Amazon Basics Outdoor Patio Sun Shade Sail with UV Block, Blocks Harmful UV Rays, Stainless Steel D-Rings for Secure Installation and Stability, Provides Ample Shade, 10' x 13' ft, Sand
Patio, Lawn & Garden - 产品分析报告
  • Benchmark ASIN
    B0F1F8BLSV
  • Marketplace
    US
  • Category ID
    2972638011
  • Analyzed Products
  • Keyword
    shade sail canopy, sun shade sail, patio shade canopy
  • Price Range
    -
  • Minimum Net Profit Margin
    10.00%
  • MOQ
    100
  • Est. Purchasing Cost
    ¥18.18estimated
  • Data Date
    2026-08-02
  • Your Budget (for new listing) (CNY)
    ¥500,000.00
Profitability Difficulty
Medium
Moderate Risk Due to Price Competition
Newly Released Counts (All Brands)
3
New Brand (2)
Old Brand (1)
Success rate (all brands)
0.00%
New Brand (0.00%)
Old Brand (0.00%)
Most products net profit margin range
2.83% - 20.46%
Listing

Report summary from Keble AI Agent: Listing

这个市场不建议进入,已经落入明显的价格战区,而且新品牌几乎没有成功样本。 现有数据里,新发布产品成功率是0%,新品牌 Lagemiex 两个新款全部亏损;同时市场里只有1个新品牌、8个老品牌在对打,说明真正有能力吃到利润的,基本都是老牌资源型玩家。

Recommended Products Features Direction
B01N305BRT
Why do customers choose it?
  • terra red 配色在同类遮阳帆里更醒目,适合做庭院装饰点缀
  • 12' x 12' x 12' 等边三角形,属于常见公开款式,外观差异不大
  • 整片裁切无拼接缝,观感更完整,遮阳效果也更稳定
  • 更偏向已有庭院、露台、车棚等户外区域,需要快速替换或补充遮阳的用户
  • Sales
    Avg. price: $26.99|Latest price: $26.99|Approx. recent monthly revenue: $5,398.00 (200 pcs)|Net profit margin: 17.93%
    B09BTD81S1
    Why do customers choose it?
  • 青绿色配色在同类遮阳帆中较常见,视觉区分度不强
  • 8' x 12' 矩形常规规格,曲边张力设计属于公共市场通用方案
  • 200 GSM 面料、95% UV 阻隔、四角不锈钢 D 环与加固缝线属于成熟标配,卖点偏基础
  • 主要面向庭院、露台、凉亭等常规户外遮阳需求用户,目标人群不够细分
  • Sales
    Avg. price: $33.34|Latest price: $31.99|Approx. recent monthly revenue: - (- pcs)|Net profit margin: -3.33%

    These products have successfully captured market share and are profitable. Their design and features are suggested for your investment, based on market competition, saturation, and demand.

    New Brands
    VS
    Old Brands
    1 new brands8 old brands
    1 brands have new listings1 brands have new listings
    2 new listings1 new listings
    0 succeeded
    0 succeeded
    2 failed
    1 failed

    Green indicates better success rate, red indicates poorer success rate. If you are a new brand, focus on the left side; if you are an old brand, focus on the right side.

    New Brands
    Old Brands
    ...

      How much did others invest?

      Collapse
    • #Budget Requirement

      Listing

      不建议进入,这个市场已经明显偏饱和且接近价格战。 用户预算50万人民币可以覆盖单个ASIN的前期入场,但从数据看,新品整体盈利率为0%,市场整体可盈利产品仅9.52%,而新品牌与老品牌的新发布产品盈利率都为0%,说明进场后很难靠正常打法跑通。

      Early sourcing + logistics + marketing budget (USD)
      N/A
      Explains the budget

      With all these investments, who has profitable new releases

      How many new listings are released by old brands?
      33.33%
      New listing success rate (old brands):
      0.00%
      New listing success rate (new brands):
      0.00%
      Alternatives
      1. 可调节遮阳伞(庭院/露台大伞)
      2. 卷帘式户外遮阳帘/遮阳帘布
      3. 便携式折叠遮阳棚(露营/摆摊款)
      4. 临时张拉防晒布/防晒网(用扎带或夹扣固定)
      5. 窗外/阳台用遮阳网片(挂钩式、免打孔)

      Alternative solutions may pose a risk to your investment in certain markets.

    • #Brands Investment Analysis

      Listing

      这不是一个适合进入的市场:已出现明显饱和和价格战信号,新品牌几乎没有成功空间。 现有数据里,新品牌 Lagemiex 两个新上线 ASIN(B0GQMDCQV2、B0GQLW6LYF)全部不盈利,且新品牌新品盈利率为 0%;同时老品牌 SUNNY GUARD 的新发布也同样是 0% 盈利,说明这个类目不是“谁更聪明谁赢”,而是“谁更能烧资源谁先活”。

      证据很直接:市场里新品牌进入已经不是机会,而是警报。 你要求的“新品牌数量 30~100+”级别超饱和红线在这份样本里已经能看到同方向信号:老品牌 SUNNY GUARD 42 个产品里只有 3 个盈利,盈利率约 7.14%,其余 39 个亏损;且其新上架产品 B0GRNB233G 也亏损。更关键的是,市场里高利润不是普遍现象,而是少数老品牌靠品牌力和旧链接吃到的结果:SUNNY GUARD 的盈利款 B07H76BZW8 售价 29.99 美元,月销约 3000、月营收约 899.7 万美元,利润率 14.46%;B075ZMMWFX 售价 39.99 美元,利润率 21.74%、月营收约 79.98 万美元;LOVE STORY 的 B01N305BRT 售价 26.99 美元,月营收约 53.98 万美元。这些成功款的共同点不是低价,而是老链接、品牌力、定制尺寸、整片裁切、明确户外遮阳定位。相反,亏损款 B08QYP1P65、B09BTD81S1、B0GQMDCQV2、B0GQLW6LYF 都是常见规格、常见颜色、常见卖点,几乎没有差异化;而且样本里低利润产品很多都落在 6.62%~8% 左右,已经接近你定义的价格战风险区。市场总样本可识别营收约 15.31 万美元,但这只是活跃样本的收入,不代表还有新增空间,反而说明流量已经被少数强势链接吃掉。

      如果硬要抄,只能抄老品牌的“结构”,不能抄它们的“资源”。 大品牌可参考:SUNNY GUARD(重点看 B07H76BZW8、B075ZMMWFX、B075ZLB8DX)和 LOVE STORY(重点看 B01N305BRT、B01N6IHMCI);但它们都属于老牌,靠的是品牌积累,不适合作为小卖家模板。真正能给小卖家看的“成功案例”在这组数据里几乎没有,因为没有找到 <300 评价、且明确盈利的新品牌成功 ASIN;这本身就是最强负面信号。你如果一定要做,至少要具备可定制尺寸、明显视觉差异、或者更强材料/安装体验,否则只会落入 B0GQMDCQV2 这类“功能都对、但没人买”的失败模型。结论很简单:大品牌也只是靠资源维持,small business 不建议进;除非你能做出明显创新和品牌投入,否则不要进入。

      Lagemiex
      Least investment in new productsMost investment in new productsNew products with Highest revenue
      Lagemiex 12 'x 12' x 12' Triangle Sun Shade Sail, 185 GSM HDPE, Sand
      Recent Monthly Revenue (USD):-(-)
      B0GQMDCQV2 (4.4/5 (55 Reviews))Brand is a new entry in this market
      New ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQ
      Lagemiex Sun Shade Sail, 185 GSM HDPE
      Recent Monthly Revenue (USD):-(-)
      B0GQLW6LYFBrand is a new entry in this market
      New ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQ
      SUNNY GUARD
      Old brand with the most profitable new products
      SUNNY GUARD Sun Shade Sail 10' x 13' Rectangle Sand UV Block Sunshade for Backyard Yard Deck Patio Garden Outdoor Activities and Facility(We Make Custom Size)
      Recent Monthly Revenue (USD):$89,970.00(3000pcs/month)
      B07H76BZW8 (4.6/5 (12899 Reviews))Brand is an old entry in this market
      Old ReleaseSufficient Sales to Meet MOQOld ReleaseThis listing is deemed profitable
      SUNNY GUARD 16' x 16' x 16' Triangle Shade Sail 95% UV Block Outdoor Canopy
      Recent Monthly Revenue (USD):$7,998.00(200pcs/month)
      B075ZMMWFX (4.6/5 (12899 Reviews))Brand is an old entry in this market
      Old ReleaseSufficient Sales to Meet MOQOld ReleaseThis listing is deemed profitable
      SUNNY GUARD 12' x 12' x 12' Triangle Shade Sail 95% UV Block Outdoor Canopy
      Recent Monthly Revenue (USD):$2,999.00(100pcs/month)
      B075ZLB8DX (4.6/5 (12888 Reviews))Brand is an old entry in this market
      Old ReleaseSufficient Sales to Meet MOQOld ReleaseThis listing is deemed profitable
    • #Differentiations

      Unique productsCommon products
      LOVE STORY 12' x 12' x 12' Triangle Sun Shade Sail for Patio, Terra Red
      Differentiation:
      1. 土红色更醒目,挂在庭院里更容易被一眼看到
      2. 三角形遮阳帆外形常见,但颜色和整片裁切让它比普通款更有辨识度
      3. 更适合想把遮阳和庭院装饰一起考虑的用户
      B01N305BRT (4.5/5 (9987 Reviews))Brand is an old entry in this market
      Old ReleaseSufficient Sales to Meet MOQOld ReleaseThis listing is deemed profitable
      Royal Shade 8' x 12' Turquoise Sun Shade Sail Rectangle RSTAPRN0812-200GSM - Pergola Shade Sails Canopy for Patio - Canopy Mesh Fabric UV Block - Commercial Heavy Duty (We Make Custom Sizes)
      Differentiation:
      1. 青绿色在同类遮阳帆里更少见,视觉冲击强,容易吸引点击
      2. 8' x 12' 长方形尺寸和用途更偏特定空间,和常见三角款差异明显
      3. 适合想要小众配色、给露台或凉亭做明显点缀的用户
      B09BTD81S1 (4.7/5 (69 Reviews))Brand is an old entry in this market
      Old ReleaseInsufficient Sales to Meet MOQOld ReleaseNot enough sales volume to meet 100 MOQ
    • What net profit margin are others making?

      Collapse
    • #Net Profit Margins: All vs New

      Listing

      这不是一个适合进入的市场。 当前样本里新品牌几乎没有真正跑通的案例,利润又明显偏低,已经接近或进入价格战区;对小卖家尤其不友好,连大品牌进场也只能靠持续烧钱和品牌力硬扛。\n\n证据很直接:整体已知利润分布里,低于10%的产品占了30.16%(-10%到0%是14.29%,0%到10%是15.87%),而新产品里已知利润几乎全部落在“其他/未验证”里,能确认的只有Lagemiex 的 B0GQMDCQV2 为 6.62%,连达标的10%线都没过;2026年新上架产品只有3个,全部非盈利。按品牌看,SUNNY GUARD有42个产品,只有3个盈利,成功率仅7.14%,其中代表性盈利款 B07H76BZW8 月销3000、月利润$13,009.67,但它靠的是老ASIN复制 + 品牌力,且旺季利润只剩7.91%,说明不是新人可轻松复制的路。失败款里,Amazon Basics 的 B0F1F8BLSV 近月亏损$908.09,虽然有300销量,但利润率仍是-10.0%;这说明即使大品牌也会踩坑,更别说小品牌。\n\n对大品牌来说,只有像 SUNNY GUARD / LOVE STORY / Artpuch 这类老牌,且愿意用更高预算、品牌心智和长期投放去打,才“可能”进场;对小卖家来说,不成立。样本里没有可信的“<300 reviews/年”的真实小卖家成功案例,反而新品牌 Lagemiex 两个新款全部失败,显示新品牌入场并没有跑通的验证。市场走势上,2026年新品牌/新产品的表现是下行且恶化,不是上升窗口。结论:不要进入;如果一定要做,只能把自己当作大品牌级别预算和打法来准备,否则胜率太低。

      Profitability difficulty
      Moderate Risk Due to Price Competition

      All products distribution on different profit levels

      All products profit ratio distribution, including all products. For products with insufficient sales or missing profit ratio data, they will be categorized into other rows. This distribution included products that cannot determine the release date.

      x < -10.0%
      -10.0% <= x < 0.0%
      0.0% <= x < 10.0%
      10.0% <= x < 20.0%
      20.0% <= x < 30.0%
      30.0% <= x < 40.0%
      x >= 40.0%
      other

      New products distribution on different profit levels

      This are the profit ratios of all new products. There are products without sufficient sales, no more than 100pcs in 3 months, or no profit ratio data, or just released. Those will be considered as 'other'

      x < -10.0%
      -10.0% <= x < 0.0%
      0.0% <= x < 10.0%
      10.0% <= x < 20.0%
      20.0% <= x < 30.0%
      30.0% <= x < 40.0%
      x >= 40.0%
      other
    • #Top Products by Net Profit Margin

      Top 20 Profitable Products

      Most profitable products ranked by profit value. Only includes products with positive profitability and active sales, regardless of release date.

      B07H76BZW8
      B07H76BZW8
      SUNNY GUARD
      2019-02-23
      Yes
      $29.99
      3000pcs
      $89970.0
      14.46%
      $13009.67
      B075ZMMWFX
      B075ZMMWFX
      SUNNY GUARD
      2018-04-25
      Yes
      $39.99
      200pcs
      $7998.0
      21.74%
      $1738.77
      B01N305BRT
      B01N305BRT
      LOVE STORY
      2017-05-07
      Yes
      $26.99
      200pcs
      $5398.0
      17.93%
      $967.87
      B075ZLB8DX
      B075ZLB8DX
      SUNNY GUARD
      2018-04-25
      Yes
      $29.99
      100pcs
      $2999.0
      20.63%
      $618.7
      B01N6IHMCI
      B01N6IHMCI
      LOVE STORY
      2017-03-27
      Yes
      $35.99
      50pcs
      $1799.5
      26.22%
      $471.83
      B082FZ9L4W
      B082FZ9L4W
      Artpuch
      2020-03-17
      Yes
      $33.58
      50pcs
      $1679.0
      14.53%
      $243.96

      Top 20 Non-Profitable New Products

      New products with negative profitability ranked by lowest profit value. Only includes newly released products classified as non-profitable.

      B0GQMDCQV2
      B0GQMDCQV2
      Lagemiex
      2026-04-28
      No
      $28.71
      -pcs
      $-
      6.62%
      $-
      B0GQLW6LYF
      B0GQLW6LYF
      Lagemiex
      2026-04-07
      No
      $-
      -pcs
      $-
      -%
      $-
      B0GRNB233G
      B0GRNB233G
      SUNNY GUARD
      2026-03-07
      No
      $-
      -pcs
      $-
      -%
      $-
    • Is this a good time to enter the market?

      Collapse
    • #New Product Success Rates

      Listing

      这个市场不值得进入:新品牌新品成功率为0%,整体可识别盈利率只有9.52%,已经落在高风险的价格战区。 现有胜者几乎都来自老牌强势品牌,说明新人要么烧钱打品牌,要么直接被同质化竞争吞掉。

      New products success rate.

      What is the ratio of profitable products

      Profitable (Unidentifiable released date)
      Profitable (Old product)
      Profitable (New product)
      Profitable (New product on old listing)
      New products but non profitable
      No data available

      Nonprofitable new products divide by brands

      What is the ratio of different brands owning all nonprofitable new products

      SUNNY GUARD
      Lagemiex
    • #Success Rate by Entry Time

      Listing

      这个市场不该进入,已经接近价格战和低效流量区。 近期开新品牌没有跑出任何可验证的盈利案例,反而出现连续失败;按现在的数据看,既不适合大品牌重投,也不适合小商家硬闯。

      How many products released each year

      Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing

      How many products released each month

      Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing

    • #Net Profit Margins by Entry Time

      Different profit ratios of products released in year

      Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.

      Time/Profit%x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%other
      202200000000
      202300000000
      202400000000
      202500000000
      202600000003
      ≥ 10% Profitable
      < 10% Unprofitable
      Unidentifiable

      Different profit ratios of products released in month

      Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.

      Time/Profit%x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%other
      2025/800000000
      2025/900000000
      2025/1000000000
      2025/1100000000
      2025/1200000000
      2026/100000000
      2026/200000000
      2026/300000001
      2026/400000002
      2026/500000000
      2026/600000000
      2026/700000000
      ≥ 10% Profitable
      < 10% Unprofitable
      Unidentifiable
    • What factors contribute to success or failure?

      Collapse
    • #Case Study

      Success Cases
      LOVE STORY 12' x 12' x 12' Triangle Sun Shade Sail for Patio, Terra Red
      Price (USD)
      $26.99
      Released Type
      Old Release (2017-05-07)
      Brand is an old entry in this market
      Size and Weight
      33.9 x 22.7 x 5.0 cm, 1120.00g

      Profitable Factors

      Based on old ASIN

      Design & Appearance

      terra red 配色在同类遮阳帆里更醒目,适合做庭院装饰点缀, 12' x 12' x 12' 等边三角形,属于常见公开款式,外观差异不大

      Key Buying Motive

      整片裁切无拼接缝,观感更完整,遮阳效果也更稳定

      Target Customers

      更偏向已有庭院、露台、车棚等户外区域,需要快速替换或补充遮阳的用户

      Early Investment

      Investment

      Monthly Revenue (Recent) (USD)
      $5,398.00
      200 sold in the past 30 days · as of 2026年8月

      Net Profit Margin

      Sea Freight
      14.04% / 17.93%
      Peak / Non Peak
      Rail Freight
      - / -
      Peak / Non Peak
      Air Freight
      -6.22% / -2.33%
      Peak / Non Peak

      Sales & BSR Performance

      LOVE STORY 12' x 12' x 12' Triangle Sun Shade Sail for Patio, Butter Cream
      Price (USD)
      $35.99
      Released Type
      Old Release (2017-03-27)
      Brand is an old entry in this market
      Size and Weight
      32.2 x 23.3 x 6.4 cm, 1120.00g

      Profitable Factors

      Based on old ASIN

      Design & Appearance

      奶油色(Butter Cream)比常见沙色、土黄、蓝灰更柔和,适合浅色系庭院风格, 12英尺等边三角形单片全裁剪结构,视觉更整洁,非拼接款

      Key Buying Motive

      整片无拼接面料,遮阳效果和外观完整性优于拼接款;配套加厚绳索,安装门槛较低

      Target Customers

      偏好浅色、温和视觉效果的庭院/露台用户,以及需要三角形定制遮阳覆盖的户外场景用户

      Early Investment

      Investment

      Monthly Revenue (Recent) (USD)
      $1,799.50
      50 sold in the past 30 days · as of 2026年8月

      Net Profit Margin

      Sea Freight
      22.84% / 26.22%
      Peak / Non Peak
      Rail Freight
      - / -
      Peak / Non Peak
      Air Freight
      7.65% / 11.03%
      Peak / Non Peak

      Sales & BSR Performance

      Loading samples... 33%
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