- Benchmark ASINB0FGXTNB5R
- MarketplaceUS
- Category ID3744031
- Analyzed Products
- Keywordchest freezer baskets, freezer storage baskets, wire freezer bins
- Price Range-
- Minimum Net Profit Margin10.00%
- MOQ100
- Est. Purchasing Cost¥20.75estimated
- Data Date2026-08-03
- Your Budget (for new listing) (CNY)¥500,000.00
Report summary from Keble AI Agent: Listing
这个市场不建议进入：已经是明显的价格战高风险市场，且新品牌几乎没有可复制的成功窗口。整体看，新品牌 11 个、老品牌 21 个，新增品牌已触发饱和警戒；新产品里只有 7.89% 能跑出来，而新品牌自己推出的 21 个新产品里 0% 盈利、20 个亏损，说明不是“再加预算就能赢”，而是结构性难赚钱。
Recommended Products Features Direction
These products have successfully captured market share and are profitable. Their design and features are suggested for your investment, based on market competition, saturation, and demand.
New Brands
VS
Old Brands
Green indicates better success rate, red indicates poorer success rate. If you are a new brand, focus on the left side; if you are an old brand, focus on the right side.
New Brands
Old Brands
#Budget Requirement
Listing不建议进入，这个市场已经明显偏向价格战，且对新卖家不友好。 用户预算 500000 CNY 当然够覆盖单个新ASIN的启动资金，但市场里真正能赚到钱的样本太少：整体可判定盈利的产品只有 2.50%，新上架产品盈利率也只有 7.69%，低于你要求的 10% 高风险线；同时我们看到新品牌几乎全军覆没，Leafory 4个新产品全部亏损，Roidsed 3个新产品全部亏损，Hofususer 2个新产品全部亏损，说明不是“缺钱就能做”，而是结构性难赚钱。
Early sourcing + logistics + marketing budget (USD)$3,415.22 - $3,415.22Explains the budgetWith all these investments, who has profitable new releases
How many new listings are released by old brands?46.15%New listing success rate (old brands):16.67%New listing success rate (new brands):0.00%Which old brands have these successful new listings?Alternatives- 可重复使用的食品级收纳箱/周转箱：比金属篮更便宜，适合把同类冷冻食品分组，拿取时直接整箱抽出。
- 真空封口袋+扁平分装：不需要额外篮子，能显著节省空间，尤其适合肉类、蔬菜和预分装餐食。
- 可叠放的塑料冷冻收纳盒：通常比线材篮更轻、更便宜，且不易刮手，适合频繁取放。
- 带标签的拉链冷冻袋+竖立收纳：成本低、购买容易，适合把食材按类别竖放在冷冻室里。
- 纸板/瓦楞分隔板自制分区：几乎零成本，适合预算敏感用户临时整理冷冻室，不必买专用篮子。
- 二手或闲置的塑料储物篮/文件篮改用：更容易在本地或家中找到，作为低成本替代品可先解决整理需求。
Alternative solutions may pose a risk to your investment in certain markets.
#Brands Investment Analysis
Listing这个市场不值得进入：新品牌 11 个、老品牌 21 个，新增品牌已经超过饱和警戒线；新上架产品只有 7.69% 跑出来，且市场总体盈利产品比例只有 2.50%，典型的价格战高风险市场。 你的 50 万 CNY 预算对单个 ASIN 来说够做首发，但不够改变这个市场的竞争结构；对小商家和大品牌都不是好赛道，尤其小商家要想活下来，几乎得靠更激进的投放和打法，风险很高。
New products with Highest revenueLeafory
Recent Monthly Revenue (USD):-(-)B0GDXLFHHRBrand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQ
Recent Monthly Revenue (USD):-(-)B0GYHJ7VDQBrand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQ
Recent Monthly Revenue (USD):$2,249.50(50pcs/month)B0GYHLWVLQ (4/5 (8 Reviews))Brand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQOld brand with the most profitable new productsMSERCUOR
Recent Monthly Revenue (USD):$17,220.00(400pcs/month)B0GRTYWSH9 (4.9/5 (74 Reviews))Brand is an old entry in this marketNew ReleaseSufficient Sales to Meet MOQWhite HatThis listing is deemed profitable
Recent Monthly Revenue (USD):$8,620.00(200pcs/month)B0GRV6FJZT (4.9/5 (74 Reviews))Brand is an old entry in this marketNew ReleaseSufficient Sales to Meet MOQWhite HatThis listing is deemed profitableLeast investment in new productsMost investment in new productsRoidsed
Recent Monthly Revenue (USD):-(-)B0GZV98LGR (4.2/5 (23 Reviews))Brand is a new entry in this marketNew ReleaseToo Early to DetermineWhite HatNet profit margin below 10.00%Recent Monthly Revenue (USD):-(-)B0H5JWLKL9Brand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQ
Recent Monthly Revenue (USD):$1,932.50(50pcs/month)B0GZV51M1G (4.2/5 (23 Reviews))Brand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQLeast profitable new productsHofususer
Recent Monthly Revenue (USD):-(-)B0GQGSKJTW (4.4/5 (30 Reviews))Brand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQ
Recent Monthly Revenue (USD):-(-)B0GXJ8GZ5BBrand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQ#Differentiations
Unique productsCommon productsDifferentiation:- 粉色外观更醒目，货架图更容易吸引点击
- |
- 可堆叠金属篮的常规结构，与其他产品区分明显
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- 更适合想要冰箱收纳有色彩区分的家庭用户
B0GT4N2PRH (4.5/5 (733 Reviews))Brand is an old entry in this marketNew Upgraded Version on Old ASINSufficient Sales to Meet MOQWhite HatNet profit margin below 10.00%Sales & BSR
Differentiation:- 可伸缩长度设计最特别，和其他固定尺寸篮差异大
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- 适配5+立方英尺冷冻柜，目标场景更明确
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- 网格通透、可折叠提手，图片卖点容易被快速识别
B0GQGSKJTW (4.4/5 (30 Reviews))Brand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQSales & BSR
#Net Profit Margins: All vs New
Listing这个市场不适合进入，属于高风险价格战市场，而且新品牌几乎没有可复制的成功窗口。 关键原因很直接：新产品里可确认盈利的只有 7.69%，而新品牌新发布产品的盈利率为 0%，失败率高达 95.24%，这说明现在的胜出者主要不是普通小商家，而是带着更强品牌力、资源或打法的老品牌。
Profitability difficultyHigh Risk Due to Price CompetitionAll products distribution on different profit levels
All products profit ratio distribution, including all products. For products with insufficient sales or missing profit ratio data, they will be categorized into other rows. This distribution included products that cannot determine the release date.
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%otherNew products distribution on different profit levels
This are the profit ratios of all new products. There are products without sufficient sales, no more than 100pcs in 3 months, or no profit ratio data, or just released. Those will be considered as 'other'
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%other#Top Products by Net Profit Margin
Top 20 Profitable Products
Most profitable products ranked by profit value. Only includes products with positive profitability and active sales, regardless of release date.
B0GRTYWSH9MSERCUOR2026-03-09Yes$43.05400pcs$17220.013.74%$2366.03B0GRV6FJZTMSERCUOR2026-03-09Yes$43.1200pcs$8620.018.06%$1556.78B0FGXTNB5RiSPECLE2025-09-10Yes$34.58200pcs$6916.017.37%$1201.31Top 20 Profitable New Products
Most profitable new products ranked by profit value. Only includes newly released products with positive profitability and active sales.
B0GRTYWSH9MSERCUOR2026-03-09Yes$43.05400pcs$17220.013.74%$2366.03B0GRV6FJZTMSERCUOR2026-03-09Yes$43.1200pcs$8620.018.06%$1556.78B0FGXTNB5RiSPECLE2025-09-10Yes$34.58200pcs$6916.017.37%$1201.31#New Product Success Rates
Listing这个市场不适合进入：新产品成功率只有7.89%，而且新品牌这边是0%成功；90%+的新产品都在亏，已经是明显的价格战/饱和市场。 用户预算50万人民币看起来够做单一ASIN的前期投入，但在这个类目里，单靠这笔钱并不能换来可复制的胜率，反而很容易被老品牌和已经成型的新品压住。
New products success rate.
What is the ratio of profitable products
Profitable (Unidentifiable released date)Profitable (Old product)Profitable (New product)Profitable (New product on old listing)New products but non profitableProfitable new products divide by brands
What is the ratio of different brands owning all profitable new products
MSERCUORiSPECLENonprofitable new products divide by brands
What is the ratio of different brands owning all nonprofitable new products
iSPECLEANJUBANLeaforyOther#Success Rate by Entry Time
Listing这个市场不适合进入，结论是偏向放弃。 最近新增品牌和新增产品都在增加，但盈利却在下滑：2026年新增新品牌样本里，20个新上架产品全部不盈利，成功率是0%；按全市场看，盈利产品只有2.5%，新增产品盈利率也只有7.69%，已经是明显的低胜率高竞争状态。
How many products released each year
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
How many products released each month
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
#Net Profit Margins by Entry Time
Different profit ratios of products released in year
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2022 0 0 0 0 0 0 0 0 2023 0 0 0 0 0 0 0 0 2024 0 0 0 0 0 0 0 0 2025 1 1 1 1 0 0 0 11 2026 1 0 0 2 0 0 0 21 ≥ 10% Profitable< 10% UnprofitableUnidentifiableDifferent profit ratios of products released in month
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2025/8 0 0 0 0 0 0 0 4 2025/9 0 0 0 1 0 0 0 3 2025/10 1 1 1 0 0 0 0 2 2025/11 0 0 0 0 0 0 0 1 2025/12 0 0 0 0 0 0 0 1 2026/1 0 0 0 0 0 0 0 5 2026/2 0 0 0 0 0 0 0 4 2026/3 1 0 0 2 0 0 0 0 2026/4 0 0 0 0 0 0 0 6 2026/5 0 0 0 0 0 0 0 1 2026/6 0 0 0 0 0 0 0 2 2026/7 0 0 0 0 0 0 0 3 ≥ 10% Profitable< 10% UnprofitableUnidentifiable#Case Study
Success CasesiSPECLE Freezer Organizer Bins - Large Baskets for 5 to 7 Cu.Ft, 3 Pack
This listing is deemed profitablePrice (USD)$34.58Released TypeNew Release (2025-09-10)Brand is an old entry in this marketSize and Weight39.4 x 25.2 x 6.1 cm, 1592.00gProfitable Factors
Based on old ASINDistinct functions and featuresDesign & Appearance
三层抽屉式/分层篮筐结构，适合竖向利用冷冻室高度Key Buying Motive
可拆提手+可堆叠设计，拿取整篮食材更省力，同时利用开放式结构促进冷气流通、减少霜冻Target Customers
面向5到7立方英尺卧式冷冻柜用户，尤其是需要按篮分区存放大包装肉类、冷冻食品并快速取放的人群Early Investment
Investment
Monthly Revenue (Recent) (USD)$6,916.00200 sold in the past 30 days · as of 2026年8月Net Profit Margin
Sea Freight12.80% / 17.37%Peak / Non PeakRail Freight- / -Peak / Non PeakAir Freight-9.70% / -5.14%Peak / Non PeakSales & BSR Performance
MSERCUORB0GRTYWSH9 (4.9/5 (74 Reviews))Freezer Organizer Bins, 3 Pack Enlarged Baskets for 5-9 Cu.FT Deep Freezer
This listing is deemed profitablePrice (USD)$43.05Released TypeNew Release (2026-03-09)Brand is an old entry in this marketSize and Weight37.4 x 27.6 x 10.3 cm, 2849.00gProfitable Factors
Based on old ASINDesign & Appearance
直角方正结构，非斜边篮体，空间利用率更高Key Buying Motive
可折叠叠放，兼顾收纳与搬运，适合深冷冻柜分层整理Target Customers
面向5-9立方英尺卧式冷冻柜用户，尤其是需要按肉类、冷冻食品分区管理的大容量家庭用户Early Investment
Investment
Monthly Revenue (Recent) (USD)$17,220.00400 sold in the past 30 days · as of 2026年8月Net Profit Margin
Sea Freight8.24% / 13.74%Peak / Non PeakRail Freight- / -Peak / Non PeakAir Freight-24.11% / -18.62%Peak / Non PeakSales & BSR Performance
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