- Benchmark ASINB0DRZV8KC1
- MarketplaceUS
- Category ID2972638011
- Analyzed Products
- Keywordshepherds hook, bird feeder pole, garden hanging hook
- Price Range-
- Minimum Net Profit Margin10.00%
- MOQ100
- Est. Purchasing Cost¥24.41estimated
- Data Date2026-08-02
- Your Budget (for new listing) (CNY)¥500,000.00
Report summary from Keble AI Agent: Listing
这个市场不适合进入，结论很明确：已经接近价格战区，而且新品牌几乎没有真实成功样本。 现有数据里，新品牌新发布成功率是 0%，全部新上架产品的盈利率也只有 21.43%，说明不是“有机会捡漏”，而是越新的进入越难做。
Recommended Products Features Direction
These products have successfully captured market share and are profitable. Their design and features are suggested for your investment, based on market competition, saturation, and demand.
New Brands
VS
Old Brands
Green indicates better success rate, red indicates poorer success rate. If you are a new brand, focus on the left side; if you are an old brand, focus on the right side.
New Brands
Old Brands
#Budget Requirement
Listing不建议进入，这个市场已经明显偏向价格战，且不适合新小品牌硬闯。 用户预算 500,000 CNY（约 69,000 USD）可以买到部分入场成本，但只能覆盖单个 ASIN 的前期备货、物流和投放，不能覆盖研发、品牌和认证；而样本里赚钱的产品多集中在 15%~19.6% 左右，低于 10% 的产品占比也很高，说明不是轻松赚钱的市场。
Early sourcing + logistics + marketing budget (USD)N/AExplains the budgetWith all these investments, who has profitable new releases
How many new listings are released by old brands?88.23%New listing success rate (old brands):20.00%New listing success rate (new brands):0.00%Which old brands have these successful new listings?Alternatives- 挂墙式花盆架/栏杆花盆挂架：无需插入土中，适合阳台、围栏和露台，通常更便宜且安装更省事。
- 吸盘式或夹式户外挂钩：可直接固定在玻璃、金属栏杆或桌沿上，适合轻量装饰，成本低、可重复使用。
- 绑带式树挂/灯串固定带：用魔术贴或扎带固定在树干、栏杆或柱子上，替代落地支架，便于快速布置。
- 地钉式太阳能灯/装饰灯支架：很多庭院灯自带插地结构，用户可直接改用这类一体化产品，少一个独立支架采购。
- 落地插旗杆式庭院装饰杆：比传统铸铁 shepherd hook 更轻、更便宜，适合挂小旗、风铃、轻质装饰物。
- 墙面/围栏螺丝挂钩：如果已有围栏、墙体或花架，直接加装小挂钩即可，单价低、安装简单。
- 园艺格栅/小拱门：用于悬挂轻装饰或植物，比多个独立挂钩更适合做连续布置，单位布置成本有时更低。
Alternative solutions may pose a risk to your investment in certain markets.
#Brands Investment Analysis
Listing这不是适合进入的市场：整体已经接近价格战区，且新品牌成功率几乎为零；对大品牌和小商家都不友好。 现有数据里，市场可识别盈利产品占32.73%，但新上架产品的盈利率只有17.65%，而新品牌新发布产品的盈利率是0%；与此同时，老品牌新发布里也有60%不赚钱，说明不是“新人能捡漏”，而是整个赛道在被低价和同质化压得很紧。
大品牌标杆是 FEED GARDEN，能赚钱的老款 ASIN 是 B093KG5K74：售价 $27.64，利润率 19.6%，月销约 4,000，月营收约 $110,560，投入预算约 $60,429.25。 它能跑出来，靠的是成熟老品牌、稳定转化和明显的产品改款能力；但要注意，它旗下也有亏损新款 B0BW95P61F（$42.05，利润率 -1.1%，月销仅 50），以及新上架 B0GYR1KPRQ、B0H13JJ4J6 都没跑通，说明这个赛道不是“换个品牌就能赚”，而是要有足够强的品牌力和投放承受力。对大品牌来说，唯一能参考的是 FEED GARDEN 这种已验证老款的结构、尺寸和定价，不要碰重货高运费款。
小商家真正可抄的成功案例只有 Gtongoko，不要拿老品牌当小商家模板。 例如 B0G6L2S1YQ 售价 $24.61，月销约 200，月营收约 $4,922；B0GZVJKB8F 售价 $18.26，月销约 100，月营收约 $1,826，都是“轻量、短款、三爪底座、黑色通用审美”的低创新方案，属于少量但真实能卖的案例。和它们相反，MIUVIBENI 的新款 B0FY4PQH9T 虽然月销 1,000、营收约 $21,880，却仍然亏损，说明这个市场对小商家不是“靠销量就能赢”，而是很容易被广告和同质化吞掉利润；如果要做，只能抄 Gtongoko 的轻规格、成套装、入门装饰定位，且预算至少按单 ASIN 早期投入去准备，不能指望 50万人民币只靠基础铺货就稳过。
Least investment in new productsMost investment in new productsNew products with Highest revenueiBorn
Recent Monthly Revenue (USD):-(-)B0G2PMMKJ9Brand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQOld brand with the most profitable new productsFEED GARDEN
Recent Monthly Revenue (USD):$110,560.00(4000pcs/month)B093KG5K74 (4.5/5 (4566 Reviews))Brand is an old entry in this marketOld ReleaseSufficient Sales to Meet MOQOld ReleaseThis listing is deemed profitable
Recent Monthly Revenue (USD):$43,740.00(2000pcs/month)B0DS1RJQ3K (4.5/5 (4563 Reviews))Brand is an old entry in this marketOld ReleaseSufficient Sales to Meet MOQOld ReleaseThis listing is deemed profitable
Recent Monthly Revenue (USD):$27,690.00(1000pcs/month)B0D7HBLMBP (4.6/5 (1021 Reviews))Brand is an old entry in this marketOld ReleaseSufficient Sales to Meet MOQOld ReleaseThis listing is deemed profitable#Differentiations
Unique productsCommon productsDifferentiation:- 双挂钩设计更醒目，图像更容易吸引点击
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- 79英寸高且黑色双臂造型，视觉存在感强
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- 适合同时挂鸟食器和灯笼，使用场景更直观
B0FY4PQH9T (4.2/5 (320 Reviews))Brand is an old entry in this marketNew ReleaseSufficient Sales to Meet MOQWhite HatNet profit margin below 10.00%Sales & BSR
Differentiation:- 白色杆体在同类产品中更少见，外观更清爽
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- 可调高度到62英寸，功能展示更容易被理解
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- 5爪底座加深U形挂钩，卖点清晰，适合户外装饰用户
B0DNDRVL83 (4.5/5 (634 Reviews))Brand is an old entry in this marketOld ReleaseInsufficient Sales to Meet MOQOld ReleaseNot enough sales volume to meet 100 MOQSales & BSR
#Net Profit Margins: All vs New
Listing这个市场不值得进入，结论很明确：已经接近价格战/饱和区，新品牌成功率极低，尤其小商家不该进。 当前可识别利润率里，只有32.73%的产品达标；新产品里只有17.65%可确认盈利，而且最近一批新产品里大多数都落在“其他/未验证”或亏损区，最新月份更明显：4月5个新产品全部亏损，5月3个未验证加1个盈利、6月仅1个盈利、7月3个全是未验证，说明不是上升机会，而是越新的进入越难做。
Profitability difficultyModerate Risk Due to Price CompetitionAll products distribution on different profit levels
All products profit ratio distribution, including all products. For products with insufficient sales or missing profit ratio data, they will be categorized into other rows. This distribution included products that cannot determine the release date.
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%otherNew products distribution on different profit levels
This are the profit ratios of all new products. There are products without sufficient sales, no more than 100pcs in 3 months, or no profit ratio data, or just released. Those will be considered as 'other'
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%other#Top Products by Net Profit Margin
Top 20 Profitable Products
Most profitable products ranked by profit value. Only includes products with positive profitability and active sales, regardless of release date.
B093KG5K74FEED GARDEN2024-01-01Yes$27.644000pcs$110560.019.59%$21658.71
B09FS3V8FFGtongoko2021-09-09Yes$24.232000pcs$48460.015.66%$7588.84B0DS1RJQ3KFEED GARDEN2022-02-10Yes$21.872000pcs$43740.015.84%$6928.42B093JXY74JFEED GARDEN2021-04-27Yes$29.64700pcs$20748.021.71%$4504.4
B0CGLH47KBFEED GARDEN2022-11-15Yes$18.721000pcs$18720.017.31%$3240.44B0D7HBLMBPFEED GARDEN2024-06-19Yes$27.691000pcs$27690.011.03%$3054.21
B09FL794WFFEED GARDEN2021-09-07Yes$24.92600pcs$14952.016.78%$2508.95B0D83MJWGBFEED GARDEN2024-06-26Yes$28.83800pcs$23064.010.49%$2419.42
B098NMLR72Gtongoko2021-07-05Yes$34.56600pcs$20736.010.71%$2220.83
B09Z6FJW45FEED GARDEN2022-03-25Yes$35.02300pcs$10506.020.3%$2132.72
B09FRYJ3QFGtongoko2021-09-09Yes$37.69300pcs$11307.018.17%$2054.49
B09FSH2KTJGtongoko2021-09-09Yes$38.43300pcs$11529.016.03%$1848.1
B0CH7ZCWCNGtongoko2024-01-19Yes$42.99300pcs$12897.010.29%$1327.11
B0BWHFLVN2Gtongoko2023-04-06Yes$36.67200pcs$7334.017.19%$1260.72
B0CRCWC4RGFEED GARDEN2022-02-10Yes$35.18300pcs$10554.010.53%$1111.34B0DGT11QTBFEED GARDEN2022-02-10Yes$19.75400pcs$7900.013.33%$1053.07B0CGLFJ3CTFEED GARDEN2023-09-29Yes$23.79300pcs$7137.013.52%$964.93
B0C9M987J9FEED GARDEN2023-06-28Yes$41.47100pcs$4147.021.72%$900.73
B0G6L2S1YQGtongoko2025-12-12Yes$24.61200pcs$4922.017.9%$881.04
B0BWGTXRM3Gtongoko2023-02-22Yes$37.07200pcs$7414.011.54%$855.58Top 20 Profitable New Products
Most profitable new products ranked by profit value. Only includes newly released products with positive profitability and active sales.
B0G6L2S1YQGtongoko2025-12-12Yes$24.61200pcs$4922.017.9%$881.04
B0GZVJKB8FGtongoko2026-05-07Yes$18.26100pcs$1826.019.64%$358.63
B0G6KN9NY3Gtongoko2025-12-12Yes$34.9750pcs$1748.518.88%$330.12#New Product Success Rates
Listing这个市场不适合进入，已经明显偏向价格战和头部垄断。新品牌几乎没有真正的成功样本：新品牌新上架产品盈利率是0%，而全部新产品盈利率只有21.43%，这意味着大多数新进入者都在亏钱或还没跑通。已知利润分布里，10%以下的产品占了绝大多数，低利润和亏损样本合计远高于健康区间；同时，旧品牌的新产品非盈利率高达75%，新品牌更是100%非盈利，说明连成熟玩家都在承压，不是小卖家友好的战场。
New products success rate.
What is the ratio of profitable products
Profitable (Unidentifiable released date)Profitable (Old product)Profitable (New product)Profitable (New product on old listing)New products but non profitableProfitable new products divide by brands
What is the ratio of different brands owning all profitable new products
GtongokoNonprofitable new products divide by brands
What is the ratio of different brands owning all nonprofitable new products
FEED GARDENMIUVIBENIOther#Success Rate by Entry Time
Listing这个市场不值得进入，已经接近/进入价格战区，且新品牌几乎没有真实胜率。 最近新品牌成功率是0%（2个新品牌样本全部失败），整个市场可识别盈利率只有32.73%，而新上架产品盈利率只有17.65%；更关键的是，2026年新产品里绝大多数都落在不盈利区，说明竞争正在变得更难而不是更容易。
How many products released each year
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
How many products released each month
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
#Net Profit Margins by Entry Time
Different profit ratios of products released in year
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2022 0 0 0 0 0 0 0 0 2023 0 0 0 0 0 0 0 0 2024 0 0 0 0 0 0 0 0 2025 1 0 0 2 0 0 0 1 2026 0 1 0 1 0 0 0 11 ≥ 10% Profitable< 10% UnprofitableUnidentifiableDifferent profit ratios of products released in month
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2025/8 0 0 0 0 0 0 0 0 2025/9 0 0 0 0 0 0 0 0 2025/10 1 0 0 0 0 0 0 0 2025/11 0 0 0 0 0 0 0 1 2025/12 0 0 0 2 0 0 0 0 2026/1 0 0 0 0 0 0 0 0 2026/2 0 0 0 0 0 0 0 0 2026/3 0 1 0 0 0 0 0 0 2026/4 0 0 0 0 0 0 0 5 2026/5 0 0 0 1 0 0 0 3 2026/6 0 0 0 0 0 0 0 0 2026/7 0 0 0 0 0 0 0 3 ≥ 10% Profitable< 10% UnprofitableUnidentifiable#Case Study
Success CasesGtongokoB0G6KN9NY3 (4.4/5 (463 Reviews))Gtongoko 24 Inch Shepherd Hooks for Outdoor 8 Pack,Garden Hooks for Hanging Plants, Lanterns, Solar Lights, Mason Jars & Wedding Decor, Matte Black Decorative Shepherd’s Hooks
This listing is deemed profitablePrice (USD)$34.97Released TypeNew Release (2025-12-12)Brand is an old entry in this marketSize and Weight36.3 x 29.5 x 4.4 cm, 1520.00gDesign & Appearance
哑光黑涂装，偏通用户外装饰风格, 24英寸短款、8只装，适合成组布置；三爪底座提升支撑稳定性Key Buying Motive
三爪底座比传统两爪更稳，适合轻量吊饰批量布置Target Customers
需要婚礼通道、庭院路径或纪念场景做成组装饰的用户Early Investment
Investment
Monthly Revenue (Recent) (USD)$1,748.5050 sold in the past 30 days · as of 2026年8月Net Profit Margin
Sea Freight15.02% / 18.88%Peak / Non PeakRail Freight- / -Peak / Non PeakAir Freight-6.20% / -2.34%Peak / Non PeakSales & BSR Performance
Gtongoko 24 Inch Shepherd Hooks for Outdoor 4 Pack,Garden Hooks for Hanging Plants, Lanterns, Solar Lights, Mason Jars & Wedding Decor, Matte Black Decorative Shepherd’s Hooks
This listing is deemed profitablePrice (USD)$24.61Released TypeNew Release (2025-12-12)Brand is an old entry in this marketSize and Weight34.8 x 21.9 x 4.3 cm, 862.00gProfitable Factors
Based on old ASINDistinct functions and featuresUnique appearance designDesign & Appearance
哑光黑配色，适合偏装饰型庭院场景, 24英寸短款、4个装的经典弯钩+三爪底座组合，偏入门装饰挂架形态Key Buying Motive
三爪底座比常见两爪款更稳，且主打轻型户外装饰悬挂Target Customers
需要婚礼、花园小路、庭院装饰快速布置的轻量级用户Early Investment
Investment
Monthly Revenue (Recent) (USD)$4,922.00200 sold in the past 30 days · as of 2026年8月Net Profit Margin
Sea Freight14.27% / 17.90%Peak / Non PeakRail Freight- / -Peak / Non PeakAir Freight-2.83% / 0.80%Peak / Non PeakSales & BSR Performance
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