- Benchmark ASINB0GXB8ZH2L
- MarketplaceUS
- Category ID2522045011
- Analyzed Products
- Keywordcollectible figurine
- Price Range-
- Minimum Net Profit Margin10.00%
- MOQ100
- Est. Purchasing Cost¥11.99estimated
- Data Date2026-07-28
- Your Budget (for new listing) (CNY)¥500,000.00
Report summary from Keble AI Agent: Listing
这个市场不值得进入：它已经进入明显的低效竞争区，新品牌成功率是0%，新发布产品盈利率也是0%，而且最近新增的两个新品都没跑通，说明不是还有窗口，而是新进者一上来就被压住了。对大品牌和小商家都不是好盘，尤其不适合小商家直接做单品切入。
证据很明确：当前只看到 1 个新品牌 IdeaMarlle，旗下 2 个新发布 ASIN 全部不盈利，成功率 0.00%；市场按发布时间看，2022到2025年没有可识别的正向样本，2026年出现的这批新品也全部失败，时间趋势是没有形成可复制的增长，反而是新入场即失败。产品层面，B0GXB8ZH2L 标价 19.99 美元，月销约50，月营收 999.50 美元，但前期投入已到 2779.31 美元，广告就占 740.96 美元，利润率只有 18.06% 仍被判定为不盈利；B0GHMXYVWR 也同样不盈利。失败原因都很一致：缺乏独特性、市场太小或竞争太激烈。这说明市场不是在“成长”，而是在把同质化产品快速淘汰。
两类卖家都不建议进：大品牌如果硬进，必须准备重投放和产品差异化，否则只能卷价格和曝光；小商家没有看到任何真正健康的成功案例，现有新品牌 100% 失败，且要跑出来很可能需要接近高压投放甚至偏激进打法，风险太高。再看预算，用户的 500,000 CNY 虽然理论上能覆盖单个 ASIN 的前几个月成本，但这个市场里钱不是主要问题，能不能做出明显差异才是问题。短结论：不要进入；如果一定要做，只能先拿出明显的功能、外观或渠道差异，否则就是去打消耗战。
Recommended Products Features Direction
These products have successfully captured market share and are profitable. Their design and features are suggested for your investment, based on market competition, saturation, and demand.
New Brands
VS
Old Brands
Green indicates better success rate, red indicates poorer success rate. If you are a new brand, focus on the left side; if you are an old brand, focus on the right side.
New Brands
#Budget Requirement
Listing结论很直接：这个市场不适合进入。 用户预算500,000 CNY表面上足够覆盖单个ASIN前几个月的备货、头程和广告，但市场里真正能打出利润的新品太少，且样本里新品牌表现为0%可盈利，属于高风险、低回报、偏价格战的环境。
Early sourcing + logistics + marketing budget (USD)N/AExplains the budgetWith all these investments, who has profitable new releases
How many new listings are released by old brands?0.00%New listing success rate (new brands):0.00%Alternatives- 标准塑料交易卡活页夹（PP/PVC材质，9宫格或4宫格补充页）
- 可替换内页式卡册（只买内页补充装，不买皮质封面）
- 卡片收纳盒/卡盒（横放或立放，按套系堆叠）
- 三环/六环通用档案夹 + 通用卡套页（兼容性强，购买门槛低）
- 9格硬壳卡页文件夹（更常见、价格更低、易买替换页）
- 托盘式桌面卡展示架（仅展示少量核心卡，无需整本收纳）
- 透明硬卡套/磁吸卡砖 + 简易收纳袋（适合高价值单卡保护）
- 邮票/照片收纳册改作卡片整理（低成本、渠道更广）
Alternative solutions may pose a risk to your investment in certain markets.
#Brands Investment Analysis
Listing这不是一个值得进入的市场：当前样本里新品牌成功率为0%，新上架产品成功率也为0%，而且核心可见的新品牌只有 IdeaMarlle，2个新上架ASIN全部失败，市场信号非常差。 从结果看，这里不是正常增长，而是新品进去就被打死的环境；对大品牌和小商家都不友好，尤其不适合现在直接开新ASIN。
Most investment in new productsLeast investment in new productsNew products with Highest revenueIdeaMarlle
Recent Monthly Revenue (USD):-(-)B0GHMXYVWRBrand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQRecent Monthly Revenue (USD):$999.50(50pcs/month)B0GXB8ZH2L (4.8/5 (8 Reviews))Brand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQ#Differentiations
Unique productsCommon productsDifferentiation:- Product features and designs are too common without differentiation
B0GXB8ZH2L (4.8/5 (8 Reviews))Brand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQSales & BSR
Differentiation:- Product features and designs are too common without differentiation
B0GHMXYVWRBrand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQSales & BSR
#Net Profit Margins: All vs New
Listing这不是适合进入的市场：当前样本里新品牌几乎没有真正跑通，利润也没有形成可复制的正向案例，整体更像低利润、低差异化的竞争带。 结论很直接：无论大品牌还是小商家，都不应现在进场；大品牌只是“有能力硬砸”，但不是“值得进”。
证据很硬：利润分布上，已知利润率样本只有1个落在10%~20%，另1个因数据不完整落在“其他”，没有任何20%以上的清晰高利润产品；新品牌盈利率为0%，新发布产品盈利率也是0%，说明不是健康增长，而是已经卡在低效竞争里。 核心样本 IdeaMarlle 的两个新品，B0GXB8ZH2L 和 B0GHMXYVWR，都是新品牌新上架，两个都不盈利；其中 B0GXB8ZH2L 19.99 美元，月销50、月营收999.50美元，利润率18.1%，但仍被判定为不盈利，且早期投入已到 2779.31 美元、广告就占 740.96 美元，说明要靠投入换销量，但还没换来稳定利润。B0GHMXYVWR 也同样不盈利，且无有效销售数据。产品层面，这两款都只是常见的6孔活页卡册+仿皮封面，失败原因明确是“缺乏独特性”和“市场太小/竞争太激烈”，不是创新驱动的高毛利机会。
对两类卖家的判断都是否定：大品牌如果要进，得接受重投入、品牌战、甚至高曝光竞争；小商家则没有看到“<300评论/年还能自然跑赢”的真实成功案例，反而更像需要激进投放和类似刷评式的高压打法才可能挤进去。 这类打法不是健康机会，而是风险信号。短结论：不要进入；如果硬要做，只能把它当成大品牌重资金测试盘，且必须先解决差异化，不然就是价格战里的消耗战。
Profitability difficultyUnknown - Insufficient New ReleasesAll products distribution on different profit levels
All products profit ratio distribution, including all products. For products with insufficient sales or missing profit ratio data, they will be categorized into other rows. This distribution included products that cannot determine the release date.
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%otherNew products distribution on different profit levels
This are the profit ratios of all new products. There are products without sufficient sales, no more than 100pcs in 3 months, or no profit ratio data, or just released. Those will be considered as 'other'
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%other#Top Products by Net Profit Margin
Top 20 Non-Profitable Products
Products with negative profitability ranked by lowest profit value. Only includes products classified as non-profitable regardless of release date.
B0GXB8ZH2LIdeaMarlle2026-04-21No$19.9950pcs$999.518.06%$180.51B0GHMXYVWRIdeaMarlle2026-03-19No$--pcs$--%$-Top 20 Non-Profitable New Products
New products with negative profitability ranked by lowest profit value. Only includes newly released products classified as non-profitable.
B0GXB8ZH2LIdeaMarlle2026-04-21No$19.9950pcs$999.518.06%$180.51B0GHMXYVWRIdeaMarlle2026-03-19No$--pcs$--%$-#New Product Success Rates
Listing这个市场不适合进入。 核心结论很明确：新品牌新上架产品的成功率是0%，整体可判定为低成功、强竞争、接近价格战环境；而且这组样本里所有可识别结果都没有出现真正的盈利样本，说明不是“还能做”，而是“现在就很难做”。
New products success rate.
What is the ratio of profitable products
Profitable (Unidentifiable released date)Profitable (Old product)Profitable (New product)Profitable (New product on old listing)New products but non profitableNo data availableNonprofitable new products divide by brands
What is the ratio of different brands owning all nonprofitable new products
IdeaMarlle#Success Rate by Entry Time
Listing这个市场不适合进入，结论很直接：已经走到价格战/高门槛状态，且对新品牌几乎不友好。 现有数据里，新品牌入场后新发布产品盈利率是0%，市场总体可识别盈利率也是0%，而最近新增几乎只看到 IdeaMarlle 这一家新品牌，且两款新发布都亏损，说明不是“机会多”，而是“新进者很难活下来”。
证据很硬： 最近新增品牌样本只有 IdeaMarlle，一共2个新发布，盈利0%、亏损100%；其中 B0GXB8ZH2L 标价 19.99 美元，8条评论，月销约50、月收约999.50美元，但早期投入约2779.31美元（含广告740.96美元），仍然判定为非盈利。另一款 B0GHMXYVWR 也是非盈利，且没有形成有效销量。时间趋势上，2022-2025年几乎没有可见新发布样本，2026年才出现这批新进者，但全部失败，说明最近并不是“跑出机会”，而是新进入者试错后直接被淘汰；这更像门槛高、竞争重，而不是适合小商家切入的窗口。对于大品牌，虽然有 50万人民币预算，理论上能承担更高投放和研发，但当前没有任何“新品牌成功案例”可跟随；对小商家更不建议，因为成功需要的不是常规铺货，而是更强品牌/更重投放/可能还要额外创新成本，且这里已经没有真正常规小品牌成功样本可借鉴。
短结论：不要进。 现在看不到可复制的成功路径，也看不到真实的小商家成功案例；现有“新品牌”样本是100%失败，不是可下注的市场。
How many products released each year
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
How many products released each month
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
#Net Profit Margins by Entry Time
Different profit ratios of products released in year
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2022 0 0 0 0 0 0 0 0 2023 0 0 0 0 0 0 0 0 2024 0 0 0 0 0 0 0 0 2025 0 0 0 0 0 0 0 0 2026 0 0 0 0 0 0 0 2 ≥ 10% Profitable< 10% UnprofitableUnidentifiableDifferent profit ratios of products released in month
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2025/8 0 0 0 0 0 0 0 0 2025/9 0 0 0 0 0 0 0 0 2025/10 0 0 0 0 0 0 0 0 2025/11 0 0 0 0 0 0 0 0 2025/12 0 0 0 0 0 0 0 0 2026/1 0 0 0 0 0 0 0 0 2026/2 0 0 0 0 0 0 0 0 2026/3 0 0 0 0 0 0 0 1 2026/4 0 0 0 0 0 0 0 1 2026/5 0 0 0 0 0 0 0 0 2026/6 0 0 0 0 0 0 0 0 2026/7 0 0 0 0 0 0 0 0 ≥ 10% Profitable< 10% UnprofitableUnidentifiable#Case Study
Success Cases