- Benchmark ASINB0B7LS83TC
- MarketplaceUS
- Category ID511382
- Analyzed Products
- Keywordtool organizer
- Price Range-
- Minimum Net Profit Margin10.00%
- MOQ100
- Est. Purchasing Cost¥7.69estimated
- Data Date2026-08-01
- Your Budget (for new listing) (CNY)¥500,000.00
Report summary from Keble AI Agent: Listing
这个市场不值得进入：已经是老品牌主导、同质化明显、利润空间偏薄的高风险盘子，新品牌没有跑通的证据，用户预算虽够做单个ASIN启动，但不够改变竞争格局。 直接说结论：大品牌和小卖家都不建议进，尤其小卖家基本没有可复制的成功路径。
Recommended Products Features Direction
These products have successfully captured market share and are profitable. Their design and features are suggested for your investment, based on market competition, saturation, and demand.
New Brands
VS
Old Brands
Green indicates better success rate, red indicates poorer success rate. If you are a new brand, focus on the left side; if you are an old brand, focus on the right side.
Old Brands
#Budget Requirement
Listing结论很明确：这个市场不值得进入，用户预算足够做单个ASIN的前期启动，但不够支撑长期竞争，而且市场本身已经偏向同质化和价格战。 500,000 CNY 的预算在单品启动层面是够的，但从已披露样本看，真正赚钱的产品更像是老品牌靠品牌势能和成熟销量吃红利，新入场产品盈利率目前为 0%，这不是适合小品牌切入的环境。
Early sourcing + logistics + marketing budget (USD)N/AExplains the budgetWith all these investments, who has profitable new releases
Alternatives- 更低价的3位密码锁：如果用户只是用于学校/健身房临时存放，3位组合锁通常更便宜、购买更容易，且无需记忆复杂密码。
- 一次性塑料扎带/封签：适合短期防拆或临时锁定物品，成本极低、使用最简单，很多场景可替代“锁”的需求。
- 自带钥匙的小型挂锁：对不想记密码的用户更友好，价格常与4位密码锁接近或更低，使用门槛更低。
- 带钥匙的行李锁/柜锁：在需要较低安全级别的柜子、储物盒或工具箱场景中，往往比密码锁更容易上手，也更便于临时借用。
- 简易柜门卡扣/搭扣配孔位方案：如果只是防止随手打开而非高安全防护，这类五金件比独立锁更便宜，安装后无需反复设置密码。
Alternative solutions may pose a risk to your investment in certain markets.
#Brands Investment Analysis
Listing这个市场不适合进入：已经明显是低利润、强竞争的价格战区，不论大品牌还是小卖家，都不值得推进。 现有数据里，能作为正面样本的只有 Puroma 的老品 B0B7LS83TC，但它也只是靠老牌资源和成熟模型在撑，不能代表新品牌可复制的轻松成功；而新品牌新上架的盈利率数据为空/不可见，结合市场里盈利产品只占 25%，说明真正能赚钱的样本很少，且新上架没有看到稳定成功案例。
Old brand with the most profitable new productsPuroma
Recent Monthly Revenue (USD):$2,562.00(200pcs/month)B0B7LS83TC (4.5/5 (34164 Reviews))Brand is an old entry in this marketOld ReleaseSufficient Sales to Meet MOQOld ReleaseThis listing is deemed profitable#Differentiations
Unique productsCommon productsDifferentiation:- 蓝黑双色更醒目，和常见单色锁区别更大
- |
- 适合健身房/学校场景，用户一眼能联想到用途
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- 四位密码窗设计直观，购买决策更快
B0B7LS83TC (4.5/5 (34164 Reviews))Brand is an old entry in this marketOld ReleaseSufficient Sales to Meet MOQOld ReleaseThis listing is deemed profitableSales & BSR
Differentiation:- 白色半透明外观，和黑蓝锁具差异很大
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- 小型圆形配件，和大多数锁类产品形态完全不同
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- 适合打孔板收纳场景，功能一眼可懂
Old ReleaseInsufficient Sales to Meet MOQOld ReleaseNot enough sales volume to meet 100 MOQSales & BSR
#Net Profit Margins: All vs New
Listing这个市场不适合进入，属于高风险且偏饱和的老品牌盘子。 现有可识别利润的产品里，只有25%盈利；而且新上架产品的盈利率是0%，说明新进入者基本没有跑通，用户不应该把它当成可行的新机会。
Profitability difficultyUnknown - Insufficient New ReleasesAll products distribution on different profit levels
All products profit ratio distribution, including all products. For products with insufficient sales or missing profit ratio data, they will be categorized into other rows. This distribution included products that cannot determine the release date.
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%other#Top Products by Net Profit Margin
Top 20 Profitable Products
Most profitable products ranked by profit value. Only includes products with positive profitability and active sales, regardless of release date.
B0B7LS83TCPuroma2022-07-26Yes$12.81200pcs$2562.016.24%$416.07No profitable product data available for new products#New Product Success Rates
Listing这个市场不值得进入：当前数据只看到1个明确可盈利产品，而且它来自老品牌Puroma，核心利润率只有16.24%，新上架产品的盈利率是0，说明新人几乎没有成功空间，市场更像是被老品牌和标准化款式锁死的竞争区。
No data availableNo data availableNo data available#Success Rate by Entry Time
Listing这个市场不值得进入，结论是直接放弃。 现有数据只显示出极低的可验证盈利面：全市场可识别的盈利产品占25%，但新上架产品里没有任何可确认的盈利样本；同时放在同类里看，只有1个样本落在10%~20%利润区间，其余3个都属于“其他”不可直接验证，说明近期并没有形成稳定、可复制的赚钱路径。
How many products released each year
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
How many products released each month
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
#Net Profit Margins by Entry Time
Different profit ratios of products released in year
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2022 0 0 0 0 0 0 0 0 2023 0 0 0 0 0 0 0 0 2024 0 0 0 0 0 0 0 0 2025 0 0 0 0 0 0 0 0 2026 0 0 0 0 0 0 0 0 ≥ 10% Profitable< 10% UnprofitableUnidentifiableDifferent profit ratios of products released in month
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2025/8 0 0 0 0 0 0 0 0 2025/9 0 0 0 0 0 0 0 0 2025/10 0 0 0 0 0 0 0 0 2025/11 0 0 0 0 0 0 0 0 2025/12 0 0 0 0 0 0 0 0 2026/1 0 0 0 0 0 0 0 0 2026/2 0 0 0 0 0 0 0 0 2026/3 0 0 0 0 0 0 0 0 2026/4 0 0 0 0 0 0 0 0 2026/5 0 0 0 0 0 0 0 0 2026/6 0 0 0 0 0 0 0 0 2026/7 0 0 0 0 0 0 0 0 ≥ 10% Profitable< 10% UnprofitableUnidentifiable#Case Study
Success CasesPuroma 2 Combination Lock Locker 4 Digits Combo Padlock Gym Blue & Black
This listing is deemed profitablePrice (USD)$12.81Released TypeOld Release (2022-07-26)Brand is an old entry in this marketSize and Weight14.5 x 11.6 x 2.5 cm, 240.00gProfitable Factors
Based on old ASINDesign & Appearance
蓝黑双色配色更偏向健身房/学校场景，外观上比普通单色锁更有辨识度, 四位密码窗侧边布局，整体为紧凑型挂锁外观，属于常见公版结构Key Buying Motive
侧边密码窗支持单手快速调码，使用便利性优于普通双手操作款Target Customers
需要健身房、学校、更衣柜和户外小型收纳场景通用密码锁的用户Early Investment
Investment
Monthly Revenue (Recent) (USD)$2,562.00200 sold in the past 30 days · as of 2026年8月Net Profit Margin
Sea Freight13.49% / 16.24%Peak / Non PeakRail Freight- / -Peak / Non PeakAir Freight4.35% / 7.09%Peak / Non PeakSales & BSR Performance