这个市场不值得进入,已经是明显的高风险价格战区。 当前样本里可识别盈利产品为0%,新上架产品盈利率也是0%,最近新增的4个新上架里有3个集中在 Thymix,且全部亏损,说明新人不是在拿到机会,而是在被市场快速筛掉。
These products have successfully captured market share and are profitable. Their design and features are suggested for your investment, based on market competition, saturation, and demand.
Green indicates better success rate, red indicates poorer success rate. If you are a new brand, focus on the left side; if you are an old brand, focus on the right side.
不建议进入,这个市场已经是高风险价格战区。 用户预算500,000 CNY看起来能覆盖单个ASIN的前期铺货与投放,但这里的关键问题不是“买不买得起”,而是“进场后几乎没有胜率”:市场整体可识别产品盈利率是0.00%,新上架产品盈利率也是0.00%,近4个新上架里3个直接亏损,且2026年新发布几乎全部集中在Thymix这一新品牌的失败案例,没有任何已验证的盈利新品牌样本。
Some categories may not originally require certain certificates for entry; however, some products may target specific features (e.g. Bluetooth) or customers (e.g. children), and additional certificates may be required in the target marketplace (e.g. FCC, CPC).
Alternative solutions may pose a risk to your investment in certain markets.
这个市场不适合进入,属于明显的价格战/低质量竞争市场。 现有样本里可识别盈利产品占比为0.00%,新上架产品盈利占比也是0.00%;同时新品牌 Thymix 的3个新ASIN全部亏损,说明新品牌切入后并没有跑通商业模型,反而是“高客单价、强同质化、靠堆功能”的陷阱。
这个市场不值得进入:当前样本里没有任何可验证的盈利新品,新品牌新品盈利率为0%,而且新品牌新品非盈利率高到10000(数据口径上等同于全部样本都失败),说明你面对的不是机会,而是已经偏向失败筛选的市场。 以你50万人民币预算来看,单个ASIN前期投入勉强够做启动,但这并不覆盖研发、品牌和认证;在这种产品高度同质化、利润集中且新品几乎全败的环境里,投入再高也不代表能赢。
All products profit ratio distribution, including all products. For products with insufficient sales or missing profit ratio data, they will be categorized into other rows. This distribution included products that cannot determine the release date.
This are the profit ratios of all new products. There are products without sufficient sales, no more than 100pcs in 3 months, or no profit ratio data, or just released. Those will be considered as 'other'
Products with negative profitability ranked by lowest profit value. Only includes products classified as non-profitable regardless of release date.
![]() | B0GYCCSRLX | Thymix | 2026-06-24 | No | $179.0 | -pcs | $- | 34.29% | $- |
![]() | B0GYBYRXR6 | Thymix | 2026-06-25 | No | $179.0 | -pcs | $- | 34.29% | $- |
![]() | B0BMVRM3HC | NETVUE | 2022-11-18 | No | $159.99 | -pcs | $- | 34.38% | $- |
![]() | B0GYC85NMK | Thymix | 2026-06-24 | No | $- | -pcs | $- | -% | $- |
New products with negative profitability ranked by lowest profit value. Only includes newly released products classified as non-profitable.
![]() | B0GYCCSRLX | Thymix | 2026-06-24 | No | $179.0 | -pcs | $- | 34.29% | $- |
![]() | B0GYBYRXR6 | Thymix | 2026-06-25 | No | $179.0 | -pcs | $- | 34.29% | $- |
![]() | B0GYC85NMK | Thymix | 2026-06-24 | No | $- | -pcs | $- | -% | $- |
这个市场不适合进入,结论很明确:新品牌几乎没有合法成功空间,而且已经出现明显的价格战/同质化信号。 当前可见数据里,整体盈利产品占比为0%,新上架产品盈利占比也是0%,而新品牌的新上架产品盈利率同样是0%;最近 2026 年 6 月集中出现了 3 个新品牌新品全部亏损,市场不是在给新人机会,而是在快速筛掉新人。
What is the ratio of profitable products
What is the ratio of different brands owning all nonprofitable new products
这个市场不值得进入:新品牌新上架成功率是0%,整体可盈利产品比例也是0%,而且最近新增几乎全部落在亏损/未验证状态,已经是高风险、接近价格战的市场。 以当前数据看,不管大品牌还是小商家,现在切入都不是好时机;如果硬上,小商家还可能被迫依赖激进投放甚至“做量”手法。
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
| Time/Profit% | x < -10.0% | -10.0% <= x < 0.0% | 0.0% <= x < 10.0% | 10.0% <= x < 20.0% | 20.0% <= x < 30.0% | 30.0% <= x < 40.0% | x >= 40.0% | other |
|---|---|---|---|---|---|---|---|---|
| 2022 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2023 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2024 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2025 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2026 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 4 |
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
| Time/Profit% | x < -10.0% | -10.0% <= x < 0.0% | 0.0% <= x < 10.0% | 10.0% <= x < 20.0% | 20.0% <= x < 30.0% | 30.0% <= x < 40.0% | x >= 40.0% | other |
|---|---|---|---|---|---|---|---|---|
| 2025/8 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2025/9 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2025/10 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2025/11 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2025/12 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2026/1 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2026/2 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2026/3 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2026/4 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2026/5 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2026/6 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 3 |
| 2026/7 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |