- Benchmark ASINB0B7LS83TC
- MarketplaceUS
- Category ID228013
- Analyzed Products
- Keywordcombination padlock, locker lock, gym lock
- Price Range-
- Minimum Net Profit Margin10.00%
- MOQ100
- Est. Purchasing Cost¥7.69estimated
- Data Date2026-08-02
- Your Budget (for new listing) (CNY)¥500,000.00
Report summary from Keble AI Agent: Listing
不建议进入，这个市场已经进入明显的价格战和饱和状态。 现有数据里，新增品牌只有3个，但新上架产品17个里，成功率是0%，新品牌更是0/5；新产品利润区间只有-19.31%到7.80%，而且大多数样本都卡在低利润甚至亏损区间，说明不是“还能优化”的普通竞争，而是已经被低价和投放压力拖进了高风险区。
Recommended Products Features Direction
These products have successfully captured market share and are profitable. Their design and features are suggested for your investment, based on market competition, saturation, and demand.
New Brands
VS
Old Brands
Green indicates better success rate, red indicates poorer success rate. If you are a new brand, focus on the left side; if you are an old brand, focus on the right side.
New Brands
Old Brands
#Budget Requirement
Listing这不是一个适合进入的市场：利润率低、价格战明显，而且新品牌几乎没有成功样本。 你的50万人民币预算表面上能覆盖单个ASIN的前期铺货、运费和投放，但在这个类目里，真实门槛已经被头部老品牌和低价竞争抬高了，普通新品牌很难跑通。
Early sourcing + logistics + marketing budget (USD)N/AExplains the budgetWith all these investments, who has profitable new releases
How many new listings are released by old brands?70.58%New listing success rate (old brands):0.00%New listing success rate (new brands):0.00%Alternatives- 钥匙型小挂锁：价格通常更低、结构更简单，适合不想记密码的用户；在健身房、储物柜或行李锁扣上也更容易上手。
- 一次性/临时封条锁贴：用于短期防拆或临时保管，比传统组合锁更便宜，且不需要设置和记忆密码。
- 自带密码锁扣的行李箱/储物袋：如果用户本来就要买收纳或旅行用品，直接选带锁设计可替代单独购买组合挂锁，使用更省事。
- 带钥匙的简易柜门锁鼻/门扣配件：在学校、员工柜、工具箱等场景里，很多用户会用更便宜的五金配件实现基本防开，而不是买独立组合锁。
- 手机蓝牙共享密码/数字门禁替代方案：对于多人临时共用场景，可用共享门禁、电子柜锁或临时密码系统，减少实体锁具分发和遗忘密码问题。
Alternative solutions may pose a risk to your investment in certain markets.
#Brands Investment Analysis
Listing这个市场不值得进入：已出现明显 oversaturation，而且新品牌新发产品成功率为 0%，属于高风险价格战区。 现有数据里，新品牌只有 3 个，但新发产品 17 个里没有一个达到“可盈利+有销量”的标准；新发产品利润区间甚至落在 -19.31% 到 7.80%，说明不是单纯“竞争激烈”，而是已经被低价和投放压力拖进了亏损带。
New products with Highest revenueFaburo
Recent Monthly Revenue (USD):-(-)B0GPWCXZC3Brand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQRecent Monthly Revenue (USD):$699.50(50pcs/month)B0FLPL3VFW (5/5 (4 Reviews))Brand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQOld brand with the most profitable new productsPuroma
Recent Monthly Revenue (USD):$118,300.00(10000pcs/month)B075DFPR2W (4.5/5 (34110 Reviews))Brand is an old entry in this marketOld ReleaseSufficient Sales to Meet MOQOld ReleaseThis listing is deemed profitableRecent Monthly Revenue (USD):$5,450.00(500pcs/month)B0CZRV7PDV (4.5/5 (34164 Reviews))Brand is an old entry in this marketOld ReleaseSufficient Sales to Meet MOQOld ReleaseThis listing is deemed profitable
Recent Monthly Revenue (USD):$5,270.00(500pcs/month)B0B7VZSGR3 (4.5/5 (34167 Reviews))Brand is an old entry in this marketOld ReleaseSufficient Sales to Meet MOQOld ReleaseThis listing is deemed profitableLeast investment in new productsLeast profitable new productsMost investment in new productsDRESSUP
Recent Monthly Revenue (USD):-(-)B0H1QZTWDP (4.7/5 (21 Reviews))Brand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQ
Recent Monthly Revenue (USD):-(-)B0H1QPJGDVBrand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQ#Differentiations
Unique productsCommon productsDifferentiation:- 黄绿色最醒目，货架/柜门上更容易一眼认出
- |
- 侧窗调码结构，外观区别于常见正面拨轮锁
- |
- 4位密码+单手设码，兼顾安全和便利
B0D9Y3H2Y8 (4.5/5 (34103 Reviews))Brand is an old entry in this marketOld ReleaseSufficient Sales to Meet MOQOld ReleaseThis listing is deemed profitableSales & BSR
Differentiation:- 黑色学校锁风格最常见，品牌识别度高
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- 2只装且同一密码可同时开锁，购买决策简单
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- 三位预设密码+美国品牌背书，适合学校/健身房日常高频使用
B00004SQLJ (4.6/5 (6222 Reviews))Brand is an old entry in this marketOld ReleaseSufficient Sales to Meet MOQOld ReleaseThis listing is deemed profitableSales & BSR
#Net Profit Margins: All vs New
Listing这不是适合进入的市场：整体利润被压在低位，且新品牌几乎没有真正跑通的案例。更糟的是，已出现明显的老品牌主导和价格战信号，小卖家如果没有强差异化和额外品牌/研发投入，基本没有胜算。
Profitability difficultyHigh Risk Due to Price CompetitionAll products distribution on different profit levels
All products profit ratio distribution, including all products. For products with insufficient sales or missing profit ratio data, they will be categorized into other rows. This distribution included products that cannot determine the release date.
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%otherNew products distribution on different profit levels
This are the profit ratios of all new products. There are products without sufficient sales, no more than 100pcs in 3 months, or no profit ratio data, or just released. Those will be considered as 'other'
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%other#Top Products by Net Profit Margin
Top 20 Profitable Products
Most profitable products ranked by profit value. Only includes products with positive profitability and active sales, regardless of release date.
B075DFPR2WPuroma2017-07-20Yes$11.8310000pcs$118300.013.16%$15568.28B00004SQLJMaster Lock2011-03-24Yes$12.723000pcs$38160.018.43%$7032.89B0CZRV7PDVPuroma2024-04-03Yes$10.9500pcs$5450.016.46%$897.07B0B7VZSGR3Puroma2022-07-28Yes$10.54500pcs$5270.013.62%$717.78
B0CJF9SP8FPuroma2023-09-20Yes$10.08500pcs$5040.013.4%$675.36
B0CJF8VWLKPuroma2023-09-20Yes$15.8200pcs$3160.019.03%$601.35
B07FL9VVKYPuroma2018-07-05Yes$10.24500pcs$5120.011.59%$593.41B000BD8IK0Master Lock2011-03-24Yes$14.47200pcs$2894.020.15%$583.15
B0D1Q9YGNDPuroma2024-04-15Yes$9.89500pcs$4945.010.97%$542.47
B0D9XYR97VPuroma2024-07-23Yes$9.86500pcs$4930.010.79%$531.95
B0D9XTGB9JPuroma2024-07-23Yes$12.81200pcs$2562.016.4%$420.17B0B7LS83TCPuroma2022-07-26Yes$12.81200pcs$2562.016.24%$416.07
B07FL6J8LVPuroma2018-07-05Yes$12.09200pcs$2418.014.2%$343.36
B0B7W75Z7ZPuroma2022-07-28Yes$9.73300pcs$2919.010.21%$298.03
B0D1TPPLDSPuroma2024-04-16Yes$11.11200pcs$2222.010.34%$229.76
B0B7L493Q5Puroma2022-07-26Yes$12.74100pcs$1274.016.05%$204.48
B09SFPZKXCSURE LOCK2017-12-12Yes$13.7450pcs$687.024.64%$169.28
B07FL891BCPuroma2018-08-16Yes$12.07100pcs$1207.013.97%$168.62B0D9Y3H2Y8Puroma2024-07-23Yes$11.82100pcs$1182.013.16%$155.56
B0CVXCN9T9Moxweyeni2024-02-19Yes$10.57100pcs$1057.014.51%$153.38Top 20 Non-Profitable New Products
New products with negative profitability ranked by lowest profit value. Only includes newly released products classified as non-profitable.
B0FWHS96QFPuroma2025-10-16No$9.3350pcs$466.5-0.79%$-3.68
B0GVXZDLY3ZHEGE2026-04-03No$10.4150pcs$520.514.2%$73.92B0FLPL3VFWFaburo2025-08-08No$13.9950pcs$699.510.96%$76.67
B0GXB8LQ27ZHEGE2026-04-15No$10.5950pcs$529.514.88%$78.79B0H1QZTWDPDRESSUP2026-05-14No$6.99-pcs$-2.14%$-
B0GJZP5XFXGIVERARE2026-01-27No$6.97-pcs$--16.97%$-
B0GK17KJQ8GIVERARE2026-01-27No$6.97-pcs$--16.94%$-
B0H36NLHBMGIVERARE2026-05-28No$6.97-pcs$--16.52%$-
B0GJZZ4Q54GIVERARE2026-01-27No$6.6-pcs$--19.62%$-
B0H36MWNFGGIVERARE2026-05-28No$6.97-pcs$--16.0%$-
B0GJZX48VXGIVERARE2026-01-27No$6.69-pcs$--18.66%$-
B0FZGBRLQCMaster Lock2025-11-04No$--pcs$--%$-
B0FNX9T49REASTDEER2025-08-27No$--pcs$--%$-B0H1QPJGDVDRESSUP2026-05-14No$--pcs$--%$-B0GL5K8ML8GIVERARE2026-02-03No$--pcs$--%$-B0GPWCXZC3Faburo2026-02-24No$--pcs$--%$-
B0H28HT1VFPuroma2026-05-19No$--pcs$--%$-#New Product Success Rates
Listing这个市场不值得进入：新品牌和老品牌的新上架产品成功率都为0%，而且新上架样本里没有任何盈利案例，典型是高竞争、低容错的价格战市场。更关键的是，已出现明显的成熟品牌压制，像 Master Lock、Puroma 这种老牌在样本里持续占位，新品牌几乎没有真正跑出来。
New products success rate.
What is the ratio of profitable products
Profitable (Unidentifiable released date)Profitable (Old product)Profitable (New product)Profitable (New product on old listing)New products but non profitableNo data availableNonprofitable new products divide by brands
What is the ratio of different brands owning all nonprofitable new products
GIVERAREDRESSUPZHEGEPuromaFaburoOther#Success Rate by Entry Time
Listing这个市场不值得进入，已经是明显的价格战/饱和市场。 近期新品牌几乎没有成功案例：新品牌新上架的成功率是0%，而新上架产品整体盈利率只有21.30%；更关键的是，最近一年新增品牌与新增产品里，盈利结果几乎全部缺席，说明市场不是在扩张，而是在快速卷向低利润。
How many products released each year
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
How many products released each month
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
#Net Profit Margins by Entry Time
Different profit ratios of products released in year
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2022 0 0 0 0 0 0 0 0 2023 0 0 0 0 0 0 0 0 2024 0 0 0 0 0 0 0 0 2025 0 0 0 0 0 0 0 4 2026 0 0 0 0 0 0 0 13 ≥ 10% Profitable< 10% UnprofitableUnidentifiableDifferent profit ratios of products released in month
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2025/8 0 0 0 0 0 0 0 2 2025/9 0 0 0 0 0 0 0 0 2025/10 0 0 0 0 0 0 0 1 2025/11 0 0 0 0 0 0 0 1 2025/12 0 0 0 0 0 0 0 0 2026/1 0 0 0 0 0 0 0 4 2026/2 0 0 0 0 0 0 0 2 2026/3 0 0 0 0 0 0 0 0 2026/4 0 0 0 0 0 0 0 2 2026/5 0 0 0 0 0 0 0 5 2026/6 0 0 0 0 0 0 0 0 2026/7 0 0 0 0 0 0 0 0 ≥ 10% Profitable< 10% UnprofitableUnidentifiable#Case Study
Success CasesMaster LockB00004SQLJ (4.6/5 (6222 Reviews))Master Lock Combination Padlock Black School Lock, Indoor Lock 2-Pack 1500T
This listing is deemed profitablePrice (USD)$12.72Released TypeOld Release (2011-03-24)Brand is an old entry in this marketSize and Weight13.7 x 12.8 x 3.7 cm, 5.00gProfitable Factors
Established brand with longevityBased on old ASINDesign & Appearance
黑色学校锁/室内锁风格，外观更贴近校园场景, 2只装预设三位数密码锁，统一密码同时开启两把锁；48mm锁体、抗撬防夹设计偏标准成熟款Key Buying Motive
Master Lock品牌背书明显，三位数预设组合、抗shim防夹结构和Made in the USA更适合学校/健身房高频使用Target Customers
面向学校储物柜、健身房储物柜等需要稳定耐用、低学习成本的日常室内用锁用户Early Investment
Investment
Monthly Revenue (Recent) (USD)$38,160.003000 sold in the past 30 days · as of 2026年8月Net Profit Margin
Sea Freight15.51% / 18.43%Peak / Non PeakRail Freight- / -Peak / Non PeakAir Freight11.36% / 14.28%Peak / Non PeakSales & BSR Performance
Master LockB000BD8IK0 (4.5/5 (2856 Reviews))Master Lock Combination Padlock, Resettable Code Lock, 2-Pack, 1523T
This listing is deemed profitablePrice (USD)$14.47Released TypeOld Release (2011-03-24)Brand is an old entry in this marketSize and Weight13.7 x 13.0 x 4.0 cm, 222.00gProfitable Factors
Established brand with longevityBased on old ASINDesign & Appearance
经典48mm 2只装组合挂锁，外观为传统学校储物柜锁形态Key Buying Motive
预设三位同码，两把锁可用同一密码，适合成对使用Target Customers
面向学校储物柜、健身房储物柜等需要两把同码锁的用户Early Investment
Investment
Monthly Revenue (Recent) (USD)$2,894.00200 sold in the past 30 days · as of 2026年8月Net Profit Margin
Sea Freight17.51% / 20.15%Peak / Non PeakRail Freight- / -Peak / Non PeakAir Freight10.02% / 12.66%Peak / Non PeakSales & BSR Performance
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