- Benchmark ASINB0G38KGHD4
- MarketplaceUS
- Category ID7141123011
- Analyzed Products
- Keywordwomen sandals, running shoes
- Price Range-
- Minimum Net Profit Margin10.00%
- MOQ100
- Est. Purchasing Cost¥28.42estimated
- Data Date2026-08-01
- Your Budget (for new listing) (CNY)¥500,000.00
Report summary from Keble AI Agent: Listing
这个市场不值得进入。 现在看到的不是正常竞争，而是已经被低毛利和同质化压到几乎赚不到钱的市场；对大品牌和小商家都不友好，尤其不适合小商家硬闯。
Recommended Products Features Direction
These products have successfully captured market share and are profitable. Their design and features are suggested for your investment, based on market competition, saturation, and demand.
New Brands
VS
Old Brands
Green indicates better success rate, red indicates poorer success rate. If you are a new brand, focus on the left side; if you are an old brand, focus on the right side.
New Brands
#Budget Requirement
Listing不建议进入，这个市场已经明显不值得做。 你有50万CNY预算，表面上能覆盖单个ASIN前期进场，但这个市场的可盈利样本几乎为零：整体可盈利率0%，新品可盈利率0%，而新品牌新品盈利率也是0%，说明不是“缺钱就能进”，而是进场后也很难赚到钱。
证据很直接：YaDonpe 作为新品牌，两个新上架产品里0个盈利、2个亏损，盈利率0%；其中 B0G38KGHD4 售价47.36 USD，月销200件、月收入9472 USD，但利润率只有3.25%，已经掉进价格战区，属于“卖得动但不赚钱”；另一个 B0H4NW3Q87 直接是无销量的负面新品。按你的规则，这种市场不是正常竞争，而是低毛利+强内卷，而且样本里已经出现“lack of uniqueness”“small market size or extreme competition”的失败原因，说明消费者对同质化产品没有足够溢价空间。这里没有看到任何真正的小老板成功案例，也没有新品牌成功率支撑，反而是低利润和高失败率在主导。
结论：不要做。 对大品牌来说，这里也不是好市场；对小品牌来说更差，因为目前看到的“成功”只是低毛利成交，不是健康盈利。若硬要找参考，B0G38KGHD4 只能当作“高销量但低利润的反面教材”，不是应追随的成功模型；B0H4NW3Q87 则是直接应该避开的失败样本。
Early sourcing + logistics + marketing budget (USD)N/AExplains the budgetWith all these investments, who has profitable new releases
How many new listings are released by old brands?0.00%New listing success rate (new brands):0.00%Alternatives- 墙面挂袋/门后收纳袋：通常比落地式鞋架更便宜，安装更简单，适合把小包、零钱包、卡包集中挂起，减少占地。
- 可调节金属S钩/衣柜挂钩组合：几乎无需组装，成本低，适合临时增加包袋悬挂位，也方便后期按包型灵活调整。
- 层叠式收纳箱/带隔板收纳盒：适合把不常用包放入衣柜上层或床下，防尘效果更好，价格通常低于立式包架。
- 折叠式布艺储物箱（带标签位）：入门成本低、重量轻、可堆叠，适合租房或小空间用户做基础包袋分类收纳。
- 衣柜内置伸缩杆 + 挂包环：利用现有衣柜结构扩展收纳，不占地，搭配廉价挂环即可实现包包悬挂存放。
Alternative solutions may pose a risk to your investment in certain markets.
#Brands Investment Analysis
Listing这个市场不值得进入：样本里新品成功率只有0%，而且新品牌一进来就全军覆没，说明这里已经是高压竞争区。 现有唯一可见的新品牌 YaDonpe，2个产品全是亏损，品牌成功率 0%，其中主推 ASIN B0G38KGHD4 虽然有 126 条评价、4.6 分、月销约 200、月收入约 9,472 美元，但利润率只有 3.2%，早期投入约 18,896.64 美元，典型是“有销量、没利润”的价格战模型。
Least investment in new productsMost investment in new productsNew products with Highest revenueYaDonpe
Recent Monthly Revenue (USD):-(-)B0H4NW3Q87Brand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQRecent Monthly Revenue (USD):$9,472.00(200pcs/month)B0G38KGHD4 (4.6/5 (126 Reviews))Brand is a new entry in this marketNew ReleaseSufficient Sales to Meet MOQWhite HatNet profit margin below 10.00%#Differentiations
Unique productsCommon productsDifferentiation:- Product features and designs are too common without differentiation
B0G38KGHD4 (4.6/5 (126 Reviews))Brand is a new entry in this marketNew ReleaseSufficient Sales to Meet MOQWhite HatNet profit margin below 10.00%Sales & BSR
Differentiation:- Product features and designs are too common without differentiation
B0H4NW3Q87Brand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQSales & BSR
#Net Profit Margins: All vs New
Listing这个市场不值得进入，属于高风险的低利润市场。 现有样本里新品牌进入后的新产品盈利率是0%，而且两条新发布产品都落在0%~10%利润带，说明这里不是健康竞争，而是被压到接近不赚钱的价格战区。
Profitability difficultyUnknown - Insufficient New ReleasesAll products distribution on different profit levels
All products profit ratio distribution, including all products. For products with insufficient sales or missing profit ratio data, they will be categorized into other rows. This distribution included products that cannot determine the release date.
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%otherNew products distribution on different profit levels
This are the profit ratios of all new products. There are products without sufficient sales, no more than 100pcs in 3 months, or no profit ratio data, or just released. Those will be considered as 'other'
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%other#Top Products by Net Profit Margin
Top 20 Non-Profitable Products
Products with negative profitability ranked by lowest profit value. Only includes products classified as non-profitable regardless of release date.
B0G38KGHD4YaDonpe2026-01-12No$47.36200pcs$9472.03.25%$307.84B0H4NW3Q87YaDonpe2026-06-09No$--pcs$--%$-Top 20 Non-Profitable New Products
New products with negative profitability ranked by lowest profit value. Only includes newly released products classified as non-profitable.
B0G38KGHD4YaDonpe2026-01-12No$47.36200pcs$9472.03.25%$307.84B0H4NW3Q87YaDonpe2026-06-09No$--pcs$--%$-#New Product Success Rates
Listing这个市场现在不适合进入，结论很明确：样本里新品牌只有 YaDonpe，且 2 个新上架产品全部亏损，市场没有任何可复制的正向新品牌样板。 这不是一个“新品牌能稳妥切入”的赛道，更像是已经进入高压竞争、需要靠重投入和强打法硬推的市场。
New products success rate.
What is the ratio of profitable products
Profitable (Unidentifiable released date)Profitable (Old product)Profitable (New product)Profitable (New product on old listing)New products but non profitableNo data availableNonprofitable new products divide by brands
What is the ratio of different brands owning all nonprofitable new products
YaDonpe#Success Rate by Entry Time
Listing这个市场不值得进入：已经进入价格战/饱和区，新品牌几乎没有成功样本。 目前可见的新品牌新上架产品里，盈利率是0%，非盈利率是100%，而且最近新增的都是亏损案例，说明竞争在加剧，不是变好。
How many products released each year
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
How many products released each month
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
#Net Profit Margins by Entry Time
Different profit ratios of products released in year
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2022 0 0 0 0 0 0 0 0 2023 0 0 0 0 0 0 0 0 2024 0 0 0 0 0 0 0 0 2025 0 0 0 0 0 0 0 0 2026 0 0 1 0 0 0 0 1 ≥ 10% Profitable< 10% UnprofitableUnidentifiableDifferent profit ratios of products released in month
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2025/8 0 0 0 0 0 0 0 0 2025/9 0 0 0 0 0 0 0 0 2025/10 0 0 0 0 0 0 0 0 2025/11 0 0 0 0 0 0 0 0 2025/12 0 0 0 0 0 0 0 0 2026/1 0 0 1 0 0 0 0 0 2026/2 0 0 0 0 0 0 0 0 2026/3 0 0 0 0 0 0 0 0 2026/4 0 0 0 0 0 0 0 0 2026/5 0 0 0 0 0 0 0 0 2026/6 0 0 0 0 0 0 0 1 2026/7 0 0 0 0 0 0 0 0 ≥ 10% Profitable< 10% UnprofitableUnidentifiable#Case Study
Success Cases