
结论很明确:这个市场不值得进入,已经进入竞争过热和明显价格挤压阶段。 新品牌只有6个,但新品成功率只有31.03%,而且最近月份大量新品都落在“未盈利”区间,说明不是新市场,而是越来越难赚钱的存量战场。
These products have successfully captured market share and are profitable. Their design and features are suggested for your investment, based on market competition, saturation, and demand.
Green indicates better success rate, red indicates poorer success rate. If you are a new brand, focus on the left side; if you are an old brand, focus on the right side.
结论很直接:可以进,但只适合有足够预算、且要挑对打法;这个市场不是低门槛市场。 500000 CNY 约合 7万多美元,明显高于新上架产品的最低推荐预算 3111.93 美元、也高于中位数 11975.09 美元,单看“首批起盘资金”是够的;但市场利润难度是中等、而且新品利润率的核心区间只有 3.31%~20.77%,这意味着不是随便上一个款就能赚钱,必须做差异化和更强的投放/品牌投入。
Alternative solutions may pose a risk to your investment in certain markets.
不建议进入,这个市场已经明显偏拥挤,继续打会很吃亏。 新品牌新发产品里,盈利率只有50.00%,但失败率同样是50.00%;更关键的是,旧品牌新发产品中,只有19.44%能盈利,而72.22%是非盈利,说明这个赛道更像是存量品牌硬扛、价格和投放都很重的竞争场。按当前数据看,市场不是“还有机会”,而是高风险且不适合盲目切入。
证据很直接:真正能打的样本并不多,而且多数靠高预算或老牌积累。 典型大牌是 Vault X:B071V91LGC 月销10,000、月收入$29,990、利润率22.74%、8805条评价;B07S93V4GP 月销3,000、月收入$9,897、利润率20.68%、8344条评价;B07S95HXP1 月销3,000、月收入$6,597、利润率25.02%、4031条评价。这个品牌整体盈利率76.92%,但它是2018年进入的老品牌,不能拿来当小卖家模板。真正适合小卖家参考的只有新品牌 Luporia:B0FQBT3VRM 利润率12.03%、月销1000、430条评价;B0FQBZQ9ZX 利润率18.20%、月销100、424条评价;B0FQBYTJV2 利润率18.00%、月销100、424条评价,品牌整体盈利率83.33%,但它的总预算样本仅12,890.69,且有2个亏损ASIN,说明它靠的是少数跑通款,不是低成本轻松复制。
这个市场不适合现在进入,结论很直接:新品利润被压在低位,且新品牌几乎没有真正跑通的样本。 以当前核心子类看,价格战已经很重;用户预算50万人民币虽然足以做单个ASIN启动,但不足以把一个需要强品牌/创新/更高投放的赛道安全跑出来。
All products profit ratio distribution, including all products. For products with insufficient sales or missing profit ratio data, they will be categorized into other rows. This distribution included products that cannot determine the release date.
This are the profit ratios of all new products. There are products without sufficient sales, no more than 100pcs in 3 months, or no profit ratio data, or just released. Those will be considered as 'other'
Most profitable products ranked by profit value. Only includes products with positive profitability and active sales, regardless of release date.
![]() | B071V91LGC | Vault X | 2018-06-21 | Yes | $29.99 | 10000pcs | $299900.0 | 22.74% | $68197.26 |
![]() | B07S93V4GP | Vault X | 2018-06-26 | Yes | $32.99 | 3000pcs | $98970.0 | 20.68% | $20467.0 |
![]() | B07S95HXP1 | Vault X | 2018-06-26 | Yes | $21.99 | 3000pcs | $65970.0 | 25.02% | $16505.7 |
![]() | B082J4H9D3 | Vault X | 2018-06-26 | Yes | $29.99 | 2000pcs | $59980.0 | 23.23% | $13933.36 |
![]() | B08G8VL2C2 | Vault X | 2019-05-03 | Yes | $32.99 | 1000pcs | $32990.0 | 22.94% | $7567.91 |
![]() | B08G8JJWXT | Vault X | 2019-05-03 | Yes | $32.99 | 1000pcs | $32990.0 | 22.43% | $7399.66 |
![]() | B08G8X4BPX | Vault X | 2019-05-03 | Yes | $32.99 | 1000pcs | $32990.0 | 20.89% | $6891.62 |
![]() | B08G8WM865 | Vault X | 2019-05-03 | Yes | $32.99 | 900pcs | $29691.0 | 22.61% | $6713.14 |
![]() | B0H2HRJK1W | Yifan | 2026-05-21 | Yes | $23.18 | 2000pcs | $46360.0 | 11.48% | $5322.13 |
![]() | B0GT4BKKR3 | achabe | 2026-04-16 | Yes | $37.88 | 400pcs | $15152.0 | 26.19% | $3968.31 |
![]() | B08G8PSCXV | Vault X | 2018-06-26 | Yes | $21.99 | 600pcs | $13194.0 | 24.87% | $3281.35 |
![]() | B0BP1W7156 | Fabmaker | 2022-12-05 | Yes | $23.49 | 700pcs | $16443.0 | 16.84% | $2769.01 |
![]() | B0F2HJ28G5 | Daisiki | 2025-05-29 | Yes | $17.27 | 1000pcs | $17270.0 | 13.92% | $2403.99 |
![]() | B08G8JKMJ1 | Vault X | 2018-06-27 | Yes | $21.99 | 400pcs | $8796.0 | 24.91% | $2191.09 |
![]() | B0FQBT3VRM | Luporia | 2025-09-09 | Yes | $16.71 | 1000pcs | $16710.0 | 12.03% | $2010.22 |
![]() | B0F99PQJYQ | Yifan | 2025-05-20 | Yes | $25.25 | 300pcs | $7575.0 | 14.62% | $1107.47 |
![]() | B0G7FHYD4G | EASYFUN | 2025-12-16 | Yes | $26.99 | 200pcs | $5398.0 | 17.62% | $951.13 |
![]() | B0F99N8QB1 | Yifan | 2025-05-20 | Yes | $25.77 | 200pcs | $5154.0 | 15.3% | $788.57 |
![]() | B0F99SGYX4 | Yifan | 2025-05-20 | Yes | $25.52 | 200pcs | $5104.0 | 15.28% | $779.9 |
![]() | B0D8KP7WXB | Fabmaker | 2024-07-02 | Yes | $29.63 | 200pcs | $5926.0 | 12.66% | $750.24 |
Most profitable new products ranked by profit value. Only includes newly released products with positive profitability and active sales.
![]() | B0H2HRJK1W | Yifan | 2026-05-21 | Yes | $23.18 | 2000pcs | $46360.0 | 11.48% | $5322.13 |
![]() | B0GT4BKKR3 | achabe | 2026-04-16 | Yes | $37.88 | 400pcs | $15152.0 | 26.19% | $3968.31 |
![]() | B0FQBT3VRM | Luporia | 2025-09-09 | Yes | $16.71 | 1000pcs | $16710.0 | 12.03% | $2010.22 |
![]() | B0G7FHYD4G | EASYFUN | 2025-12-16 | Yes | $26.99 | 200pcs | $5398.0 | 17.62% | $951.13 |
![]() | B0G5HLDYT8 | Fabmaker | 2025-12-07 | Yes | $31.01 | 100pcs | $3101.0 | 14.37% | $445.62 |
![]() | B0G5HGVRVH | Fabmaker | 2025-12-07 | Yes | $30.65 | 100pcs | $3065.0 | 13.85% | $424.51 |
![]() | B0FQBZQ9ZX | Luporia | 2025-09-09 | Yes | $19.74 | 100pcs | $1974.0 | 18.2% | $359.27 |
![]() | B0FQBYTJV2 | Luporia | 2025-09-09 | Yes | $19.7 | 100pcs | $1970.0 | 18.0% | $354.6 |
![]() | B0FHBBHFMK | Daisiki | 2025-08-27 | Yes | $22.79 | 50pcs | $1139.5 | 22.8% | $259.81 |
![]() | B0FHB8J7LG | Daisiki | 2025-08-27 | Yes | $22.79 | 50pcs | $1139.5 | 22.77% | $259.47 |
![]() | B0G5GFVJVX | Luporia | 2026-01-13 | Yes | $25.61 | 50pcs | $1280.5 | 15.27% | $195.54 |
![]() | B0G5GSLZH8 | Luporia | 2025-12-06 | Yes | $25.64 | 50pcs | $1282.0 | 15.04% | $192.82 |
![]() | B0FNR4QKJ5 | LZSIG | 2025-10-06 | Yes | $25.81 | 50pcs | $1290.5 | 14.92% | $192.55 |
![]() | B0G5GW1ZTX | Luporia | 2025-12-06 | Yes | $25.5 | 50pcs | $1275.0 | 15.09% | $192.4 |
![]() | B0FW3YND97 | Luporia | 2025-10-14 | Yes | $19.86 | 50pcs | $993.0 | 18.64% | $185.1 |
![]() | B0G5HDGN9T | Luporia | 2025-12-06 | Yes | $25.26 | 50pcs | $1263.0 | 14.53% | $183.52 |
![]() | B0FQBWQ97J | Luporia | 2025-09-09 | Yes | $19.74 | 50pcs | $987.0 | 18.53% | $182.9 |
![]() | B0FQBZ6PY5 | Luporia | 2025-09-09 | Yes | $19.77 | 50pcs | $988.5 | 18.34% | $181.3 |
这个市场不适合现在进入,原因很直接:新品盈利率只有31.03%,但新发布产品里未盈利占67.27%,而且旧品牌的新产品失败率高达72.22%,说明这里已经是高竞争、强品牌挤压的市场。 新品牌能做出成绩,但主要是靠少数新品爆款与明显差异化,绝不是普通小卖家轻松切入的环境。
What is the ratio of profitable products
What is the ratio of different brands owning all profitable new products
What is the ratio of different brands owning all nonprofitable new products
这个市场不值得进入,已经进入明显竞争过热区。 近一年新品牌只有6个,但新品牌新品成功率只有50%(11个成功、11个失败),而且最新月份/季度里失败明显增多,利润竞争正在加剧,不是一个适合继续下注的赛道。
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
| Time/Profit% | x < -10.0% | -10.0% <= x < 0.0% | 0.0% <= x < 10.0% | 10.0% <= x < 20.0% | 20.0% <= x < 30.0% | 30.0% <= x < 40.0% | x >= 40.0% | other |
|---|---|---|---|---|---|---|---|---|
| 2022 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2023 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2024 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2025 | 0 | 0 | 5 | 13 | 2 | 0 | 0 | 15 |
| 2026 | 0 | 0 | 1 | 2 | 1 | 0 | 0 | 19 |
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
| Time/Profit% | x < -10.0% | -10.0% <= x < 0.0% | 0.0% <= x < 10.0% | 10.0% <= x < 20.0% | 20.0% <= x < 30.0% | 30.0% <= x < 40.0% | x >= 40.0% | other |
|---|---|---|---|---|---|---|---|---|
| 2025/8 | 0 | 0 | 2 | 0 | 2 | 0 | 0 | 1 |
| 2025/9 | 0 | 0 | 1 | 5 | 0 | 0 | 0 | 3 |
| 2025/10 | 0 | 0 | 1 | 2 | 0 | 0 | 0 | 4 |
| 2025/11 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 |
| 2025/12 | 0 | 0 | 1 | 6 | 0 | 0 | 0 | 6 |
| 2026/1 | 0 | 0 | 1 | 1 | 0 | 0 | 0 | 4 |
| 2026/2 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2026/3 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 4 |
| 2026/4 | 0 | 0 | 0 | 0 | 1 | 0 | 0 | 4 |
| 2026/5 | 0 | 0 | 0 | 1 | 0 | 0 | 0 | 1 |
| 2026/6 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 3 |
| 2026/7 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 3 |