
这个市场不值得进入,已经是明显的价格战区,而且新品牌几乎没有成功空间。 近一年新品牌共17个、对应新上架产品27个,盈利率是0.00%;市场里29个新发布产品全部非盈利,整体可识别盈利产品也只有3.23%,说明不是“难做”,而是“基本赚不到钱”。
证据很直接:最近月份的新品表现没有改善,2025年10月到2026年5月持续出现失败样本,2026年新增产品里仍然是0个盈利、12个非盈利,趋势是往更卷、更难赚钱走,而不是回暖。小商家真正可参考的成功样本几乎没有;像 DreamsEden 这种新品牌,B0GFM4JRF9 亏损 5.56%,B0GFLKMHMK 甚至没有有效销量,说明普通新品牌靠常规打法进场基本跑不通。相对能赚钱的只有少数老品牌样本,比如 hasumcol 的 B0CRDGX7W4,售价 20.78 美元,月销 100,月营收 207,800,利润率 11.01%;Orionstar 的 B0F1913NDG,售价 29.81 美元,月销 50,月营收 149,050,利润率 13.59%。但这些都属于老品牌的改款或功能升级,不是小商家可复制的轻量路径。
These products have successfully captured market share and are profitable. Their design and features are suggested for your investment, based on market competition, saturation, and demand.
Green indicates better success rate, red indicates poorer success rate. If you are a new brand, focus on the left side; if you are an old brand, focus on the right side.
不能进入。这个市场已经接近/处于价格战区,利润空间太薄,500,000 CNY 也不够形成安全入场优势。 新品盈利率只有 0.00%,全市场可识别盈利产品比例也只有 3.23%,而近一年新品牌/新产品几乎清一色在亏损,说明现在不是“能不能做”,而是“进来就容易被卷死”。
证据很直接:市场在加速变差。 2025 年新发布非盈利产品有 16 个,2026 年 1–5 月又继续出现 12 个新发布非盈利产品,没有任何新发布盈利样本;这不是健康增长,而是新品持续踩坑。已验证的盈利案例也很少,而且主要是老品牌在撑场:hasumcol 的 B0CRDGX7W4,售价 20.78 美元,月销 100,月营收 207,800,利润率 11.01%;Orionstar 的 B0F1913NDG,售价 29.81 美元,月销 50,月营收 149,050,也只是 1 个老品牌成功样本。与之相反,Pimoys 的 B0G2XQLVK8 只有 4.91% 利润率,DreamsEden 的 B0GFM4JRF9 为 -5.56%,B0GFLKMHMK 甚至没有形成有效销售,这说明新品牌想靠常规打法进入,极难跑通。
Alternative solutions may pose a risk to your investment in certain markets.
这个市场不适合进入,而且已经明显进入价格战区:新上架产品整体盈利率只有0.00%,可识别利润产品占比也只有3.23%,新品牌新上架里0%能跑出盈利;同时市场里已有17个新品牌 + 17个老品牌在打同类产品,属于明显拥挤状态。对小商家和大品牌都一样,不建议现在硬闯。
这不是一个适合进入的市场:新品几乎全军覆没,利润率也明显偏低,属于高竞争、低回报的价格战区。 现有数据里,整体可识别盈利产品只有3.23%,新品盈利率直接是0%,而新品利润区间里低于10%的占到30.34%,10%~20%没有任何成功样本,说明新卖家进去后很难靠正常打法活下来。
证据非常直接: 新品29个里,0%是盈利,至少有18个新品处在亏损或低于10%利润;2025年到2026年新品发布持续增加,但失败也同步堆高,2025年有16个新品失败,2026年又有12个新品失败,市场不是在变好,而是在加剧内卷。老品牌里也只有SMUJU和Mowhut这类已在场品牌的新上架产品失败,说明连有基础的老玩家都在被拖进低利润泥潭。真正赚钱的样本很少,且都靠明显差异化:hasumcol 的 B0CRDGX7W4 以“70个独立小瓶+完整分装/标记流程”做到约100单/月、月营收约2078美元、利润率11.01%;Orionstar 的 B0F1913NDG 靠“更强的外观设计+功能组合”做到约50单/月、月营收约1490.5美元、利润率13.59%。反过来,像 DreamsEden 的 B0GFM4JRF9、Handbanary 的 B0FFSFMRTB、Himake 的 B0G2LGPGR3、Pimoys 的 B0G2XQLVK8、Ecopark 的 B0G4VBLP8G 都是新品失败样本;其中 B0FVX65J4X 甚至月利润 -140.06 美元,说明新品不是“没做好”而是“方向本身就不对”。
结论:不要进。 如果一定要做,大品牌也只是“可能”要靠重投入和强品牌/差异化硬打;小商家则不具备稳定成功路径,不能靠普通铺货进入。可参考的仅有 hasumcol / B0CRDGX7W4、Orionstar / B0F1913NDG 这两类“老品改良+功能差异化”的样本,但对你来说,现阶段仍然是高风险、低胜率市场。
All products profit ratio distribution, including all products. For products with insufficient sales or missing profit ratio data, they will be categorized into other rows. This distribution included products that cannot determine the release date.
This are the profit ratios of all new products. There are products without sufficient sales, no more than 100pcs in 3 months, or no profit ratio data, or just released. Those will be considered as 'other'
Most profitable products ranked by profit value. Only includes products with positive profitability and active sales, regardless of release date.
![]() | B0CRDGX7W4 | hasumcol | 2024-02-05 | Yes | $20.78 | 100pcs | $2078.0 | 11.01% | $228.79 |
![]() | B0F1913NDG | Orionstar | 2025-03-12 | Yes | $29.81 | 50pcs | $1490.5 | 13.59% | $202.56 |
New products with negative profitability ranked by lowest profit value. Only includes newly released products classified as non-profitable.
![]() | B0FVX65J4X | succulentlovers | 2025-10-13 | No | $22.61 | 50pcs | $1130.5 | -12.39% | $-140.06 |
![]() | B0G2LGPGR3 | Himake | 2025-11-17 | No | $20.42 | 50pcs | $1021.0 | -3.56% | $-36.34 |
![]() | B0FFSFMRTB | Handbanary | 2025-08-31 | No | $21.89 | 50pcs | $1094.5 | 3.58% | $39.19 |
![]() | B0G2XQLVK8 | Pimoys | 2025-11-19 | No | $29.67 | 50pcs | $1483.5 | 4.91% | $72.84 |
![]() | B0G4VBLP8G | Ecopark | 2025-12-03 | No | $25.22 | 50pcs | $1261.0 | 6.22% | $78.44 |
![]() | B0GSDVYMMR | KJX | 2026-03-13 | No | $29.07 | 50pcs | $1453.5 | 13.33% | $193.76 |
![]() | B0GFM4JRF9 | DreamsEden | 2026-01-17 | No | $19.37 | -pcs | $- | -5.56% | $- |
![]() | B0GJ626PM2 | QTFOUND | 2026-01-22 | No | $32.74 | -pcs | $- | 9.13% | $- |
![]() | B0GLYCZSMR | Pawfly | 2026-02-09 | No | $23.29 | -pcs | $- | -24.34% | $- |
![]() | B0FR8KCRHS | Duimbok | 2025-09-15 | No | $26.44 | -pcs | $- | -6.24% | $- |
![]() | B0GCZ4JW87 | Anruiqiao | 2025-12-29 | No | $11.6 | -pcs | $- | 4.44% | $- |
![]() | B0GY3XG4XQ | Zuplo | 2026-04-22 | No | $27.26 | -pcs | $- | 8.94% | $- |
![]() | B0H3FL57B3 | COZYDIG | 2026-05-30 | No | $29.99 | -pcs | $- | 20.52% | $- |
![]() | B0H3FNCTKV | COZYDIG | 2026-05-30 | No | $29.99 | -pcs | $- | 25.14% | $- |
![]() | B0FR7MYQV7 | Duimbok | 2025-09-15 | No | $26.06 | -pcs | $- | -4.2% | $- |
![]() | B0GJS2NHXQ | Coolrunner | 2026-01-26 | No | $26.94 | -pcs | $- | -8.09% | $- |
![]() | B0FPBGMXW9 | SMUJU | 2025-10-21 | No | $18.26 | -pcs | $- | 5.52% | $- |
![]() | B0G7Z5Q6F2 | Kapihi | 2025-12-21 | No | $19.99 | -pcs | $- | -3.72% | $- |
![]() | B0FXG1X8SD | SEOIMU | 2025-10-23 | No | $19.98 | -pcs | $- | 11.89% | $- |
![]() | B0GY3NRJQT | Zuplo | 2026-04-22 | No | $- | -pcs | $- | -% | $- |
这个市场不值得进入:已经明显进入价格战/过度拥挤状态,新品牌几乎没有合法成功空间。数据里可识别的新品里,整体盈利率只有3.23%,而所有新发布产品的盈利率是0.00%;新品牌新发产品盈利率也是0.00%,说明不是“难”,而是基本被打穿了。
What is the ratio of profitable products
What is the ratio of different brands owning all nonprofitable new products
结论很直接:这个市场不适合进入,已经是严重价格战/过度饱和市场。 最近几个月新品牌持续涌入,但新品牌新上架产品的盈利率是0%,而且市场整体可识别的盈利产品只有3.23%,说明不是“还有空间”,而是“几乎没人能稳定赚到钱”。
证据很清楚:2025年到2026年新品牌新增在加速,但结果几乎全军覆没。 2025年全年新上架里,非盈利样本已经有16个;2026年继续新增12个非盈利新产品,完全没有新的盈利新品牌样本。按月看,2025年11月、12月到2026年1月、4月、5月都在持续出现新失败案例,说明竞争不是放缓,而是在往更难赚钱的方向走。新品牌里唯一能称得上“有收入样本”的是 Pimoys 的 B0G2XQLVK8,月营收约 148,350 CNY,但利润率只有 4.91%,低于盈利门槛;DreamsEden 的 B0GFM4JRF9 和 B0GFLKMHMK 也都亏损,分别是 -5.56% 和无收入。相反,真正盈利的样本几乎都来自老品牌,比如 hasumcol 的 B0CRDGX7W4,售价 20.78 美元,月销约 100,利润率 11.01%;Orionstar 的 B0F1913NDG 也是老品牌成功案例。这说明新品牌想靠常规打法切入基本不行,能活下来的多半是老牌或已经有流量基础的玩家。
对大品牌和小商家都不是好市场。 大品牌当然还有钱砸,但也只能靠旧品牌优势、已有Listing和更强营销去硬推,不是健康扩张;小商家更不应该进,因为它们的“真实成功案例”几乎没有,且你预算 500,000 CNY 虽然看起来够覆盖单个ASIN前期投入,但这个市场的问题不是钱少,而是钱投进去后仍然很可能拿到低于10%的利润,甚至直接亏损。这类结果里还出现了老Listing改款、常见外观、功能高度重合的产品,说明靠创新也不容易拉开差距。短句结论:不要进入;若硬进,只能算高风险试错,不是可投资市场。
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
| Time/Profit% | x < -10.0% | -10.0% <= x < 0.0% | 0.0% <= x < 10.0% | 10.0% <= x < 20.0% | 20.0% <= x < 30.0% | 30.0% <= x < 40.0% | x >= 40.0% | other |
|---|---|---|---|---|---|---|---|---|
| 2022 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2023 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2024 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2025 | 1 | 1 | 2 | 0 | 0 | 0 | 0 | 13 |
| 2026 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 12 |
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
| Time/Profit% | x < -10.0% | -10.0% <= x < 0.0% | 0.0% <= x < 10.0% | 10.0% <= x < 20.0% | 20.0% <= x < 30.0% | 30.0% <= x < 40.0% | x >= 40.0% | other |
|---|---|---|---|---|---|---|---|---|
| 2025/8 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 |
| 2025/9 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 2 |
| 2025/10 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | 3 |
| 2025/11 | 0 | 1 | 1 | 0 | 0 | 0 | 0 | 3 |
| 2025/12 | 0 | 0 | 1 | 0 | 0 | 0 | 0 | 4 |
| 2026/1 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 4 |
| 2026/2 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 2 |
| 2026/3 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 |
| 2026/4 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 3 |
| 2026/5 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 2 |
| 2026/6 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2026/7 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |