- Benchmark ASINB0G583C72L
- MarketplaceUS
- Category ID228013
- Analyzed Products
- Keywordfingerprint door lock, smart deadbolt, keyless entry door lock
- Price Range-
- Minimum Net Profit Margin10.00%
- MOQ100
- Est. Purchasing Cost¥49.84estimated
- Data Date2026-08-02
- Your Budget (for new listing) (CNY)¥500,000.00
Report summary from Keble AI Agent: Listing
这个市场不适合进入，结论很明确：已进入高压竞争区，且正在往价格战方向走。 新发布产品的可盈利率只有29.41%，而且65.12% 的新品不赚钱；新品牌样本里也只有6个品牌，真正跑出来的不是普通新手，而是带品牌力和功能升级的玩家。
Recommended Products Features Direction
These products have successfully captured market share and are profitable. Their design and features are suggested for your investment, based on market competition, saturation, and demand.
New Brands
VS
Old Brands
Green indicates better success rate, red indicates poorer success rate. If you are a new brand, focus on the left side; if you are an old brand, focus on the right side.
New Brands
Old Brands
#Budget Requirement
Listing结论很直接：这个市场不适合新进入。 虽然表面上还有高利润样本，但它已经明显被老品牌和新品牌同时挤满，且新品牌成功率只有46.67%、新品牌新品失败率高达40%，这不是能靠小预算稳定切入的市场。
Early sourcing + logistics + marketing budget (USD)$3,536.67 - $25,304.37Explains the budgetWith all these investments, who has profitable new releases
How many new listings are released by old brands?70.58%New listing success rate (old brands):22.22%New listing success rate (new brands):46.67%Which new brands have these successful new listings?...Which old brands have these successful new listings?...Other major expensesR&DPotential certificate expensesUL CertificationFCC CertificationSome categories may not originally require certain certificates for entry; however, some products may target specific features (e.g. Bluetooth) or customers (e.g. children), and additional certificates may be required in the target marketplace (e.g. FCC, CPC).
Alternatives- 机械钥匙改造方案：保留现有门锁，仅加装高质量防撬门把手/防撞片/门缝防撬条，成本远低于整套智能锁，适合不想换锁体、又想提升入门安全性的用户。
- 独立式电子密码门闩/门禁锁扣：不替换原有主锁，直接在门内侧增加一个简单的电子锁扣或密码锁，安装更轻量，适合租房、临时升级和预算有限的家庭。
- 门把手一体式钥匙盒/备用钥匙管理方案：通过室外钥匙保险盒或可信邻居保管备用钥匙，减少对指纹/APP解锁的依赖，几乎零学习成本，尤其适合老人和偶发访客场景。
- 传统机械死锁 + 门铃摄像头：如果核心诉求是“知道谁在门外并控制开门”，可用低价机械死锁配合可视门铃/门铃摄像头实现部分替代，通常比完整智能门锁更容易安装和维护。
- 无线钥匙扣/遥控门锁改装套件：对需要免钥匙但不想用指纹和APP的人，遥控开锁方案更直观，学习成本低，且对老人、小孩更友好；缺点是安全性和管理能力通常低于智能死锁。
- 磁吸/简易门禁补强件：例如门窗报警器、开门震动报警器、门阻器等低价补强产品，不能替代“开锁”，但能覆盖很多用户真正想要的“临时防护”和“提升安心感”，是更便宜、更易购买的替代路径。
Alternative solutions may pose a risk to your investment in certain markets.
#Brands Investment Analysis
Listing这个市场不适合进入。虽然利润不是普遍低于10%，但新品牌进入已经明显拥挤，2026年新发布产品里非盈利占比很高，且短短几个月就出现大量新品牌扎堆，说明竞争正在快速升温，属于高风险市场。
从数据看，市场整体可盈利产品占55.40%，但新发布产品的可盈利率只有29.41%；更关键的是，新品牌新上架的盈利率只有46.67%，而旧品牌新上架只有22.22%，说明真正能跑出来的不是普通新手，而是带资源、带品牌力、带功能差异的玩家。2026年3月到7月之间，新发布非盈利产品明显集中爆发，像 BOTHSTAR 的 B0GSDWYWGY、AIMNAPS 的 B0HBQ7MZNC / B0HB5V34H1 / B0GSYX7SL2，都是新品牌失败样本；其中不少样本只有100~240条评论就卖不动，说明并不是靠评论量就能赢，而是功能和定位一旦没打中就会直接沉下去。你这类单品预算可参考市场新入场中位数 22,273 CNY（约对应 22,273 美元级别数据口径）；对比你的 500,000 CNY，资金够做单个ASIN，但这不代表能穿透竞争，尤其该类产品对品牌背书、安装体验和智能生态兼容要求都很高。**
能抄的只有少数成功样本：已建立品牌里，ULTRALOQ 的 B0FQC6VCDW 是正面标杆，售价 116.15 美元，月销量 500，月收入 58,075 美元，利润率 43.8%，早期投入约 14,067.69 美元；它赢在 Matter Over Thread + 内置Wi‑Fi + Apple Home/Alexa/Google 全生态联动，定位非常清晰。Veise 的 B0FFMMPPKF 也值得看，售价 58.59 美元，月销量 1000，月收入 58,590 美元，利润率 38.14%，早期投入约 22,273.05 美元，核心是“Wi‑Fi直连+多开锁方式+不需要Hub”。真正的小品牌成功案例里，AIMNAPS 只有 B0GYCLYK44 / B0GL7NS5WX / B0FX377D5P 这类少量成功品，且都控制在 161~240 条评论、利润率 28.69%~35.87%、月收入 1,805~13,131 美元，属于真实小商家能参考的样本；它们共同点是：低价、门把手一体化、功能不硬堆、主打出租房/卧室/公寓等细分场景。你如果硬要做，只能复制“低价+一体式把手+明确场景+基础智能功能”，不要碰纯同质化圆形门锁；但从市场状态看，我不建议继续。**
New products with Highest revenueULTRALOQ
Recent Monthly Revenue (USD):$58,075.00(500pcs/month)B0FQC6VCDW (4.3/5 (10244 Reviews))Brand is a new entry in this marketNew ReleaseSufficient Sales to Meet MOQWhite HatThis listing is deemed profitableOld brand with the most profitable new productsVeise
Recent Monthly Revenue (USD):$74,130.00(1000pcs/month)B0BMQ8BFFP (4.4/5 (4070 Reviews))Brand is an old entry in this marketOld ReleaseSufficient Sales to Meet MOQOld ReleaseThis listing is deemed profitableRecent Monthly Revenue (USD):$58,590.00(1000pcs/month)B0FFMMPPKF (4.4/5 (670 Reviews))Brand is an old entry in this marketNew Upgraded Version on Old ASINSufficient Sales to Meet MOQWhite HatThis listing is deemed profitable
Recent Monthly Revenue (USD):$58,230.00(1000pcs/month)B0BL7YKW29 (4.6/5 (1967 Reviews))Brand is an old entry in this marketOld ReleaseSufficient Sales to Meet MOQOld ReleaseThis listing is deemed profitableMost investment in new productsLeast investment in new productsAIMNAPS
Recent Monthly Revenue (USD):$13,131.00(300pcs/month)B0GYCLYK44 (4.2/5 (240 Reviews))Brand is a new entry in this marketNew ReleaseSufficient Sales to Meet MOQWhite HatThis listing is deemed profitable
Recent Monthly Revenue (USD):$5,656.00(100pcs/month)B0GL7NS5WX (4.2/5 (240 Reviews))Brand is a new entry in this marketNew ReleaseSufficient Sales to Meet MOQWhite HatThis listing is deemed profitable
Recent Monthly Revenue (USD):$1,805.00(50pcs/month)B0FX377D5P (4.2/5 (161 Reviews))Brand is a new entry in this marketNew ReleaseSufficient Sales to Meet MOQWhite HatThis listing is deemed profitableLeast profitable new productsBOTHSTAR
Recent Monthly Revenue (USD):-(-)B0GSDWYWGYBrand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQ#Differentiations
Unique productsCommon productsDifferentiation:- 把手+智能锁一体，外观和普通圆形门锁差异大
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- 支持指纹+APP+密码+卡片，多场景更吸引点击
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- 黑色方形面板科技感强，适合想升级玄关的家庭和民宿
B0G583C72L (4.2/5 (46 Reviews))Brand is a new entry in this marketNew ReleaseSufficient Sales to Meet MOQWhite HatThis listing is deemed profitableSales & BSR
Differentiation:- 圆形门把锁造型，与把手式和死锁式产品差异明显
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- 金属银色外观更显眼，适合卧室/公寓内门场景
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- 指纹+密码+App四合一，功能直观，容易促成点击购买
B0DHS46L2F (4.1/5 (461 Reviews))Brand is an old entry in this marketOld ReleaseSufficient Sales to Meet MOQOld ReleaseThis listing is deemed profitableSales & BSR
#Net Profit Margins: All vs New
Listing这个市场不值得进入：新品利润率看起来不差，但竞争已经被老品牌和新入局品牌挤满，属于明显的高压竞争区。 新品里只有29.41%能跑到可盈利，且新品牌新品盈利率46.67%远低于老品牌新品22.22%以外的整体表现，说明真正赚钱的不是普通小卖家，而是有品牌力、老品矩阵和功能升级能力的玩家。
Profitability difficultyModerate Risk - Accessible for new brands but oversaturated with new releasesAll products distribution on different profit levels
All products profit ratio distribution, including all products. For products with insufficient sales or missing profit ratio data, they will be categorized into other rows. This distribution included products that cannot determine the release date.
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%otherNew products distribution on different profit levels
This are the profit ratios of all new products. There are products without sufficient sales, no more than 100pcs in 3 months, or no profit ratio data, or just released. Those will be considered as 'other'
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%other#Top Products by Net Profit Margin
Top 20 Profitable Products
Most profitable products ranked by profit value. Only includes products with positive profitability and active sales, regardless of release date.
B0F5QKCD3SPHILIPS2025-05-22Yes$105.12000pcs$210200.043.72%$91899.44B0C66NCTXXYamiry2023-05-24Yes$68.843000pcs$206520.037.48%$77403.7
B09P56Z4JCTEEHO2022-02-23Yes$36.246000pcs$217440.034.3%$74581.93
B09P54CLDQTEEHO2022-02-23Yes$36.285000pcs$181400.030.12%$54637.68B0DGQ8HCVBYamiry2024-10-06Yes$71.432000pcs$142860.037.93%$54186.8B0D73J4DZ5Yamiry2024-07-11Yes$50.53000pcs$151500.032.39%$49070.85
B0FVWQ8R93PHILIPS2025-10-13Yes$109.71000pcs$109700.041.96%$46030.12B09P53JX4RTEEHO2022-02-23Yes$36.163000pcs$108480.031.16%$33802.37B0CGRB13DMNICE DIGI2023-12-03Yes$49.652000pcs$99300.032.3%$32073.9B07Y5V15SYSifely2019-09-20Yes$76.461000pcs$76460.036.44%$27862.03B0BMQ8BFFPVeise2022-11-17Yes$74.131000pcs$74130.035.47%$26293.92B0FQC6VCDWULTRALOQ2025-10-30Yes$116.15500pcs$58075.043.82%$25448.47B0FFMMPPKFVeise2025-08-28Yes$58.591000pcs$58590.038.14%$22346.23
B0FC6RBHJ5PHILIPS2025-06-06Yes$97.09500pcs$48545.041.99%$20384.05
B0FGJ8M2SFPHILIPS2025-08-13Yes$97.19500pcs$48595.041.18%$20011.43B0BL7YKW29Veise2023-07-05Yes$58.231000pcs$58230.033.59%$19559.46B0DS2KZFHRVeise2025-04-21Yes$53.891000pcs$53890.034.83%$18769.89
B0BCV3NBKYeufy Security2022-10-19Yes$87.24500pcs$43620.042.32%$18459.99B0C4NQHX2GVeise2023-07-27Yes$55.541000pcs$55540.032.72%$18172.69B0D6B4JZCTUlecoce2024-06-06Yes$56.661000pcs$56660.030.88%$17496.61Top 20 Profitable New Products
Most profitable new products ranked by profit value. Only includes newly released products with positive profitability and active sales.
B0FVWQ8R93PHILIPS2025-10-13Yes$109.71000pcs$109700.041.96%$46030.12B0FQC6VCDWULTRALOQ2025-10-30Yes$116.15500pcs$58075.043.82%$25448.47B0FFMMPPKFVeise2025-08-28Yes$58.591000pcs$58590.038.14%$22346.23B0FGJ8M2SFPHILIPS2025-08-13Yes$97.19500pcs$48595.041.18%$20011.43
B0FRMZQV1PBIWIBON2025-09-20Yes$37.11000pcs$37100.029.32%$10877.72
B0FMY3JLDRYamiry2025-09-23Yes$55.6500pcs$27800.034.86%$9691.09B0G583C72LIBLOG2026-01-22Yes$83.05200pcs$16610.039.82%$6614.11
B0H4HD9S4NUlecoce2026-04-14Yes$57.86300pcs$17358.031.05%$5389.66B0GYCLYK44AIMNAPS2026-05-07Yes$43.77300pcs$13131.029.5%$3873.65
B0GQ8HYWFKLNDU2026-02-26Yes$73.2100pcs$7320.034.01%$2489.54
B0G8HXSM85DESLOC2025-12-28Yes$72.92100pcs$7292.033.53%$2445.01
B0G63PM6KYEvanshow2025-12-09Yes$37.55200pcs$7510.031.84%$2391.19B0GL7NS5WXAIMNAPS2026-02-06Yes$56.56100pcs$5656.035.87%$2028.81
B0GFWVTPQ5Bizzoelife2026-01-09Yes$42.5100pcs$4250.024.6%$1045.5B0FX377D5PAIMNAPS2026-02-13Yes$36.150pcs$1805.028.69%$517.86#New Product Success Rates
Listing结论很明确：这个市场不值得进入，已经接近价格战区，而且对新品牌并不友好。 全市场可识别产品里，盈利率只有55.40%，但新上架产品的盈利率只有29.41%，且非盈利新产品占65.12%；老品牌的新上架产品盈利率仅26.67%，说明成熟品牌也在承压，不是一个适合轻量试错的赛道。
New products success rate.
What is the ratio of profitable products
Profitable (Unidentifiable released date)Profitable (Old product)Profitable (New product)Profitable (New product on old listing)New products but non profitableProfitable new products divide by brands
What is the ratio of different brands owning all profitable new products
AIMNAPSPHILIPSOtherNonprofitable new products divide by brands
What is the ratio of different brands owning all nonprofitable new products
KLLOQUEAIMNAPSDESLOCbiquoleOther#Success Rate by Entry Time
Listing这个市场不该进入，已经明显进入高竞争/价格战区。 近一年新品牌新入场的盈利率只有46.67%，但新发布产品整体盈利率只有29.41%，而且最近一段时间非盈利新品明显增多，说明竞争在变难，不是在变好。
How many products released each year
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
How many products released each month
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
#Net Profit Margins by Entry Time
Different profit ratios of products released in year
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2022 0 0 0 0 0 0 0 0 2023 0 0 0 0 0 0 0 0 2024 0 0 0 0 0 0 0 0 2025 0 0 0 0 1 4 3 7 2026 0 0 0 0 3 4 0 29 ≥ 10% Profitable< 10% UnprofitableUnidentifiableDifferent profit ratios of products released in month
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2025/8 0 0 0 0 0 1 1 1 2025/9 0 0 0 0 1 1 0 1 2025/10 0 0 0 0 0 0 2 1 2025/11 0 0 0 0 0 0 0 3 2025/12 0 0 0 0 0 2 0 1 2026/1 0 0 0 0 1 1 0 0 2026/2 0 0 0 0 1 2 0 0 2026/3 0 0 0 0 0 0 0 10 2026/4 0 0 0 0 0 1 0 6 2026/5 0 0 0 0 1 0 0 4 2026/6 0 0 0 0 0 0 0 1 2026/7 0 0 0 0 0 0 0 8 ≥ 10% Profitable< 10% UnprofitableUnidentifiable#Case Study
Success CasesNICE DIGIB0CGRB13DM (4.4/5 (2073 Reviews))Keypad Door Lock with Handle, Smart Keyless Entry with Code for Front Door
This listing is deemed profitablePrice (USD)$49.65Released TypeOld Release (2023-12-03)Brand is an old entry in this marketSize and Weight22.3 x 20.4 x 9.5 cm, 1139.00gProfitable Factors
Based on old ASINDistinct functions and featuresLow pricing strategyKey Buying Motive
无需App/Wi‑Fi/Bluetooth，安装和使用门槛更低，适合快速替换传统门锁。Target Customers
面向出租房、办公室、车库和需要临时/一次性密码管理的家庭用户。Early Investment
Investment
Monthly Revenue (Recent) (USD)$99,300.002000 sold in the past 30 days · as of 2026年8月Net Profit Margin
Sea Freight30.00% / 32.30%Peak / Non PeakRail Freight- / -Peak / Non PeakAir Freight18.80% / 21.10%Peak / Non PeakSales & BSR Performance
BIWIBON Fingerprint Door Lock – Fingerprint Door Knob with 5 Unlock Options, Anti-Peep Code, Adjustable Auto-Lock, Inside Lock, for Home, Office, Apartment, Bedroom – Silver CA02
This listing is deemed profitablePrice (USD)$43.54Released TypeOld Release (2023-11-24)Brand is an old entry in this marketSize and Weight25.7 x 18.7 x 7.7 cm, 975.00gProfitable Factors
Based on old ASINDistinct functions and featuresLow pricing strategyEarly Investment
Investment
Monthly Revenue (Recent) (USD)$2,177.0050 sold in the past 30 days · as of 2026年8月Net Profit Margin
Sea Freight29.06% / 31.37%Peak / Non PeakRail Freight- / -Peak / Non PeakAir Freight18.13% / 20.44%Peak / Non PeakSales & BSR Performance
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