- Benchmark ASINB0GT3Q1K1S
- MarketplaceUS
- Category ID228013
- Analyzed Products
- Keywordfingerprint door lock, keyless entry door lock
- Price Range-
- Minimum Net Profit Margin10.00%
- MOQ100
- Est. Purchasing Cost¥41.08estimated
- Data Date2026-08-02
- Your Budget (for new listing) (CNY)¥500,000.00
Report summary from Keble AI Agent: Listing
这个市场不适合进入，已经进入明显的竞争拥挤区，而且对小商家尤其不友好。 现有数据里，新品牌只有5个，但这类目里老品牌有19个，说明不是“很多新品牌健康涌入”的扩张市场；新品整体成功率只有26.19%，失败率73.81%，而新产品可识别利润率多数集中在26.93%~34.67%，表面不算低，但新进入者里真正能站稳的很少，市场已经被强势品牌占位。
Recommended Products Features Direction
These products have successfully captured market share and are profitable. Their design and features are suggested for your investment, based on market competition, saturation, and demand.
New Brands
VS
Old Brands
Green indicates better success rate, red indicates poorer success rate. If you are a new brand, focus on the left side; if you are an old brand, focus on the right side.
New Brands
Old Brands
#Budget Requirement
Listing结论很明确：不适合进入，这个市场已经接近价格战区，不是一个值得小品牌冒进的市场。 你的预算500,000 CNY（约70,000 USD）在“首批上架+前几个月供货、物流、投放”层面是够用的，但这个类目里新品牌能赚钱的比例只有31.25%，新品牌新上架后不赚钱的比例高达68.75%，整体可盈利产品占比也只有55.56%，说明不是“容易赚钱”的市场，而是“少数强者吃到大头”的市场。
Early sourcing + logistics + marketing budget (USD)$7,073.33 - $7,073.33Explains the budgetWith all these investments, who has profitable new releases
How many new listings are released by old brands?61.90%New listing success rate (old brands):23.08%New listing success rate (new brands):31.25%Which new brands have these successful new listings?Which old brands have these successful new listings?...Other major expensesR&DPotential certificate expensesUL CertificationFCC CertificationSome categories may not originally require certain certificates for entry; however, some products may target specific features (e.g. Bluetooth) or customers (e.g. children), and additional certificates may be required in the target marketplace (e.g. FCC, CPC).
Alternatives- 普通机械门锁 + 备用钥匙
- 带密码的独立门锁把手（非指纹、非联网）
- 门闩加装式电子密码锁（无需更换整套门锁）
- 钥匙盒/墙挂钥匙保险盒 + 备用机械钥匙方案
- 门磁/摄像头配合原有门锁的低成本安防方案
- 租房/短租场景下的临时密码钥匙盒（一次性或周期性）
Alternative solutions may pose a risk to your investment in certain markets.
#Brands Investment Analysis
Listing结论很明确：这个市场不适合进入。 新品牌在 2026 年集中涌入，3 月到 7 月之间新上新非盈利产品明显增多，已经呈现出竞争加速、利润被压缩的状态；虽然少数产品还能做到 24.59%~35.87% 的利润率，但这更像是少数强势型号在撑场，不是普遍机会。
New products with Highest revenueAIMNAPS
Recent Monthly Revenue (USD):$13,131.00(300pcs/month)B0GYCLYK44 (4.2/5 (240 Reviews))Brand is a new entry in this marketNew ReleaseSufficient Sales to Meet MOQWhite HatThis listing is deemed profitable
Recent Monthly Revenue (USD):$6,082.00(200pcs/month)B0FX37K7ZX (4.1/5 (162 Reviews))Brand is a new entry in this marketNew ReleaseSufficient Sales to Meet MOQWhite HatThis listing is deemed profitable
Recent Monthly Revenue (USD):$5,656.00(100pcs/month)B0GL7NS5WX (4.2/5 (240 Reviews))Brand is a new entry in this marketNew ReleaseSufficient Sales to Meet MOQWhite HatThis listing is deemed profitableOld brand with the most profitable new productsYamiry
Recent Monthly Revenue (USD):$206,520.00(3000pcs/month)B0C66NCTXX (4.3/5 (3462 Reviews))Brand is an old entry in this marketOld ReleaseSufficient Sales to Meet MOQOld ReleaseThis listing is deemed profitableRecent Monthly Revenue (USD):$151,500.00(3000pcs/month)B0D73J4DZ5 (4.4/5 (1970 Reviews))Brand is an old entry in this marketOld ReleaseSufficient Sales to Meet MOQOld ReleaseThis listing is deemed profitableRecent Monthly Revenue (USD):$142,860.00(2000pcs/month)B0DGQ8HCVB (4.3/5 (1949 Reviews))Brand is an old entry in this marketOld ReleaseSufficient Sales to Meet MOQOld ReleaseThis listing is deemed profitableLeast profitable new productsLeast investment in new productsMost investment in new productsMYPIN
Recent Monthly Revenue (USD):-(-)B0GC8VCJLB (4.6/5 (14 Reviews))Brand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQ#Differentiations
Unique productsCommon productsDifferentiation:- 黑色内门旋钮，外观更少见，和常见银色/金色把手款区分明显
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- 一体化圆形指纹区+数字键盘，科技感强，图片更容易吸引点击
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- 700mAh可拆卸充电电池，支持室内充电，卖点清晰且实用
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- 本地存储、防窥密码、临时/一次性密码，适合卧室和共享空间
B0GT3Q1K1S (4.5/5 (20 Reviews))Brand is an old entry in this marketNew ReleaseSufficient Sales to Meet MOQWhite HatThis listing is deemed profitableSales & BSR
Differentiation:- 金色门把手造型非常醒目，在同类黑色/银色产品中更抓眼
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- 把手一体式设计和圆润线条，视觉差异大，适合想要装饰感的用户
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- 支持指纹、密码、NFC卡、App和机械钥匙，功能丰富，容易促成购买
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- 适合卧室、公寓入口等低成本升级场景，需求面较广
B0G63PM6KY (4/5 (1949 Reviews))Brand is an old entry in this marketNew ReleaseSufficient Sales to Meet MOQWhite HatThis listing is deemed profitableSales & BSR
#Net Profit Margins: All vs New
Listing这不是适合进入的市场：新品利润看起来不差，但新品牌成功率偏低、老品牌占位明显，而且新进入者里大量失败样本显示竞争已经很挤。 对小商家来说，想要不靠激进投放/强营销进入，难度很高；对大品牌来说，只有带着品牌力、功能差异化和更高预算才有机会，但也不是高胜率市场。
证据很直接：新产品可识别利润率里，26.19%是盈利，73.81%落在“其他/未达标/不可确认”里；按已知利润段看，新品里20%-30%只占33.33%，30%-40%占28.57%，40%以上为0。 市场里可识别盈利产品占55.56%，但这并不等于好进入——真正的新品牌盈利率只有31.25%，亏损/不达标率高达68.75%；老品牌新品盈利率23.08%，不达标率57.69%，说明这个市场更像是靠品牌势能和存量资源在打，而不是给普通新卖家留口子。时间趋势也不乐观：2025年开始新品明显增多，2026年新增更密集，且2026年3-5月大量新品转为非盈利，典型是竞争加剧而不是变好。
Profitability difficultyPotential high net profit marginAll products distribution on different profit levels
All products profit ratio distribution, including all products. For products with insufficient sales or missing profit ratio data, they will be categorized into other rows. This distribution included products that cannot determine the release date.
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%otherNew products distribution on different profit levels
This are the profit ratios of all new products. There are products without sufficient sales, no more than 100pcs in 3 months, or no profit ratio data, or just released. Those will be considered as 'other'
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%other#Top Products by Net Profit Margin
Top 20 Profitable Products
Most profitable products ranked by profit value. Only includes products with positive profitability and active sales, regardless of release date.
B0C66NCTXXYamiry2023-05-24Yes$68.843000pcs$206520.037.48%$77403.7B0DGQ8HCVBYamiry2024-10-06Yes$71.432000pcs$142860.037.93%$54186.8B0D73J4DZ5Yamiry2024-07-11Yes$50.53000pcs$151500.032.39%$49070.85B0F375TD2PEvanshow2025-04-01Yes$29.326000pcs$175920.026.39%$46425.29B07Y5V15SYSifely2019-09-20Yes$76.461000pcs$76460.036.44%$27862.03
B0F3W69L46Evanshow2025-04-06Yes$36.222000pcs$72440.031.2%$22601.28B0FFMMPPKFVeise2025-08-28Yes$58.591000pcs$58590.038.14%$22346.23
B0D1BR28N8KLLOQUE2024-04-09Yes$35.982000pcs$71960.030.24%$21760.71B0DS2KZFHRVeise2025-04-21Yes$53.891000pcs$53890.034.83%$18769.89
B0DCJYTLFXVeise2024-10-17Yes$49.991000pcs$49990.033.55%$16771.65
B0D1KFGKNFKLLOQUE2024-04-09Yes$45.161000pcs$45160.034.6%$15625.36B0C66HKJC5KUCACCI2023-05-11Yes$69.33500pcs$34665.037.38%$12957.78
B0BMQ3B3SCVeise2023-02-10Yes$40.521000pcs$40520.031.93%$12938.04B0F3DLXCYJVeise2025-06-08Yes$67.09500pcs$33545.035.87%$12032.6
B0FCSNM6X3Evanshow2025-05-04Yes$36.061000pcs$36060.031.18%$11243.51
B0FRMZQV1PBIWIBON2025-09-20Yes$37.11000pcs$37100.029.32%$10877.72B0F32XS1VXTEEHO2025-06-11Yes$57.04500pcs$28520.036.51%$10412.66
B0F32XZPVCTEEHO2025-06-11Yes$56.35500pcs$28175.036.3%$10227.53B0GT3Q1K1SGHome Smart2026-03-23Yes$68.47400pcs$27388.036.48%$9991.15
B0FMY3JLDRYamiry2025-09-23Yes$55.6500pcs$27800.034.86%$9691.09Top 20 Profitable New Products
Most profitable new products ranked by profit value. Only includes newly released products with positive profitability and active sales.
B0FFMMPPKFVeise2025-08-28Yes$58.591000pcs$58590.038.14%$22346.23B0FRMZQV1PBIWIBON2025-09-20Yes$37.11000pcs$37100.029.32%$10877.72B0GT3Q1K1SGHome Smart2026-03-23Yes$68.47400pcs$27388.036.48%$9991.15B0FMY3JLDRYamiry2025-09-23Yes$55.6500pcs$27800.034.86%$9691.09B0GYCLYK44AIMNAPS2026-05-07Yes$43.77300pcs$13131.029.5%$3873.65
B0GQ8HYWFKLNDU2026-02-26Yes$73.2100pcs$7320.034.01%$2489.54B0G63PM6KYEvanshow2025-12-09Yes$37.55200pcs$7510.031.84%$2391.19B0GL7NS5WXAIMNAPS2026-02-06Yes$56.56100pcs$5656.035.87%$2028.81B0FX37K7ZXAIMNAPS2025-10-19Yes$30.41200pcs$6082.024.59%$1495.57
B0GWQCPS1VEvanshow2026-04-08Yes$41.95100pcs$4195.030.96%$1298.78
B0FX377D5PAIMNAPS2026-02-13Yes$36.150pcs$1805.028.69%$517.86#New Product Success Rates
Listing这个市场不值得进入，结论很明确：新品成功率只有26.19%，失败率高达73.81%，而且新品利润主要集中在30%~40%区间，说明不是低利润硬撑型市场，但对新卖家来说门槛很高、竞争很强。从品牌结构看，新品牌新品盈利率只有31.25%，而老品牌新品盈利率只有23.08%；更关键的是，老品牌仍然拿走了多数成功新品的位置，说明这是一个由老玩家主导的新产品市场，不是适合轻量试错的地方。
New products success rate.
What is the ratio of profitable products
Profitable (Unidentifiable released date)Profitable (Old product)Profitable (New product)Profitable (New product on old listing)New products but non profitableProfitable new products divide by brands
What is the ratio of different brands owning all profitable new products
EvanshowAIMNAPSOtherNonprofitable new products divide by brands
What is the ratio of different brands owning all nonprofitable new products
KLLOQUEEvanshowAIMNAPSbiquoleOther#Success Rate by Entry Time
Listing不建议进入，这个市场已经接近价格战和过度拥挤状态。 近期新品牌并不是靠少数爆款打开局面，而是大量新品失败：2025年新品牌新品盈利率只有31.25%，非盈利达到68.75%；到2026年，新品牌新品里只有少数成功，且失败项明显增多，市场进入难度在快速上升。
How many products released each year
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
How many products released each month
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
#Net Profit Margins by Entry Time
Different profit ratios of products released in year
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2022 0 0 0 0 0 0 0 0 2023 0 0 0 0 0 0 0 0 2024 0 0 0 0 0 0 0 0 2025 0 0 0 0 2 3 0 8 2026 0 0 0 0 2 4 0 23 ≥ 10% Profitable< 10% UnprofitableUnidentifiableDifferent profit ratios of products released in month
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2025/8 0 0 0 0 0 1 0 0 2025/9 0 0 0 0 1 1 0 2 2025/10 0 0 0 0 1 0 0 1 2025/11 0 0 0 0 0 0 0 2 2025/12 0 0 0 0 0 1 0 3 2026/1 0 0 0 0 0 0 0 0 2026/2 0 0 0 0 1 2 0 0 2026/3 0 0 0 0 0 1 0 12 2026/4 0 0 0 0 0 1 0 3 2026/5 0 0 0 0 1 0 0 2 2026/6 0 0 0 0 0 0 0 1 2026/7 0 0 0 0 0 0 0 5 ≥ 10% Profitable< 10% UnprofitableUnidentifiable#Case Study
Success Cases
eufy SecurityB0DD3ZGG4H (4/5 (2138 Reviews))eufy Security Smart Lock C30, Keyless Entry Door Lock, Built-in Wi-Fi
This listing is deemed profitablePrice (USD)$75.90Released TypeOld Release (2024-08-14)Brand is an old entry in this marketSize and Weight17.8 x 16.6 x 10.3 cm, 960.00gProfitable Factors
Established brand with longevityBased on old ASINDistinct functions and featuresDesign & Appearance
传统分体式电子门锁外观，配合黑银双拼和实体按键设计，偏向更稳重的家用安防风格Key Buying Motive
内置Wi‑Fi无需网关即可远程控制，且采用实体按键而非触控屏，耐用性和误触控制更好Target Customers
重视品牌可靠性、希望直接用手机远程管理门锁的家庭用户Early Investment
Investment
Monthly Revenue (Recent) (USD)$15,180.00200 sold in the past 30 days · as of 2026年8月Net Profit Margin
Sea Freight38.88% / 40.06%Peak / Non PeakRail Freight- / -Peak / Non PeakAir Freight32.71% / 33.88%Peak / Non PeakSales & BSR Performance
eufy SecurityB0DJ2BX2JN (4.2/5 (401 Reviews))eufy Security Smart Lock C30, Keyless Entry Door Lock, Built-in WiFi Keypad Deadbolt for Front Door, No Bridge Required, Easy Installation, Reliable Power, Traditional, Black
This listing is deemed profitablePrice (USD)$75.94Released TypeOld Release (2024-09-27)Brand is an old entry in this marketSize and Weight17.9 x 16.5 x 10.4 cm, 948.00gProfitable Factors
Established brand with longevityBased on old ASINDesign & Appearance
黑色传统款外观，更贴合前门/入户门常见审美。, 方形按键式键盘+传统死锁结构，整体为通用公模智能锁形态。Key Buying Motive
内置Wi‑Fi、无需网关，可直接远程控制，并支持实体按键操作，可靠性高于触控屏。Target Customers
偏好品牌智能门锁、希望免桥接直连Wi‑Fi、并重视传统外观与易安装的家庭用户。Early Investment
Investment
Monthly Revenue (Recent) (USD)$7,594.00100 sold in the past 30 days · as of 2026年8月Net Profit Margin
Sea Freight38.77% / 39.95%Peak / Non PeakRail Freight- / -Peak / Non PeakAir Freight32.68% / 33.86%Peak / Non PeakSales & BSR Performance
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