- Benchmark ASINB0FJ2DXMZW
- MarketplaceUS
- Category ID378530011
- Analyzed Products
- Keywordwomen's sandals, running shoes
- Price Range-
- Minimum Net Profit Margin10.00%
- MOQ100
- Est. Purchasing Cost¥11.00estimated
- Data Date2026-08-02
- Your Budget (for new listing) (CNY)¥500,000.00
Report summary from Keble AI Agent: Listing
结论很直接：这个市场不值得进入。 已识别数据里，整体可判断盈利产品占比是0%，新上架产品盈利占比也是0%，最近新增的品牌/新产品没有跑出任何成功样本，市场更像是低差异、低利润、强竞争的价格战区。
Recommended Products Features Direction
These products have successfully captured market share and are profitable. Their design and features are suggested for your investment, based on market competition, saturation, and demand.
New Brands
VS
Old Brands
Green indicates better success rate, red indicates poorer success rate. If you are a new brand, focus on the left side; if you are an old brand, focus on the right side.
Old Brands
#Budget Requirement
Listing结论很直接：用户可以拿出 50万 CNY 进入，但这个市场不值得进。 眼下不是机会市场，而是低差异、低利润、强竞争的价格战市场；对大品牌和小商家都不成立，尤其不适合把有限预算押进去。
Early sourcing + logistics + marketing budget (USD)N/AExplains the budgetWith all these investments, who has profitable new releases
How many new listings are released by old brands?100.00%New listing success rate (old brands):0.00%Alternatives- 硬质通用收纳盒（如小号珠宝盒彩盒/收纳匣）——通常比专用旅行表盒更便宜，且很多家庭本来就有可直接改用。
- 首饰收纳袋/拉链布袋——成本更低、重量更轻，临时出行或短途旅行更方便携带。
- 眼镜盒/小型硬壳保护盒——尺寸接近，防压防刮能力好，能用现成家居用品替代。
- 泡棉内衬小收纳盒——用来固定单只手表，DIY 成本低，适合对“专用外观”要求不高的用户。
- 原装表盒或购表附送包装——如果用户只是短期存放/出行，继续使用原包装几乎零额外成本。
- 微型拉链电子配件包/数码收纳包——通常更容易买到、价格低，内部隔层也能兼顾防护与便携。
Alternative solutions may pose a risk to your investment in certain markets.
#Brands Investment Analysis
Listing这个市场不适合进入：当前样本里可判断盈利的产品利润率虽然不低，但市场整体盈利率为0%，新品盈利率也是0%，说明不是“能不能做出利润”的问题，而是几乎没人能把新品真正做成稳定成交。同时，唯一清晰可见的老品牌样本 YANHHAN 既没有盈利产品，也没有新上架成功案例，连新老品牌都没跑出来，属于高风险、低验证度市场。
Old brand with the most profitable new productsYANHHAN
Recent Monthly Revenue (USD):-(-)B0FJ2DXMZW (4.5/5 (70 Reviews))Brand is an old entry in this marketOld ReleaseInsufficient Sales to Meet MOQOld ReleaseNot enough sales volume to meet 100 MOQRecent Monthly Revenue (USD):-(-)B0FTMHJBYWBrand is an old entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQ#Differentiations
Unique productsCommon productsDifferentiation:- Product features and designs are too common without differentiation
B0FTMHJBYWBrand is an old entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQSales & BSR
Differentiation:- Product features and designs are too common without differentiation
B0FJ2DXMZW (4.5/5 (70 Reviews))Brand is an old entry in this marketOld ReleaseInsufficient Sales to Meet MOQOld ReleaseNot enough sales volume to meet 100 MOQSales & BSR
#Net Profit Margins: All vs New
Listing这个市场不值得进入：它已经是低利润、同质化、接近价格战的市场，且现有样本里新产品成功率为 0%。 对大品牌和小商家都不是好机会；小商家如果硬进，只能靠更重的营销和更强的品牌包装，不能指望靠产品本身自然起量。
证据很直接：当前可识别的产品只有 2 个，整体盈利产品占比 0.00%，新上架产品盈利占比也是 0.00%。 现有品牌 YANHHAN 共 2 个产品，0 个盈利、2 个不盈利；其中新产品 B0FTMHJBYW 明确不盈利，旧产品 B0FJ2DXMZW 也不盈利，后者售价 18.34 美元，利润率只有 29.69%，但仍然卖不动，说明不是“价格不够高”，而是产品太普通、市场竞争太挤。成功/失败模式也一致：两个样本都被归因于“缺乏独特性”“小市场/极端竞争”“利润好但不够高”，而且新产品趋势是 2025 年新增 1 个、盈利 0 个，显示最近新增在继续失败，没有出现向上拐点。
结论：小商家不该进；大品牌若非要进，也必须带着明显创新、强品牌和更高预算，不然也会被卷死。 这个类目里可见的成功案例不存在，且当前样本没有任何“<300 reviews/year 的真实小商家成功样本”可学；反而 YANHHAN 作为已进入该类目的老品牌，两个新品都失败，说明老品牌优势也没转化成利润。对你 50 万人民币预算来说，预算本身并不构成问题，真正问题是你买不到足够的差异化；如果没有专利、结构创新、品牌背书或明显功能升级，这个市场不应推进。
Profitability difficultyUnknown - Insufficient New ReleasesAll products distribution on different profit levels
All products profit ratio distribution, including all products. For products with insufficient sales or missing profit ratio data, they will be categorized into other rows. This distribution included products that cannot determine the release date.
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%otherNew products distribution on different profit levels
This are the profit ratios of all new products. There are products without sufficient sales, no more than 100pcs in 3 months, or no profit ratio data, or just released. Those will be considered as 'other'
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%other#Top Products by Net Profit Margin
Top 20 Non-Profitable Products
Products with negative profitability ranked by lowest profit value. Only includes products classified as non-profitable regardless of release date.
B0FJ2DXMZWYANHHAN2025-07-31No$18.34-pcs$-29.69%$-B0FTMHJBYWYANHHAN2025-10-02No$--pcs$--%$-Top 20 Non-Profitable New Products
New products with negative profitability ranked by lowest profit value. Only includes newly released products classified as non-profitable.
B0FTMHJBYWYANHHAN2025-10-02No$--pcs$--%$-#New Product Success Rates
Listing这个市场不值得进入：当前信号是低利润、同质化、且新产品几乎没有成功样本。 现有数据里，整体可识别产品的盈利率是0%，新发布产品盈利率也是0%，而且新老品牌的成功都没有出现，说明这里不是“可挖掘的机会”，而是明显的价格战/弱需求市场。
New products success rate.
What is the ratio of profitable products
Profitable (Unidentifiable released date)Profitable (Old product)Profitable (New product)Profitable (New product on old listing)New products but non profitableNo data availableNonprofitable new products divide by brands
What is the ratio of different brands owning all nonprofitable new products
YANHHAN#Success Rate by Entry Time
Listing这个市场不值得进入，结论很明确：已经是高竞争、低利润的同质化市场。 目前只看到一个新品牌/新发布案例，且它直接亏损；同时样本里两个产品都指向“缺乏差异化、竞争极强、利润很薄”，这不是可复制的健康机会，而是典型的价格战信号。
证据很直接：最近一年只有 YANHHAN 这一家新进入样本，B0FTMHJBYW 为非盈利，时间上集中在 2025 年 10 月，说明新进入并没有形成持续扩张。 市场整体可识别的盈利产品比例为 0.00%，新发布产品盈利比例也为 0.00%；按你给的规则，这已经是非常差的信号。产品成功/失败样本里，B0FJ2DXMZW（YANHHAN，18.34 美元）和 B0FTMHJBYW 都因为“同质化、市场小或竞争极端、利润太薄”而失败；这类产品不靠创新，靠低价硬拼，且没有看到真正的小商家成功案例。老品牌 YANHHAN 这次的新发布也是非盈利，说明连成熟品牌进场都没拿到正回报，不是小品牌友好的市场。用户预算 500000 CNY 虽然看起来能覆盖单个 ASIN 的启动，但这个市场当前连基础盈利都没有，预算不是问题，问题是市场本身不成立。
短结论：不要进入。 对大品牌也不是好市场，对小商家更不是；没有可参考的真实小商家成功案例，也没有看到稳定的盈利新品牌路径。
How many products released each year
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
How many products released each month
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
#Net Profit Margins by Entry Time
Different profit ratios of products released in year
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2022 0 0 0 0 0 0 0 0 2023 0 0 0 0 0 0 0 0 2024 0 0 0 0 0 0 0 0 2025 0 0 0 0 0 0 0 1 2026 0 0 0 0 0 0 0 0 ≥ 10% Profitable< 10% UnprofitableUnidentifiableDifferent profit ratios of products released in month
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2025/8 0 0 0 0 0 0 0 0 2025/9 0 0 0 0 0 0 0 0 2025/10 0 0 0 0 0 0 0 1 2025/11 0 0 0 0 0 0 0 0 2025/12 0 0 0 0 0 0 0 0 2026/1 0 0 0 0 0 0 0 0 2026/2 0 0 0 0 0 0 0 0 2026/3 0 0 0 0 0 0 0 0 2026/4 0 0 0 0 0 0 0 0 2026/5 0 0 0 0 0 0 0 0 2026/6 0 0 0 0 0 0 0 0 2026/7 0 0 0 0 0 0 0 0 ≥ 10% Profitable< 10% UnprofitableUnidentifiable#Case Study
Success Cases