
这个市场不建议进入:新品牌新上架产品成功率是0%,最近进入的样本也几乎都在亏,市场已经明显走向低利润、强竞争的价格战区。对大品牌和小商家都不是好机会,尤其小商家要想活下来,基本得靠非常激进的打法。
These products have successfully captured market share and are profitable. Their design and features are suggested for your investment, based on market competition, saturation, and demand.
Green indicates better success rate, red indicates poorer success rate. If you are a new brand, focus on the left side; if you are an old brand, focus on the right side.
结论很明确:不适合进入,这个市场已经接近价格战和过度拥挤。 你有50万CNY,表面上足够覆盖单个新品的前期进入成本,但市场里新品牌新品盈利率是0%,整体盈利率也是0%,这说明不是钱不够,而是进去后很难做出可持续利润。
Alternative solutions may pose a risk to your investment in certain markets.
这个市场不值得进入,结论很直接:已进入价格战区,而且明显过度拥挤。 现有样本里新品牌近一年几乎全军覆没,新品盈利率接近 0%,最近几个月新增的新品牌产品也没有出现可复制的成功案例;对大品牌和小商家来说都不是好市场。
这个市场不适合进入,结论很明确:已进入低利润价格战区,且新品牌几乎没有真正跑通。 新品里可清晰判断的盈利率是0%,新品牌5个里没有任何一个形成稳定盈利;当前更像是“靠压价和高投入硬拼”的市场,不是适合普通新卖家切入的机会。
All products profit ratio distribution, including all products. For products with insufficient sales or missing profit ratio data, they will be categorized into other rows. This distribution included products that cannot determine the release date.
This are the profit ratios of all new products. There are products without sufficient sales, no more than 100pcs in 3 months, or no profit ratio data, or just released. Those will be considered as 'other'
Products with negative profitability ranked by lowest profit value. Only includes products classified as non-profitable regardless of release date.
![]() | B0CLSD2LGW | Fiskars | 2023-10-30 | No | $9.29 | 100pcs | $929.0 | -141.51% | $-1314.62 |
![]() | B0FWKDCW37 | Candco | 2025-10-16 | No | $26.93 | 50pcs | $1346.5 | -6.67% | $-89.81 |
![]() | B0DT3NXK49 | HomePekite | 2025-02-21 | No | $25.53 | 100pcs | $2553.0 | 1.34% | $34.22 |
![]() | B0GSS5RCD3 | KVITER | 2026-03-17 | No | $6.52 | 200pcs | $1304.0 | 3.58% | $46.69 |
![]() | B0GZ4ZTJN8 | KVITER | 2026-05-03 | No | $6.63 | 200pcs | $1326.0 | 4.72% | $62.59 |
![]() | B0GKP9JM53 | Floraxa | 2026-03-13 | No | $27.34 | 50pcs | $1367.0 | 7.2% | $98.43 |
![]() | B0CN4QKNRB | HARFINGTON | 2023-11-11 | No | $12.93 | 50pcs | $646.5 | 16.4% | $106.03 |
![]() | B0D545TW6K | Xbopetda | 2024-05-24 | No | $30.05 | 50pcs | $1502.5 | 7.75% | $116.45 |
![]() | B07T7N8VR5 | K JINGKELAI | 2019-06-19 | No | $18.77 | 50pcs | $938.5 | 15.72% | $147.54 |
![]() | B0GZ52YLB5 | KVITER | 2026-05-04 | No | $7.58 | 300pcs | $2274.0 | 9.8% | $222.86 |
![]() | B0GWGQXRJ1 | BESWILL | 2026-06-03 | No | $29.21 | 50pcs | $1460.5 | 17.62% | $257.35 |
![]() | B0CN4PMDYS | HARFINGTON | 2023-11-14 | No | $15.99 | -pcs | $- | 10.31% | $- |
![]() | B0CN4NMM4S | HARFINGTON | 2023-11-14 | No | $18.45 | -pcs | $- | 14.45% | $- |
![]() | B0DD3NWJ77 | HARFINGTON | 2024-09-30 | No | $17.05 | -pcs | $- | 13.77% | $- |
![]() | B0CN4QGF6H | HARFINGTON | 2023-11-30 | No | $12.46 | -pcs | $- | 15.44% | $- |
![]() | B0DCN8TFL7 | HARFINGTON | 2024-08-29 | No | $21.55 | -pcs | $- | 3.41% | $- |
![]() | B0H42HRM7N | KVITER | 2026-06-16 | No | $17.18 | -pcs | $- | 32.22% | $- |
![]() | B0GZ566W1W | KVITER | 2026-05-04 | No | $11.47 | -pcs | $- | 24.15% | $- |
![]() | B0DHGZHFXZ | Xbopetda | 2024-09-19 | No | $27.58 | -pcs | $- | -3.78% | $- |
![]() | B0CN4PL1BK | HARFINGTON | 2023-11-11 | No | $21.99 | -pcs | $- | 16.95% | $- |
New products with negative profitability ranked by lowest profit value. Only includes newly released products classified as non-profitable.
![]() | B0FWKDCW37 | Candco | 2025-10-16 | No | $26.93 | 50pcs | $1346.5 | -6.67% | $-89.81 |
![]() | B0GSS5RCD3 | KVITER | 2026-03-17 | No | $6.52 | 200pcs | $1304.0 | 3.58% | $46.69 |
![]() | B0GZ4ZTJN8 | KVITER | 2026-05-03 | No | $6.63 | 200pcs | $1326.0 | 4.72% | $62.59 |
![]() | B0GKP9JM53 | Floraxa | 2026-03-13 | No | $27.34 | 50pcs | $1367.0 | 7.2% | $98.43 |
![]() | B0GZ52YLB5 | KVITER | 2026-05-04 | No | $7.58 | 300pcs | $2274.0 | 9.8% | $222.86 |
![]() | B0GWGQXRJ1 | BESWILL | 2026-06-03 | No | $29.21 | 50pcs | $1460.5 | 17.62% | $257.35 |
![]() | B0H42HRM7N | KVITER | 2026-06-16 | No | $17.18 | -pcs | $- | 32.22% | $- |
![]() | B0GZ566W1W | KVITER | 2026-05-04 | No | $11.47 | -pcs | $- | 24.15% | $- |
![]() | B0H69WQWYF | Candco | 2026-06-22 | No | $26.6 | -pcs | $- | -15.2% | $- |
这个市场不值得进入:新品牌成功率为0%,而且新品牌新上架产品全部失败,已经是明显的价格战/高竞争市场。 用户预算虽有50万CNY,但真正能参考的成功样本几乎没有;现有能跑出量的更多是老品牌的存量产品,新品牌很难靠正常打法切入。
What is the ratio of profitable products
What is the ratio of different brands owning all nonprofitable new products
这个市场不该进,已经进入明显的低利润、强竞争状态。 近一年新品牌几乎没有成功样本,9个新品牌新产品里盈利率是0%,而且最近一年/最近几个月新增产品几乎都在亏损区,说明竞争正在变硬,不是在变好。
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
| Time/Profit% | x < -10.0% | -10.0% <= x < 0.0% | 0.0% <= x < 10.0% | 10.0% <= x < 20.0% | 20.0% <= x < 30.0% | 30.0% <= x < 40.0% | x >= 40.0% | other |
|---|---|---|---|---|---|---|---|---|
| 2022 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2023 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2024 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2025 | 0 | 1 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2026 | 0 | 0 | 4 | 0 | 0 | 0 | 0 | 5 |
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
| Time/Profit% | x < -10.0% | -10.0% <= x < 0.0% | 0.0% <= x < 10.0% | 10.0% <= x < 20.0% | 20.0% <= x < 30.0% | 30.0% <= x < 40.0% | x >= 40.0% | other |
|---|---|---|---|---|---|---|---|---|
| 2025/8 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2025/9 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2025/10 | 0 | 1 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2025/11 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2025/12 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2026/1 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2026/2 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2026/3 | 0 | 0 | 2 | 0 | 0 | 0 | 0 | 0 |
| 2026/4 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2026/5 | 0 | 0 | 2 | 0 | 0 | 0 | 0 | 1 |
| 2026/6 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 3 |
| 2026/7 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 |