- Benchmark ASINB0G43YCVY5
- MarketplaceUS
- Category ID15744041
- Analyzed Products
- Keywordrunning shoes
- Price Range-
- Minimum Net Profit Margin10.00%
- MOQ100
- Est. Purchasing Cost¥11.02estimated
- Data Date2026-07-28
- Your Budget (for new listing) (CNY)¥500,000.00
Report summary from Keble AI Agent: Listing
这个市场不值得进入，原因很直接：新品牌成功率是0%，新上架产品全部不盈利，当前已经是明显的价格战/高竞争环境。 用户预算虽然有500,000 CNY，足够覆盖单个SKU的前期启动，但拿不到“可复制的赚钱样本”，所以不管是大品牌还是小商家，现在进场都没有优势。
Recommended Products Features Direction
These products have successfully captured market share and are profitable. Their design and features are suggested for your investment, based on market competition, saturation, and demand.
New Brands
VS
Old Brands
Green indicates better success rate, red indicates poorer success rate. If you are a new brand, focus on the left side; if you are an old brand, focus on the right side.
New Brands
#Budget Requirement
Listing这不是可进入的市场：用户预算足够做单个SKU的前期启动，但市场已经明显失去盈利空间，属于高风险/价格战区。 现有样本里可识别的产品盈利率是0%，新上架产品盈利率也是0%，而且两款新品牌产品都没跑通，不能把它当成可复制的成功案例。
Early sourcing + logistics + marketing budget (USD)N/AExplains the budgetWith all these investments, who has profitable new releases
How many new listings are released by old brands?0.00%New listing success rate (new brands):0.00%Alternatives- 普通收纳袋/束口袋：比压缩收纳袋更便宜，适合把袜子、内衣、充电线、洗漱小件分开装，几乎零学习成本。
- 大号拉链洗衣袋：可直接替代部分旅行整理需求，价格通常更低，也能把脏衣物和干净衣物分开，适合短途出行。
- 透明自封袋/密封袋：最便宜、最容易买到，适合按天数或品类分装衣物与小物件，安检和取用都很方便。
- 鞋袋/购物袋替代：如果用户主要是为鞋子或脏衣物做隔离，低价鞋袋、环保购物袋就能完成基础分隔，不必买整套压缩收纳。
- 旅行用压缩扎带/绑带：比整套压缩收纳盒更便宜，能在一定程度上压缩衣物体积，适合预算有限且只追求省空间的人。
- 硬壳行李箱内置分隔带或自带隔层的行李箱：如果用户本来就需要换箱，这类产品能同时解决整理和防散落问题，减少额外购买收纳件。
Alternative solutions may pose a risk to your investment in certain markets.
#Brands Investment Analysis
Listing这条赛道不值得进入，市场已经明显偏饱和，而且是低利润、低成交的价格战环境。 现有样本里两个新品牌新品全部不盈利，成功率是 0%，且没有任何可作为小商家成功范本的真实案例。
Least investment in new productsMost investment in new productsNew products with Highest revenuePERCOVER PRO
Recent Monthly Revenue (USD):-(-)B0G43YCVY5 (4.7/5 (72 Reviews))Brand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQRecent Monthly Revenue (USD):-(-)B0GMMSWD41Brand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQ#Differentiations
Unique productsCommon productsDifferentiation:- Product features and designs are too common without differentiation
B0G43YCVY5 (4.7/5 (72 Reviews))Brand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQSales & BSR
Differentiation:- Product features and designs are too common without differentiation
B0GMMSWD41Brand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQSales & BSR
#Net Profit Margins: All vs New
Listing这个市场不值得进入：已出现明显饱和和价格战信号，且新品牌目前没有任何可复制的成功案例。 现有数据里，核心样本只有 PERCOVER PRO 的 2 个新上架产品，全部都不盈利，成功率是 0%，而且月度上看 2026 年 1 月到 2 月连续新增却连续失败，说明不是增长机会，而是快速踩坑的信号。
证据非常直接： 用户预算是 500000 CNY，但样本里的 B0G43YCVY5 只卖到 18.36 美元，毛利率 -0.4%，72 条评价，还是 ACTIVE/SALES INACTIVE，不是能稳定放量的健康案例；另一个 B0GMMSWD41 也是新上架但同样不盈利。两个新产品都属于常见公模思路，B0G43YCVY5 只是“轻便分区收纳”，没有独家功能，属于典型同质化产品；新品牌盈利率 0%，非盈利率 100%。这说明当前不是靠普通运营就能做起来的市场，若要硬进，只能依赖更强品牌力、更多投放、或更激进的打法——这对小生意尤其不友好。更关键的是，市场里已没有可识别的“新品牌自然盈利”样本，PERCOVER PRO 既不是小商家成功案例，也不能作为进入标杆。
结论：不要进入。 对大品牌来说也只是“勉强可能”，但需要重投品牌、广告和差异化创新；对小商家则是高风险，且目前没有不靠激进营销还能成功的证据。
Profitability difficultyUnknown - Insufficient New ReleasesAll products distribution on different profit levels
All products profit ratio distribution, including all products. For products with insufficient sales or missing profit ratio data, they will be categorized into other rows. This distribution included products that cannot determine the release date.
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%otherNew products distribution on different profit levels
This are the profit ratios of all new products. There are products without sufficient sales, no more than 100pcs in 3 months, or no profit ratio data, or just released. Those will be considered as 'other'
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%other#Top Products by Net Profit Margin
Top 20 Non-Profitable Products
Products with negative profitability ranked by lowest profit value. Only includes products classified as non-profitable regardless of release date.
B0G43YCVY5PERCOVER PRO2026-01-29No$18.36-pcs$--0.39%$-B0GMMSWD41PERCOVER PRO2026-02-10No$--pcs$--%$-Top 20 Non-Profitable New Products
New products with negative profitability ranked by lowest profit value. Only includes newly released products classified as non-profitable.
B0G43YCVY5PERCOVER PRO2026-01-29No$18.36-pcs$--0.39%$-B0GMMSWD41PERCOVER PRO2026-02-10No$--pcs$--%$-#New Product Success Rates
Listing这个市场不值得进入：新品牌几乎没有真实成功案例，整体是明显的价格战/高竞争市场。 现有样本里，新上架产品盈利率为0%，整体盈利率也为0%，而且我们看到的两个新品牌产品都没有赚钱，说明不是单个品牌失手，而是赛道本身就很难打。
New products success rate.
What is the ratio of profitable products
Profitable (Unidentifiable released date)Profitable (Old product)Profitable (New product)Profitable (New product on old listing)New products but non profitableNo data availableNonprofitable new products divide by brands
What is the ratio of different brands owning all nonprofitable new products
PERCOVER PRO#Success Rate by Entry Time
Listing这个市场不适合进入，结论很明确：新品牌几乎没有成功样本，且近期开品全部失败，已经是高风险/高竞争市场。 目前用户预算是500,000 CNY，但这并不能改变市场本身的结果：最近进入的PERCOVER PRO两款新产品B0G43YCVY5和B0GMMSWD41全部亏损，成功率0%，而且样本里没有任何真正可复制的小品牌成功案例。
How many products released each year
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
How many products released each month
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
#Net Profit Margins by Entry Time
Different profit ratios of products released in year
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2022 0 0 0 0 0 0 0 0 2023 0 0 0 0 0 0 0 0 2024 0 0 0 0 0 0 0 0 2025 0 0 0 0 0 0 0 0 2026 0 0 0 0 0 0 0 2 ≥ 10% Profitable< 10% UnprofitableUnidentifiableDifferent profit ratios of products released in month
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2025/8 0 0 0 0 0 0 0 0 2025/9 0 0 0 0 0 0 0 0 2025/10 0 0 0 0 0 0 0 0 2025/11 0 0 0 0 0 0 0 0 2025/12 0 0 0 0 0 0 0 0 2026/1 0 0 0 0 0 0 0 1 2026/2 0 0 0 0 0 0 0 1 2026/3 0 0 0 0 0 0 0 0 2026/4 0 0 0 0 0 0 0 0 2026/5 0 0 0 0 0 0 0 0 2026/6 0 0 0 0 0 0 0 0 2026/7 0 0 0 0 0 0 0 0 ≥ 10% Profitable< 10% UnprofitableUnidentifiable#Case Study
Success Cases