- Benchmark ASINB0F5W14FBT
- MarketplaceUS
- Category ID3401791
- Analyzed Products
- Keywordsports gear
- Price Range-
- Minimum Net Profit Margin10.00%
- MOQ100
- Est. Purchasing Cost¥25.17estimated
- Data Date2026-08-01
- Your Budget (for new listing) (CNY)¥500,000.00
Report summary from Keble AI Agent: Listing
结论很明确：这个市场不值得进入，属于低利润、强同质化、且没有新品牌成功样本的市场。 现有数据只看到 1 个新发布案例，且新发布盈利率是 0%，市场没有新品牌活跃进入，说明不是机会窗口，而是被老品牌占住、利润被压扁的市场。
证据很直接：Amazon Basics 这一家老品牌的 2 个样本里，盈利率是 0%，其中 B0F5W14FBT 虽然月销 1000、月营收 $41,950，但利润率只有 1.39%，远低于你要求的 15% 可接受线；B0F6V17SPC 也同样不赚钱。 这说明这里不是“卖不动”，而是“卖得动但赚不到钱”，已经是明显的价格战区。产品层面也没有差异化：B0F5W14FBT 只有常规卖点组合，颜色、结构、功能都很普通；样本还显示 267 条评价，接近强推型竞争信号，想靠常规打法进入会非常吃力。市场趋势上，2022–2024 没有新发布，2025 只出现 1 个新发布，2026 继续为 0，走势是停滞而不是增长，说明市场并没有给新品牌留出空间。
对大品牌和小商家都不友好。 大品牌如果硬进，至少要接受低利润甚至亏损的短期打法，并且还要准备额外的品牌、研发和认证成本，用户 50 万人民币预算只能覆盖前几个月的进场成本，不足以支撑长期竞争；小商家这边没有任何真实成功案例可学，且没有 <300 评价的“干净成功样本”，反而更像需要高强度投放和强营销才能挤进去。短结论：不要进；如果一定要做，必须先做出明显功能/外观/结构差异，否则基本没有胜算。
Recommended Products Features Direction
These products have successfully captured market share and are profitable. Their design and features are suggested for your investment, based on market competition, saturation, and demand.
New Brands
VS
Old Brands
Green indicates better success rate, red indicates poorer success rate. If you are a new brand, focus on the left side; if you are an old brand, focus on the right side.
Old Brands
#Budget Requirement
Listing结论很明确：这个市场不值得进入。 目前数据已经显示出明显的低利润、低成功率和强品牌挤压特征；按现有预算，用户“能做出一个ASIN”不代表“能活下来”，尤其对小商家来说风险非常高。
Early sourcing + logistics + marketing budget (USD)N/AExplains the budgetWith all these investments, who has profitable new releases
How many new listings are released by old brands?100.00%New listing success rate (old brands):0.00%Alternatives- 自充气睡垫/泡沫垫：通常更便宜，不依赖电源或电泵，适合临时露营或备用睡眠方案。
- 折叠式地铺床垫（tri-fold foam mattress）：开箱即用、无需充气，适合家用客卧、租房或偶尔留宿，维护更简单。
- 露营地垫（闭孔泡沫垫）：价格低、耐用、抗漏气风险，适合对舒适度要求不高但重视便携的人。
- 睡袋 + 防潮垫组合：在预算有限、只为短期户外过夜时，往往比充气床更易获得且更轻便。
- 便携式折叠躺椅/营地行军床：如果需要离地睡眠但不想依赖充气结构，可作为更稳定、少维护的替代。
Alternative solutions may pose a risk to your investment in certain markets.
#Brands Investment Analysis
Listing结论很直接：这个市场不值得进，属于价格战高风险区，且明显偏向老牌强者。 你当前看到的可验证样本里，盈利率是0%，新产品盈利率也是0%，再加上 Amazon Basics 这种老牌都在用 41.95 美元价位去打 1.4% 利润，说明这里不是普通卖家靠常规打法能轻松切入的市场。
Old brand with the most profitable new productsAmazon Basics
Recent Monthly Revenue (USD):-(-)B0F6V17SPCBrand is an old entry in this marketOld ReleaseInsufficient Sales to Meet MOQOld ReleaseNot enough sales volume to meet 100 MOQRecent Monthly Revenue (USD):$41,950.00(1000pcs/month)B0F5W14FBT (4.1/5 (267 Reviews))Brand is an old entry in this marketNew Upgraded Version on Old ASINSufficient Sales to Meet MOQWhite HatNet profit margin below 10.00%#Differentiations
Unique productsCommon productsDifferentiation:- Product features and designs are too common without differentiation
B0F5W14FBT (4.1/5 (267 Reviews))Brand is an old entry in this marketNew Upgraded Version on Old ASINSufficient Sales to Meet MOQWhite HatNet profit margin below 10.00%Sales & BSR
Differentiation:- Product features and designs are too common without differentiation
B0F6V17SPCBrand is an old entry in this marketOld ReleaseInsufficient Sales to Meet MOQOld ReleaseNot enough sales volume to meet 100 MOQSales & BSR
#Net Profit Margins: All vs New
Listing这个市场不值得进入，结论很明确：当前样本里没有任何可复制的小商家成功案例，且新上架产品成功率为0%，已是高风险、低回报市场。 现有数据只有 Amazon Basics 这一家老品牌，2个样本全都不赚钱；最关键的是新上架样本 B0F5W14FBT 的利润率只有1.39%，一旦进入旺季还会掉到-8.01%，这说明不是“还能优化一点”的问题，而是结构性价格战，用户的50万人民币预算也只能覆盖前期进场，无法解决研发、品牌和认证这类长期成本。
Profitability difficultyUnknown - Insufficient New ReleasesAll products distribution on different profit levels
All products profit ratio distribution, including all products. For products with insufficient sales or missing profit ratio data, they will be categorized into other rows. This distribution included products that cannot determine the release date.
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%otherNew products distribution on different profit levels
This are the profit ratios of all new products. There are products without sufficient sales, no more than 100pcs in 3 months, or no profit ratio data, or just released. Those will be considered as 'other'
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%other#Top Products by Net Profit Margin
Top 20 Non-Profitable Products
Products with negative profitability ranked by lowest profit value. Only includes products classified as non-profitable regardless of release date.
B0F5W14FBTAmazon Basics2025-12-15No$41.951000pcs$41950.01.39%$583.11B0F6V17SPCAmazon Basics2025-04-29No$--pcs$--%$-Top 20 Non-Profitable New Products
New products with negative profitability ranked by lowest profit value. Only includes newly released products classified as non-profitable.
B0F5W14FBTAmazon Basics2025-12-15No$41.951000pcs$41950.01.39%$583.11#New Product Success Rates
Listing这个市场不值得进入，已经是高度成熟且明显偏向价格战的市场。样本里只有 1 个品牌 Amazon Basics，且它的 2 个产品全部不盈利，整体可盈利率 0%，新发布产品可盈利率 0%；当前唯一可见的新发布样本 B0F5W14FBT 甚至只有约 1.39% 的利润率，说明不是“好卖”，而是“卖得动但赚不到钱”。
New products success rate.
What is the ratio of profitable products
Profitable (Unidentifiable released date)Profitable (Old product)Profitable (New product)Profitable (New product on old listing)New products but non profitableNo data availableNonprofitable new products divide by brands
What is the ratio of different brands owning all nonprofitable new products
Amazon Basics#Success Rate by Entry Time
Listing这个市场不适合进入，核心原因是利润几乎被压扁了，而且新进入几乎没有成功样本。 目前看到的新增品类里，只有 Amazon Basics 的 B0F5W14FBT 这一条“新发布”案例，利润率只有 1.4%，远低于你要求的可接受线 15%，并且新品盈利率是 0%；这已经是典型的价格战区，不该推进。
证据很直接：市场里已知的新发布只有 1 个，且是老品牌 Amazon Basics 的产品，不是新品牌；品牌层面 2 个产品全部不盈利，成功率 0%。时间上也没有上升势头，2022–2024 没有新发布记录，2025 只出现 1 个新发布，2026 也没有新增，说明不是增长市场，而是几乎没有真正的新机会。B0F5W14FBT 月销 1000、月营收 $41,950，但只能做到 1.39% 利润率，早期投入约 $100,680，其中广告就占 $22,632.86；同时它还只有 267 条评价，已经接近“强推型竞争”信号。这个新品还是标准化充气床垫，颜色、结构、功能都很常见，没有明显差异化；这说明想靠普通小品牌切入，必须额外烧钱做创新、品牌和投放，否则很难活下来。
结论非常明确：这不是一个适合小品牌进入的市场，大品牌也不值得硬冲。 如果硬要对标，B0F5W14FBT 是唯一能参考的案例，但它本身就是非盈利样本；Amazon Basics 作为老品牌也做成了低利润，说明连头部品牌都在被压利润。小品牌这边没有任何真实成功案例可追，且没有低评论数、真正常规成功的样本；综合来看，不仅不适合小品牌，也不支持大品牌继续重投。
How many products released each year
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
How many products released each month
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
#Net Profit Margins by Entry Time
Different profit ratios of products released in year
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2022 0 0 0 0 0 0 0 0 2023 0 0 0 0 0 0 0 0 2024 0 0 0 0 0 0 0 0 2025 0 0 1 0 0 0 0 0 2026 0 0 0 0 0 0 0 0 ≥ 10% Profitable< 10% UnprofitableUnidentifiableDifferent profit ratios of products released in month
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2025/8 0 0 0 0 0 0 0 0 2025/9 0 0 0 0 0 0 0 0 2025/10 0 0 0 0 0 0 0 0 2025/11 0 0 0 0 0 0 0 0 2025/12 0 0 1 0 0 0 0 0 2026/1 0 0 0 0 0 0 0 0 2026/2 0 0 0 0 0 0 0 0 2026/3 0 0 0 0 0 0 0 0 2026/4 0 0 0 0 0 0 0 0 2026/5 0 0 0 0 0 0 0 0 2026/6 0 0 0 0 0 0 0 0 2026/7 0 0 0 0 0 0 0 0 ≥ 10% Profitable< 10% UnprofitableUnidentifiable#Case Study
Success Cases