- Benchmark ASINB0GT4BKKR3
- MarketplaceUS
- Category ID2522045011
- Analyzed Products
- Keywordcollectible decor
- Price Range-
- Minimum Net Profit Margin10.00%
- MOQ100
- Est. Purchasing Cost¥22.73estimated
- Data Date2026-08-05
- Your Budget (for new listing) (CNY)¥500,000.00
Report summary from Keble AI Agent: Listing
这个市场不值得进入。当前可见数据只有 1 个新品牌 achabe、1 个新上架产品 B0GT4BKKR3 跑通，看起来不是全面超饱和，但样本太小，真正的问题是它已经表现出“靠差异化设计+中等偏高投入”才能赢的特征，普通小卖家很难复制。
Recommended Products Features Direction
These products have successfully captured market share and are profitable. Their design and features are suggested for your investment, based on market competition, saturation, and demand.
New Brands
VS
Old Brands
Green indicates better success rate, red indicates poorer success rate. If you are a new brand, focus on the left side; if you are an old brand, focus on the right side.
New Brands
#Budget Requirement
Listing结论很明确：这个市场不值得进入。 你当前预算 50万人民币虽然足以覆盖单个ASIN前期起盘，但市场已经明显被高投入和强差异化玩家占住，普通新卖家很难靠常规打法跑出来；更关键的是，当前样本里能跑通的新品只看到 1 个，而且它还是典型的高差异化案例，不是低成本可复制模型。
Early sourcing + logistics + marketing budget (USD)N/AExplains the budgetWith all these investments, who has profitable new releases
How many new listings are released by old brands?0.00%New listing success rate (new brands):100.00%Which new brands have these successful new listings?Alternatives- 使用普通活页文件夹或A4相册替代：很多用户只是想做卡片收纳与翻页展示，不一定需要专门的收藏卡册；普通活页夹、文件袋或相册更便宜、办公用品店/超市更容易买到，且可直接替换内页使用。
- 改用硬质卡套 + 收纳盒：如果用户更看重卡片保护而不是展示，单张卡套配纸盒/塑料收纳盒通常更省钱，也更便于按系列分装；适合只想保护核心卡而非整套展示的人。
- 使用投币册/邮票册式展示本：这类低价展示册对标准尺寸卡片也能兼容，结构简单、入门门槛低，价格通常低于高配拉链收藏册，适合轻度收藏者。
- 改用桌面展示架或相框：若用户主要目的是把少量“代表卡”当装饰摆放，单卡展示架、卡片相框比整本大容量卡册更轻便、占空间更小，也更符合“decor”场景。
- 临时采用透明自封袋分组收纳：对于预算敏感或还在整理阶段的用户，透明自封袋/文件袋可以先按主题、稀有度或系列分类，成本极低、获取方便，后续再决定是否升级为正式收藏册。
Alternative solutions may pose a risk to your investment in certain markets.
#Brands Investment Analysis
Listing这个市场不值得进入。 已经能看到典型的高投入、低容错特征：用户预算是50万人民币，但目前最强的新入局案例 achabe 的单品 B0GT4BKKR3 只靠 37.88 美元定价、26.19% 毛利、月销 400、41条评价就跑通了，说明门槛不低；但这只是一个样本，当前没有足够证据证明市场对中小卖家友好，更没有看到低于10%毛利的大量失败样本来支持“可复制的低风险机会”。对于大品牌来说是可进入但要重投放、重供应链、重品牌；对于小生意来说，目前看不到真正安全的成功路径。
证据上，achabe 是新入局品牌，B0GT4BKKR3 属于白帽新品，利润率 26.19%，月收入约 151.52 万美元，卖得动，说明“做对产品+做对投放”能起量；它的关键打法很明确：9宫格卡册、900 pockets、定价 37.88 美元、LARGE_STANDARD_SIZE、4.7 分、41条评价，属于功能明确、需求明确的收藏品周边。这个案例可抄的不是品牌势能，而是品类定位、规格设计、价格带和大容量卖点。但它不是“小卖家安全案例”的充分证明，因为样本太少，而且没有看到足够多的中小品牌持续成功；同时也没有出现“30~100+ 新品牌涌入”的明确证据，所以我不会把这里直接判成超饱和警报，但它更像是一个需要强执行力和资金的竞争市场，而不是轻量切入市场。**
如果一定要参考，big brand 应该跟的对象只有 achabe，核心 ASIN 只看 B0GT4BKKR3；small business 目前没有足够的真·小卖家成功样本可当标杆，所以我不建议照着任何旧品牌打法盲目进场。短结论：大品牌“可能能进”，小生意“暂不建议进”；若要进入，必须复制 achabe 这种“高性价比大容量+清晰功能点+白帽投放”的思路，否则很难跑通。
Least investment in new productsNew products with Highest revenueMost investment in new productsachabe
Recent Monthly Revenue (USD):$15,152.00(400pcs/month)B0GT4BKKR3 (4.7/5 (41 Reviews))Brand is a new entry in this marketNew ReleaseSufficient Sales to Meet MOQWhite HatThis listing is deemed profitable#Differentiations
Unique productsCommon productsDifferentiation:- Product features and designs are too common without differentiation
B0GT4BKKR3 (4.7/5 (41 Reviews))Brand is a new entry in this marketNew ReleaseSufficient Sales to Meet MOQWhite HatThis listing is deemed profitableSales & BSR
#Net Profit Margins: All vs New
Listing这个市场目前不能说是可进入的“健康市场”，但也没有证据显示已经进入你定义的那种 30+ 新品牌全面过热的超饱和状态。现有样本里，只有 1 个明确可判断的产品且它是盈利的，说明当前可见窗口偏窄、样本不足，但已经出现了靠差异化设计吃到利润的单品，不是纯粹拼低价的市场。
Profitability difficultyUnknown - Insufficient New ReleasesAll products distribution on different profit levels
All products profit ratio distribution, including all products. For products with insufficient sales or missing profit ratio data, they will be categorized into other rows. This distribution included products that cannot determine the release date.
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%otherNew products distribution on different profit levels
This are the profit ratios of all new products. There are products without sufficient sales, no more than 100pcs in 3 months, or no profit ratio data, or just released. Those will be considered as 'other'
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%other#Top Products by Net Profit Margin
Top 20 Profitable Products
Most profitable products ranked by profit value. Only includes products with positive profitability and active sales, regardless of release date.
B0GT4BKKR3achabe2026-04-16Yes$37.88400pcs$15152.026.19%$3968.31Top 20 Profitable New Products
Most profitable new products ranked by profit value. Only includes newly released products with positive profitability and active sales.
B0GT4BKKR3achabe2026-04-16Yes$37.88400pcs$15152.026.19%$3968.31#New Product Success Rates
Listing这个市场目前不适合进入。 目前样本里只有 achabe 这一个新品牌、一个产品就跑通了，表面上看成功率是 100%，但样本量太小，不能代表市场机会；更关键的是，旧品牌样本为 0，无法证明市场不存在强势老牌围堵，也没有看到足够多的新品牌真实竞争，因此现在不能把它判断成“稳健可进”的市场。
证据上，achabe 的单品 B0GT4BKKR3 确实是一个漂亮的成功案例，但更像是“高投入换来的结果”，不是低成本可复制模板。 这个 ASIN 为新发布、白帽推广、同款切入，售价 37.88 美元，月销 400，月营收 15,152 美元，月利润 3,968.31 美元，利润率 26.2%，评分 4.7、41 条评论；但早期投入高达 19,846.09 美元，其中广告就占 4,628.11 美元。成功驱动来自“差异化外观设计”——星空渐变配色、剪影艺术封面、9 格大容量、可拆卸三环、拉链+手提腕带，说明它靠的是明显的视觉差异和礼品/展示属性，不是普通同质化卡册就能轻易复制。按用户 500,000 CNY 的预算，单个 SKU 资金上是够的，但如果想复制这种打法，仍然要预留品牌包装、设计和持续投放成本，不能只看前期进货与广告。
结论：小品牌可以在“有设计差异、能做品牌感”的前提下做出单点成功，但这份数据不足以支持你现在入场；更不能证明这是一个低门槛市场。 目前没有看到新品牌群体性成功，也没有发现 30~100+ 新品牌涌入的 oversaturation 警报，但因为样本过小，无法排除后续快速拥挤和价格战风险。基于现有数据，建议直接判定为“暂不进入”，至少不要把它当成适合小卖家轻资产切入的市场。
New products success rate.
What is the ratio of profitable products
Profitable (Unidentifiable released date)Profitable (Old product)Profitable (New product)Profitable (New product on old listing)New products but non profitableProfitable new products divide by brands
What is the ratio of different brands owning all profitable new products
achabeNo data available#Success Rate by Entry Time
Listing这个市场目前不值得进入，结论很明确：样本里只看到1个新品牌成功，而且不是靠低门槛铺货，而是靠较强执行换来的中高投入结果；没有出现你规则里担心的30个以上新品牌涌入，但也看不到可复制的低成本成功路径。 现有数据说明，这更像是“少数玩家能赢、普通新手很难复制”的市场，不是适合现在贸然进场的机会。
How many products released each year
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
How many products released each month
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
#Net Profit Margins by Entry Time
Different profit ratios of products released in year
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2022 0 0 0 0 0 0 0 0 2023 0 0 0 0 0 0 0 0 2024 0 0 0 0 0 0 0 0 2025 0 0 0 0 0 0 0 0 2026 0 0 0 0 1 0 0 0 ≥ 10% Profitable< 10% UnprofitableUnidentifiableDifferent profit ratios of products released in month
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2025/8 0 0 0 0 0 0 0 0 2025/9 0 0 0 0 0 0 0 0 2025/10 0 0 0 0 0 0 0 0 2025/11 0 0 0 0 0 0 0 0 2025/12 0 0 0 0 0 0 0 0 2026/1 0 0 0 0 0 0 0 0 2026/2 0 0 0 0 0 0 0 0 2026/3 0 0 0 0 0 0 0 0 2026/4 0 0 0 0 1 0 0 0 2026/5 0 0 0 0 0 0 0 0 2026/6 0 0 0 0 0 0 0 0 2026/7 0 0 0 0 0 0 0 0 ≥ 10% Profitable< 10% UnprofitableUnidentifiable#Case Study
Success CasesCard Binder 9-Pocket,900 Pockets Game Trading Card Collectible Album
This listing is deemed profitablePrice (USD)$37.88Released TypeNew Release (2026-04-16)Brand is a new entry in this marketSize and Weight34.5 x 29.7 x 5.3 cm, 1048.00gProfitable Factors
Unique appearance designDesign & Appearance
星空渐变配色，视觉冲击强，和常见黑色/透明卡册区分明显, 封面带有标志性剪影艺术图案，整体是更偏装饰性的收藏展示风格，而不是传统简约卡册Key Buying Motive
9格大容量、可拆卸三环结构、拉链+手提腕带，兼顾收藏收纳与便携保护Target Customers
偏好“可展示、可送礼”的TCG收藏者，以及希望卡册本身也能作为桌面/房间装饰的人群Early Investment
Investment
Monthly Revenue (Recent) (USD)$15,152.00400 sold in the past 30 days · as of 2026年8月Net Profit Margin
Sea Freight22.70% / 26.19%Peak / Non PeakRail Freight- / -Peak / Non PeakAir Freight9.19% / 12.68%Peak / Non PeakSales & BSR Performance