- Benchmark ASINB0D8K7M3CD
- MarketplaceUS
- Category ID9479199011
- Analyzed Products
- Keywordgarden
- Price Range-
- Minimum Net Profit Margin10.00%
- MOQ100
- Est. Purchasing CostNo price data
- Data Date2026-08-05
- Your Budget (for new listing) (CNY)¥500,000.00
Report summary from Keble AI Agent: Listing
不要进入。这个市场已经是明显的失败型价格战结构：样本里可识别的整体盈利率为0%，新上架产品盈利率也是0%，近两批新增品牌和新增链接都没有跑出任何成功样本。 这不是“还能捡漏”的市场，而是同质化太强、需求端太弱，连老品牌和新品牌都一起亏。
Recommended Products Features Direction
These products have successfully captured market share and are profitable. Their design and features are suggested for your investment, based on market competition, saturation, and demand.
New Brands
VS
Old Brands
Green indicates better success rate, red indicates poorer success rate. If you are a new brand, focus on the left side; if you are an old brand, focus on the right side.
New Brands
Old Brands
#Budget Requirement
Listing这不是一个值得进入的市场：0% 盈利率、0% 新品盈利率，而且样本里 100% 新品都亏损，已经是明显的价格战/低差异化市场。 用户预算 50万CNY 能覆盖单个ASIN的前期铺货与投放，但不足以改变这个市场的结果；更关键的是，这个预算还没算研发、品牌和认证，进场后很容易被高竞争成本吞掉。
Early sourcing + logistics + marketing budget (USD)N/AExplains the budgetWith all these investments, who has profitable new releases
How many new listings are released by old brands?33.33%New listing success rate (old brands):0.00%New listing success rate (new brands):0.00%Alternatives- 普通行李束带/打包带：比整套行李箱保护套更便宜，安装更快，主要解决箱体松开和基础识别问题，适合临时出行用户。
- 行李箱识别贴/行李牌：成本更低、几乎零学习成本，能替代“机场快速识别”的核心价值，且不增加收纳麻烦。
- 一次性透明行李保护膜：通常单次成本低于可重复使用的布套，适合短途或不想清洗保养的用户，防刮防污效果直接。
- 自粘保护角/防刮贴：价格低、局部保护更精准，适合只担心磨损和磕碰的用户，不需要匹配行李箱尺寸。
- 防尘收纳袋/旅行布袋：对非飞行场景更实用，存放时防灰尘，价格通常低于装饰性行李套，且不影响拉杆和轮子使用。
Alternative solutions may pose a risk to your investment in certain markets.
#Brands Investment Analysis
Listing这个市场不值得进入：已经明显失衡，且对新卖家不友好。 现有样本里，新品牌和老品牌的新上架商品成功率都是0%，最近一波新增几乎全部是亏损或无效销售，说明不是“还有空间”，而是已经被价格和投放压到没有盈利出口。
证据很直接：ANNA QUEEN 作为新入场品牌，5个产品全部亏损，成功率0%；BVDIKMI 作为老品牌，4个产品也全部亏损，老品牌新上架成功率同样是0%。 时间上看，2025年只有ANNA QUEEN一批新产品，2026年又出现BVDIKMI的3个新上架老链接产品，连续两批都没有跑出盈利样本，说明市场不是在增长，而是在向更差的竞争结构滑落。更关键的是，这里没有任何“真正常规可复制的小卖家成功案例”：ANNA QUEEN的3个可见单品分别是 $14.99 / $17.99 / $21.19，利润率约11.2% / 17.9% / 22.92%，但都没有形成有效销售；BVDIKMI 的对应单品约 $19.99 / $21.99 / $24.99，利润率约29.55% / 31.51% / 33.87%，同样卖不动。也就是说，单看利润率不够，需求端已经失败，而且这个类目里已经出现了需要靠更激进打法才可能抢量的信号。用户预算 500000 CNY 当然能覆盖单个ASIN的前期投入，但在这种0%成功率环境下，预算只是在更快地承受损失。
可借鉴的只有“避免踩坑”，不是“照着做就能赢”。 大品牌若硬要入场，只能参考 BVDIKMI 这类老品牌的做法：做多尺寸变体、走高客单价、控制轻量包装和低运费；但它已经证明这条路也没转化成盈利，所以只能当反面样本。小卖家没有可复制的真成功案例可跟，ANNA QUEEN 这类新品牌样本只是“看起来有毛利、实际上没销量”；如果你一定要避坑，最该避开的是过度依赖图案差异、尺寸细分和低价试探，因为这些都没有带来有效成交。结论：不要进入。
Least investment in new productsMost investment in new productsNew products with Highest revenueANNA QUEEN
Recent Monthly Revenue (USD):-(-)B0FW4YYT3R (4.1/5 (59 Reviews))Brand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQRecent Monthly Revenue (USD):-(-)B0FW4YPP83 (4/5 (61 Reviews))Brand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQRecent Monthly Revenue (USD):-(-)B0FW51SXT6 (4.1/5 (59 Reviews))Brand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQOld brand with the most profitable new productsBVDIKMI
Recent Monthly Revenue (USD):-(-)B0GHY64GY3 (3.9/5 (82 Reviews))Brand is an old entry in this marketNew Upgraded Version on Old ASINInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQRecent Monthly Revenue (USD):-(-)B0GHYPD496 (3.9/5 (82 Reviews))Brand is an old entry in this marketNew Upgraded Version on Old ASINInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQRecent Monthly Revenue (USD):-(-)B0GHYCWSGJ (3.9/5 (82 Reviews))Brand is an old entry in this marketNew Upgraded Version on Old ASINInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQ#Differentiations
Unique productsCommon productsDifferentiation:- 蝴蝶+花朵图案更醒目，视觉差异大
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- 清新女性化风格，容易吸引点击
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- 旅行箱套用途明确，机场更易识别
B0FW4YYT3R (4.1/5 (59 Reviews))Brand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQSales & BSR
Differentiation:- 热带海岛风场景图，辨识度高
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- 与常见花卉箱套相比主题更不同
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- 鲜艳蓝绿配色，缩略图更抓眼
B0C65Q68Q4Brand is an old entry in this marketOld ReleaseInsufficient Sales to Meet MOQOld ReleaseNot enough sales volume to meet 100 MOQSales & BSR
#Net Profit Margins: All vs New
Listing这个市场不值得进入，属于明显的高风险价格战市场。 现有数据里，已识别产品的可盈利比例是0%，新上架产品的可盈利比例也是0%，而且新品牌 ANNA QUEEN 5个新品全部亏损，老品牌 BVDIKMI 4个产品也全部亏损；同时近一年新品牌只出现1个、老品牌1个，没有看到你说的30~100+新品牌涌入，因此不是“品牌爆发式进入”的市场，但已经是“低利润、低成功率”的失败市场。
从利润结构看，市场几乎没有健康盈利层：已知利润带里只有10%~20%、20%~30%、30%~40%这些区间各占一部分，但真正可识别的新品里没有任何一个达到你要求的“可接受”水平，更没有>40%的强势利润产品；反而失败样本都很一致，核心问题是同质化严重、功能太基础、差异化不够。B0FW4YYT3R（ANNA QUEEN，$14.99）、B0FW51SXT6（$21.19）、B0FW52BN4R（$21.99）和B0GHY64GY3（BVDIKMI，$19.99）都落在低到中低价位，但依然亏损，说明不是单纯提价就能解决，而是这个类目本身已经被通用款和模仿款挤穿了。按你的规则，这种0%成功率 + 新品全军覆没的组合，已经足够判定为高风险，不适合大品牌或小品牌硬闯。你有500000 CNY，看似够做单品，但这个市场不是“钱不够”的问题，而是“投入也很难换来结果”的问题，尤其如果要靠创新、品牌和认证去做出差异，预算只覆盖前期，后续成本会继续吞噬利润。
如果硬要拆成两种进入场景：大品牌只能去跟 BVDIKMI 这类老品牌拼更强的品牌和资源，但当前看不到任何成功样板；小商家也没有可复制的真成功案例，ANNA QUEEN 这种新品牌不是成功案例而是失败案例，而且它的新品集中在2025年10月上线后全部未盈利，说明市场并不奖励新入局者。结论很明确：不要进入。 你现在最该看的是别的类目，而不是在这个类目里找“可复制成功”。
Profitability difficultyUnknown - Insufficient New ReleasesAll products distribution on different profit levels
All products profit ratio distribution, including all products. For products with insufficient sales or missing profit ratio data, they will be categorized into other rows. This distribution included products that cannot determine the release date.
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%otherNew products distribution on different profit levels
This are the profit ratios of all new products. There are products without sufficient sales, no more than 100pcs in 3 months, or no profit ratio data, or just released. Those will be considered as 'other'
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%other#Top Products by Net Profit Margin
Top 20 Non-Profitable Products
Products with negative profitability ranked by lowest profit value. Only includes products classified as non-profitable regardless of release date.
B0GHY64GY3BVDIKMI2026-01-21No$19.99-pcs$-29.55%$-B0FW4YYT3RANNA QUEEN2025-10-14No$14.99-pcs$-11.25%$-B0FW4YPP83ANNA QUEEN2025-10-14No$17.99-pcs$-17.9%$-B0GHYPD496BVDIKMI2026-01-21No$21.99-pcs$-31.51%$-B0FW51SXT6ANNA QUEEN2025-10-14No$21.19-pcs$-22.92%$-B0FW52BN4RANNA QUEEN2025-10-14No$21.99-pcs$-23.95%$-B0GHYCWSGJBVDIKMI2026-01-21No$24.99-pcs$-33.87%$-B0C65Q68Q4BVDIKMI2023-05-24No$--pcs$--%$-
B0FW4Z57V2ANNA QUEEN2025-10-14No$--pcs$--%$-Top 20 Non-Profitable New Products
New products with negative profitability ranked by lowest profit value. Only includes newly released products classified as non-profitable.
B0GHY64GY3BVDIKMI2026-01-21No$19.99-pcs$-29.55%$-B0FW4YYT3RANNA QUEEN2025-10-14No$14.99-pcs$-11.25%$-B0FW4YPP83ANNA QUEEN2025-10-14No$17.99-pcs$-17.9%$-B0GHYPD496BVDIKMI2026-01-21No$21.99-pcs$-31.51%$-B0FW51SXT6ANNA QUEEN2025-10-14No$21.19-pcs$-22.92%$-B0FW52BN4RANNA QUEEN2025-10-14No$21.99-pcs$-23.95%$-B0GHYCWSGJBVDIKMI2026-01-21No$24.99-pcs$-33.87%$-B0FW4Z57V2ANNA QUEEN2025-10-14No$--pcs$--%$-#New Product Success Rates
Listing这个市场不适合进入，结论很明确：新品牌和老品牌都在亏，且新产品成功率是 0%，同时所有可识别的新产品都是非盈利、销量还是不活跃，已经进入高风险的价格战/低差异化状态。 对小商家来说几乎没有合法成功样本；对大品牌来说也不是“可轻松切入”的市场，除非愿意投入较高预算做明显创新与品牌战，但当前数据没有显示值得进场的回报。
New products success rate.
What is the ratio of profitable products
Profitable (Unidentifiable released date)Profitable (Old product)Profitable (New product)Profitable (New product on old listing)New products but non profitableNo data availableNonprofitable new products divide by brands
What is the ratio of different brands owning all nonprofitable new products
BVDIKMIANNA QUEEN#Success Rate by Entry Time
Listing这个市场不适合进入，已经是明显的高风险价格战市场。 近一年新品牌新上架产品的可盈利率是0%，市场整体可盈利率也是0%，说明新进入者几乎没有正向结果；而且最近的新增全部集中在少数品牌的失败案例里，根本看不到真实小商家成功路径。
How many products released each year
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
How many products released each month
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
#Net Profit Margins by Entry Time
Different profit ratios of products released in year
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2022 0 0 0 0 0 0 0 0 2023 0 0 0 0 0 0 0 0 2024 0 0 0 0 0 0 0 0 2025 0 0 0 0 0 0 0 5 2026 0 0 0 0 0 0 0 4 ≥ 10% Profitable< 10% UnprofitableUnidentifiableDifferent profit ratios of products released in month
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2025/8 0 0 0 0 0 0 0 0 2025/9 0 0 0 0 0 0 0 0 2025/10 0 0 0 0 0 0 0 5 2025/11 0 0 0 0 0 0 0 0 2025/12 0 0 0 0 0 0 0 0 2026/1 0 0 0 0 0 0 0 3 2026/2 0 0 0 0 0 0 0 0 2026/3 0 0 0 0 0 0 0 0 2026/4 0 0 0 0 0 0 0 0 2026/5 0 0 0 0 0 0 0 0 2026/6 0 0 0 0 0 0 0 0 2026/7 0 0 0 0 0 0 0 0 ≥ 10% Profitable< 10% UnprofitableUnidentifiable#Case Study
Success Cases