
不建议进入,这个市场已经是明显的高压价格战区,而且新品牌并没有形成可复制的稳定盈利路径。 现在可识别的新品牌只有3个、老品牌9个;新上架样本里只有12.5%赚钱,利润区间还被压在-8.5%到4.79%,说明不是健康竞争,而是低利润互卷。
These products have successfully captured market share and are profitable. Their design and features are suggested for your investment, based on market competition, saturation, and demand.
Green indicates better success rate, red indicates poorer success rate. If you are a new brand, focus on the left side; if you are an old brand, focus on the right side.
这不是适合进入的市场:整体已经进入高压价格战,利润空间被压到很窄,新品牌成功率也偏低。 用户预算50万人民币,能覆盖少数单品前期入场,但对“长期可持续盈利”不够;更关键的是,市场里新品普遍没有形成稳定盈利,且只有少数真正值得抄作业的案例。
Alternative solutions may pose a risk to your investment in certain markets.
这个市场不值得进入,结论很明确:已进入低利润、强同质化的价格战区,新品牌成功率低,继续加码风险大。 现有样本里,成熟品牌能卖,但大多数产品利润薄;新品牌里真正跑通的只有少数,且成功更依赖明显差异化,不是靠低价硬拼。
不建议进入,这个市场已经进入低利润、强竞争状态。 现有样本里可识别利润的产品只有2.08%真正赚钱,新品里也只有12.5%赚钱;而新产品利润区间几乎被压在-8.5%到4.79%,这已经是明显的价格战区,不适合新品牌或小商家硬闯。
All products profit ratio distribution, including all products. For products with insufficient sales or missing profit ratio data, they will be categorized into other rows. This distribution included products that cannot determine the release date.
This are the profit ratios of all new products. There are products without sufficient sales, no more than 100pcs in 3 months, or no profit ratio data, or just released. Those will be considered as 'other'
Most profitable products ranked by profit value. Only includes products with positive profitability and active sales, regardless of release date.
![]() | B0FHBB9SKQ | Daisiki | 2025-08-27 | Yes | $19.99 | 50pcs | $999.5 | 15.95% | $159.43 |
Most profitable new products ranked by profit value. Only includes newly released products with positive profitability and active sales.
![]() | B0FHBB9SKQ | Daisiki | 2025-08-27 | Yes | $19.99 | 50pcs | $999.5 | 15.95% | $159.43 |
这不是一个适合进入的市场:利润率和胜率都偏低,且竞争已经很重。 现有数据里,新品整体盈利率只有12.50%,所有可识别产品的盈利率更低,仅2.08%;更关键的是,老品牌做新品的盈利率是0%,新品牌做新品的盈利率也只有25%,说明这类产品要么靠强差异化,要么直接陷入价格战。
What is the ratio of profitable products
What is the ratio of different brands owning all profitable new products
What is the ratio of different brands owning all nonprofitable new products
这个市场不值得进入,已经进入明显的价格战/高风险区,不管是大品牌还是小商家都不该继续。 近一年新品牌新上架里,真正赚钱的只有 25%,而整体可判定为盈利的产品只占 2.08%;更关键的是,最近新增里亏损/不赚钱的明显更多,2026 年已出现 5 个新上架不赚钱、只有 0 个新上架赚钱,说明竞争是在变难,不是在变好。
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
| Time/Profit% | x < -10.0% | -10.0% <= x < 0.0% | 0.0% <= x < 10.0% | 10.0% <= x < 20.0% | 20.0% <= x < 30.0% | 30.0% <= x < 40.0% | x >= 40.0% | other |
|---|---|---|---|---|---|---|---|---|
| 2022 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2023 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2024 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2025 | 0 | 0 | 1 | 1 | 0 | 0 | 0 | 1 |
| 2026 | 0 | 0 | 2 | 0 | 0 | 0 | 0 | 3 |
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
| Time/Profit% | x < -10.0% | -10.0% <= x < 0.0% | 0.0% <= x < 10.0% | 10.0% <= x < 20.0% | 20.0% <= x < 30.0% | 30.0% <= x < 40.0% | x >= 40.0% | other |
|---|---|---|---|---|---|---|---|---|
| 2025/8 | 0 | 0 | 1 | 1 | 0 | 0 | 0 | 1 |
| 2025/9 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2025/10 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2025/11 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2025/12 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2026/1 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2026/2 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2026/3 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2026/4 | 0 | 0 | 2 | 0 | 0 | 0 | 0 | 3 |
| 2026/5 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2026/6 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2026/7 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |