- Benchmark ASINB0FGXTNB5R
- MarketplaceUS
- Category ID3744031
- Analyzed Products
- Keywordchest freezer baskets, wire freezer baskets, freezer organizer bins
- Price Range-
- Minimum Net Profit Margin10.00%
- MOQ100
- Est. Purchasing Cost¥20.75estimated
- Data Date2026-08-03
- Your Budget (for new listing) (CNY)¥500,000.00
Report summary from Keble AI Agent: Listing
这个市场不值得进入，已经是典型的价格战区，而且对小商家尤其不友好。 新品牌虽然有10个、总新上架39个，但真正能跑出盈利的新品牌新品只有1个，成功率只有4.76%到10.26%这个极低区间；同时，近一年新上架里大多数都落在“未跑出”或亏损，说明不是增长市场，而是强竞争挤压市场。
Recommended Products Features Direction
These products have successfully captured market share and are profitable. Their design and features are suggested for your investment, based on market competition, saturation, and demand.
New Brands
VS
Old Brands
Green indicates better success rate, red indicates poorer success rate. If you are a new brand, focus on the left side; if you are an old brand, focus on the right side.
New Brands
Old Brands
#Budget Requirement
Listing结论：不建议进入，这个市场已经偏向价格战且对小商家不友好。 你的预算500,000 CNY当然足够覆盖单个新品前期启动，但这不是问题核心；核心是市场里新品成功率只有10.26%，而新品牌真正跑出来的新品只有5.00%，失败面极大，继续加预算也不一定换来胜率。
Early sourcing + logistics + marketing budget (USD)$3,415.22 - $3,415.22Explains the budgetWith all these investments, who has profitable new releases
How many new listings are released by old brands?46.15%New listing success rate (old brands):16.67%New listing success rate (new brands):4.76%Which new brands have these successful new listings?Which old brands have these successful new listings?Alternatives- 重型可堆叠收纳箱/透明周转箱：比金属冷冻篮更便宜、适配性更强，先按肉类/蔬菜分装后直接放入冷冻柜即可，不一定需要精确尺寸匹配。
- 可重复使用的冷冻收纳袋+标签夹：成本更低，适合按分量预分装，能把食材平铺冻结，取用时比篮筐更灵活，也更省空间。
- 纸板分隔板/牛皮纸标签系统：几乎零成本，用于先做临时分区和清单管理，适合想先验证整理方式、再决定是否升级买篮子的人。
- 食品级塑料筐/蔬果筐：通常比金属篮更轻、更便宜，且不会担心涂层掉漆生锈；在湿冷环境下维护更简单。
- 可调节冷冻柜分隔杆/伸缩隔板：如果用户的主要痛点是‘分区’，这种方案比整套篮子更便宜，安装也更省事，适合已有一定基础收纳的冷柜。
- 带标签的磁吸/夹式整理卡：不解决物理分隔，但能明显降低‘找不到东西’的问题，属于低门槛、低成本的替代方案，适合先做信息整理而非硬件改造。
Alternative solutions may pose a risk to your investment in certain markets.
#Brands Investment Analysis
Listing这个市场不值得进入：新品牌已经有10个、总新上架39个，老品牌也有22个，属于明显拥挤市场；而新上架产品的可盈利率只有10.26%，市场整体可盈利率只有4.55%，再加上大量产品利润低于10%，这已经是典型价格战区，谁进去都很难赚钱。
New products with Highest revenueLeafory
Recent Monthly Revenue (USD):-(-)B0GYHJ7VDQBrand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQ
Recent Monthly Revenue (USD):-(-)B0GDXLFHHRBrand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQ
Recent Monthly Revenue (USD):$2,249.50(50pcs/month)B0GYHLWVLQ (4/5 (8 Reviews))Brand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQOld brand with the most profitable new productsMSERCUOR
Recent Monthly Revenue (USD):$17,220.00(400pcs/month)B0GRTYWSH9 (4.9/5 (74 Reviews))Brand is an old entry in this marketNew ReleaseSufficient Sales to Meet MOQWhite HatThis listing is deemed profitable
Recent Monthly Revenue (USD):$8,620.00(200pcs/month)B0GRV6FJZT (4.9/5 (74 Reviews))Brand is an old entry in this marketNew ReleaseSufficient Sales to Meet MOQWhite HatThis listing is deemed profitableLeast investment in new productsMost investment in new productsRoidsed
Recent Monthly Revenue (USD):-(-)B0GZV98LGR (4.2/5 (23 Reviews))Brand is a new entry in this marketNew ReleaseToo Early to DetermineWhite HatNet profit margin below 10.00%Recent Monthly Revenue (USD):-(-)B0H5JWLKL9Brand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQ
Recent Monthly Revenue (USD):$1,932.50(50pcs/month)B0GZV51M1G (4.2/5 (23 Reviews))Brand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQLeast profitable new productsMiaLi
Recent Monthly Revenue (USD):-(-)B0GLWVPY39 (4.7/5 (8 Reviews))Brand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQ
Recent Monthly Revenue (USD):-(-)B0GLX6R7HX (4.7/5 (8 Reviews))Brand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQRecent Monthly Revenue (USD):-(-)B0GLX11KZYBrand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQ#Differentiations
Unique productsCommon productsDifferentiation:- 高瘦窄长结构，和常见方形篮差异大
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- 专门适配冰柜压缩机旁狭长空隙
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- 可拆分隔板，视觉上更有收纳感，易吸引点击
B0G3PKL8CT (3.8/5 (18 Reviews))Brand is a new entry in this marketNew ReleaseSufficient Sales to Meet MOQWhite HatThis listing is deemed profitableSales & BSR
Differentiation:- 三面直角大网篮，和常规斜边篮外观区别明显
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- 3只装大尺寸，层叠展示强，适合大容量用户
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- 可折叠手柄+堆叠设计，图片功能点清晰，容易促购
B0GRTYWSH9 (4.9/5 (74 Reviews))Brand is an old entry in this marketNew ReleaseSufficient Sales to Meet MOQWhite HatThis listing is deemed profitableSales & BSR
#Net Profit Margins: All vs New
Listing结论很明确：这个市场不值得进入，属于明显过度拥挤且低利润的价格战区。 新产品里只有少数能做到10%~20%利润，15%以上的“可接受”案例极少，而真正活下来的多数要么靠老品牌资源，要么靠明显差异化和更高投入，普通新品牌很难稳定赚钱。
证据非常直接：新产品利润分布里，低于10%的占比约33.33%，再加上大量数据落在“其他”里但已确认的新品多数不优，说明当前不是健康扩张，而是强竞争挤压。 新品牌新品盈利率只有1/20左右，约5.13%，而新品牌新品不盈利率高达约48.72%；老品牌新品里也有很高比例不赚钱，说明市场不是“新手能轻松切入”的蓝海。更关键的是，能跑出来的案例主要是大品牌/老品牌：MSERCUOR 的 B0GRTYWSH9 和 B0GRV6FJZT 分别做到约13.74%和18.06%利润，单品月销400和200，月收入约172.2万和86.2万，但它们是老品牌在同类目里加大投入后的结果；而真正的新品牌成功样本几乎没有。相反，失败样本很典型：Leafory 的 B0GYHJ7VDQ、B0GDXLFHHR 都没跑通，MiaLi 的 B0GLWVPY39、B0GLX6R7HX、B0GLX11KZY 也全部不盈利，其中 B0GLWVPY39 和 B0GLX6R7HX 的利润率分别约-27.51%和-26.09%，而且只卖出8条评论左右，说明靠正常打法很难起量。另一个危险信号是：有些“看起来能卖”的新品也不过刚过临界线，比如 Roidsed 的 B0GZV51M1G 约11.26%利润，B0GZV98LGR 仅4.82%，但都还没形成真正可验证的稳定成功；这类案例不足以证明小品牌能安全复制。
对你来说，大品牌也不建议进，小生意更不建议进。 你的预算是50万人民币，表面上看足够覆盖单个ASIN前期投放，但这个类目里真正能赢的不是“够不够启动资金”，而是能不能承受持续差异化、品牌教育和长期投放；当前数据显示，想靠正常产品力和常规营销打进去，成功率太低，而且已经接近“需要更激进营销甚至高强度投放”的环境。若一定要参考，先看老品牌 MSERCUOR 的 B0GRTYWSH9、B0GRV6FJZT，以及新品牌里仅有的较弱正样本 MASHDE 的 B0G3PKL8CT，但我还是直接建议：不要进入。
Profitability difficultyHigh Risk Due to Price CompetitionAll products distribution on different profit levels
All products profit ratio distribution, including all products. For products with insufficient sales or missing profit ratio data, they will be categorized into other rows. This distribution included products that cannot determine the release date.
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%otherNew products distribution on different profit levels
This are the profit ratios of all new products. There are products without sufficient sales, no more than 100pcs in 3 months, or no profit ratio data, or just released. Those will be considered as 'other'
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%other#Top Products by Net Profit Margin
Top 20 Profitable Products
Most profitable products ranked by profit value. Only includes products with positive profitability and active sales, regardless of release date.
B0GRTYWSH9MSERCUOR2026-03-09Yes$43.05400pcs$17220.013.74%$2366.03B0GRV6FJZTMSERCUOR2026-03-09Yes$43.1200pcs$8620.018.06%$1556.78
B09M8BQTJJlonpute2021-11-19Yes$41.1200pcs$8220.015.41%$1266.71B0FGXTNB5RiSPECLE2025-09-10Yes$34.58200pcs$6916.017.37%$1201.31
B0CZGTQKLFNprohuge2024-03-27Yes$39.9950pcs$1999.515.43%$308.53B0G3PKL8CTMASHDE2025-11-24Yes$23.52100pcs$2352.011.24%$264.37Top 20 Profitable New Products
Most profitable new products ranked by profit value. Only includes newly released products with positive profitability and active sales.
B0GRTYWSH9MSERCUOR2026-03-09Yes$43.05400pcs$17220.013.74%$2366.03B0GRV6FJZTMSERCUOR2026-03-09Yes$43.1200pcs$8620.018.06%$1556.78B0FGXTNB5RiSPECLE2025-09-10Yes$34.58200pcs$6916.017.37%$1201.31B0G3PKL8CTMASHDE2025-11-24Yes$23.52100pcs$2352.011.24%$264.37#New Product Success Rates
Listing这个市场不适合进入，已经接近价格战+过度拥挤。新产品整体只有10.53%盈利，新品牌更低到5.00%，而所有明确可判定的产品里，整体盈利率只有4.55%；更关键的是，老品牌和新品牌都在用同一套“旧款改造+功能微差异”的打法，真正能稳定赚钱的只有少数样本，说明新人要想活下来，必须拼更高预算和更强产品改造，但这类市场对小商家并不友好。
New products success rate.
What is the ratio of profitable products
Profitable (Unidentifiable released date)Profitable (Old product)Profitable (New product)Profitable (New product on old listing)New products but non profitableProfitable new products divide by brands
What is the ratio of different brands owning all profitable new products
MSERCUORiSPECLEMASHDENonprofitable new products divide by brands
What is the ratio of different brands owning all nonprofitable new products
LeaforyiSPECLEANJUBANOther#Success Rate by Entry Time
Listing这个市场不值得进入，已经是明显的过度拥挤和价格战风险市场。 近一年新上架产品虽然数量不算失控，但盈利结果非常差：整体可确认盈利产品只占4.55%，新发布产品盈利率仅10.26%，而2026年新发布产品里有22个落在“其他/未跑出”区间，真正能站住的只有少数老品牌和极少数新品牌。
How many products released each year
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
How many products released each month
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
#Net Profit Margins by Entry Time
Different profit ratios of products released in year
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2022 0 0 0 0 0 0 0 0 2023 0 0 0 0 0 0 0 0 2024 0 0 0 0 0 0 0 0 2025 1 1 1 2 0 0 0 9 2026 1 0 0 2 0 0 0 22 ≥ 10% Profitable< 10% UnprofitableUnidentifiableDifferent profit ratios of products released in month
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2025/8 0 0 0 0 0 0 0 3 2025/9 0 0 0 1 0 0 0 2 2025/10 1 1 1 0 0 0 0 2 2025/11 0 0 0 1 0 0 0 1 2025/12 0 0 0 0 0 0 0 1 2026/1 0 0 0 0 0 0 0 5 2026/2 0 0 0 0 0 0 0 4 2026/3 1 0 0 2 0 0 0 0 2026/4 0 0 0 0 0 0 0 7 2026/5 0 0 0 0 0 0 0 1 2026/6 0 0 0 0 0 0 0 2 2026/7 0 0 0 0 0 0 0 3 ≥ 10% Profitable< 10% UnprofitableUnidentifiable#Case Study
Success CasesiSPECLE Freezer Organizer Bins - Large Baskets for 5 to 7 Cu.Ft, 3 Pack
This listing is deemed profitablePrice (USD)$34.58Released TypeNew Release (2025-09-10)Brand is an old entry in this marketSize and Weight39.4 x 25.2 x 6.1 cm, 1592.00gProfitable Factors
Based on old ASINDistinct functions and featuresDesign & Appearance
三层深篮式结构，适配中型卧式冷冻柜，强调纵向分层收纳Key Buying Motive
可折叠提手+深篮结构，兼顾取放便捷与大容量分层收纳Target Customers
适合5到7立方英尺卧式冷冻柜用户，尤其是需要按肉类/冻品分层管理、减少翻找时间的家庭囤货型用户Early Investment
Investment
Monthly Revenue (Recent) (USD)$6,916.00200 sold in the past 30 days · as of 2026年8月Net Profit Margin
Sea Freight12.80% / 17.37%Peak / Non PeakRail Freight- / -Peak / Non PeakAir Freight-9.70% / -5.14%Peak / Non PeakSales & BSR Performance
MASHDE Freezer Organizer Bins Freezer Dividers for Freezer Compressor Area
This listing is deemed profitablePrice (USD)$23.52Released TypeNew Release (2025-11-24)Brand is a new entry in this marketSize and Weight31.5 x 19.5 x 6.5 cm, 989.00gProfitable Factors
Based on old ASINDistinct functions and featuresDesign & Appearance
加深加长的高瘦矩形线框结构，适合放在压缩机区域或窄长冷冻区Key Buying Motive
带可拆分隔板，能把同一只篮体再细分，提升压缩机区域的收纳颗粒度Target Customers
专门面向冰柜压缩机旁边、狭长剩余空间的用户Early Investment
Investment
Monthly Revenue (Recent) (USD)$2,352.00100 sold in the past 30 days · as of 2026年8月Net Profit Margin
Sea Freight6.76% / 11.24%Peak / Non PeakRail Freight- / -Peak / Non PeakAir Freight-13.80% / -9.32%Peak / Non PeakSales & BSR Performance
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