
这个市场不值得进入,而且已经明显走到高饱和、低利润的价格战区。新品牌 2 个、老品牌 1 个;6 个新上架产品里 6 个全部不盈利,新上架成功率是 0%,最近 2025/11 到 2026/6 的新进入也全是失败样本,说明不是短期波动,而是持续塌陷。
These products have successfully captured market share and are profitable. Their design and features are suggested for your investment, based on market competition, saturation, and demand.
Green indicates better success rate, red indicates poorer success rate. If you are a new brand, focus on the left side; if you are an old brand, focus on the right side.
结论很直接:这不是一个适合进入的市场,500,000 CNY 也不构成足够的成功门槛。 目前样本里新品牌和老品牌新上架产品的盈利率都是 0%,新产品成功率 0%,而且 6 个新上架里 6 个全失败,属于明显的价格战/低利润区,继续投入只会放大亏损风险。
证据上,Lounsweer 作为新品牌 3 个产品全部不盈利,代表作 B0G43TTJC6 售价 45.05 美元,毛利率 -1.31%;B0GJSSPBHB 售价 47.29 美元,毛利率 -11.76%。TBMax 作为老品牌在该细分里也没有新产品成功,B0GSZWFWT4 售价 43.54 美元,毛利率只有 5.94%,低于 10% 的盈利门槛,且月销 50、月收入 217.7 美元,说明即便有销量也很难撑住利润。市场里 0% 的可盈利产品占比、0% 的新上架可盈利率、以及近期香港式持续出现的新失败品,已经说明这个细分在走向高饱和 + 低利润,不是成长型机会;而且这些产品都还是通用透明收纳桶/宠物粮盒,差异化很弱,谁都能做,竞争只能靠压价。
如果硬要做,大品牌也不该进;小品牌更不该进,因为没有任何“真正的小品牌成功案例”可学,现有看起来有销量的 TBMax 也属于老品牌,不是小生意模板。可参考的反面样本是 B0G43TTJC6、B0GJSSPBHB、B0GSZWFWT4:它们都证明了同质化宠物粮收纳桶在这个市场里很难靠常规打法赚钱。最终建议:不要进入。
Alternative solutions may pose a risk to your investment in certain markets.
这个市场不值得进入:已经是同质化、低利润、接近价格战的红海。 你能看到的新品牌全是失败样本,连老品牌的新链接也只剩 5.94% 利润率,说明不是“谁更会做货”就能赢,而是品类本身已经把空间挤没了。
这个市场不值得进入:新品几乎全军覆没,利润带明显偏低,而且近期进入节奏在加速,已经是典型的低利润竞争区。 对大品牌和小商家都不是好市场;当前数据看不到可复制的、无须强营销就能成功的小商家案例,反而更像是同质化产品互相压价。
All products profit ratio distribution, including all products. For products with insufficient sales or missing profit ratio data, they will be categorized into other rows. This distribution included products that cannot determine the release date.
This are the profit ratios of all new products. There are products without sufficient sales, no more than 100pcs in 3 months, or no profit ratio data, or just released. Those will be considered as 'other'
Products with negative profitability ranked by lowest profit value. Only includes products classified as non-profitable regardless of release date.
![]() | B0GSZWFWT4 | TBMax | 2026-05-07 | No | $43.54 | 50pcs | $2177.0 | 5.94% | $129.32 |
![]() | B0G43TTJC6 | Lounsweer | 2025-11-26 | No | $45.05 | -pcs | $- | -1.31% | $- |
![]() | B0GJSSPBHB | Lounsweer | 2026-01-26 | No | $47.29 | -pcs | $- | -11.76% | $- |
![]() | B0GMR2L6JH | Gerrii | 2026-02-10 | No | $63.78 | -pcs | $- | -1.14% | $- |
![]() | B0H6JQS1CV | Gerrii | 2026-06-24 | No | $- | -pcs | $- | -% | $- |
![]() | B0FDQVPHLP | TBMax | 2025-06-19 | No | $- | -pcs | $- | -% | $- |
![]() | B0GJSNGZ8W | Lounsweer | 2026-01-26 | No | $- | -pcs | $- | -% | $- |
New products with negative profitability ranked by lowest profit value. Only includes newly released products classified as non-profitable.
![]() | B0GSZWFWT4 | TBMax | 2026-05-07 | No | $43.54 | 50pcs | $2177.0 | 5.94% | $129.32 |
![]() | B0G43TTJC6 | Lounsweer | 2025-11-26 | No | $45.05 | -pcs | $- | -1.31% | $- |
![]() | B0GJSSPBHB | Lounsweer | 2026-01-26 | No | $47.29 | -pcs | $- | -11.76% | $- |
![]() | B0GMR2L6JH | Gerrii | 2026-02-10 | No | $63.78 | -pcs | $- | -1.14% | $- |
![]() | B0H6JQS1CV | Gerrii | 2026-06-24 | No | $- | -pcs | $- | -% | $- |
![]() | B0GJSNGZ8W | Lounsweer | 2026-01-26 | No | $- | -pcs | $- | -% | $- |
这个市场不值得进入,结论很明确:新品几乎没有成功空间,已经是典型的低利润、低成功率、靠老品牌和重投入硬撑的市场。 用户预算 50万人民币看起来不低,但在这个品类里只够覆盖单个ASIN前期铺货和推广,不足以改变市场结构;更关键的是,新品成功率为 0%,整体可识别盈利率为 0%,这不是可优化的机会,而是已经被挤压成价格战的市场。
What is the ratio of profitable products
What is the ratio of different brands owning all nonprofitable new products
这个市场不值得进入:整体已经明显偏向高竞争、低回报,近端新进入者几乎全军覆没。 你现在看到的样本里,新品牌/旧品牌的新上架产品成功率都是0%,最近一年和最近几个月新增的都是非盈利案例,说明不是“还能拼一拼”的市场,而是已经在往价格战和流量战里塌陷。
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
| Time/Profit% | x < -10.0% | -10.0% <= x < 0.0% | 0.0% <= x < 10.0% | 10.0% <= x < 20.0% | 20.0% <= x < 30.0% | 30.0% <= x < 40.0% | x >= 40.0% | other |
|---|---|---|---|---|---|---|---|---|
| 2022 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2023 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2024 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2025 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 |
| 2026 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 5 |
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
| Time/Profit% | x < -10.0% | -10.0% <= x < 0.0% | 0.0% <= x < 10.0% | 10.0% <= x < 20.0% | 20.0% <= x < 30.0% | 30.0% <= x < 40.0% | x >= 40.0% | other |
|---|---|---|---|---|---|---|---|---|
| 2025/8 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2025/9 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2025/10 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2025/11 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 |
| 2025/12 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2026/1 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 2 |
| 2026/2 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 |
| 2026/3 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2026/4 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2026/5 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 |
| 2026/6 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 |
| 2026/7 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |