Keyless Entry Door Lock with Handle Set, Fingerprint Smart Deadbolt Lock
Deadbolts - 产品分析报告
  • Benchmark ASIN
    B0G583C72L
  • Marketplace
    US
  • Category ID
    511306
  • Analyzed Products
  • Keyword
    tool organizer
  • Price Range
    -
  • Minimum Net Profit Margin
    10.00%
  • MOQ
    100
  • Est. Purchasing Cost
    ¥49.84estimated
  • Data Date
    2026-07-29
  • Your Budget (for new listing) (CNY)
    ¥500,000.00
Profitability Difficulty
Low
High Risk Due to Price Competition
Newly Released Counts (All Brands)
8
New Brand (4)
Old Brand (4)
Success rate (all brands)
12.50%
New Brand (25.00%)
Old Brand (0.00%)
Most products net profit margin range
-9.56% - 3.57%
Listing

Report summary from Keble AI Agent: Listing

结论很明确:这个市场不值得进入。 现在已经是明显的价格战高风险区,新品牌能跑出来的很少,而且跑出来的也不是普通小卖家能轻易复制的打法;对大品牌来说也只能算“可打但要重投入”,对小商家则基本不成立。

市场数据很硬:整体可盈利产品只有 5.26%,新上架产品里可盈利比例只有 12.50%,按新品口径的成功率也只有 14.29%,而失败占 85.71%。近一年里真正跑通的只有 IBLOG 的 B0G583C72L,售价 83.06 美元,月销 200,月营收 16,612 美元,毛利 39.82%,但它靠的是“把手+指纹锁+APP+密码+钥匙+卡片”的一体化差异化,不是低预算跟款能复制的路子;反过来看,Pegboard Smith 的 B0FL7LKT4L、INCLY 的 B0G4GBPR9G、WALMANN 的 B0GFCRCG93 都没跑通,且多款产品利润率在 -4.78% 到 -3.22% 之间,说明这里已经接近被成本和投放压死的状态。品牌层面,Ultrawall 这类老品牌两款样本都亏,说明老玩家也在被价格和结构成本拖住,不存在轻松吃红利的空间;新品时间趋势也不乐观,2025 年新品几乎全是未成功,2026 年也基本只有 IBLOG 一家撑起盈利样本,市场不是在变热,而是在变难。

Recommended Products Features Direction
B0G583C72L
Why do customers choose it?
  • 黑色一体化门锁手柄外观,比常见单独面板式智能锁更偏高端。
  • 把手+指纹锁+触摸键盘的一体式门锁结构,区别于竞品常见的单独死锁或基础把手方案。
  • 支持指纹、APP、密码、钥匙、卡片五种开锁方式,并带AI指纹识别、临时密码、门铃和可选网关远程控制。
  • 更适合出租房、Airbnb房东、频繁接待访客的家庭,以及希望免打孔快速升级前门安防的用户。
  • Sales
    Avg. price: $83.06|Latest price: $59.99|Approx. recent monthly revenue: $16,612.00 (200 pcs)|Net profit margin: 39.82%
    B0DGKKCZVC
    Why do customers choose it?
  • 黑色金属百叶板外观很常见,没有明显差异化配色
  • 24x48英寸模块化金属洞洞板属于市场上非常常见的通用款式
  • 可拆分为3块16x24英寸面板,便于按墙面空间灵活组合
  • 面向车库/工坊里需要把扳手、钳子等常用手工具墙面收纳的人群,但目标人群本身非常泛化
  • Sales
    Avg. price: $70.29|Latest price: $69.99|Approx. recent monthly revenue: $3,514.50 (50 pcs)|Net profit margin: 1.44%

    These products have successfully captured market share and are profitable. Their design and features are suggested for your investment, based on market competition, saturation, and demand.

    New Brands
    VS
    Old Brands
    3 new brands4 old brands
    3 brands have new listings2 brands have new listings
    4 new listings4 new listings
    1 succeeded
    0 succeeded
    2 failed
    4 failed

    Green indicates better success rate, red indicates poorer success rate. If you are a new brand, focus on the left side; if you are an old brand, focus on the right side.

    New Brands
    Old Brands
    ...

      How much did others invest?

      Collapse
    • #Budget Requirement

      Listing

      不建议进入这个市场。 这是一个明显的价格战/高门槛市场,用户 50万 CNY 预算只能覆盖入场前几个月的备货、物流和投放,连长期研发、品牌和认证都还没算进去;而且新品牌成功率只有 25%,新品牌失败率 50%,老品牌新款成功率 0%,市场不是给小玩家轻松切入的。

      Early sourcing + logistics + marketing budget (USD)
      N/A
      Explains the budget

      With all these investments, who has profitable new releases

      How many new listings are released by old brands?
      50.00%
      New listing success rate (old brands):
      0.00%
      New listing success rate (new brands):
      25.00%
      Which new brands have these successful new listings?
      Potential certificate expenses
      UL Certification
      FCC Certification

      Some categories may not originally require certain certificates for entry; however, some products may target specific features (e.g. Bluetooth) or customers (e.g. children), and additional certificates may be required in the target marketplace (e.g. FCC, CPC).

      Alternatives
      1. 桌面抽屉式五金收纳盒/零件盒:比整面墙安装更便宜,适合螺丝、批头、小配件分类收纳,搬家或换工作台时也更容易带走。
      2. 可堆叠透明收纳箱/周转箱:无需打孔上墙,直接放地面、柜子或架子上,适合工具不多或空间临时使用的用户,成本通常更低。
      3. 金属工具箱配可拆分内托:比“墙面工具板”更容易上手,收纳、搬运、外出作业都方便,适合需要移动工具的人群。
      4. 插袋式工具卷/挂袋收纳:适合手动工具和常用小工具,价格通常低于金属pegboard系统,安装门槛低,挂门后背或工作台旁即可使用。
      5. 简易洞洞板套装(塑料/中密度板)或二手洞洞板:如果用户只是想做基础分类展示,低价版或二手方案能以更低预算完成同样的“可视化收纳”需求。
      6. 墙面置物架 + 小挂钩组合:比完整pegboard系统更灵活,配件更便宜,适合把大件工具、喷瓶、手套、胶带等分层放置。

      Alternative solutions may pose a risk to your investment in certain markets.

    • #Brands Investment Analysis

      Listing

      这个市场不值得进入,且已接近价格战/过度拥挤。核心信号很明确:整体可盈利产品占比只有5.26%,新上架产品里可盈利比例也只有12.50%,而市场利润难度被判断为HIGH,主要原因就是价格竞争太激烈;近一年新品发布也几乎只看到亏损和未验证产品在增加,没有形成健康的上升趋势。

      IBLOG
      New products with Highest revenue
      Keyless Entry Door Lock with Handle Set, Fingerprint Smart Deadbolt Lock
      Recent Monthly Revenue (USD):$16,612.00(200pcs/month)
      B0G583C72L (4.2/5 (46 Reviews))Brand is a new entry in this market
      New ReleaseSufficient Sales to Meet MOQWhite HatThis listing is deemed profitable
      Ultrawall
      Old brand with the most profitable new products
      Ultrawall Metal Peg Board Panels with Hooks, Pegboard Wall Tool Organizer for Garage, 74pcs Peg Board with Accessories, 16"X12"
      Recent Monthly Revenue (USD):$2,451.00(50pcs/month)
      B0FFT5416D (4.6/5 (50 Reviews))Brand is an old entry in this market
      Old ReleaseInsufficient Sales to Meet MOQOld ReleaseNot enough sales volume to meet 100 MOQ
      Ultrawall 4 Pack Metal Peg Board Panels with Hooks, Pegboard Wall Tool Organizer for Garage, 84pcs Peg Board with Accessories, 24"X12"
      Recent Monthly Revenue (USD):$3,426.00(50pcs/month)
      B0FFT4GVQ5 (4.6/5 (50 Reviews))Brand is an old entry in this market
      Old ReleaseSufficient Sales to Meet MOQOld ReleaseNet profit margin below 10.00%
      Pegboard Smith
      Least profitable new productsMost investment in new productsLeast investment in new products
      Pegboard Smith 48PCS Metal Pegboard Kit – 12"x24" Tool Storage Wall Organizer Pegboard with Hooks and Bins for Garage, Workshop, Kitchen, Office, and Craft Room (Gray)
      Recent Monthly Revenue (USD):-(-)
      B0FL7LKT4L (4.7/5 (60 Reviews))Brand is a new entry in this market
      New ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQ
    • #Differentiations

      Unique productsCommon products
      Keyless Entry Door Lock with Handle Set, Fingerprint Smart Deadbolt Lock
      Differentiation:
      1. 把手+指纹锁一体化,外观明显不同于常见洞洞板等收纳类产品
      2. 黑色高端门锁造型,适合前门升级,容易吸引点击
      3. 支持指纹、密码、APP等多种开锁方式,功能诉求强,购买意图更明确
      B0G583C72L (4.2/5 (46 Reviews))Brand is a new entry in this market
      New ReleaseSufficient Sales to Meet MOQWhite HatThis listing is deemed profitable
      WALMANN Metal Pegboard Wall Tool Organizer Board with Pegboard Hooks, 24x48 in Tools Organizer Pegboard for Garage, Workbench, Peg Boards, Tool Storage Board with Hooks(Black)
      Differentiation:
      1. 黑色金属大尺寸洞洞板,和浅灰款、智能门锁在品类和外观上差异很大
      2. 适合车库/工坊墙面收纳,使用场景明确,图片容易让目标用户点击
      3. 模块化金属板+工具挂件展示感强,能直观看出收纳能力
      B0DGKKCZVC (4.7/5 (59 Reviews))Brand is an old entry in this market
      Old ReleaseInsufficient Sales to Meet MOQOld ReleaseNot enough sales volume to meet 100 MOQ
    • What net profit margin are others making?

      Collapse
    • #Net Profit Margins: All vs New

      Listing

      这个市场不值得进入,已经明显接近或进入价格战区,且只对少数大品牌更友好。 新品牌里真正跑出来的只有 IBLOG,核心成功款 B0G583C72L 39.8% 毛利、月销 200、月营收 16612 美元,但这更像“靠差异化功能+投放”打出来的样板,不是普通小卖家可以轻松复制的模式。

      Profitability difficulty
      High Risk Due to Price Competition

      All products distribution on different profit levels

      All products profit ratio distribution, including all products. For products with insufficient sales or missing profit ratio data, they will be categorized into other rows. This distribution included products that cannot determine the release date.

      x < -10.0%
      -10.0% <= x < 0.0%
      0.0% <= x < 10.0%
      10.0% <= x < 20.0%
      20.0% <= x < 30.0%
      30.0% <= x < 40.0%
      x >= 40.0%
      other

      New products distribution on different profit levels

      This are the profit ratios of all new products. There are products without sufficient sales, no more than 100pcs in 3 months, or no profit ratio data, or just released. Those will be considered as 'other'

      x < -10.0%
      -10.0% <= x < 0.0%
      0.0% <= x < 10.0%
      10.0% <= x < 20.0%
      20.0% <= x < 30.0%
      30.0% <= x < 40.0%
      x >= 40.0%
      other
    • #Top Products by Net Profit Margin

      Top 20 Profitable Products

      Most profitable products ranked by profit value. Only includes products with positive profitability and active sales, regardless of release date.

      B0G583C72L
      B0G583C72L
      IBLOG
      2026-01-22
      Yes
      $83.06
      200pcs
      $16612.0
      39.82%
      $6614.9

      Top 20 Profitable New Products

      Most profitable new products ranked by profit value. Only includes newly released products with positive profitability and active sales.

      B0G583C72L
      B0G583C72L
      IBLOG
      2026-01-22
      Yes
      $83.06
      200pcs
      $16612.0
      39.82%
      $6614.9
    • Is this a good time to enter the market?

      Collapse
    • #New Product Success Rates

      Listing

      这个市场不适合进入:新品牌成功率只有33.33%,但整体新品成功率仅14.29%,且旧品牌新品成功率是0%,说明这个类目已经被老玩家卡死,新人即使进来也大概率只能做跟款,独立创新难度很高。 预算上看,用户有500000元,足够做单一ASIN的前期投入,但这个类目的盈利靠的是高客单和明显差异化,不是低成本试错;如果没有更强的设计、功能和品牌预算,单靠产品本身很难跑出来。

      New products success rate.

      What is the ratio of profitable products

      Profitable (Unidentifiable released date)
      Profitable (Old product)
      Profitable (New product)
      Profitable (New product on old listing)
      New products but non profitable

      Profitable new products divide by brands

      What is the ratio of different brands owning all profitable new products

      IBLOG

      Nonprofitable new products divide by brands

      What is the ratio of different brands owning all nonprofitable new products

      WALMANN
      TORACK
      Pegboard Smith
      INCLY
    • #Success Rate by Entry Time

      Listing

      这个市场不值得进入,结论很明确:已经进入高风险价格战区,小品牌不该进,大品牌也不该贸然进。 近期只有极少数新品能赚钱,而且成功主要集中在老品牌/强品牌的重投入产品,新品牌真正能跑出来的案例几乎没有,说明门槛高、竞争硬、回报不稳定。

      证据很直接:最近新品牌盈利率只有 12.50%,非盈利率 50.00%,而市场整体可识别的盈利产品占比只有 5.26%;按时间看,2025 年的新上架几乎全军覆没,2026 年也只有 IBLOG 这一个新入局品牌跑出 1 个盈利产品。 IBLOG 的成功款 B0G583C72L 售价 83.06 美元,月销 200,近月利润 6614.90 美元,早期投入约 10887.17 美元,利润率 39.8%,看起来很强,但它只靠“指纹锁+APP+密码+钥匙+卡片”的功能差异化和一体式外观打穿市场,这不是低预算可复制的打法;相反,Pegboard Smith 的 B0FL7LKT4L、INCLY 的 B0G4GBPR9G、WALMANN 的 B0GFCRCG93 等新上架都没跑通,其中 B0GFCRCG93 利润率 -17.79%,说明新入局失败很常见。更关键的是,工具提示“>200-300 reviews/12个月”要警惕刷评式打法,而 IBLOG 只有 46 reviews 却做到 200 月销,这类高转化样本反而更像强营销或强品牌推动,不是普通小卖家稳定可复制的成功。

      对大品牌:可以跟,但要按重投入、强差异化去打,参考对象是 IBLOG 的 B0G583C72L;对小商家:不要进,除非你能拿出明显创新、品牌和营销预算,否则大概率被价格战吃掉。 你的预算 500000 CNY 看似够做单品启动,但在这个市场里,成功不是“能启动”而是“能持续打赢”,而当前数据已经显示最近一段时间成功率下滑、失败占多数、成熟品牌和老 listing 更容易拿结果,所以这不是一个适合普通新卖家的赛道。

      How many products released each year

      Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing

      How many products released each month

      Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing

    • #Net Profit Margins by Entry Time

      Different profit ratios of products released in year

      Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.

      Time/Profit%x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%other
      202200000000
      202300000000
      202400000000
      202500000005
      202600000102
      ≥ 10% Profitable
      < 10% Unprofitable
      Unidentifiable

      Different profit ratios of products released in month

      Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.

      Time/Profit%x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%other
      2025/800000002
      2025/900000000
      2025/1000000002
      2025/1100000001
      2025/1200000000
      2026/100000101
      2026/200000000
      2026/300000000
      2026/400000000
      2026/500000000
      2026/600000000
      2026/700000001
      ≥ 10% Profitable
      < 10% Unprofitable
      Unidentifiable
    • What factors contribute to success or failure?

      Collapse
    • #Case Study

      Success Cases
      Keyless Entry Door Lock with Handle Set, Fingerprint Smart Deadbolt Lock
      Price (USD)
      $83.06
      Released Type
      New Release (2026-01-22)
      Brand is a new entry in this market
      Size and Weight
      19.7 x 19.2 x 14.7 cm, 1025.00g

      Profitable Factors

      Based on old ASINDistinct functions and featuresUnique appearance design

      Design & Appearance

      黑色一体化门锁手柄外观,比常见单独面板式智能锁更偏高端。, 把手+指纹锁+触摸键盘的一体式门锁结构,区别于竞品常见的单独死锁或基础把手方案。

      Key Buying Motive

      支持指纹、APP、密码、钥匙、卡片五种开锁方式,并带AI指纹识别、临时密码、门铃和可选网关远程控制。

      Target Customers

      更适合出租房、Airbnb房东、频繁接待访客的家庭,以及希望免打孔快速升级前门安防的用户。

      Early Investment

      Investment

      Monthly Revenue (Recent) (USD)
      $16,612.00
      200 sold in the past 30 days · as of 2026年8月

      Net Profit Margin

      Sea Freight
      38.20% / 39.82%
      Peak / Non Peak
      Rail Freight
      - / -
      Peak / Non Peak
      Air Freight
      32.18% / 33.80%
      Peak / Non Peak

      Sales & BSR Performance

    What is Keble?

    Keble is an e-commerce AI Agent that helps sellers solve daily e-commerce issues. This report is generated by Keble AI.

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