- Benchmark ASINB0FGXTNB5R
- MarketplaceUS
- Category ID3744031
- Analyzed Products
- Keywordchest freezer bins, freezer storage baskets, wire freezer baskets
- Price Range-
- Minimum Net Profit Margin10.00%
- MOQ100
- Est. Purchasing Cost¥20.75estimated
- Data Date2026-08-03
- Your Budget (for new listing) (CNY)¥500,000.00
Report summary from Keble AI Agent: Listing
这个市场不值得进入，而且已经进入明显的价格战区：新品可识别盈利率只有11.43%，新品里88.24%都不盈利；更关键的是，已识别到5个新品牌、20个老品牌、35个新上架产品，竞争并不是“刚起步”，而是靠少数差异化产品在硬撑利润。\n\n证据很直接：月度/年度利润表都显示，最近上架的产品大多落在0%~10%甚至亏损区间，说明竞争正在加剧而不是改善；新品利润区间里，10%以下的产品占比很高，符合你定义的“价格战区”。大品牌里真正跑出来的是MSERCUOR，2个盈利新品里，B0GRTYWSH9售价$43.05、月销400、月收入172.2万、利润率13.77%，B0GRV6FJZT售价$43.10、月销200、月收入86.2万、利润率18.09%；iSPECLE也只有B0FGXTNB5R一个盈利款，利润率11.27%。但这些都不是“轻松成功”，而是依赖更高客单价、较大体积带来的结构差异和更强运营投入。\n\n小品牌更不乐观：MASHDE是唯一清晰的新品牌成功样本，B0G3PKL8CT只做到11.27%利润率、月销100、月收入23.52万，勉强过线；但同品牌另一新品B0GFDDKPGT直接失败，ADRIMER新品B0GJFKPPPL利润率仅0.87%、17条评论、无销售，说明不是“新品牌也能轻松复制”。另外，市场里像B0F47QXD7B这种老款已有869条评论却只有3.5%利润，B0D5CF7V2J也有高销量但不赚钱，这说明低价同质化已经被卷穿；要在这里赢，不是靠普通铺货，而是靠明显功能差异、尺寸差异和更重的营销投入。以用户50万CNY预算看，能启动单个ASIN，但这笔钱只够前期，不足以覆盖长期品牌、研发和认证成本，所以对小品牌来说，风险远高于回报。
Recommended Products Features Direction
These products have successfully captured market share and are profitable. Their design and features are suggested for your investment, based on market competition, saturation, and demand.
New Brands
VS
Old Brands
Green indicates better success rate, red indicates poorer success rate. If you are a new brand, focus on the left side; if you are an old brand, focus on the right side.
New Brands
Old Brands
#Budget Requirement
Listing结论很直接：这个市场不值得进。 用户预算50万CNY看起来够覆盖单个新品的前期启动，但市场本身已经是高风险、强价格竞争环境，低利润、低成功率，进场后更像在打消耗战而不是做生意。
证据很清楚：整体可识别利润产品只占4.85%，新品可识别盈利率也只有11.43%，这已经接近你给的“高风险”区间；而新品牌新品盈利率只有11.11%，新品牌新品非盈利率高达77.78%，说明新入场者大多失败。反过来看，老品牌新品非盈利率也有88.46%，说明这个类目不是靠“换个新品牌”就能轻松切入的，而是被老品牌和高效率运营者占住了。具体看样本，MSERCUOR 8个产品里只有2个盈利，成功率25%；它的盈利新品B0GRTYWSH9售价43.05美元，月销400，月收入172.2万，利润率13.77%；另一条盈利新品B0GRV6FJZT利润率18.09%，月销200，月收入86.2万。MASHDE虽然有一个盈利新品B0G3PKL8CT，利润率11.27%，月销100，但另一个新品B0GFDDKPGT直接失败；ADRIMER则是0盈利、1个非盈利、1个无法判断，且新品B0GJFKPPPL利润率只有0.87%，基本就是白做。更关键的是，常见款像SANNO B0D5CF7V2J有4911条评论、lonpute B09M8BQYL3有1266条评论但都不盈利，说明这个市场不是“靠评论堆起来就能赚钱”，而是已经卷到基础款也很难盈利。
Early sourcing + logistics + marketing budget (USD)$42,772.51 - $42,772.51Explains the budgetWith all these investments, who has profitable new releases
How many new listings are released by old brands?74.28%New listing success rate (old brands):11.54%New listing success rate (new brands):11.11%Which new brands have these successful new listings?Which old brands have these successful new listings?Alternatives- 可调节塑料收纳箱/周转箱：比金属冰柜篮更便宜，尺寸选择多，超市、五金店、电商都容易买到；适合先把食材按类分装，再直接放进冰柜。
- 可重复使用的拉链冷冻袋+立式分装架：成本低、占空间少，适合把肉类、海鲜、蔬菜按份冷冻；对小家庭和临时整理特别实用。
- 真空封口机+真空袋：虽然不是“篮子”，但对减少冷冻占位、提升保鲜和快速检视库存更有效，属于更强的替代方案。
- 塑料文件框/桌面收纳篮：在尺寸合适时可直接拿来做冰柜内分隔，价格通常低于专用冰柜篮，且购买更容易。
- 食品级堆叠收纳盒/保鲜盒套装：适合把高频取用的小包装食材分层分类，拿取比大号金属篮更轻便，且通常无需测量太精细。
- DIY 纸板分隔板/泡沫板隔板：几乎零成本，可快速按现有冰柜尺寸定制分区，适合预算极低或临时使用场景。
Alternative solutions may pose a risk to your investment in certain markets.
#Brands Investment Analysis
Listing这个市场不适合进入：新品牌成功率只有11.11%，新上架失败率高达77.78%，而且新产品整体盈利率只有11.43%，明显偏向低利润竞争。 用户预算50万CNY虽然能覆盖单个ASIN的启动成本，但这类市场里多数新品牌并没有跑通，且老品牌持续占据新上架位，说明竞争已经很挤。
Most investment in new productsNew products with Highest revenueLeast investment in new productsMASHDE
Recent Monthly Revenue (USD):$2,352.00(100pcs/month)B0G3PKL8CT (3.8/5 (18 Reviews))Brand is a new entry in this marketNew ReleaseSufficient Sales to Meet MOQWhite HatThis listing is deemed profitableOld brand with the most profitable new productsMSERCUOR
Recent Monthly Revenue (USD):$17,220.00(400pcs/month)B0GRTYWSH9 (4.9/5 (74 Reviews))Brand is an old entry in this marketNew ReleaseSufficient Sales to Meet MOQWhite HatThis listing is deemed profitable
Recent Monthly Revenue (USD):$8,620.00(200pcs/month)B0GRV6FJZT (4.9/5 (74 Reviews))Brand is an old entry in this marketNew ReleaseSufficient Sales to Meet MOQWhite HatThis listing is deemed profitableLeast profitable new productsADRIMER
Recent Monthly Revenue (USD):-(-)B0GJFKPPPL (4/5 (17 Reviews))Brand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQ#Differentiations
Unique productsCommon productsDifferentiation:- 直壁加大篮体，和常见斜边/窄型款差异明显
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- 3个大号金属篮，适合深冷冻柜分区收纳
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- 开放式金属结构，视觉更专业、功能感强
B0GRTYWSH9 (4.9/5 (74 Reviews))Brand is an old entry in this marketNew ReleaseSufficient Sales to Meet MOQWhite HatThis listing is deemed profitableSales & BSR
Differentiation:- 加深加长的长条篮体，造型最不同
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- 带可拆分隔板，适合精细分类
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- 细长深型设计适合狭长空间，辨识度高
B0G3PKL8CT (3.8/5 (18 Reviews))Brand is a new entry in this marketNew ReleaseSufficient Sales to Meet MOQWhite HatThis listing is deemed profitableSales & BSR
#Net Profit Margins: All vs New
Listing这个市场不值得进入，已经明显接近价格战/过度拥挤。 新品里能看见的盈利产品只占少数，而且盈利多数停留在10%~20%区间，真正能打的高利润产品几乎没有；更糟的是，头部新单品的成功主要来自老品牌而不是新小品牌，说明门槛高、靠低成本切入很难赢。
Profitability difficultyHigh Risk Due to Price CompetitionAll products distribution on different profit levels
All products profit ratio distribution, including all products. For products with insufficient sales or missing profit ratio data, they will be categorized into other rows. This distribution included products that cannot determine the release date.
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%otherNew products distribution on different profit levels
This are the profit ratios of all new products. There are products without sufficient sales, no more than 100pcs in 3 months, or no profit ratio data, or just released. Those will be considered as 'other'
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%other#Top Products by Net Profit Margin
Top 20 Profitable Products
Most profitable products ranked by profit value. Only includes products with positive profitability and active sales, regardless of release date.
B0GRTYWSH9MSERCUOR2026-03-09Yes$43.05400pcs$17220.013.77%$2371.2B0GRV6FJZTMSERCUOR2026-03-09Yes$43.1200pcs$8620.018.09%$1559.36
B09M8BQTJJlonpute2021-11-19Yes$41.1200pcs$8220.015.45%$1269.99B0FGXTNB5RiSPECLE2025-09-10Yes$34.58200pcs$6916.017.4%$1203.39B0G3PKL8CTMASHDE2025-11-24Yes$23.52100pcs$2352.011.27%$265.08Top 20 Profitable New Products
Most profitable new products ranked by profit value. Only includes newly released products with positive profitability and active sales.
B0GRTYWSH9MSERCUOR2026-03-09Yes$43.05400pcs$17220.013.77%$2371.2B0GRV6FJZTMSERCUOR2026-03-09Yes$43.1200pcs$8620.018.09%$1559.36B0FGXTNB5RiSPECLE2025-09-10Yes$34.58200pcs$6916.017.4%$1203.39B0G3PKL8CTMASHDE2025-11-24Yes$23.52100pcs$2352.011.27%$265.08#New Product Success Rates
Listing这个市场不值得进入：新品成功率只有11.43%，但失败率高达88.57%，而且新品牌新品盈利率只有12.50%，明显处在高竞争、低容错区。 结构上看，这不是一个适合大品牌或小品牌轻松切入的市场；真正能赚钱的，几乎都靠“老款基础上做功能差异”，普通同质化产品基本都被挤出利润。
New products success rate.
What is the ratio of profitable products
Profitable (Unidentifiable released date)Profitable (Old product)Profitable (New product)Profitable (New product on old listing)New products but non profitableProfitable new products divide by brands
What is the ratio of different brands owning all profitable new products
MASHDEiSPECLEMSERCUORNonprofitable new products divide by brands
What is the ratio of different brands owning all nonprofitable new products
ANJUBANiSPECLEOther#Success Rate by Entry Time
Listing结论很明确：这个市场不值得进入，已经是明显的价格战/拥挤市场。 近期新品牌与新上架产品持续涌入，但盈利表现并没有同步改善，反而越来越多新品落在低利润或亏损区间；对大品牌和小商家都不是好机会。
How many products released each year
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
How many products released each month
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
#Net Profit Margins by Entry Time
Different profit ratios of products released in year
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2022 0 0 0 0 0 0 0 0 2023 0 0 0 0 0 0 0 0 2024 0 0 0 0 0 0 0 0 2025 2 1 1 2 0 0 0 10 2026 1 0 0 2 0 0 0 16 ≥ 10% Profitable< 10% UnprofitableUnidentifiableDifferent profit ratios of products released in month
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2025/8 1 0 0 0 0 0 0 4 2025/9 0 0 0 1 0 0 0 3 2025/10 1 1 1 0 0 0 0 2 2025/11 0 0 0 1 0 0 0 0 2025/12 0 0 0 0 0 0 0 1 2026/1 0 0 0 0 0 0 0 5 2026/2 0 0 0 0 0 0 0 1 2026/3 1 0 0 2 0 0 0 1 2026/4 0 0 0 0 0 0 0 5 2026/5 0 0 0 0 0 0 0 1 2026/6 0 0 0 0 0 0 0 1 2026/7 0 0 0 0 0 0 0 2 ≥ 10% Profitable< 10% UnprofitableUnidentifiable#Case Study
Success CasesiSPECLE Freezer Organizer Bins - Large Baskets for 5 to 7 Cu.Ft, 3 Pack
This listing is deemed profitablePrice (USD)$34.58Released TypeNew Release (2025-09-10)Brand is an old entry in this marketSize and Weight39.4 x 25.2 x 6.1 cm, 1592.00gProfitable Factors
Based on old ASINDistinct functions and featuresDesign & Appearance
大号软布+钢架的深筐结构，区别于常见全金属线框篮Key Buying Motive
采用加深软布+钢架结构，兼顾承重、透气和减少霜冻堆积Target Customers
更适合5–7立方英尺卧式冷冻柜用户，尤其是需要批量肉类、冷冻食材分层收纳的人群Early Investment
Investment
Monthly Revenue (Recent) (USD)$6,916.00200 sold in the past 30 days · as of 2026年8月Net Profit Margin
Sea Freight12.84% / 17.40%Peak / Non PeakRail Freight- / -Peak / Non PeakAir Freight-9.64% / -5.07%Peak / Non PeakSales & BSR Performance
MASHDE Freezer Organizer Bins Freezer Dividers for Freezer Compressor Area
This listing is deemed profitablePrice (USD)$23.52Released TypeNew Release (2025-11-24)Brand is a new entry in this marketSize and Weight31.5 x 19.5 x 6.5 cm, 989.00gProfitable Factors
Based on old ASINDistinct functions and featuresDesign & Appearance
加深加长的长条篮体，带可拆分隔板，区别于常见标准方盒网篮Key Buying Motive
深度更大但占用相同长宽，并配可拆分隔板，便于按品类细分收纳Target Customers
适合需要在冷柜压缩机区域或狭长空间里做精细分区收纳的用户Early Investment
Investment
Monthly Revenue (Recent) (USD)$2,352.00100 sold in the past 30 days · as of 2026年8月Net Profit Margin
Sea Freight6.78% / 11.27%Peak / Non PeakRail Freight- / -Peak / Non PeakAir Freight-13.74% / -9.26%Peak / Non PeakSales & BSR Performance
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