- Benchmark ASINB0FBWX46FP
- MarketplaceUS
- Category ID7141123011
- Analyzed Products
- Keywordrolling garment bag, garment bag with wheels, carry on garment bag with wheels, wheeled garment bag, garment duffel with wheels
- Price Range-
- Minimum Net Profit Margin10.00%
- MOQ100
- Est. Purchasing Cost¥43.32estimated
- Data Date2026-08-02
- Your Budget (for new listing) (CNY)¥500,000.00
Report summary from Keble AI Agent: Listing
这个市场不值得进入，结论很明确：它已经进入低利润、强竞争的价格战区，小品牌不该进，大品牌也只有在准备更重预算和更强差异化时才勉强可做。 新品整体盈利率只有5.88%，而且新品牌新品盈利率只有9.09%；更糟的是，近期新上架的产品几乎都在失败，说明竞争不是在变松，而是在继续加剧。
证据上，市场里能赚钱的样本非常少。 目前新上架产品一共17个，真正盈利的只有1个；按品牌看，新品牌TONRUYN只有1个盈利款B0G426PMVQ，月收入约37.81万人民币，利润率25.42%，但同品牌另外3个新品都没跑通。KEQIKAI则是0个盈利款，7个新品全失败，最典型的新品B0GT9JF357售价约65.99美元，只有16条评价就已经亏损，说明不是“没流量”，而是这个打法本身就很难站住。老品牌IBFUN虽然有2个盈利款B0F8BZGVX5和B0F8BZR759，利润率分别约17.46%和17.70%，月收入约74.34万和37.995万人民币，但它的新开款B0FX33T6MB、B0FX36NCLX、B0FX39M42C、B0FX35F2C3全部失败，说明老品牌的优势更像是既有老款吃到存量，新款并不容易复制成功；这也侧面证明，靠常规跟款进入不行。产品失败原因也很一致：外观和功能都太像，缺少真正差异化，典型卖点只是“可折叠挂衣+轮子+鞋仓+收纳包”的常规堆料，市场已经把这种方案打得很卷。
对你的50万人民币预算来说，勉强够做单个ASIN的前期入场，但不够支撑长期品牌战、研发和持续投放。 目前能看到的真实成功案例，主要是老品牌的成熟款和TONRUYN那条25.42%利润的新品；但这并不代表新品牌普遍能复制，因为同品牌其余新品都失败。小商家如果没有明显功能升级、外观升级或供应链优势，基本没有正常成功路径；大品牌如果想进，也要按“高预算+强差异化”来打，而不是按常规铺货思路进入。短结论：不建议推进。
Recommended Products Features Direction
These products have successfully captured market share and are profitable. Their design and features are suggested for your investment, based on market competition, saturation, and demand.
New Brands
VS
Old Brands
Green indicates better success rate, red indicates poorer success rate. If you are a new brand, focus on the left side; if you are an old brand, focus on the right side.
New Brands
Old Brands
#Budget Requirement
Listing这不是一个适合现在进入的市场：整体可赚的产品只占18.18%，新品盈利率只有5.88%，而且新品牌新品失败率高达90.91%，已经是明显的高风险市场。 你的50万人民币预算表面上够碰到单个ASIN，但对这个类目里真正能跑出来的打法来说，只够“前期入场”，不够覆盖后续品牌、研发和长期投放；更关键的是，这个市场里旧品牌新品几乎全军覆没，说明不是单纯砸钱就能赢。
Early sourcing + logistics + marketing budget (USD)N/AExplains the budgetWith all these investments, who has profitable new releases
How many new listings are released by old brands?35.29%New listing success rate (old brands):0.00%New listing success rate (new brands):9.09%Which new brands have these successful new listings?Alternatives- 可折叠无轮服装袋：比带轮款更便宜、更轻，适合不想拖行李的人；收纳后占空间更小，适合放进普通行李箱或车后备箱。
- 带西装收纳隔层的普通旅行双肩包/手提包：用更低价格实现基本防皱收纳，且在地铁、出租车、短途通勤中更灵活，适合轻装商务出行。
- 带衣物袋内胆的登机箱/拉杆箱：很多用户会选择把正装挂袋或防皱衣物整理袋放进现有箱子里，复用率高，成本通常低于单独买滚轮西装袋。
- 真空压缩收纳袋 + 普通旅行箱：如果主要目的是把正装和衣物有序打包，这种组合更便宜、购买更容易，且对不频繁穿正式服装的人更实用。
- 可拆卸衣物防皱收纳袋/西装夹层内胆：作为配件而不是整包购买，能以更低成本改善防皱和分类收纳，适合已有行李箱的用户。
Alternative solutions may pose a risk to your investment in certain markets.
#Brands Investment Analysis
Listing这不是一个适合进入的市场：已出现明显价格战与过度拥挤，直接不建议推进。 新品牌新上架的盈利率只有9.09%，而新品牌新上架不盈利率高达90.91%；同时旧品牌新上架产品里，盈利为0%，不盈利为100%，说明这个赛道里新货几乎都在被打回去，赚钱窗口很窄。
New products with Highest revenueTONRUYN
Recent Monthly Revenue (USD):$3,781.00(50pcs/month)B0G426PMVQ (4.2/5 (51 Reviews))Brand is a new entry in this marketNew ReleaseSufficient Sales to Meet MOQWhite HatThis listing is deemed profitableOld brand with the most profitable new productsIBFUN
Recent Monthly Revenue (USD):$7,434.00(100pcs/month)B0F8BZGVX5 (4.1/5 (174 Reviews))Brand is an old entry in this marketOld ReleaseSufficient Sales to Meet MOQOld ReleaseThis listing is deemed profitable
Recent Monthly Revenue (USD):$3,799.50(50pcs/month)B0F8BZR759 (4.1/5 (173 Reviews))Brand is an old entry in this marketOld ReleaseSufficient Sales to Meet MOQOld ReleaseThis listing is deemed profitableLeast investment in new productsLeast profitable new productsMost investment in new productsKEQIKAI
Recent Monthly Revenue (USD):-(-)B0GT9JF357 (3.7/5 (16 Reviews))Brand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQ
Recent Monthly Revenue (USD):-(-)B0FXMCJFNK (3.6/5 (17 Reviews))Brand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQ
Recent Monthly Revenue (USD):-(-)B0FXM87F91 (3.6/5 (17 Reviews))Brand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQ#Differentiations
Unique productsCommon productsDifferentiation:- 浅米色更清爽，婚礼/商务场景更吸睛
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- 滚轮挂衣包+可折叠设计，功能差异明显
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- 独立鞋仓和湿物袋，实用性强
B0G426PMVQ (4.2/5 (51 Reviews))Brand is a new entry in this marketNew ReleaseSufficient Sales to Meet MOQWhite HatThis listing is deemed profitableSales & BSR
Differentiation:- PU皮外观更少见，质感更突出
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- 3合1滚轮挂衣包，和普通款区分度高
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- 适合商务差旅和婚礼，图片更易引发点击
B0GT9JF357 (3.7/5 (16 Reviews))Brand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQSales & BSR
#Net Profit Margins: All vs New
Listing这个市场不值得进入，核心结论很明确：新品牌几乎全军覆没，已经是低利润+高竞争的价格战市场。 目前看不到适合小品牌的真实成功路径；大品牌也不是“稳妥可进”，除非愿意用更高预算做差异化和品牌战，但整体仍是高风险。
Profitability difficultyModerate Risk for New ProductsAll products distribution on different profit levels
All products profit ratio distribution, including all products. For products with insufficient sales or missing profit ratio data, they will be categorized into other rows. This distribution included products that cannot determine the release date.
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%otherNew products distribution on different profit levels
This are the profit ratios of all new products. There are products without sufficient sales, no more than 100pcs in 3 months, or no profit ratio data, or just released. Those will be considered as 'other'
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%other#Top Products by Net Profit Margin
Top 20 Profitable Products
Most profitable products ranked by profit value. Only includes products with positive profitability and active sales, regardless of release date.
B0F8BZGVX5IBFUN2025-05-12Yes$74.34100pcs$7434.017.46%$1297.98B0G426PMVQTONRUYN2025-11-26Yes$75.6250pcs$3781.025.42%$961.14B0FBWX46FPFanwoli2025-07-08Yes$72.250pcs$3610.020.53%$741.14B0F8BZR759IBFUN2025-05-12Yes$75.9950pcs$3799.517.7%$672.52Top 20 Profitable New Products
Most profitable new products ranked by profit value. Only includes newly released products with positive profitability and active sales.
B0G426PMVQTONRUYN2025-11-26Yes$75.6250pcs$3781.025.42%$961.14#New Product Success Rates
Listing这个市场不值得进入，而且已经接近价格战区：新品成功率只有5.88%，整体可识别盈利率18.18%，但新品牌新品里只有9.09%赚钱，老品牌新品则是0%。时间趋势也很差，2025年几乎只有少量样本，到了2026年新品明显增多但失败占主导，说明竞争在加剧而不是变松。
New products success rate.
What is the ratio of profitable products
Profitable (Unidentifiable released date)Profitable (Old product)Profitable (New product)Profitable (New product on old listing)New products but non profitableProfitable new products divide by brands
What is the ratio of different brands owning all profitable new products
TONRUYNNonprofitable new products divide by brands
What is the ratio of different brands owning all nonprofitable new products
IBFUNKEQIKAITONRUYNOther#Success Rate by Entry Time
Listing这个市场不值得进入：新品牌成功率只有9.09%，新上架产品整体成功率仅5.88%，已经落在高风险区；再叠加近期开品几乎全是失败，说明竞争正在加剧而不是变好。 你如果是大品牌还能靠更重的预算和品牌力硬打，但对小商家来说，这里不是正常机会市场，更像是价格战和高成本营销市场。
How many products released each year
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
How many products released each month
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
#Net Profit Margins by Entry Time
Different profit ratios of products released in year
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2022 0 0 0 0 0 0 0 0 2023 0 0 0 0 0 0 0 0 2024 0 0 0 0 0 0 0 0 2025 0 0 0 0 1 0 0 11 2026 0 0 0 0 0 0 0 5 ≥ 10% Profitable< 10% UnprofitableUnidentifiableDifferent profit ratios of products released in month
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2025/8 0 0 0 0 0 0 0 0 2025/9 0 0 0 0 0 0 0 0 2025/10 0 0 0 0 0 0 0 8 2025/11 0 0 0 0 1 0 0 3 2025/12 0 0 0 0 0 0 0 0 2026/1 0 0 0 0 0 0 0 2 2026/2 0 0 0 0 0 0 0 0 2026/3 0 0 0 0 0 0 0 3 2026/4 0 0 0 0 0 0 0 0 2026/5 0 0 0 0 0 0 0 0 2026/6 0 0 0 0 0 0 0 0 2026/7 0 0 0 0 0 0 0 0 ≥ 10% Profitable< 10% UnprofitableUnidentifiable#Case Study
Success CasesRolling Garment Bag for Travel, 50L Duffle Bag with Shoe Compartment, 4pcs
This listing is deemed profitablePrice (USD)$74.34Released TypeOld Release (2025-05-12)Brand is an old entry in this marketSize and Weight42.0 x 35.9 x 17.9 cm, 1247.00gProfitable Factors
Based on old ASINDistinct functions and featuresDesign & Appearance
可折叠轮式公文包式外形，兼具滚轮箱与西装袋的组合结构Key Buying Motive
4合1携带方式：手提、单肩、滚轮、套箱杆，兼顾商务与短途出行, 带独立鞋仓与干湿分离，并附赠3个收纳包，提升整理效率Target Customers
需要携带西装/礼服且同时兼顾周末短途行李的商务差旅人群Early Investment
Investment
Monthly Revenue (Recent) (USD)$7,434.00100 sold in the past 30 days · as of 2026年8月Net Profit Margin
Sea Freight16.06% / 17.46%Peak / Non PeakRail Freight- / -Peak / Non PeakAir Freight-13.48% / -12.08%Peak / Non PeakSales & BSR Performance
Rolling Garment Bag for Travel, 50L Duffle Bag with Shoe Compartment, 4pcs
This listing is deemed profitablePrice (USD)$75.99Released TypeOld Release (2025-05-12)Brand is an old entry in this marketSize and Weight42.4 x 35.6 x 18.3 cm, 2948.00gProfitable Factors
Based on old ASINDesign & Appearance
可折叠滚轮套装形态，兼顾挂装与拉杆行李箱收纳Key Buying Motive
4合1携带方式：手提、肩背、滚轮拖行、行李箱套杆，兼顾商务与短途出行Target Customers
需要把西装、礼服和鞋子一起打包的商务出差人群/婚礼出行人群Early Investment
Investment
Monthly Revenue (Recent) (USD)$3,799.5050 sold in the past 30 days · as of 2026年8月Net Profit Margin
Sea Freight16.33% / 17.70%Peak / Non PeakRail Freight- / -Peak / Non PeakAir Freight-13.25% / -11.88%Peak / Non PeakSales & BSR Performance
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