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玩具和游戏 - 产品分析报告
- Benchmark ASINB0F3CWY2Z9
- MarketplaceUS
- Category ID165793011
- Analyzed Products
- Keywordbusy board
- Price Range-
- Minimum Net Profit Margin10.00%
- MOQ300
- Est. Purchasing CostOwner only
- Data Date2026-08-03
- Your Budget (for new listing) (CNY)¥100,000.00
Profitability Difficulty
Medium
Moderate Risk - Accessible for new brands but oversaturated with new releases
Newly Released Counts (All Brands)
74
New Brand (36)
Old Brand (38)
Success rate (all brands)
50.00%
New Brand (55.56%)
Old Brand (44.74%)
Most products net profit margin range
Owner only
Report summary from Keble AI Agent: Listing
Visible to the report owner only
Recommended Products Features Direction
ASINB0GTVG7WJP (4.6/5 (4134 Reviews))高饱和多彩拼色设计，比多数原木色竞品更抓儿童注意力 手提书本式可折叠安静书造型，区别于市场主流平板忙碌板 将忙碌板与安静书/贴片认知玩法结合，可同时提供精细动作训练与颜色数字形状启蒙 希望外出携带、并同时重视蒙氏操作与认知启蒙内容的低龄儿童家长
Why do customers choose it?
Sales
Avg. price: $24.51|Latest price: $26.98|Approx. recent monthly revenue: $49,020.00 (2000 pcs)|Visible to the report owner only
ASINB0GJ61FLWX (4.6/5 (44 Reviews))暖色系长颈鹿主题配色，更偏婴幼儿审美而非常见原木色忙碌板 长颈鹿造型折叠书本式外观，在同类中比常见方形忙碌板更具识别度 将忙碌板与软质安抚书结合，采用可折叠便携的布书形态，更适合低龄宝宝抓握与随身携带 更适合为婴幼儿寻找柔软、安全、外出可携带早教玩具的家长
Why do customers choose it?
Sales
Avg. price: $28.02|Latest price: $26.99|Approx. recent monthly revenue: $19,614.00 (700 pcs)|Visible to the report owner only
These products have successfully captured market share and are profitable. Their design and features are suggested for your investment, based on market competition, saturation, and demand.
New Brands
VS
Old Brands
14 new brands41 old brands
14 brands have new listings16 brands have new listings
36 new listings38 new listings
20 succeeded17 succeeded
16 failed17 failed
Green indicates better success rate, red indicates poorer success rate. If you are a new brand, focus on the left side; if you are an old brand, focus on the right side.
New Brands
Old Brands
#Budget Requirement
Visible to the report owner only
Early sourcing + logistics + marketing budget (USD)$12,827.45 - $53,023.05Explains the budgetWith all these investments, who has profitable new releases
How many new listings are released by old brands?51.35%New listing success rate (old brands):44.74%New listing success rate (new brands):55.56%Which new brands have these successful new listings?...Which old brands have these successful new listings?...Potential certificate expensesCPC CertificationSome categories may not originally require certain certificates for entry; however, some products may target specific features (e.g. Bluetooth) or customers (e.g. children), and additional certificates may be required in the target marketplace (e.g. FCC, CPC).
Alternatives- 可打印/可下载的早教启蒙素材（如安静书页面、迷宫、贴纸认知卡、蒙氏训练纸）是 busy board 的重要替代方案：价格通常更低、获取更快、家长可反复按孩子阶段更换内容，而且数字内容在 Etsy、Teachers Pay Teachers、Pinterest 及各类育儿博主资源中获取门槛很低。对很多只是想让孩子“安静玩一会儿+练精细动作/认知”的家庭来说，这类方案比购买实体 busy board 更灵活。
- 儿童平板上的幼儿启蒙 App 与互动游戏，是 busy board 在“占用孩子注意力、让孩子独立玩耍、提供基础认知训练”场景下的强替代。尤其对出行、餐厅、候机等场景，手机/平板的便携性、内容丰富度和即时可得性更强，很多家长已经默认用现有设备解决这类需求，因此会直接挤压 busy board 的购买意愿。
- 贴纸书/磁力书/可重复使用的水画册/旅行安静书（非木质 busy board）属于同一需求下更轻、更便宜、更易携带的替代路径。相比木质 busy board，它们通常更适合车载、飞机、餐厅等外出场景，且SKU扩展极多、更新更快，对“想买一个让孩子路上不闹的东西”的用户吸引力很强。
- 乐高 Duplo、大颗粒积木、磁力片、串珠穿绳、形状配对盒等开放式 Montessori/精细动作玩具，是 busy board 在“锻炼手眼协调、精细动作、独立探索”上的战略替代。很多家长更偏好玩法寿命更长、年龄跨度更大的玩具，因此即使不买 busy board，也会把预算转向这类复玩性更高的基础早教玩具。
- 家庭自制 busy board/DIY 感统板是一个不可忽视的替代方向。由于 busy board 的核心结构相对直观（锁扣、拉链、开关、齿轮、鞋带等），部分家长会直接在 Amazon、Temu、Shein、Dollar Tree、Home Depot 等渠道低价购买五金/教具配件自行拼装，成本可能显著低于成品，且可按孩子兴趣定制。这对标准化木质 busy board 类目会形成价格与差异化双重压力。
Alternative solutions may pose a risk to your investment in certain markets.
#Brands Investment Analysis
Visible to the report owner only
New products with Highest revenueGOLIYEAN
Recent Monthly Revenue (USD):$16,928.00(800pcs/month)B0FNW2XXWW (4.7/5 (127 Reviews))Brand is a new entry in this marketNew ReleaseSufficient Sales to Meet MOQWhite HatThis listing is deemed profitable
Recent Monthly Revenue (USD):$16,896.00(800pcs/month)B0FNVY7JD8 (4.7/5 (127 Reviews))Brand is a new entry in this marketNew ReleaseSufficient Sales to Meet MOQWhite HatThis listing is deemed profitable
Recent Monthly Revenue (USD):$6,375.00(300pcs/month)B0FNW3GNLH (4.7/5 (125 Reviews))Brand is a new entry in this marketNew ReleaseSufficient Sales to Meet MOQWhite HatThis listing is deemed profitableOld brand with the most profitable new productsGrarain
Recent Monthly Revenue (USD):$200,900.00(10000pcs/month)B0D2ZD6J2W (4.6/5 (1217 Reviews))Brand is an old entry in this marketOld ReleaseSufficient Sales to Meet MOQOld ReleaseThis listing is deemed profitable
Recent Monthly Revenue (USD):$13,325.00(500pcs/month)B0GY7WWFQM (4.6/5 (1217 Reviews))Brand is an old entry in this marketNew ReleaseSufficient Sales to Meet MOQWhite HatThis listing is deemed profitable
Recent Monthly Revenue (USD):$9,644.00(400pcs/month)B0DFGKRFKV (4.6/5 (1217 Reviews))Brand is an old entry in this marketOld ReleaseSufficient Sales to Meet MOQOld ReleaseThis listing is deemed profitableLeast investment in new productsGagule
Recent Monthly Revenue (USD):$22,810.00(1000pcs/month)B0FDWFLK79 (4.6/5 (214 Reviews))Brand is a new entry in this marketNew ReleaseSufficient Sales to Meet MOQBlack HatThis listing is deemed profitableMost investment in new productsKonijiwa
Recent Monthly Revenue (USD):$15,056.00(800pcs/month)B0G2BDYQM3 (4.6/5 (162 Reviews))Brand is a new entry in this marketNew ReleaseSufficient Sales to Meet MOQWhite HatThis listing is deemed profitable
Recent Monthly Revenue (USD):$1,156.50(50pcs/month)B0G2BD8Q14 (4.4/5 (10 Reviews))Brand is a new entry in this marketNew ReleaseSufficient Sales to Meet MOQWhite HatThis listing is deemed profitableLeast profitable new productsTeekdeer
Recent Monthly Revenue (USD):-(-)B0GRYHSGWLBrand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 300 MOQ#Differentiations
Visible to the report owner only
Unique productsCommon productsDifferentiation:Visible to the report owner onlyB0GTVG7WJP (4.6/5 (4134 Reviews))Brand is an old entry in this marketNew ReleaseSufficient Sales to Meet MOQWhite HatThis listing is deemed profitableSales & BSR
Differentiation:Visible to the report owner onlyB0GJ61FLWX (4.6/5 (44 Reviews))Brand is a new entry in this marketNew ReleaseSufficient Sales to Meet MOQWhite HatThis listing is deemed profitableSales & BSR
#Net Profit Margins: All vs New
Visible to the report owner only
Profitability difficultyVisible to the report owner onlyVisible to the report owner only#Top Products by Net Profit Margin
Visible to the report owner only
Visible to the report owner onlyVisible to the report owner only#New Product Success Rates
Visible to the report owner only
New products success rate.
What is the ratio of profitable products
Profitable (Unidentifiable released date)Profitable (Old product)Profitable (New product)Profitable (New product on old listing)New products but non profitableProfitable new products divide by brands
What is the ratio of different brands owning all profitable new products
OtherNonprofitable new products divide by brands
What is the ratio of different brands owning all nonprofitable new products
Other#Success Rate by Entry Time
Visible to the report owner only
How many products released each year
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
How many products released each month
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
#Net Profit Margins by Entry Time
Visible to the report owner only#Case Study
Visible to the report owner only
Success Cases