVSYZNVNtwinklemon2025-10-11No$--pcs$--%$-
B0FMDF7S9ZBS ONE2025-08-13No$--pcs$--%$-#New Product Success Rates
Listing结论很明确：这个市场不适合进入，已经是价格战+高壁垒的高风险市场。 新品总体成功率为0%，新品牌新品成功率也是0%，而且可见的新品牌里并没有真正的低门槛成功案例，说明新进入者几乎没有合法空间。
New products success rate.
What is the ratio of profitable products
Profitable (Unidentifiable released date)Profitable (Old product)Profitable (New product)Profitable (New product on old listing)New products but non profitableNo data availableNonprofitable new products divide by brands
What is the ratio of different brands owning all nonprofitable new products
BOOMIBOOPUPTILYKatomulaOther#Success Rate by Entry Time
Listing这个市场不适合进入，已经进入价格战+过度拥挤状态。 近一年所有可识别的新上架产品里，利润型新产品占比是 0%，而整体可识别盈利产品也只有 26.14%，说明最近的新增机会几乎全部被打成了低利润或亏损。
How many products released each year
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
How many products released each month
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
#Net Profit Margins by Entry Time
Different profit ratios of products released in year
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2022 0 0 0 0 0 0 0 0 2023 0 0 0 0 0 0 0 0 2024 0 0 0 0 0 0 0 0 2025 0 0 1 0 0 0 0 6 2026 0 0 3 0 0 0 0 4 ≥ 10% Profitable< 10% UnprofitableUnidentifiableDifferent profit ratios of products released in month
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2025/8 0 0 1 0 0 0 0 1 2025/9 0 0 0 0 0 0 0 1 2025/10 0 0 0 0 0 0 0 1 2025/11 0 0 0 0 0 0 0 2 2025/12 0 0 0 0 0 0 0 1 2026/1 0 0 0 0 0 0 0 0 2026/2 0 0 0 0 0 0 0 0 2026/3 0 0 0 0 0 0 0 0 2026/4 0 0 3 0 0 0 0 1 2026/5 0 0 0 0 0 0 0 0 2026/6 0 0 0 0 0 0 0 2 2026/7 0 0 0 0 0 0 0 1 ≥ 10% Profitable< 10% UnprofitableUnidentifiable#Case Study
Success CasesVault X 12 Pocket Zip Trading Card Binder 480 Cards Exo-Tec (Green)
This listing is deemed profitablePrice (USD)$32.99Released TypeOld Release (2019-05-03)Brand is an old entry in this marketSize and Weight37.0 x 33.8 x 3.9 cm, 1265.00gProfitable Factors
Established brand with longevityBased on old ASINDistinct functions and featuresDesign & Appearance
绿色配色在同类黑灰蓝常规款中更醒目，适合偏好收藏感和辨识度的用户, 12格大容量拉链活页夹，20页双面侧插设计，能装480张，明显偏向高容量与高保护定位Key Buying Motive
Exo-Tec加厚防水硬挺外壳 + 拉链封闭 + 可兼容单层/双层卡套，功能组合更强Target Customers
更适合重度收藏者、稀有卡保护需求高、以及希望一次收纳更多卡片的高客单用户Early Investment
Investment
Monthly Revenue (Recent) (USD)$32,990.001000 sold in the past 30 days · as of 2026年8月Net Profit Margin
Sea Freight17.11% / 20.89%Peak / Non PeakRail Freight- / -Peak / Non PeakAir Freight-1.60% / 2.18%Peak / Non PeakSales & BSR Performance
Premium 9 Pocket Card Binder for 540 Cards, Fabmaker PU Trading Card Binder
This listing is deemed profitablePrice (USD)$20.60Released TypeOld Release (2024-09-29)Brand is an old entry in this marketSize and Weight33.8 x 25.6 x 5.2 cm, 871.00gProfitable Factors
Based on old ASINDistinct functions and featuresUnique appearance designDesign & Appearance
亮黄色封面在同类黑/蓝/粉常见配色中辨识度更高，容易形成货架吸引力, 9孔大容量、30页可装540张，容量明显高于多数360张竞品, 加厚PU外壳、侧插页、弹性束带、适配套卡双重保护，属于偏高配通用设计Key Buying Motive
540张大容量+档案级无酸页，更适合重度收藏用户Target Customers
更适合需要高容量、偏重保护性和分类收纳的卡牌收藏者Early Investment
Investment
Monthly Revenue (Recent) (USD)$2,060.00100 sold in the past 30 days · as of 2026年8月Net Profit Margin
Sea Freight5.57% / 10.92%Peak / Non PeakRail Freight- / -Peak / Non PeakAir Freight-15.07% / -9.72%Peak / Non PeakSales & BSR Performance
Loading samples... 18%