- Benchmark ASINB0F5W14FBT
- MarketplaceUS
- Category ID3401791
- Analyzed Products
- Keywordoutdoor game set
- Price Range-
- Minimum Net Profit Margin10.00%
- MOQ100
- Est. Purchasing Cost¥25.17estimated
- Data Date2026-08-01
- Your Budget (for new listing) (CNY)¥500,000.00
Report summary from Keble AI Agent: Listing
这个市场不值得进入，而且对大品牌和小商家都不是好机会。 现有数据只有1个可核实的新上架样本，且新产品盈利率是0%，利润率只有1.4%，已经是典型价格战底部；更关键的是，市场里没有任何可复制的“小商家真实成功案例”，反而是 Amazon Basics 这种老牌用高投入硬推，普通卖家很难复制。
Recommended Products Features Direction
These products have successfully captured market share and are profitable. Their design and features are suggested for your investment, based on market competition, saturation, and demand.
New Brands
VS
Old Brands
Green indicates better success rate, red indicates poorer success rate. If you are a new brand, focus on the left side; if you are an old brand, focus on the right side.
Old Brands
#Budget Requirement
Listing这个市场不值得进入：用户预算500,000 CNY可以覆盖单个ASIN前期启动，但市场已经是明显的价格战/低利润区，且当前样本里新产品盈利率为0%，直接判定为高风险。 现有可见数据里，唯一可核实的新上架ASIN是 Amazon Basics 的 B0F5W14FBT，售价 $41.95，月销约1000件，但利润率只有 1.39%，远低于你要求的15%及以上“可接受”标准；同品牌另一款 B0F6V17SPC 也是非盈利且处于无效销量状态，说明这个赛道不是靠简单跟款就能赚钱。
Early sourcing + logistics + marketing budget (USD)N/AExplains the budgetWith all these investments, who has profitable new releases
How many new listings are released by old brands?100.00%New listing success rate (old brands):0.00%Alternatives- 露营充气睡垫/睡垫垫片：比整张气垫床更轻、更便宜，也更适合徒步、临时过夜或车内休息，收纳和携带更容易。
- 折叠泡沫睡垫：无需充气和电泵，使用门槛低，耐用性更高，适合预算有限或不想担心漏气的人。
- 自充气地垫：通常比带电泵气垫更省事，适合野营和户外临时睡眠，虽然舒适度略低但更稳妥、依赖性更小。
- 车载后备箱睡垫/汽车充气垫：如果用户的场景是在车内过夜，这类产品通常更贴合空间、安装更直接，且价格往往更低。
- 折叠露营床垫/简易折叠床：相比双人气垫床更便于在营地或室内使用，免维护，适合不想处理充气与放气的用户。
- 睡袋搭配防潮垫：对于只是偶尔露营的人，这是更经济的组合方案，分开购买也更灵活，整体成本通常低于完整气垫床。
Alternative solutions may pose a risk to your investment in certain markets.
#Brands Investment Analysis
Listing这个市场不适合进入，而且已经是价格战/低利润状态。当前样本里只有1个可判断利润的在售新品，利润率只有1.4%，低于你要求的15%可接受线；整体可判断产品的盈利率是0%，新上架产品盈利率也是0%，这不是可进场市场。
Old brand with the most profitable new productsAmazon Basics
Recent Monthly Revenue (USD):-(-)B0F6V17SPCBrand is an old entry in this marketOld ReleaseInsufficient Sales to Meet MOQOld ReleaseNot enough sales volume to meet 100 MOQRecent Monthly Revenue (USD):$41,950.00(1000pcs/month)B0F5W14FBT (4.1/5 (267 Reviews))Brand is an old entry in this marketNew Upgraded Version on Old ASINSufficient Sales to Meet MOQWhite HatNet profit margin below 10.00%#Differentiations
Unique productsCommon productsDifferentiation:- Product features and designs are too common without differentiation
B0F5W14FBT (4.1/5 (267 Reviews))Brand is an old entry in this marketNew Upgraded Version on Old ASINSufficient Sales to Meet MOQWhite HatNet profit margin below 10.00%Sales & BSR
Differentiation:- Product features and designs are too common without differentiation
B0F6V17SPCBrand is an old entry in this marketOld ReleaseInsufficient Sales to Meet MOQOld ReleaseNot enough sales volume to meet 100 MOQSales & BSR
#Net Profit Margins: All vs New
Listing这不是一个适合进入的市场：利润率几乎被压到1.4%这种价格战底部，且核心样本里只有1个产品、100%都是低于10%的回报，说明进入后很难靠正常运营赚钱。更关键的是，当前可见的唯一盈利/销售案例其实是 Amazon Basics 这种老牌大品牌自己在打样，普通新品牌和小商家没有真实可复制的成功路径。
证据很直接：B0F5W14FBT 属于 Amazon Basics，267条评论，近月销量1000件，月营收41950美元，但月利润只有583.11美元，利润率仅1.4%，早期投入却高达100680美元；另一个同品牌 ASIN B0F6V17SPC 甚至直接落在非盈利样本里。市场里没有新品牌，只有1个老品牌；按当前样本看，新品牌占比0%，新品牌成功率也无从成立，而且时间趋势里2025年才出现这条新上架记录，说明不是成熟蓝海，而是一个被大品牌用高投入和极薄利润硬推的市场。267条评论已经接近“强营销/刷量压力区间”，意味着如果你想硬进，很可能需要接近这种打法，普通小商家不该碰。
结论很明确：不要进入。大品牌如果要进，只能接受重投放、重品牌、重供应链的高成本打法；小商家没有健康的低评论、低投入、可持续高利润案例可以跟随，且你500000 CNY 的预算也只是勉强够一条线的早期投入，不足以覆盖长期品牌、研发和认证成本。可跟随的对象只有 Amazon Basics 的这条高投入低利润样本，但这恰恰是在告诉你，这个类目不是机会，是陷阱。
Profitability difficultyUnknown - Insufficient New ReleasesAll products distribution on different profit levels
All products profit ratio distribution, including all products. For products with insufficient sales or missing profit ratio data, they will be categorized into other rows. This distribution included products that cannot determine the release date.
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%otherNew products distribution on different profit levels
This are the profit ratios of all new products. There are products without sufficient sales, no more than 100pcs in 3 months, or no profit ratio data, or just released. Those will be considered as 'other'
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%other#Top Products by Net Profit Margin
Top 20 Non-Profitable Products
Products with negative profitability ranked by lowest profit value. Only includes products classified as non-profitable regardless of release date.
B0F5W14FBTAmazon Basics2025-12-15No$41.951000pcs$41950.01.39%$583.11B0F6V17SPCAmazon Basics2025-04-29No$--pcs$--%$-Top 20 Non-Profitable New Products
New products with negative profitability ranked by lowest profit value. Only includes newly released products classified as non-profitable.
B0F5W14FBTAmazon Basics2025-12-15No$41.951000pcs$41950.01.39%$583.11#New Product Success Rates
Listing这个市场不值得进入，结论很明确：几乎没有可复制的利润空间，而且已经被大品牌主导。 从当前样本看，盈利率是0%，新上架产品盈利率也是0%，价格战/低利润是主旋律；同时，真正能跑出来的不是新品牌，而是像 Amazon Basics 这样的老品牌，说明新人面对的是高门槛而不是机会。
证据很直接：Amazon Basics 这条新上架产品 B0F5W14FBT，售价 41.95 美元，月销约 1000 件、月营收约 41,950 美元，但利润率只有 1.4%，被判定为不盈利；它的早期投入约 100,680 美元，其中广告就占 22,632.86 美元。产品本身也没有明显差异化，外观和功能都很标准化，说明这个类目不是靠简单改款就能赢。更重要的是，样本里 100% 的可判定新产品都是非盈利，旧品牌的新产品盈利率也是 0%，这意味着不是“谁更会做新品”就能赢，而是市场本身已经进入高压竞争状态。再看时间趋势，2025 年才出现这类新上架，但全部落在亏损区间，走势是有新品进入，但没有形成健康的成功扩散，反而更像在加剧内卷。老品牌 Amazon Basics 还是这个样本里唯一出现的强势品牌，它的非盈利新产品也只有 0% 盈利，说明连大品牌都只能靠规模和预算硬扛，普通卖家更难。
对你来说，结论是：大品牌也不该轻易进，小商家更不该进。如果硬要做，小商家至少要有明显创新、品牌投入和长期预算，但按这组数据，连 15% 以上的可接受利润都看不到，更谈不上真正可复制的小商家成功案例；而且目前没有任何“<300 评价且真实成功”的新入场样本可以作为小商家范本。
New products success rate.
What is the ratio of profitable products
Profitable (Unidentifiable released date)Profitable (Old product)Profitable (New product)Profitable (New product on old listing)New products but non profitableNo data availableNonprofitable new products divide by brands
What is the ratio of different brands owning all nonprofitable new products
Amazon Basics#Success Rate by Entry Time
Listing这个市场不值得进入：已经明显失去利润空间，且新品牌几乎没有真实成功样本。 当前用户预算是500000 CNY，但核心样本 B0F5W14FBT（Amazon Basics）虽然月销1000、月营收41950美元、近月利润583.11美元，利润率只有1.4%，属于典型价格战区；它还是老品牌 Amazon Basics 的新上架旧链接产品，早期投入高达100680美元，说明想靠这类打法竞争，资金压力远超单个ASIN预算，且不是小商家可复制的路径。
时间趋势也在变坏，不是在变好。 从年度和月度发布趋势看，近几年除2025年外几乎没有可见的新产品成功样本，而2025年只有1个非盈利样本；整体可识别的盈利产品占比是0.00%，新上架产品盈利占比也是0.00%。这意味着市场不是“还有空间”，而是“几乎没有可验证的赚钱入口”，并且当前可见成功只来自大品牌/老品牌体系，不是(<300评论/年)的 genuine small business；B0F5W14FBT 267条评论已经接近需要警惕的高评论推广强度，若要在这个市场硬打，基本只能依赖更重的广告与品牌投放，而不是低预算试错。
结论很直接：不要进入。 大品牌也不应把它当成轻松扩张市场，小商家更不应进场；这里既没有可复制的小商家成功案例，也没有足够高的利润率支撑长期竞争。
How many products released each year
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
How many products released each month
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
#Net Profit Margins by Entry Time
Different profit ratios of products released in year
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2022 0 0 0 0 0 0 0 0 2023 0 0 0 0 0 0 0 0 2024 0 0 0 0 0 0 0 0 2025 0 0 1 0 0 0 0 0 2026 0 0 0 0 0 0 0 0 ≥ 10% Profitable< 10% UnprofitableUnidentifiableDifferent profit ratios of products released in month
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2025/8 0 0 0 0 0 0 0 0 2025/9 0 0 0 0 0 0 0 0 2025/10 0 0 0 0 0 0 0 0 2025/11 0 0 0 0 0 0 0 0 2025/12 0 0 1 0 0 0 0 0 2026/1 0 0 0 0 0 0 0 0 2026/2 0 0 0 0 0 0 0 0 2026/3 0 0 0 0 0 0 0 0 2026/4 0 0 0 0 0 0 0 0 2026/5 0 0 0 0 0 0 0 0 2026/6 0 0 0 0 0 0 0 0 2026/7 0 0 0 0 0 0 0 0 ≥ 10% Profitable< 10% UnprofitableUnidentifiable#Case Study
Success Cases