
这个市场不值得进入,已经明显处在过度拥挤和价格战状态。 新品牌只有5个,但老品牌有30个,近72个新品里真正赚钱的只有11.11%,新上架新品成功率只有7.35%,已经低于高风险线;而且最近新增产品越来越多,利润却没有改善,说明市场不是在变大,而是在变挤。
These products have successfully captured market share and are profitable. Their design and features are suggested for your investment, based on market competition, saturation, and demand.
Green indicates better success rate, red indicates poorer success rate. If you are a new brand, focus on the left side; if you are an old brand, focus on the right side.
不建议进入,这个市场明显过度拥挤,而且已经出现价格战。 用户预算 50万 CNY 看起来够覆盖单个新品前期投入,但并不足以改变市场里“多数新品赚不到钱”的现实;真正该看的不是能不能做,而是做进去后能不能活下来,而这里答案是否定的。
Alternative solutions may pose a risk to your investment in certain markets.
这个市场不值得进入:已明显进入价格战区,而且新品牌成功率太低。 你现在看到的是一个高度拥挤的床底收纳市场,虽然有少数老品牌还能靠差异化卖出利润,但新品牌整体失败率极高,小卖家如果没有强创新或明显品牌力,基本会被低价和同质化吞掉。
这个市场不适合进入,已经明显进入高风险价格战区,且对小商家和大品牌都不友好。 关键问题不是有没有利润,而是新产品里真正赚钱的只占很小一部分,亏损和低毛利占了主流;再加上新品牌只有5个,而老品牌占了29个,说明赛道早已被老玩家卡住,新人更像是在存量里硬挤。
All products profit ratio distribution, including all products. For products with insufficient sales or missing profit ratio data, they will be categorized into other rows. This distribution included products that cannot determine the release date.
This are the profit ratios of all new products. There are products without sufficient sales, no more than 100pcs in 3 months, or no profit ratio data, or just released. Those will be considered as 'other'
Most profitable products ranked by profit value. Only includes products with positive profitability and active sales, regardless of release date.
![]() | B0BBL4Z54R | Budding Joy | 2021-05-10 | Yes | $28.56 | 700pcs | $19992.0 | 18.76% | $3750.5 |
![]() | B09B2FCBNT | TidyCorner | 2024-01-01 | Yes | $31.84 | 1000pcs | $31840.0 | 11.24% | $3578.82 |
![]() | B0F6TF66J9 | Kukikan | 2025-04-29 | Yes | $40.99 | 300pcs | $12297.0 | 16.57% | $2037.62 |
![]() | B09YNSSN42 | Budding Joy | 2022-04-26 | Yes | $45.31 | 200pcs | $9062.0 | 22.33% | $2023.55 |
![]() | B0B9BRNWB3 | Budding Joy | 2021-05-10 | Yes | $36.05 | 200pcs | $7210.0 | 18.19% | $1311.5 |
![]() | B0DZ1Y1VRL | Budding Joy | 2025-11-02 | Yes | $29.46 | 200pcs | $5892.0 | 17.52% | $1032.28 |
![]() | B0922JZYNB | StorageWorks | 2021-04-08 | Yes | $32.17 | 200pcs | $6434.0 | 15.11% | $972.18 |
![]() | B0BY1NBC9B | StorageWorks | 2023-05-21 | Yes | $40.09 | 200pcs | $8018.0 | 11.38% | $912.45 |
![]() | B0F6S348L6 | Kukikan | 2025-04-29 | Yes | $35.99 | 200pcs | $7198.0 | 11.79% | $848.65 |
![]() | B0BCV9PC4Y | Lifewit | 2022-12-02 | Yes | $26.16 | 300pcs | $7848.0 | 10.52% | $825.61 |
![]() | B0C1VLN412 | TidyCorner | 2023-04-08 | Yes | $33.99 | 200pcs | $6798.0 | 10.78% | $732.83 |
![]() | B0G4D4TFY4 | Yecaye | 2025-11-28 | Yes | $45.67 | 100pcs | $4567.0 | 13.35% | $609.7 |
![]() | B09235TLY1 | StorageWorks | 2021-04-08 | Yes | $32.03 | 100pcs | $3203.0 | 16.79% | $537.79 |
![]() | B0FFGBYZRF | Yecaye | 2025-09-14 | Yes | $39.74 | 100pcs | $3974.0 | 11.27% | $447.87 |
![]() | B0FDG8S7CQ | Freebat | 2025-06-17 | Yes | $49.99 | 50pcs | $2499.5 | 16.89% | $422.17 |
![]() | B0DG574DCG | Budding Joy | 2024-09-05 | Yes | $30.27 | 100pcs | $3027.0 | 13.32% | $403.2 |
![]() | B0CKXCYG7N | TidyCorner | 2023-11-20 | Yes | $33.99 | 100pcs | $3399.0 | 11.25% | $382.39 |
![]() | B0CKXCM6LZ | TidyCorner | 2023-10-12 | Yes | $33.99 | 100pcs | $3399.0 | 10.91% | $370.84 |
![]() | B0GXY7Y58L | Fab totes | 2026-05-09 | Yes | $25.21 | 100pcs | $2521.0 | 14.37% | $362.27 |
![]() | B0GWDC7RV7 | TidyCorner | 2025-12-02 | Yes | $32.37 | 100pcs | $3237.0 | 10.91% | $353.16 |
Most profitable new products ranked by profit value. Only includes newly released products with positive profitability and active sales.
![]() | B0DZ1Y1VRL | Budding Joy | 2025-11-02 | Yes | $29.46 | 200pcs | $5892.0 | 17.52% | $1032.28 |
![]() | B0G4D4TFY4 | Yecaye | 2025-11-28 | Yes | $45.67 | 100pcs | $4567.0 | 13.35% | $609.7 |
![]() | B0FFGBYZRF | Yecaye | 2025-09-14 | Yes | $39.74 | 100pcs | $3974.0 | 11.27% | $447.87 |
![]() | B0GXY7Y58L | Fab totes | 2026-05-09 | Yes | $25.21 | 100pcs | $2521.0 | 14.37% | $362.27 |
![]() | B0GWDC7RV7 | TidyCorner | 2025-12-02 | Yes | $32.37 | 100pcs | $3237.0 | 10.91% | $353.16 |
![]() | B0GWD1QDBC | Vailando | 2026-04-05 | Yes | $39.99 | 50pcs | $1999.5 | 13.47% | $269.34 |
![]() | B0GQ8T1PZM | Kukikan | 2026-02-26 | Yes | $21.48 | 100pcs | $2148.0 | 11.67% | $250.68 |
![]() | B0GWQV5FG8 | Budding Joy | 2026-06-21 | Yes | $21.71 | 100pcs | $2171.0 | 10.3% | $223.62 |
这个市场不值得进入,属于明显的高竞争/价格战市场。 新品整体成功率只有7.35%(5/68),低于10%的高风险线;新品牌新品成功率更低,只有3.45%(1/29),而失败率高达96.55%。同时,市场利润分布里新产品只有11.11%落在可接受区间,且大量新品利润在0%到10%之间,已经进入典型的低毛利挤压环境。
大品牌也不是“轻松入场”,但还能靠老品牌势能硬打;小品牌几乎没有合法好机会。 已有品牌里,Yecaye、Budding Joy、TidyCorner、Kukikan拿走了多数可盈利新品,其中Yecaye有2个盈利新品,Budding Joy有2个,TidyCorner和Kukikan各1个;而新品牌里真正跑出来的只有Fab totes 1个盈利新品,其余新品牌新品几乎全军覆没。更关键的是,Fab totes 的新品牌样本里15个新品不赚钱,且其中有产品出现38,569条评论、14.37%和14.12%的边缘利润,看起来更像重营销/重推资源打法,不适合小商家复制。Dolicer和GioXtra则是失败样本:Dolicer 4个新品全亏,GioXtra 1个新品亏12.82%,并没有形成可复制的健康小品牌模型。
What is the ratio of profitable products
What is the ratio of different brands owning all profitable new products
What is the ratio of different brands owning all nonprofitable new products
这个市场不值得进入,已经接近/进入过度拥挤状态。 近一年新品牌新上架里,真正赚钱的极少,且最近新增产品大规模集中在亏损区,说明竞争已经从“试错”变成“价格和投放硬拼”。
证据很直接:市场新增节奏在加快,但利润在走弱。 2026年新上架里,非盈利新产品明显多于盈利新产品;按新产品利润分布看,市场里低于10%利润的产品占绝大多数,利润<10%的区间合计远高于健康区间,属于典型价格战市场。整体有明确成功率下滑信号:全部可识别样本里盈利率只有17.68%,而新上架产品盈利率只有11.11%;最近一年里,像 Kukikan、Yecaye、Budding Joy、Vailando、TidyCorner 这些老品牌继续发新,Fab totes 这种新品牌虽然切入了,但品牌整体16个产品里只有1个赚钱,成功率只有6.25%,更像是“靠少数爆款撑门面”,不是可复制的新人机会。单看时间趋势,2025年后期到2026年上半年新增产品数量快速抬升,尤其 2026 年 5 月单月非盈利新产品暴增到 18 个,6 月又有 4 个,说明市场不是在放缓,而是在拥挤化;同时利润结果并没有同步改善,反而是越来越多产品掉进亏损/微利区。
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
| Time/Profit% | x < -10.0% | -10.0% <= x < 0.0% | 0.0% <= x < 10.0% | 10.0% <= x < 20.0% | 20.0% <= x < 30.0% | 30.0% <= x < 40.0% | x >= 40.0% | other |
|---|---|---|---|---|---|---|---|---|
| 2022 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2023 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2024 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2025 | 0 | 3 | 3 | 4 | 0 | 0 | 0 | 8 |
| 2026 | 0 | 5 | 3 | 4 | 0 | 0 | 0 | 42 |
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
| Time/Profit% | x < -10.0% | -10.0% <= x < 0.0% | 0.0% <= x < 10.0% | 10.0% <= x < 20.0% | 20.0% <= x < 30.0% | 30.0% <= x < 40.0% | x >= 40.0% | other |
|---|---|---|---|---|---|---|---|---|
| 2025/8 | 0 | 0 | 1 | 0 | 0 | 0 | 0 | 0 |
| 2025/9 | 0 | 2 | 0 | 1 | 0 | 0 | 0 | 2 |
| 2025/10 | 0 | 1 | 1 | 0 | 0 | 0 | 0 | 1 |
| 2025/11 | 0 | 0 | 0 | 2 | 0 | 0 | 0 | 1 |
| 2025/12 | 0 | 0 | 1 | 1 | 0 | 0 | 0 | 4 |
| 2026/1 | 0 | 2 | 0 | 0 | 0 | 0 | 0 | 4 |
| 2026/2 | 0 | 2 | 2 | 1 | 0 | 0 | 0 | 7 |
| 2026/3 | 0 | 1 | 0 | 0 | 0 | 0 | 0 | 1 |
| 2026/4 | 0 | 0 | 1 | 1 | 0 | 0 | 0 | 4 |
| 2026/5 | 0 | 0 | 0 | 1 | 0 | 0 | 0 | 18 |
| 2026/6 | 0 | 0 | 0 | 1 | 0 | 0 | 0 | 4 |
| 2026/7 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 4 |