
这个市场不建议进入,原因很直接:新品牌成功率是0%,新上架产品也是0%盈利,而且现有样本已经表现出明显的价格战和低差异化。用户预算是50万CNY,看起来足够覆盖单个ASIN前期启动,但在这个市场里,钱能进场,不代表能跑通。
These products have successfully captured market share and are profitable. Their design and features are suggested for your investment, based on market competition, saturation, and demand.
Green indicates better success rate, red indicates poorer success rate. If you are a new brand, focus on the left side; if you are an old brand, focus on the right side.
结论很明确:这个市场不适合进入,用户预算足够覆盖单个ASIN的前期启动,但市场本身已经表现出价格战和低成功率特征,直接做大品牌或小品牌都不划算。 现有样本里,PERCOVER PRO 两个新上架产品全部亏损,且都处于无销售状态;其中 B0G43YCVY5 单品售价约 18.36 美元,当前可见利润率是 -0.39%,72条评价却仍未跑通,说明不是“差一点成功”,而是连基础成交都没建立起来。
Alternative solutions may pose a risk to your investment in certain markets.
这个市场不值得进入,结论非常明确:已接近/进入价格战区,而且当前样本里新品牌成功率是0%。 你现在看到的不是一个能靠普通选品切进去的市场,而是一个低差异化、低利润、几乎没有新品牌跑通的市场。
结论很直接:这个市场不值得进入,属于低利润、低成功率的价格战市场。 现有样本里可识别利润的产品全部在0%以下或缺失,市场可见盈利率为0.00%,新上架产品盈利率也是0.00%;更关键的是,新品牌 PERCOVER PRO 进入后两款新品全部亏损,说明这个品类不是靠普通铺货就能赢。
All products profit ratio distribution, including all products. For products with insufficient sales or missing profit ratio data, they will be categorized into other rows. This distribution included products that cannot determine the release date.
This are the profit ratios of all new products. There are products without sufficient sales, no more than 100pcs in 3 months, or no profit ratio data, or just released. Those will be considered as 'other'
Products with negative profitability ranked by lowest profit value. Only includes products classified as non-profitable regardless of release date.
![]() | B0G43YCVY5 | PERCOVER PRO | 2026-01-29 | No | $18.36 | -pcs | $- | -0.39% | $- |
![]() | B0GMMSWD41 | PERCOVER PRO | 2026-02-10 | No | $- | -pcs | $- | -% | $- |
New products with negative profitability ranked by lowest profit value. Only includes newly released products classified as non-profitable.
![]() | B0G43YCVY5 | PERCOVER PRO | 2026-01-29 | No | $18.36 | -pcs | $- | -0.39% | $- |
![]() | B0GMMSWD41 | PERCOVER PRO | 2026-02-10 | No | $- | -pcs | $- | -% | $- |
结论很明确:这个市场不值得进入,属于低利润、低成功率、强竞争的高风险市场。 目前样本里新产品盈利率为0%,新品牌新发布产品盈利率也是0%,而且两款样本都来自同一个新品牌 PERCOVER PRO,全部失败,说明不是偶发问题,而是入场本身就踩进了价格战区。
What is the ratio of profitable products
What is the ratio of different brands owning all nonprofitable new products
这个市场不适合现在进入:新品牌新上架成功率为0%,而且最近两款新品牌新品全部亏损,已经是明显的高风险/价格战信号。 以当前数据看,PERCOVER PRO 作为新品牌在 2026/1 和 2026/2 上新的 B0G43YCVY5、B0GMMSWD41 都是非盈利,品牌层面新产品盈利率 0%,整体就是“进场就烧钱、还没跑通”的状态。
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
| Time/Profit% | x < -10.0% | -10.0% <= x < 0.0% | 0.0% <= x < 10.0% | 10.0% <= x < 20.0% | 20.0% <= x < 30.0% | 30.0% <= x < 40.0% | x >= 40.0% | other |
|---|---|---|---|---|---|---|---|---|
| 2022 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2023 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2024 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2025 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2026 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 2 |
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
| Time/Profit% | x < -10.0% | -10.0% <= x < 0.0% | 0.0% <= x < 10.0% | 10.0% <= x < 20.0% | 20.0% <= x < 30.0% | 30.0% <= x < 40.0% | x >= 40.0% | other |
|---|---|---|---|---|---|---|---|---|
| 2025/8 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2025/9 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2025/10 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2025/11 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2025/12 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2026/1 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 |
| 2026/2 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 |
| 2026/3 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2026/4 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2026/5 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2026/6 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2026/7 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |