- Benchmark ASINB0G38JZPHF
- MarketplaceUS
- Category ID21592042011
- Analyzed Products
- Keywordgarden hose nozzle
- Price Range-
- Minimum Net Profit Margin10.00%
- MOQ100
- Est. Purchasing Cost¥86.38estimated
- Data Date2026-07-28
- Your Budget (for new listing) (CNY)¥500,000.00
Report summary from Keble AI Agent: Listing
这个市场不值得进入，已经是明显的高风险价格战区。 目前只看到 1 个新品牌 Jocoevol，2 个新上架产品全部不盈利，整体新品牌成功率 0.00%，而且最近的新发布走势没有任何转好迹象，反而是“有销量也赚不到钱”的典型。
Recommended Products Features Direction
These products have successfully captured market share and are profitable. Their design and features are suggested for your investment, based on market competition, saturation, and demand.
New Brands
VS
Old Brands
Green indicates better success rate, red indicates poorer success rate. If you are a new brand, focus on the left side; if you are an old brand, focus on the right side.
New Brands
#Budget Requirement
Listing不能进入。这个市场已经是高风险价格战区，且没有看到任何可复制的盈利新进入案例；用户预算 50万人民币，连这条已上架产品的单个 listing 前期投入都远远不够。 市场里可识别的产品总体盈利率是 0.00%，新上架产品盈利率也是 0.00%；同时，Jocoevol 作为新品牌，2个新上架产品里 2个都不盈利，失败率 100%，不是小商家成功样本，而是新品牌踩坑样本。
Early sourcing + logistics + marketing budget (USD)N/AExplains the budgetWith all these investments, who has profitable new releases
How many new listings are released by old brands?0.00%New listing success rate (new brands):0.00%Alternatives- 门垫/防滑垫：如果用户主要是为了入口、阳台或宠物落脚区做快速铺装，这类产品更便宜、更容易买到，且无需裁切和复杂安装。
- 户外防水地垫/露台垫：适合临时覆盖小面积地面，成本通常低于人工草坪，搬动和清洗也更省事。
- 可拼接地板砖/塑料排水垫：用于阳台、庭院、宠物活动区时，安装门槛低，坏了可单片替换，比整卷草坪更灵活。
- 天然椰纤维垫/防尘草垫：适合做门口、宠物过渡区或装饰性铺设，价格通常更亲民，且不需要养护。
- 临时活动用草坪地毯（低克重/薄款）：如果只是短期布景或节日装饰，可选择更薄、更便宜的仿草垫，满足视觉效果即可。
- 宠物便携草垫/便携训练垫：若核心需求是宠物排泄或训练，可用专用训练垫替代整块人工草坪，使用更简单、清洁更方便。
Alternative solutions may pose a risk to your investment in certain markets.
#Brands Investment Analysis
Listing这个市场不值得进入：已经进入价格战区，而且对新卖家不友好。 现有样本里，能看到的新品牌代表 Jocoevol 只有 2 个可判断产品，盈利率 0%，新产品盈利率 0%，而且其中主推 ASIN B0G38JZPHF 近月销量 100、月营收 $14,397，但利润率只有 -34.9%，最近月亏损 $5,021.67；这说明不是“卖不动”，而是“卖得越多亏得越多”。
证据很直接：Jocoevol 这类新品牌没有形成正向利润闭环，且产品几乎没有差异化。 B0G38JZPHF 的单品早期投入约 $28,506.06，其中广告就占 $6,439.52，已经明显高于用户单个 ASIN 的 50万CNY预算上限所能容纳的稳健试错空间；但它仍然亏损，说明这个类目对“铺货+投放”极不友好。另一个同品牌新 ASIN B0GLND2B9M 甚至处于无销量/无收入状态。产品层面看，两款都是通用型仿真草皮，核心卖点只是排水孔、橡胶背衬、宠物/阳台场景，属于高度同质化，没有明显创新。按你的标准，这种“多数低利润、同质化、靠投放硬推”的市场就是高风险市场，不应进入。
结论：Big Brand 和 Small Business 都不该进。 如果一定要找对照案例，只有一个“失败模板”可抄：Jocoevol 的 B0G38JZPHF，表现是“有销量但持续亏损”；另一个 B0GLND2B9M 是“新上架但无效释放”。你应该避免的做法是：在没有独特设计/功能/品牌力的情况下，直接复制通用草皮款并重投广告。当前数据没有任何可作为“小商家成功案例”的 <300 评论真实成功样本；因此我不会把这个市场判断为适合小商家或大品牌进入。
Least investment in new productsMost investment in new productsNew products with Highest revenueJocoevol
Recent Monthly Revenue (USD):-(-)B0GLND2B9MBrand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQRecent Monthly Revenue (USD):$14,397.00(100pcs/month)B0G38JZPHF (4.5/5 (49 Reviews))Brand is a new entry in this marketNew ReleaseSufficient Sales to Meet MOQWhite HatNet profit margin below 10.00%#Differentiations
Unique productsCommon productsDifferentiation:- Product features and designs are too common without differentiation
B0G38JZPHF (4.5/5 (49 Reviews))Brand is a new entry in this marketNew ReleaseSufficient Sales to Meet MOQWhite HatNet profit margin below 10.00%Sales & BSR
Differentiation:- Product features and designs are too common without differentiation
B0GLND2B9MBrand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQSales & BSR
#Net Profit Margins: All vs New
Listing这个市场不适合进入，结论很明确：已处于低利润、低差异化的价格战状态，新品牌几乎没有健康切入点。 目前可见的新发布样本里，Jocoevol 作为新进入品牌，2 个新产品里 0 个盈利，盈利率 0%；其中 B0G38JZPHF 月销约 100 件、月营收约 $14,397，但利润率仍是 -34.88%，月亏约 $5,021.67，说明“有销量不等于能赚钱”。
对小商家来说，基本没有不靠激进打法就能成功的空间。 这两个样本都属于外观通用、功能也很常见的仿真草坪卷，失败原因直接指向“缺少独特性”和“极端竞争”；而且你要求的风险阈值里，<10% 利润带就是价格战区，这里不仅没有 15%+ 的健康新单，反而连已知样本都在亏损。用户预算 50 万人民币看似够启动，但对这种大件产品，单个 ASIN 的首批成本、头程、仓储、广告和退货损耗会很重，B0G38JZPHF 已经体现出物流和平台费用吞噬利润的现实；若要靠创新拉开差距，还会额外吃掉 R&D、品牌和认证预算，50 万并不安全。
Profitability difficultyUnknown - Insufficient New ReleasesAll products distribution on different profit levels
All products profit ratio distribution, including all products. For products with insufficient sales or missing profit ratio data, they will be categorized into other rows. This distribution included products that cannot determine the release date.
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%otherNew products distribution on different profit levels
This are the profit ratios of all new products. There are products without sufficient sales, no more than 100pcs in 3 months, or no profit ratio data, or just released. Those will be considered as 'other'
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%other#Top Products by Net Profit Margin
Top 20 Non-Profitable Products
Products with negative profitability ranked by lowest profit value. Only includes products classified as non-profitable regardless of release date.
B0G38JZPHFJocoevol2026-01-21No$143.97100pcs$14397.0-34.88%$-5021.67B0GLND2B9MJocoevol2026-02-05No$--pcs$--%$-Top 20 Non-Profitable New Products
New products with negative profitability ranked by lowest profit value. Only includes newly released products classified as non-profitable.
B0G38JZPHFJocoevol2026-01-21No$143.97100pcs$14397.0-34.88%$-5021.67B0GLND2B9MJocoevol2026-02-05No$--pcs$--%$-#New Product Success Rates
Listing这个市场不适合进入，结论很明确：新品牌几乎没有合法成功空间，已经接近价格战/低差异化市场。 目前样本里新发布产品成功率为0%，整体可识别盈利率也是0%，而且新品牌 Jocoevol 的2个新上架产品全部亏损；这不是“少量失败”，而是直接说明新人进场没有跑通。
New products success rate.
What is the ratio of profitable products
Profitable (Unidentifiable released date)Profitable (Old product)Profitable (New product)Profitable (New product on old listing)New products but non profitableNo data availableNonprofitable new products divide by brands
What is the ratio of different brands owning all nonprofitable new products
Jocoevol#Success Rate by Entry Time
Listing结论很明确：这个市场现在不值得进入，已经是高风险的价格战区。 近端数据里只有 1 个新品牌 Jocoevol，且 2 个新上架产品全部亏损，成功率 0%，最近新增也只有失败，没有任何盈利样本，说明新进入者不是被机会吸引，而是被成本和竞争压垮。
How many products released each year
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
How many products released each month
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
#Net Profit Margins by Entry Time
Different profit ratios of products released in year
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2022 0 0 0 0 0 0 0 0 2023 0 0 0 0 0 0 0 0 2024 0 0 0 0 0 0 0 0 2025 0 0 0 0 0 0 0 0 2026 1 0 0 0 0 0 0 1 ≥ 10% Profitable< 10% UnprofitableUnidentifiableDifferent profit ratios of products released in month
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2025/8 0 0 0 0 0 0 0 0 2025/9 0 0 0 0 0 0 0 0 2025/10 0 0 0 0 0 0 0 0 2025/11 0 0 0 0 0 0 0 0 2025/12 0 0 0 0 0 0 0 0 2026/1 1 0 0 0 0 0 0 0 2026/2 0 0 0 0 0 0 0 1 2026/3 0 0 0 0 0 0 0 0 2026/4 0 0 0 0 0 0 0 0 2026/5 0 0 0 0 0 0 0 0 2026/6 0 0 0 0 0 0 0 0 2026/7 0 0 0 0 0 0 0 0 ≥ 10% Profitable< 10% UnprofitableUnidentifiable#Case Study
Success Cases