- Benchmark ASINB0F23CDKCC
- MarketplaceUS
- Category ID2972638011
- Analyzed Products
- Keywordmouse repellent, rodent repellent, peppermint mouse repellent
- Price Range-
- Minimum Net Profit Margin10.00%
- MOQ100
- Est. Purchasing Cost¥10.42estimated
- Data Date2026-08-06
- Your Budget (for new listing) (CNY)¥500,000.00
Report summary from Keble AI Agent: Listing
这个市场不值得进入，已经是明显的价格战区，而且对新品牌几乎是关闭的。 用户预算50万人民币足够做单个ASIN的前期启动，但这只够“开局”，不够保证长期跑通；当前新发布产品盈利率是0%，最近的新入场全部亏损，说明不是机会窗口，而是被持续挤压的市场。
Recommended Products Features Direction
These products have successfully captured market share and are profitable. Their design and features are suggested for your investment, based on market competition, saturation, and demand.
New Brands
VS
Old Brands
Green indicates better success rate, red indicates poorer success rate. If you are a new brand, focus on the left side; if you are an old brand, focus on the right side.
Old Brands
#Budget Requirement
Listing不建议进入，这个市场已经是高风险价格战环境，不适合小商家，也不适合大品牌盲目切入。 用户预算 50万人民币，理论上足以覆盖单个ASIN前期启动，但样本里真正可抄的盈利路径太少，而且新品几乎全军覆没，预算只能算“能开局”，不是“能跑通长期”。
证据很直接：市场可盈利产品只占20%，新品可盈利率是0%，说明新入场基本没有正反馈。 目前能看到的BOZFLY只有2个已识别产品，盈利产品 0 个、亏损产品 2 个；其中 B0F23CDKCC 售价 $17.37，月销 1000，月收入 $1,737,000，但利润率只有 8.07%，已经落在你定义的价格战区间；另一个新上架的 B0G39L57BV 直接是非盈利、无有效销量。时间趋势也很差：2025年出现2个新品亏损，2026年又新增1个新品亏损，新品持续入场但没有任何新品盈利，这不是增长，是竞争挤压。更关键的是，样本里“旧品牌新发布”盈利率和亏损率都显示为0/100%这类极端结果，说明新发布动作几乎都没穿透市场；同时，像 BOZFLY 这种老品牌在该品类里属于大品牌资源打法，不能当小商家标杆。
Early sourcing + logistics + marketing budget (USD)N/AExplains the budgetWith all these investments, who has profitable new releases
How many new listings are released by old brands?100.00%New listing success rate (old brands):0.00%Alternatives- 超声波驱鼠器：一次购买后无需持续补充耗材，适合想避免气味型产品、但希望快速布置的人群。
- 电子感应捕鼠器/智能捕鼠器：比反复购买驱鼠包更直接，适合室内局部鼠患的快速处置。
- 金属网堵洞套装/防鼠封堵胶：从源头封闭缝隙，成本低、可在五金店或电商轻松买到，适合预防型用户。
- 可重复使用的捕鼠笼：比驱鼠剂更便宜，适合有明确鼠迹、但不想使用化学/气味产品的场景。
- 硼砂/硅胶型缝隙封堵材料：适合车库、储物间、管线孔周围的临时防鼠处理，施工门槛低。
Alternative solutions may pose a risk to your investment in certain markets.
#Brands Investment Analysis
Listing这个市场不值得进入，已经是价格战区，而且明显由老品牌主导。当前样本里新发布产品几乎全部落在老品牌手里，盈利新款比例为0%，对大品牌和小品牌都不是好机会。
Old brand with the most profitable new productsBOZFLY
Recent Monthly Revenue (USD):-(-)B0G39L57BVBrand is an old entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQRecent Monthly Revenue (USD):$17,370.00(1000pcs/month)B0F23CDKCC (3.6/5 (244 Reviews))Brand is an old entry in this marketOld ReleaseSufficient Sales to Meet MOQOld ReleaseNet profit margin below 10.00%#Differentiations
Unique productsCommon productsDifferentiation:- 绿色/米色草本包装，和其他产品的黑白袋装、纸盒彩包、蓝绿色颗粒外观差异大
- |
- 10包独立驱鼠包，形态更像多点位布置，便于家庭长期使用
- |
- 主打薄荷油+天然植物成分，适合看重自然气味驱鼠的用户
B0FB3NQB4B (3.7/5 (246 Reviews))Brand is an old entry in this marketOld ReleaseSufficient Sales to Meet MOQOld ReleaseThis listing is deemed profitableSales & BSR
Differentiation:- 紫黄纸盒彩包，外观与袋装、颗粒状产品区别明显，图片识别度较强
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- Bonide品牌和4包装结构清晰，适合小空间即时摆放，购买意图明确
- |
- 薄荷+留兰香精油的经典驱鼠定位，和其他产品相比属于更传统的香包式方案
B000HCRMIY (4.1/5 (1739 Reviews))Brand is an old entry in this marketOld ReleaseSufficient Sales to Meet MOQOld ReleaseNet profit margin below 10.00%Sales & BSR
#Net Profit Margins: All vs New
Listing这不是适合进入的市场：明显偏向价格战，且新品牌几乎没有成功样本。 当前样本里可识别盈利率只有20%，但新上架产品盈利率是0%，近期开出来的新品全部没跑通，说明现在进场大概率先烧钱。
Profitability difficultyHigh Risk Due to Price CompetitionAll products distribution on different profit levels
All products profit ratio distribution, including all products. For products with insufficient sales or missing profit ratio data, they will be categorized into other rows. This distribution included products that cannot determine the release date.
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%otherNew products distribution on different profit levels
This are the profit ratios of all new products. There are products without sufficient sales, no more than 100pcs in 3 months, or no profit ratio data, or just released. Those will be considered as 'other'
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%other#Top Products by Net Profit Margin
Top 20 Profitable Products
Most profitable products ranked by profit value. Only includes products with positive profitability and active sales, regardless of release date.
B0DH58VZ26Victor2024-09-16Yes$16.011000pcs$16010.011.34%$1815.54B0FB3NQB4BWanqueen2025-05-28Yes$17.58200pcs$3516.023.31%$819.58
B0F197HJ7YPestXDrops2025-03-12Yes$12.98100pcs$1298.010.18%$132.14
B0DPQJJBH6Wanqueen2024-12-06Yes$11.0100pcs$1100.011.16%$122.76Top 20 Non-Profitable New Products
New products with negative profitability ranked by lowest profit value. Only includes newly released products classified as non-profitable.
B0GQCQNBNSJin&Co2026-02-26No$--pcs$--%$-
B0G43MSYLJBugBarrier2025-11-26No$--pcs$--%$-B0G39L57BVBOZFLY2025-11-20No$--pcs$--%$-#New Product Success Rates
Listing这不是一个适合进入的市场：新产品成功率为0%，而已识别的样本里20%产品可确认盈利、80%非盈利，且所有新发布样本全部失败，典型是高竞争/价格战区。 更关键的是，失败的全是老品牌的新发布（Jin&Co、BOZFLY、BugBarrier 都没跑出来），说明连老牌玩家都很难靠新品赚钱；这类市场不适合小品牌，更不适合把它当成低门槛机会。
New products success rate.
What is the ratio of profitable products
Profitable (Unidentifiable released date)Profitable (Old product)Profitable (New product)Profitable (New product on old listing)New products but non profitableNo data availableNonprofitable new products divide by brands
What is the ratio of different brands owning all nonprofitable new products
Jin&CoBugBarrierBOZFLY#Success Rate by Entry Time
Listing这个市场不适合进入，已经进入价格战高风险区。 新品端几乎没有真正跑通的案例，近期香港只看到老品牌 BOZFLY、BugBarrier、Jin&Co 这类旧品牌在硬撑；而最近进入的新品里，BOZFLY 的 B0G39L57BV 和 BugBarrier 的 B0G43MSYLJ 都是亏损，Jin&Co 的 B0GQCQNBNS 也亏损，说明新增入场并没有带来健康利润，反而是竞争继续加剧。
How many products released each year
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
How many products released each month
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
#Net Profit Margins by Entry Time
Different profit ratios of products released in year
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2022 0 0 0 0 0 0 0 0 2023 0 0 0 0 0 0 0 0 2024 0 0 0 0 0 0 0 0 2025 0 0 0 0 0 0 0 2 2026 0 0 0 0 0 0 0 1 ≥ 10% Profitable< 10% UnprofitableUnidentifiableDifferent profit ratios of products released in month
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2025/8 0 0 0 0 0 0 0 0 2025/9 0 0 0 0 0 0 0 0 2025/10 0 0 0 0 0 0 0 0 2025/11 0 0 0 0 0 0 0 2 2025/12 0 0 0 0 0 0 0 0 2026/1 0 0 0 0 0 0 0 0 2026/2 0 0 0 0 0 0 0 1 2026/3 0 0 0 0 0 0 0 0 2026/4 0 0 0 0 0 0 0 0 2026/5 0 0 0 0 0 0 0 0 2026/6 0 0 0 0 0 0 0 0 2026/7 0 0 0 0 0 0 0 0 ≥ 10% Profitable< 10% UnprofitableUnidentifiable#Case Study
Success CasesVictor Scent-Away Mouse Repellent Pouches 10-Pack, Natural Rodent Deterrent
This listing is deemed profitablePrice (USD)$16.01Released TypeOld Release (2024-09-16)Brand is an old entry in this marketSize and Weight15.2 x 14.3 x 12.7 cm, 422.00gProfitable Factors
Established brand with longevityBased on old ASINDesign & Appearance
经典米白/棕色天然除味袋外观，偏功能型包装，颜色差异不明显, 10包独立小袋装，网状透香袋形态，属于常见公开市场设计Key Buying Motive
依托Victor品牌与旧ASIN积累，30天持续释放薄荷气味，适合车库、车内、阁楼等多场景投放Target Customers
已有品牌认知、倾向购买成熟老品的家庭用户，以及需要车库/车辆/储藏空间快速布点的防鼠需求人群Early Investment
Investment
Monthly Revenue (Recent) (USD)$16,010.001000 sold in the past 30 days · as of 2026年8月Net Profit Margin
Sea Freight6.51% / 11.34%Peak / Non PeakRail Freight- / -Peak / Non PeakAir Freight-7.52% / -2.69%Peak / Non PeakSales & BSR Performance
WanqueenB0DPQJJBH6 (3.9/5 (446 Reviews))6 Pack Mouse Rodent Repellent Balls, Peppermint Oil to Repel Mice & Rats
This listing is deemed profitablePrice (USD)$11.00Released TypeOld Release (2024-12-06)Brand is an old entry in this marketSize and Weight12.5 x 9.0 x 4.9 cm, 181.00gProfitable Factors
Based on old ASINDesign & Appearance
绿色包装+白色球体的组合，视觉上更像天然草本驱鼠产品, 6粒装球状驱鼠球，搭配网袋悬挂/摆放的标准通用款式Key Buying Motive
草本复配配方（薄荷、樟脑、姜、柠檬）+ 宣称可持续12周Target Customers
适合想要无需电源、可直接放置在厨房、仓库、车库等空间的基础型防鼠需求用户Early Investment
Investment
Monthly Revenue (Recent) (USD)$1,100.00100 sold in the past 30 days · as of 2026年8月Net Profit Margin
Sea Freight7.93% / 11.16%Peak / Non PeakRail Freight- / -Peak / Non PeakAir Freight-0.10% / 3.13%Peak / Non PeakSales & BSR Performance
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