- Benchmark ASINB0FJ2DXMZW
- MarketplaceUS
- Category ID378530011
- Analyzed Products
- Keywordwomen's sandals
- Price Range-
- Minimum Net Profit Margin10.00%
- MOQ100
- Est. Purchasing Cost¥11.00estimated
- Data Date2026-08-02
- Your Budget (for new listing) (CNY)¥500,000.00
Report summary from Keble AI Agent: Listing
结论很直接：这个市场不值得进入。 现有数据里没有任何新品牌成功样本，新发布产品成功率是0%，而且唯一可见的新上架产品 B0FTMHJBYW（YANHHAN）直接失败；这不是“还能靠策略打穿”的机会，而是已经被低回报和弱差异化锁死的市场。
证据非常一致： 市场里新品牌数量为0，新发布产品也只有1个，样本虽小但结果极差；按时间看，2025年10月只有1个新产品，利润区间落在“其他”，没有任何可验证盈利。品牌层面，YANHHAN 共有2个产品，盈利产品0个、亏损产品2个，品牌盈利率0%；产品层面，B0FJ2DXMZW 和 B0FTMHJBYW 的失败原因都指向“缺乏独特性”和“小市场/极端竞争”，说明这里不是靠常规改款就能做起来的地方。再看价格与竞争，B0FJ2DXMZW 标价约18.34美元，毛利率看起来有29.69%，但仍然不赚钱，说明利润被投放、履约和市场摩擦吞掉了；这类结构对小商家尤其不友好。
Recommended Products Features Direction
These products have successfully captured market share and are profitable. Their design and features are suggested for your investment, based on market competition, saturation, and demand.
New Brands
VS
Old Brands
Green indicates better success rate, red indicates poorer success rate. If you are a new brand, focus on the left side; if you are an old brand, focus on the right side.
Old Brands
#Budget Requirement
Listing这不是一个值得进入的市场：利润率和新款成功率都为0%，而且现有可见样本里旧品牌新款也全部失败，说明这里已经是高竞争、低回报的价格战区域。 用户预算500,000 CNY表面上足以做单个ASIN的前期投入，但市场本身不给回报；再加上预算只覆盖前几个月的采购、物流和投放，不含研发、品牌和认证，实际长期入场压力会更高。
Early sourcing + logistics + marketing budget (USD)N/AExplains the budgetWith all these investments, who has profitable new releases
How many new listings are released by old brands?100.00%New listing success rate (old brands):0.00%Alternatives- 一次性/临时使用的便宜人字拖或平底凉鞋：适合海边、酒店、居家替代，购买门槛低、穿脱更快。
- 运动拖鞋/厚底浴室拖：比常规女式凉鞋更便宜且更易清洗，适合通勤外出、下楼买菜、短距离活动。
- 露趾包头平底鞋（如芭蕾平底鞋/乐福鞋）：如果用户是为了日常出门舒适替代，脚感更稳定，场景覆盖更广。
- 凉感袜/隐形袜搭配现有鞋履：若用户只是想解决夏季闷热或轻便穿搭问题，这是更低成本的替代方案。
- 鞋内增高垫/后跟贴/防磨脚贴：当用户不买凉鞋是因为只想改善现有鞋的舒适度时，这类配件更便宜、更直接。
- 二手平台或本地清仓的轻度使用凉鞋：如果主要顾虑是价格，二手/清仓比新品更容易入手。
- 可更换鞋带的夏季帆布鞋/布鞋：相比特定款式凉鞋更百搭，且通常价格更低、尺码选择更多。
Alternative solutions may pose a risk to your investment in certain markets.
#Brands Investment Analysis
Listing这个市场不值得进入，结论很明确：不是可行机会，而是低确定性、低回报的价格战区。 目前只看到1个新上架产品，且新发布盈利率是0.00%，老品牌新上架盈利率也是0.00%；品牌 YANHHAN 的2个产品全部不盈利，说明连已有玩家都没跑通。
Old brand with the most profitable new productsYANHHAN
Recent Monthly Revenue (USD):-(-)B0FJ2DXMZW (4.5/5 (70 Reviews))Brand is an old entry in this marketOld ReleaseInsufficient Sales to Meet MOQOld ReleaseNot enough sales volume to meet 100 MOQRecent Monthly Revenue (USD):-(-)B0FTMHJBYWBrand is an old entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQ#Differentiations
Unique productsCommon productsDifferentiation:- Product features and designs are too common without differentiation
B0FTMHJBYWBrand is an old entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQSales & BSR
Differentiation:- Product features and designs are too common without differentiation
B0FJ2DXMZW (4.5/5 (70 Reviews))Brand is an old entry in this marketOld ReleaseInsufficient Sales to Meet MOQOld ReleaseNot enough sales volume to meet 100 MOQSales & BSR
#Net Profit Margins: All vs New
Listing这个市场不值得进入，结论很明确：利润承压、差异化弱，而且没有任何新品牌成功样本。 现有数据里，只有 1 个新发布 ASIN，且新发布产品盈利率是 0%，品牌 YANHHAN 旗下 2 个产品全部不盈利；从结果看，这不是可复制的机会，而是已经进入低回报、弱增长的竞争区。
Profitability difficultyUnknown - Insufficient New ReleasesAll products distribution on different profit levels
All products profit ratio distribution, including all products. For products with insufficient sales or missing profit ratio data, they will be categorized into other rows. This distribution included products that cannot determine the release date.
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%otherNew products distribution on different profit levels
This are the profit ratios of all new products. There are products without sufficient sales, no more than 100pcs in 3 months, or no profit ratio data, or just released. Those will be considered as 'other'
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%other#Top Products by Net Profit Margin
Top 20 Non-Profitable Products
Products with negative profitability ranked by lowest profit value. Only includes products classified as non-profitable regardless of release date.
B0FJ2DXMZWYANHHAN2025-07-31No$18.34-pcs$-29.69%$-B0FTMHJBYWYANHHAN2025-10-02No$--pcs$--%$-Top 20 Non-Profitable New Products
New products with negative profitability ranked by lowest profit value. Only includes newly released products classified as non-profitable.
B0FTMHJBYWYANHHAN2025-10-02No$--pcs$--%$-#New Product Success Rates
Listing这不是一个适合进入的市场：当前样本里新产品成功率为0%，且唯一可见的新上架产品 B0FTMHJBYW（YANHHAN）直接失败，市场信号偏向价格战/低效竞争。 对小商家来说，现有证据显示“合法成功”几乎看不到；对大品牌来说也只是“有可能进入但要重投资源”，不是高胜率市场。
New products success rate.
What is the ratio of profitable products
Profitable (Unidentifiable released date)Profitable (Old product)Profitable (New product)Profitable (New product on old listing)New products but non profitableNo data availableNonprofitable new products divide by brands
What is the ratio of different brands owning all nonprofitable new products
YANHHAN#Success Rate by Entry Time
Listing这个市场不适合现在进入，结论很明确：没有新品牌成功样本，且近期开新品表现为 0% 可验证盈利，属于低机会、高不确定市场。 当前样本里只有 1 个新上架产品 B0FTMHJBYW（YANHHAN），直接落在非盈利；市场里可识别的盈利产品占比也是 0%，新上架产品盈利占比同样是 0%，说明不是“还能靠选品赚到钱”的环境。
How many products released each year
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
How many products released each month
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
#Net Profit Margins by Entry Time
Different profit ratios of products released in year
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2022 0 0 0 0 0 0 0 0 2023 0 0 0 0 0 0 0 0 2024 0 0 0 0 0 0 0 0 2025 0 0 0 0 0 0 0 1 2026 0 0 0 0 0 0 0 0 ≥ 10% Profitable< 10% UnprofitableUnidentifiableDifferent profit ratios of products released in month
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2025/8 0 0 0 0 0 0 0 0 2025/9 0 0 0 0 0 0 0 0 2025/10 0 0 0 0 0 0 0 1 2025/11 0 0 0 0 0 0 0 0 2025/12 0 0 0 0 0 0 0 0 2026/1 0 0 0 0 0 0 0 0 2026/2 0 0 0 0 0 0 0 0 2026/3 0 0 0 0 0 0 0 0 2026/4 0 0 0 0 0 0 0 0 2026/5 0 0 0 0 0 0 0 0 2026/6 0 0 0 0 0 0 0 0 2026/7 0 0 0 0 0 0 0 0 ≥ 10% Profitable< 10% UnprofitableUnidentifiable#Case Study
Success Cases