- Benchmark ASINB0G38JZPHF
- MarketplaceUS
- Category ID21592042011
- Analyzed Products
- Keywordgarden hose nozzle
- Price Range-
- Minimum Net Profit Margin10.00%
- MOQ100
- Est. Purchasing Cost¥86.38estimated
- Data Date2026-07-28
- Your Budget (for new listing) (CNY)¥500,000.00
Report summary from Keble AI Agent: Listing
这个市场不值得进入，已经是高风险亏损盘。 目前只有 1 个新品牌 Jocoevol，2 个新发布产品全部亏损，整体新品牌新上架成功率是 0%，而且没有任何可复制的真实盈利样本；这不是“还没跑出来”，而是“卖得动但赚不到钱”。
证据很清楚： Jocoevol 的 B0G38JZPHF 月销 100、月营收约 143.97 万美元，但利润率是 -34.88%，前期投入约 2.85 万美元，物流和履约成本已经把利润压穿；另一个 B0GLND2B9M 也是新上架但无可核算销量/利润，说明这个赛道的新进入者并没有出现可借鉴的正收益路径。样本里能看到的失败原因也一致：产品同质化强，仿真草坪、公模外观、排水孔、防水背衬都只是基础卖点，缺少差异化；时间上看，2026 年的新进入样本全是亏损，市场不是在变好，而是在向更激烈的价格竞争走。
对两类玩家都不友好： 大品牌方面，虽然你有 50 万 CNY 预算，能覆盖单个 ASIN 的前期铺货、运费和基础推广，但按当前可见样本，进入后也很难把利润拉正，属于重投入试错盘；小商家方面，市场里没有任何低于 300 评价还能稳定盈利的真成功案例，反而只有一个 49 评价的样本就已经亏到 -34.88%，这更像是靠投放硬冲而不是自然盈利。结论很直接：不要进场；如果硬要做，至少得具备强差异化、长期品牌投入和更激进的营销能力，否则大概率复刻 Jocoevol 的亏损路径。
Recommended Products Features Direction
These products have successfully captured market share and are profitable. Their design and features are suggested for your investment, based on market competition, saturation, and demand.
New Brands
VS
Old Brands
Green indicates better success rate, red indicates poorer success rate. If you are a new brand, focus on the left side; if you are an old brand, focus on the right side.
New Brands
#Budget Requirement
Listing不能进入，这个市场对你不友好。 你的预算 50万CNY 看起来够覆盖单个ASIN的前期铺货、运费和基础推广，但市场里几乎没有真正可复制的盈利样本：整体可盈利比例是 0%，新上架产品可盈利比例也是 0%，而且当前样本里出现了低于-10%利润率的产品，说明已经是明显的价格战/低毛利区。
Early sourcing + logistics + marketing budget (USD)N/AExplains the budgetWith all these investments, who has profitable new releases
How many new listings are released by old brands?0.00%New listing success rate (new brands):0.00%Alternatives- 可直接购买更小规格的草坪补丁/样品片，用于局部铺设或先试色试脚感，单价通常更低，安装也更容易。
- 采用模块化拼接草皮砖/拼接地垫替代整卷大面积草坪，适合阳台、宠物区和临时场景，后期可逐块更换，门槛更低。
- 选择普通PVC/PE草坪地毯而非高密度仿真草皮，通常更便宜，且无需追求“真实草感”，用于装饰和基础防滑足够。
- 如果核心目的是宠物如厕或排水，改用可水洗宠物尿垫/宠物草垫会更直接，价格一般更低，清洁更省事。
- 对于短期布景、活动或季节性装饰，可用一次性草坪地垫或临时地面覆盖布替代，成本更低，使用后处理更简单。
- 若主要是改善户外视觉效果，可用廉价覆盖物如木屑、松树皮、覆膜装饰垫等替代，施工和维护都比大面积人造草更容易。
Alternative solutions may pose a risk to your investment in certain markets.
#Brands Investment Analysis
Listing结论很直接：这个市场不值得进入。 目前看到的是典型的高价重货低利润市场，新品牌进来后连样本里都没有任何盈利案例，且两条新发布产品都亏损，说明不是“没做对”，而是这个赛道本身就很难赚钱。
Most investment in new productsLeast investment in new productsNew products with Highest revenueJocoevol
Recent Monthly Revenue (USD):-(-)B0GLND2B9MBrand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQRecent Monthly Revenue (USD):$14,397.00(100pcs/month)B0G38JZPHF (4.5/5 (49 Reviews))Brand is a new entry in this marketNew ReleaseSufficient Sales to Meet MOQWhite HatNet profit margin below 10.00%#Differentiations
Unique productsCommon productsDifferentiation:- Product features and designs are too common without differentiation
B0G38JZPHF (4.5/5 (49 Reviews))Brand is a new entry in this marketNew ReleaseSufficient Sales to Meet MOQWhite HatNet profit margin below 10.00%Sales & BSR
Differentiation:- Product features and designs are too common without differentiation
B0GLND2B9MBrand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQSales & BSR
#Net Profit Margins: All vs New
Listing这个市场不适合进入，属于明显的高风险亏损盘。 当前数据里，新品可识别盈利率是0%，新品牌新品盈利率也是0%，而两条新上市产品都来自同一个新品牌 Jocoevol，全部亏损；其中 B0G38JZPHF 虽然有100单/月、月营收约14397美元，但利润率仍是-34.9%，最近月亏损-5021.67美元，早期投入约28506.06美元，说明这个类目不是“没跑出来”，而是“卖得动但赚不到钱”。
对小卖家尤其不友好。 这两个样本都没有任何成功的新品牌案例可做参考，而且产品本身高度同质化：B0G38JZPHF 和 B0GLND2B9M 都是通用人工草坪/草垫，排水孔、仿真草面、防水背衬都只是基础卖点，没有明显差异化；B0G38JZPHF 的定价约143.97美元，重量很重，单靠物流和履约就把利润压成负数。再看时间趋势，2026年连续出现两款新产品，但全部亏损，说明不是增长机会，而是新进入者正在用亏损换销量；若要硬打，基本只能靠更重的营销投入或更强品牌力，且这类打法更像大品牌/激进投放玩家，不是普通小品牌能稳妥复制的。
结论很直接：不要进场。 目前没有任何可证明的小品牌成功样本；唯一“有销量”的样本也是亏损，且利润率远低于你要求的15%安全线。大品牌即使有500000 CNY预算，也只能把它当成高投入试错盘；小卖家没有必要用这类价格战+重投放模式去赌。
Profitability difficultyUnknown - Insufficient New ReleasesAll products distribution on different profit levels
All products profit ratio distribution, including all products. For products with insufficient sales or missing profit ratio data, they will be categorized into other rows. This distribution included products that cannot determine the release date.
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%otherNew products distribution on different profit levels
This are the profit ratios of all new products. There are products without sufficient sales, no more than 100pcs in 3 months, or no profit ratio data, or just released. Those will be considered as 'other'
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%other#Top Products by Net Profit Margin
Top 20 Non-Profitable Products
Products with negative profitability ranked by lowest profit value. Only includes products classified as non-profitable regardless of release date.
B0G38JZPHFJocoevol2026-01-21No$143.97100pcs$14397.0-34.88%$-5021.67B0GLND2B9MJocoevol2026-02-05No$--pcs$--%$-Top 20 Non-Profitable New Products
New products with negative profitability ranked by lowest profit value. Only includes newly released products classified as non-profitable.
B0G38JZPHFJocoevol2026-01-21No$143.97100pcs$14397.0-34.88%$-5021.67B0GLND2B9MJocoevol2026-02-05No$--pcs$--%$-#New Product Success Rates
Listing这个市场现在不值得进入：新品牌进入后 100% 都失败，整体盈利率 0%，而且样本里没有任何合格的“小商家成功案例”。 更关键的是，现有新品牌案例已经显示出明显的价格战和高成本问题，连 143.97 美元售价、月销 100 件的产品都做到 -34.9% 利润率，说明不是“卖不动”，而是“卖得越多亏得越多”。
证据很直接：Jocoevol 作为新入场品牌，2 个新发布产品全部非盈利，成功率 0.00%；其中 B0G38JZPHF 月收入 14,397 美元，但早期投入 28,506.06 美元，广告就吃掉 6,439.52 美元，利润率仍是 -34.9%；另一个 B0GLND2B9M 还是无活跃销量、无可核算预算的死产品。 这两个产品的共同问题不是“做得不够大”，而是同质化太强：普通仿真草坪、公模外观、排水孔和防水背衬都是标配，竞争点几乎没有区分度。市场里连样本都已经呈现“新品牌新上架 100% 亏损”，而且总体盈利产品占比也是 0.00%，这不是可优化的轻度竞争，而是明显的高风险市场；如果一个新品要靠这种体量与投放才能跑量，后来者大概率也得跟着烧钱，甚至需要更激进的营销手段才能挤进来。
结论：不要进。 大品牌也不该进，因为这是高竞争、低利润、强同质化的市场；小商家更不该进，因为没有看到任何真实的、低于 300 评价还能稳定盈利的成功样本。若一定要做，至少要准备远高于单个 ASIN 前期预算的长期品牌和差异化投入，否则大概率重演 Jocoevol 的亏损路径。
New products success rate.
What is the ratio of profitable products
Profitable (Unidentifiable released date)Profitable (Old product)Profitable (New product)Profitable (New product on old listing)New products but non profitableNo data availableNonprofitable new products divide by brands
What is the ratio of different brands owning all nonprofitable new products
Jocoevol#Success Rate by Entry Time
Listing这个市场不适合进入，而且对新品牌和小商家都不友好。原因很直接：最近进入的品牌样本里，Jocoevol 作为新品牌带来 2 个新上架产品，0% 盈利、100% 亏损，两款 ASIN 分别是 B0G38JZPHF 和 B0GLND2B9M；其中 B0G38JZPHF 虽然有 49 条评价、4.5 分、月销 100、月营收 14,397，但利润率是 -34.9%，早期投入高达 28,506.06 美元，说明不是“卖不动”，而是卖得越多亏得越重。从时间上看，2026 年出现了新品牌入场但没有任何盈利样本，近期成功率是 0%，这已经是明显的高风险、价格战型市场信号。
How many products released each year
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
How many products released each month
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
#Net Profit Margins by Entry Time
Different profit ratios of products released in year
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2022 0 0 0 0 0 0 0 0 2023 0 0 0 0 0 0 0 0 2024 0 0 0 0 0 0 0 0 2025 0 0 0 0 0 0 0 0 2026 1 0 0 0 0 0 0 1 ≥ 10% Profitable< 10% UnprofitableUnidentifiableDifferent profit ratios of products released in month
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2025/8 0 0 0 0 0 0 0 0 2025/9 0 0 0 0 0 0 0 0 2025/10 0 0 0 0 0 0 0 0 2025/11 0 0 0 0 0 0 0 0 2025/12 0 0 0 0 0 0 0 0 2026/1 1 0 0 0 0 0 0 0 2026/2 0 0 0 0 0 0 0 1 2026/3 0 0 0 0 0 0 0 0 2026/4 0 0 0 0 0 0 0 0 2026/5 0 0 0 0 0 0 0 0 2026/6 0 0 0 0 0 0 0 0 2026/7 0 0 0 0 0 0 0 0 ≥ 10% Profitable< 10% UnprofitableUnidentifiable#Case Study
Success Cases