- Benchmark ASINB0G1YLTMSR
- MarketplaceUS
- Category ID511386
- Analyzed Products
- Keywordtool organizer
- Price Range-
- Minimum Net Profit Margin10.00%
- MOQ100
- Est. Purchasing Cost¥54.58estimated
- Data Date2026-08-02
- Your Budget (for new listing) (CNY)¥500,000.00
Report summary from Keble AI Agent: Listing
结论很明确：这个市场不值得进入。 现在已经是低利润、强竞争、接近价格战的市场；你虽然有50万人民币，单个ASIN的前期资金是够的，但这只够“入场”，不够“安全获利”。
证据上，市场已经很挤。 只有2个新品牌进入，已识别的6个新上架里只有1个真正盈利，整体新上架盈利率只有16.67%；而按品牌看，新品牌里只有 Anweller 这一个成功样本，Pegboard Smith 则失败，老品牌新上架里没有一个盈利。利润区间也很差，已知新上架产品的利润率范围只有-9.08%到4.38%，说明多数产品都在亏损或接近亏损。时间上看，2025年11月只有 Anweller 跑出来，2026年1月又出现失败，最近入场并没有变容易，反而更像在往更激烈的价格竞争走。你要特别注意，像 Pegboard Smith 的 B0FL7LKT4L、Ultrawall 的 B0FFT5416D 和 B0FFT4GVQ5、TORACK 的 B0FV42FMY4、WALMANN 的 B0GFCRCG93、INCLY 的 B0G4GBPR9G，都是利润不佳或直接失败的样本；这说明同质化产品在这里很难站住。
对两类卖家都一样：大品牌能打，但要高预算和强差异化；小商家没有健康的可复制成功路径。 唯一赚钱的 Anweller / B0G1YLTMSR 价格 $90.96，月销50，月收入约 $454,800，利润率 43.42%，但它靠的是指纹、密码、App、Apple Watch、钥匙多种开锁方式的明显功能升级，早期投入约 $10,541.30，其中广告约 $2,544.67；这不是普通小卖家靠铺货能复制的。相比之下，Ultrawall 虽然有 3 个产品、总月收入约 $587,700，但 3 个都不盈利，说明它是典型的大品牌承压样本，不是小商家模板。小商家这边，Pegboard Smith 的 B0FL7LKT4L 只有 60 条评论却仍然亏损，说明市场并不奖励“低成本模仿”。如果硬要做，唯一路径是高客单、高差异化、强研发和品牌投入；否则就是直接卷进价格战，失败概率很高。
Recommended Products Features Direction
These products have successfully captured market share and are profitable. Their design and features are suggested for your investment, based on market competition, saturation, and demand.
New Brands
VS
Old Brands
Green indicates better success rate, red indicates poorer success rate. If you are a new brand, focus on the left side; if you are an old brand, focus on the right side.
New Brands
Old Brands
#Budget Requirement
Listing结论很直接：这个市场不适合现在进入。 你有50万人民币预算，看起来足以覆盖单个ASIN前期入场，但这个类目已经明显被老品牌和价格竞争压住了，利润空间并不健康；更糟的是，能看到的新入场品牌里，成功样本太少，无法支持你把它当成可复制机会。
预算上，你是“能进场”，但不是“值得进场”。 代表性成功案例只有 Anweller 的 B0G1YLTMSR：售价约$90.96，月销50，月收入约$454,800，利润率43.42%，而且是新品牌新上架产品，说明高利润确实存在，但这是少数例外，不是市场常态。相对地，Ultrawall 的 B0FFT5416D（$49.02，50单，利润率-4.78%）和 B0FFT4GVQ5（$68.52，50单，利润率-2.3%）都在亏；Pegboard Smith 的 B0FL7LKT4L 也是新品牌新品，但利润率-3.22%，且没有形成稳定销量。整体上，已观察到的新品牌新品盈利率只有50%，老品牌新品盈利率为0%；同时，旧品牌占到新产品里的66.66%，说明这个市场的主导权已经在老玩家手里，新增进入不是靠普通铺货就能赢。更关键的是，成功产品 B0G1YLTMSR 依赖明显差异化：指纹、密码、App、Apple Watch、钥匙多种开锁方式，属于功能和品牌力双重驱动；而常见款洞洞板/金属收纳板则大多是通用结构，难以形成利润。你的预算可以模仿 B0G1YLTMSR 这种高客单、强差异化路线，但这类路线还需要额外的研发、品牌和认证投入，50万只是起步，不是安全垫。
如果你要照着做，Big Brand 只能学 Anweller 的 B0G1YLTMSR；Small Business 这边没有真正合格的成功样本可抄。 真正应该回避的是 Ultrawall 的 B0FSJD4PPG、B0FFT5416D、B0FFT4GVQ5，以及 Pegboard Smith 的 B0FL7LKT4L，这些都说明中低差异化产品在这里被压成了低利润甚至亏损。最终判断：不建议进入；如果坚持做，只能走高差异化、高预算、强品牌路线，否则大概率踩进价格战。
Early sourcing + logistics + marketing budget (USD)N/AExplains the budgetWith all these investments, who has profitable new releases
How many new listings are released by old brands?66.66%New listing success rate (old brands):0.00%New listing success rate (new brands):50.00%Which new brands have these successful new listings?Other major expensesR&DPotential certificate expensesUL CertificationFCC CertificationSome categories may not originally require certain certificates for entry; however, some products may target specific features (e.g. Bluetooth) or customers (e.g. children), and additional certificates may be required in the target marketplace (e.g. FCC, CPC).
Alternatives- 洞洞板/挂板单板（不含整套配件）
- 带抽屉的台式零件收纳盒/螺丝盒
- 可堆叠零件箱/收纳周转盒
- 壁挂式工具架/工具条（滑轨式挂架）
- 磁吸工具托盘/磁性壁挂条
- 塑料分格零件收纳墙架
- 工具车抽屉分隔收纳系统
- 可移动收纳推车+收纳桶组合
Alternative solutions may pose a risk to your investment in certain markets.
#Brands Investment Analysis
Listing这个市场不值得进入：利润率高，但价格战已经很明显，且老品牌/新品牌的新上架成功率都很差。 目前没有看到可复制的稳定小商家成功路径，只有一个新品牌案例能赚钱，但它靠的是高客单、高投放、强功能差异化；对大品牌来说是“能打但要重投”，对小商家来说更像硬仗，不是友好市场。
证据很直接： 市场利润难度是高，利润率高密度区间下限只有 -9.08% 到 4.38%，这已经是明显的低毛利/价格竞争区。新品牌里，Anweller 只有 1 个可识别产品，盈利率 100%，但它的核心 ASIN B0G1YLTMSR 价格 $90.96，月销 50 单，月营收 $4,548，毛利率 43.4%，前期投入约 $10,541.30，其中广告约 $2,544.67；它卖的是带 指纹+密码+App+Apple Watch+钥匙 的智能挂锁，属于明显的功能差异化和品牌型打法，不能拿来当低预算小商家的常规模板。反过来看，老品牌 Ultrawall 的新上架 B0FSJD4PPG 直接无销量，另一个老品 B0FFT5416D 价格 $49.02 却是 -4.78%，B0FFT4GVQ5 价格 $68.52 也只有 -2.3%；Pegboard Smith 的新上架 B0FL7LKT4L 价格 $69.50，60 条评论、却还是 -3.22%。这说明这个类目里，没有品牌力和明确差异化，基本就是亏。
结论：大品牌和小商家都不应贸然进场。 大品牌如果硬要进，只能学 Anweller / B0G1YLTMSR 这种高端智能化、强功能堆料、重投放的路线，预算至少要按 1 万美元级别的单 ASIN 启动成本 去准备，还要额外预留品牌和研发费用；小商家不要跟老品牌拼同质化金属洞洞板，应该直接回避，尤其不要走低价、低差异、靠刷评论的路子——这类市场已经接近价格战区，不是健康机会。
New products with Highest revenueAnweller
Recent Monthly Revenue (USD):$4,548.00(50pcs/month)B0G1YLTMSR (4.2/5 (32 Reviews))Brand is a new entry in this marketNew ReleaseSufficient Sales to Meet MOQWhite HatThis listing is deemed profitableOld brand with the most profitable new productsUltrawall
Recent Monthly Revenue (USD):-(-)B0FSJD4PPGBrand is an old entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQRecent Monthly Revenue (USD):$2,451.00(50pcs/month)B0FFT5416D (4.6/5 (50 Reviews))Brand is an old entry in this marketOld ReleaseInsufficient Sales to Meet MOQOld ReleaseNot enough sales volume to meet 100 MOQ
Recent Monthly Revenue (USD):$3,426.00(50pcs/month)B0FFT4GVQ5 (4.6/5 (50 Reviews))Brand is an old entry in this marketOld ReleaseSufficient Sales to Meet MOQOld ReleaseNet profit margin below 10.00%Most investment in new productsLeast investment in new productsLeast profitable new productsPegboard Smith
Recent Monthly Revenue (USD):-(-)B0FL7LKT4L (4.7/5 (60 Reviews))Brand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQ#Differentiations
Unique productsCommon productsDifferentiation:- 功能最丰富，五种开锁方式更吸引想要智能便捷的用户
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- 黑色哑光工业风，外观更专业、更显高端
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- 户外防水防锈，适合门禁/围栏/仓储等场景，购买意图更强
B0G1YLTMSR (4.2/5 (32 Reviews))Brand is a new entry in this marketNew ReleaseSufficient Sales to Meet MOQWhite HatThis listing is deemed profitableSales & BSR
Differentiation:- 奶油白配色在洞洞板里更少见，视觉上更容易被点开
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- 四块金属板模块化组合，整体展示面更完整、更有陈列感
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- 双孔径设计兼容常见配件，适合需要灵活整理工具的用户
B0FF3K9F6H (4.5/5 (40 Reviews))Brand is an old entry in this marketOld ReleaseInsufficient Sales to Meet MOQOld ReleaseNot enough sales volume to meet 100 MOQSales & BSR
#Net Profit Margins: All vs New
Listing这个市场不值得进入，核心问题不是“能不能卖”，而是已经陷入低利润+强竞争的挤压区，新品牌几乎只能靠差异化创新或重投入硬闯。 现有数据里，已知利润率的产品中有57.14%低于10%，而新产品里只有16.67%达到40%以上的高利润，真正能证明“小商家自然成功”的样本几乎没有。
Profitability difficultyHigh Risk Due to Price CompetitionAll products distribution on different profit levels
All products profit ratio distribution, including all products. For products with insufficient sales or missing profit ratio data, they will be categorized into other rows. This distribution included products that cannot determine the release date.
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%otherNew products distribution on different profit levels
This are the profit ratios of all new products. There are products without sufficient sales, no more than 100pcs in 3 months, or no profit ratio data, or just released. Those will be considered as 'other'
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%other#Top Products by Net Profit Margin
Top 20 Profitable Products
Most profitable products ranked by profit value. Only includes products with positive profitability and active sales, regardless of release date.
B0G1YLTMSRAnweller2025-11-12Yes$90.9650pcs$4548.043.42%$1974.75Top 20 Profitable New Products
Most profitable new products ranked by profit value. Only includes newly released products with positive profitability and active sales.
B0G1YLTMSRAnweller2025-11-12Yes$90.9650pcs$4548.043.42%$1974.75#New Product Success Rates
Listing这个市场不值得进入，结论很明确：已接近价格战区，且老品牌几乎垄断了失败样本，新品牌只有极少数能靠明显差异化和较高投入跑出来。 你能做成的唯一正面案例是 Anweller 的 B0G1YLTMSR，但它更像“高预算、强差异化”的特例，不是普通小卖家的可复制机会。
证据很直接：整体可盈利产品占比只有 4.76%，新上架产品里可盈利仅 16.67%，而新品牌样本里只有 1 个盈利、1 个失败；老品牌新上架则是 0% 盈利、100% 失败。 失败样本集中在 TORACK、WALMANN、INCLY、Ultrawall、Pegboard Smith 等品牌，且多数产品都被判定为“缺乏差异化 + 同质化竞争 + 利润率偏低”。其中 B0FV42FMY4（TORACK，$69.99）、B0G4GBPR9G（INCLY，$95.99）、B0FL7LKT4L（Pegboard Smith，$69.50）、B0GFCRCG93（WALMANN，$45.99）、B0FSJD4PPG（Ultrawall）都是新上架失败样本；市场趋势上，2025 年 1 个盈利、4 个失败，2026 年继续出现失败，说明不是增长红利，而是竞争加剧。按规则看，这种结构已经是高度竞争且偏饱和，不应继续。
小品牌结论也不乐观：真实可复制的小品牌成功案例几乎没有。 Anweller 只有 32 条评论、100% 盈利，但它的成功来自 App、指纹/密码/Apple Watch/钥匙多方式开锁、专业工业风与更强功能组合，且早期投入达到 $10,541.30，其中广告 $2,544.67；这不是低成本试错，而是明显需要额外研发、品牌和功能投入的案例。相反，Pegboard Smith 已经失败，说明“新品牌”并不等于“小品牌成功”，而老品牌在这里也没有形成可持续新产品盈利，反而暴露出市场回报被压缩。短结论：大品牌和小品牌都不该进；如果硬进，至少要按高投入、强差异化、功能创新路线做，但仍然是高风险。
New products success rate.
What is the ratio of profitable products
Profitable (Unidentifiable released date)Profitable (Old product)Profitable (New product)Profitable (New product on old listing)New products but non profitableProfitable new products divide by brands
What is the ratio of different brands owning all profitable new products
AnwellerNonprofitable new products divide by brands
What is the ratio of different brands owning all nonprofitable new products
TORACKWALMANNINCLYPegboard SmithUltrawall#Success Rate by Entry Time
Listing这个市场现在不适合进入，已经进入低利润、高竞争的危险区。 近期开新品牌并没有形成健康增长，反而是利润率在下滑：全市场已识别到的可判断样本里，盈利产品只占4.76%，新品盈利率也只有16.67%，这说明新品并不好做，且已经明显偏向价格战。
证据很直接：近几个月只有1个真正赚钱的新品牌 Anweller（B0G1YLTMSR），利润率43.4%，月营收4548美元，月销50，早期投入约10541.30美元；但同一时期失败样本更多，Pegboard Smith 的 B0FL7LKT4L 利润率-3.2%、60条评论却是非活跃销售，WALMANN 的 B0GFCRCG93 仅1条评论、利润率-17.8% 且无有效销量。 2025年新品牌里，盈利只集中在 Anweller，非盈利却分散到 Pegboard Smith、Ultrawall、TORACK、INCLY 等品牌；这不是“新人可复制”的市场，而是“少数案例偶然跑出来、更多人直接失败”的市场。再看时间趋势，2025年有盈利新品，但2026年只看到新增失败，没有新的稳定盈利接力，说明近期进入难度在上升、不是变容易。
结论：大品牌也不建议进，小业务更不建议进。 这个市场不但不是“新品牌机会市场”，还存在明显的失败放大效应；如果没有能拉开差异的产品创新、品牌预算和长期投放能力，500000 CNY 也只是勉强覆盖单个SKU前期投入，不足以对抗这种竞争强度。可参考的仅是 Anweller（B0G1YLTMSR）这种高利润、白帽、真实新品成功案例；而 Pegboard Smith（B0FL7LKT4L）和 WALMANN（B0GFCRCG93）更像是失败对照，不应作为进入模板。
How many products released each year
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
How many products released each month
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
#Net Profit Margins by Entry Time
Different profit ratios of products released in year
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2022 0 0 0 0 0 0 0 0 2023 0 0 0 0 0 0 0 0 2024 0 0 0 0 0 0 0 0 2025 0 0 0 0 0 0 1 4 2026 0 0 0 0 0 0 0 1 ≥ 10% Profitable< 10% UnprofitableUnidentifiableDifferent profit ratios of products released in month
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2025/8 0 0 0 0 0 0 0 1 2025/9 0 0 0 0 0 0 0 1 2025/10 0 0 0 0 0 0 0 1 2025/11 0 0 0 0 0 0 1 1 2025/12 0 0 0 0 0 0 0 0 2026/1 0 0 0 0 0 0 0 1 2026/2 0 0 0 0 0 0 0 0 2026/3 0 0 0 0 0 0 0 0 2026/4 0 0 0 0 0 0 0 0 2026/5 0 0 0 0 0 0 0 0 2026/6 0 0 0 0 0 0 0 0 2026/7 0 0 0 0 0 0 0 0 ≥ 10% Profitable< 10% UnprofitableUnidentifiable#Case Study
Success CasesAnwellerB0G1YLTMSR (4.2/5 (32 Reviews))Anweller Heavy Duty Fingerprint Padlock with Key, Pad Lock with Code Keypad, Weatherproof Smart Bluetooth Electronic Digital Combination Lock for Gate Outdoor Fence Storage Unit Locker Shed Pool
This listing is deemed profitablePrice (USD)$90.96Released TypeNew Release (2025-11-12)Brand is a new entry in this marketSize and Weight17.1 x 9.8 x 3.7 cm, 363.00gProfitable Factors
Established brand with longevityDistinct functions and featuresUnique appearance designDesign & Appearance
黑色哑光外观，偏专业工业风, 金属板+配件套装的模块化墙面收纳系统，整体呈现更高端、重载感更强Key Buying Motive
支持指纹、密码、App、Apple Watch和钥匙五种开锁方式，功能组合明显多于普通挂锁Target Customers
适合需要户外/仓储/门禁高安全性的用户，尤其是希望兼顾无钥匙便捷与远程智能管理的人群Early Investment
Investment
Monthly Revenue (Recent) (USD)$4,548.0050 sold in the past 30 days · as of 2026年8月Net Profit Margin
Sea Freight42.99% / 43.42%Peak / Non PeakRail Freight- / -Peak / Non PeakAir Freight41.04% / 41.47%Peak / Non PeakSales & BSR Performance