- Benchmark ASINB0DNPK7G5C
- MarketplaceUS
- Category ID7141123011
- Analyzed Products
- Keywordclear jewelry box, earring organizer box, necklace storage box
- Price Range-
- Minimum Net Profit Margin10.00%
- MOQ100
- Est. Purchasing Cost¥12.08estimated
- Data Date2026-08-02
- Your Budget (for new listing) (CNY)¥500,000.00
Report summary from Keble AI Agent: Listing
不值得进入，这个市场已经明显是高竞争、偏价格战的赛道。 新品牌只有3个，但近一年新上架产品的盈利率只有7.69%，新品牌的新上架盈利率更是0%，而且最近月份的新进入几乎全军覆没，入场趋势是在恶化，不是在改善。
Recommended Products Features Direction
These products have successfully captured market share and are profitable. Their design and features are suggested for your investment, based on market competition, saturation, and demand.
New Brands
VS
Old Brands
Green indicates better success rate, red indicates poorer success rate. If you are a new brand, focus on the left side; if you are an old brand, focus on the right side.
New Brands
Old Brands
#Budget Requirement
Listing这不是一个适合进入的市场。 你的50万人民币预算只能覆盖单个ASIN前期铺货、物流和推广，但这个市场已经明显偏向价格战：整体可判断盈利的产品里，盈利款只占18.07%，而新上架产品的盈利率只有7.69%，已经低于高风险线。更关键的是，新品牌几乎没有真正跑通的样本，反而老品牌在新上架里占了绝对主导，说明这是一个更靠资源和品牌力硬拼的赛道，不是小商家友好的市场。
Early sourcing + logistics + marketing budget (USD)N/AExplains the budgetWith all these investments, who has profitable new releases
How many new listings are released by old brands?61.53%New listing success rate (old brands):12.50%New listing success rate (new brands):0.00%Which old brands have these successful new listings?Alternatives- 抽屉式首饰收纳托盘：比整盒更便宜，适合直接放在衣柜抽屉里，用户无需额外摆放台面盒，日常取用更顺手。
- 可视化分格塑料收纳盒：通常价格更低、规格更灵活，适合耳环/戒指/小吊坠分类存放，且透明可见，能替代“清晰首饰盒”的核心价值。
- 可挂式首饰收纳袋/挂袋：免去占用桌面空间，打开即看全局，特别适合项链防缠绕和小户型用户，比硬盒更轻便、收纳密度更高。
- 旅行分装药盒/小零件盒：更便宜、更容易买到，分格结构适合耳钉、耳堵、戒指等小件临时收纳，属于低成本替代方案。
- 一次性或可重复使用的珠宝小绒袋/拉链袋组合：成本最低，适合按套分装或短期保存，用户对防尘、分类的基本需求可被满足。
- 办公桌小号文具收纳盒：带分隔的透明文具盒常见且便宜，可直接用于耳环、戒指、胸针等小首饰的分类存放，替代性强。
- 相框式/针板式耳环展示架：对于耳环用户，展示架兼具收纳与挑选功能，比购买完整首饰盒更直接，且价格通常更低。
- 旧化妆盒/旧眼镜盒改造收纳：如果用户已有闲置盒子，只需少量内衬或分隔片即可改造使用，几乎零新增成本。
Alternative solutions may pose a risk to your investment in certain markets.
#Brands Investment Analysis
Listing这个市场不该进，已经是明显的内卷价格战区。 你给的样本里，整体可盈利产品只有18.07%，新上架产品可盈利率更低，只有7.69%；新品牌新上架里几乎全军覆没，而老品牌新上架也只有少数能活下来，说明这里不是“选品问题”，而是“市场本身就太挤”。
证据很直接：新品牌 MECCANIXITY 两个新款都不赚钱，B0GLQPSHKY 标价15.33美元，账面利润率14.35%，但销量与收入都没有跑出来，只有1条评论，属于“看起来能赚、实际上卖不动”；它的另一个新款 B0GV28P5VX 也同样失败。老品牌 Vicoter 13个产品里全部不赚钱，胜率0%，说明这不是小品牌可以轻松捡漏的市场。反过来，能赚钱的样本几乎都来自老品牌 HOMEHIVE、Frebeauty、VLANDO、Lolalet，它们的成功 ASIN 都不是普通同质款，而是靠功能差异化+外观差异化：比如 HOMEHIVE 的 B0DNPK7G5C，88条评论，月销100件，利润率22.9%，最近月利润460.78美元，早期投入约6042.02美元；它卖的是透明展示盒，但加了20个可携带防氧化小袋，做到了“展示+分装+防氧化”一体化。类似的还有 B0DHPBG5FP、B0DHP462NG、B0F2SHY22R、B0FB8DKF3J，价格大多在16.54~22.74美元，才有机会跑出正利润。
Least investment in new productsMost investment in new productsNew products with Highest revenueMECCANIXITY
Recent Monthly Revenue (USD):-(-)B0GLQPSHKY (4/5 (1 Reviews))Brand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQ
Recent Monthly Revenue (USD):-(-)B0GV28P5VXBrand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQOld brand with the most profitable new productsVicoter
Recent Monthly Revenue (USD):-(-)B0FDKZ8BYRBrand is an old entry in this marketOld ReleaseInsufficient Sales to Meet MOQOld ReleaseNot enough sales volume to meet 100 MOQ
Recent Monthly Revenue (USD):-(-)B0C3QR8BDHBrand is an old entry in this marketOld ReleaseInsufficient Sales to Meet MOQOld ReleaseNot enough sales volume to meet 100 MOQ
Recent Monthly Revenue (USD):-(-)B0C3QRJK1SBrand is an old entry in this marketOld ReleaseInsufficient Sales to Meet MOQOld ReleaseNot enough sales volume to meet 100 MOQ#Differentiations
Unique productsCommon productsDifferentiation:- 薄荷绿外观清新，礼品感强
- |
- 双层翻盖+挂钩+分隔板，功能更完整
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- 适合旅行收纳，便携性高
B0FB8DKF3J (4.7/5 (1177 Reviews))Brand is an old entry in this marketOld ReleaseSufficient Sales to Meet MOQOld ReleaseThis listing is deemed profitableSales & BSR
Differentiation:- 48格可调分隔，容量和细分能力强
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- 粉色外观更有桌面展示吸引力
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- 透明盖便于一眼看到首饰，易点击购买
B0F2T1STFT (4.7/5 (409 Reviews))Brand is an old entry in this marketOld ReleaseSufficient Sales to Meet MOQOld ReleaseThis listing is deemed profitableSales & BSR
#Net Profit Margins: All vs New
Listing这个市场不值得进入，结论是明确的：已经接近价格战区，而且新品牌基本没有成功样本。 现有数据里，已识别利润率低于10%的产品占比很高，且新上架产品中盈利样本几乎只有 1 个，反而大量新货都落在亏损或低利润区，说明这不是“还能靠小预算切入”的市场，而是更偏向老品牌硬扛、拼资源的战场。
证据很直接：新产品样本 13 个里，只有 1 个盈利（7.69%），其余 12 个都在“其他/未成功”或亏损区；按你给的规则，这已经低于 10% 成功率门槛，属于高风险市场。 更关键的是，新品牌进入的样本里，盈利率是 0%，亏损率是 100%；当前能赚钱的新货主要来自老品牌 Lolalet 的 B0FXGKR2SF（单月利润 $141.29，利润率 18.36%），这不是小商家可复制的成功案例。市场趋势也不好看：2025 年还有 1 个新产品盈利、3 个亏损，但到 2026 年新上架 6 个全部亏损，说明近期入场正在恶化，而不是变好。再看价格战信号，低利润产品很多，比如 Vicoter 的 B0BWY7BYJ4、B0BWY7R55X 都是 300 件/月销量，却分别只有 -19.77% 和 -19.76% 的利润率；这类产品更像在靠流量和低价硬拼，不是健康生意。
Profitability difficultyModerate Risk Due to Price CompetitionAll products distribution on different profit levels
All products profit ratio distribution, including all products. For products with insufficient sales or missing profit ratio data, they will be categorized into other rows. This distribution included products that cannot determine the release date.
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%otherNew products distribution on different profit levels
This are the profit ratios of all new products. There are products without sufficient sales, no more than 100pcs in 3 months, or no profit ratio data, or just released. Those will be considered as 'other'
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%other#Top Products by Net Profit Margin
Top 20 Profitable Products
Most profitable products ranked by profit value. Only includes products with positive profitability and active sales, regardless of release date.
B0C6DN4K1DHOMEHIVE2023-05-26Yes$18.46500pcs$9230.019.5%$1799.85
B0B41YBLPTCoward2022-06-14Yes$22.62200pcs$4524.010.37%$469.14B0DNPK7G5CHOMEHIVE2024-12-09Yes$20.13100pcs$2013.022.89%$460.78B0C9SVJ5MXVLANDO2023-06-30Yes$18.71100pcs$1871.023.29%$435.76B0FB8DKF3JVLANDO2025-05-29Yes$16.54100pcs$1654.021.45%$354.79
B0DT6TKL4FVLANDO2025-01-16Yes$23.1850pcs$1159.028.55%$330.9
B0D4TLC5FVVLANDO2024-05-22Yes$22.6350pcs$1131.528.13%$318.3B0F2T1STFTFrebeauty2025-03-28Yes$22.74100pcs$2274.011.14%$253.33
B0F2SHY22RFrebeauty2025-03-28Yes$22.39100pcs$2239.010.24%$229.28
B0DNPN8RY4HOMEHIVE2024-12-09Yes$20.9950pcs$1049.521.83%$229.11
B0C32VKGCCParima2023-04-20Yes$16.9950pcs$849.525.41%$215.86
B0DHPBG5FPHOMEHIVE2024-09-27Yes$19.9950pcs$999.519.87%$198.61
B0DHP462NGHOMEHIVE2024-09-28Yes$19.9850pcs$999.018.26%$182.42
B0FXGKR2SFLolalet2025-10-23Yes$15.3950pcs$769.518.36%$141.29
B0F6CSDWKXLolalet2025-07-10Yes$17.7350pcs$886.515.7%$139.19Top 20 Profitable New Products
Most profitable new products ranked by profit value. Only includes newly released products with positive profitability and active sales.
B0FXGKR2SFLolalet2025-10-23Yes$15.3950pcs$769.518.36%$141.29#New Product Success Rates
Listing这不是一个适合进入的市场：新产品成功率只有7.69%，低于10%的高风险线；而且新品牌里没有任何真正盈利案例，说明新人基本打不进去。 市场里还能看到明显的老品牌主导，真正能赚钱的不是靠低价，而是靠功能和外观一起做差异化，入场门槛不低。
New products success rate.
What is the ratio of profitable products
Profitable (Unidentifiable released date)Profitable (Old product)Profitable (New product)Profitable (New product on old listing)New products but non profitableProfitable new products divide by brands
What is the ratio of different brands owning all profitable new products
LolaletNonprofitable new products divide by brands
What is the ratio of different brands owning all nonprofitable new products
MECCANIXITYLolaletMFXIPEwenOther#Success Rate by Entry Time
Listing结论很直接：这个市场不值得进入，已经明显走向高竞争/价格战区，属于高风险市场。 最近的新进入几乎全军覆没，说明不是“有机会但要更努力”，而是“进场后大概率被挤压”。
证据非常清楚： 最近可识别的新品牌新产品里，盈利率是0%，非盈利率是100%；按整体新上新看，盈利产品占比只有7.69%，而市场里可识别的盈利产品占比也只有18.07%。时间上也没有改善信号：2025到2026的新增案例里，盈利样本极少，且最近月份几乎都是非盈利，新产品入场后赚钱难度在变高，不是在变低。再看具体样本，失败集中在 Ckhoid、MECCANIXITY、Ewen 等新品牌的新产品上，ASIN 包括 B0FWKHC2XF、B0G64NNQD9、B0G4W7JSZP、B0GV28P5VX、B0GLQPSHKY；它们的共同问题是缺乏差异化、市场太小或竞争太极端、利润率偏低。成功样本几乎都来自老品牌，如 HOMEHIVE、Frebeauty、VLANDO、Lolalet，成功公式是“基于旧款做功能和外观升级”，而不是新品牌凭创新直接突围。这里没有看到你要求的那种“<300 reviews/year 的真实小商家成功案例”；相反，更像是老品牌在用更强供应链和产品改造能力碾压新入场者。
最后的判断： 大品牌也不该轻易进，因为这不是靠砸预算就能稳定赢的健康市场；小商家更不适合，因为现有成功路径已经偏向老品牌、重改款、重投放。你的 500000 CNY 预算看起来不低，但在这个市场里仍然只是“入场券”，不是胜利保证；如果要硬进，往往还要额外的品牌、研发和长期投放成本，风险太大。
How many products released each year
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
How many products released each month
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
#Net Profit Margins by Entry Time
Different profit ratios of products released in year
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2022 0 0 0 0 0 0 0 0 2023 0 0 0 0 0 0 0 0 2024 0 0 0 0 0 0 0 0 2025 0 0 0 1 0 0 0 6 2026 0 0 0 0 0 0 0 6 ≥ 10% Profitable< 10% UnprofitableUnidentifiableDifferent profit ratios of products released in month
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2025/8 0 0 0 0 0 0 0 0 2025/9 0 0 0 0 0 0 0 1 2025/10 0 0 0 1 0 0 0 3 2025/11 0 0 0 0 0 0 0 0 2025/12 0 0 0 0 0 0 0 2 2026/1 0 0 0 0 0 0 0 2 2026/2 0 0 0 0 0 0 0 1 2026/3 0 0 0 0 0 0 0 3 2026/4 0 0 0 0 0 0 0 0 2026/5 0 0 0 0 0 0 0 0 2026/6 0 0 0 0 0 0 0 0 2026/7 0 0 0 0 0 0 0 0 ≥ 10% Profitable< 10% UnprofitableUnidentifiable#Case Study
Success CasesHOMEHIVEB0DHP462NG (4.3/5 (35 Reviews))HOMEHIVE Acrylic Jewelry Box Organizer, Clear Jewelry Organizer Holder with 20 Portable Anti Tarnish Jewelry bags, Travel Jewelry Case for Earrings/Rings/Necklaces for Women Girls, Blue
This listing is deemed profitablePrice (USD)$19.98Released TypeOld Release (2024-09-28)Brand is an old entry in this marketSize and Weight25.4 x 10.2 x 8.4 cm, 449.00gProfitable Factors
Based on old ASINDistinct functions and featuresUnique appearance designDesign & Appearance
浅蓝色配透明亚克力，视觉上更清爽，和常见黑/米色旅行首饰盒区分明显, 透明亚克力盒体 + 20个独立可携带防氧化小袋的组合式结构，偏向‘展示+收纳+便携’一体化Key Buying Motive
附带20个可移动防氧化PVC袋，适合耳钉、戒指、项链分装与防氧化收纳Target Customers
更适合经常出差、旅行、或需要把首饰按件分装防氧化存放的女性用户Early Investment
Investment
Monthly Revenue (Recent) (USD)$999.0050 sold in the past 30 days · as of 2026年8月Net Profit Margin
Sea Freight14.94% / 18.26%Peak / Non PeakRail Freight- / -Peak / Non PeakAir Freight3.97% / 7.29%Peak / Non PeakSales & BSR Performance
HOMEHIVEB0DHPBG5FP (4.7/5 (53 Reviews))HOMEHIVE Acrylic Jewelry Box Organizer, Clear Jewelry Organizer Holder with 20 Portable Anti Tarnish Jewelry bags, Travel Jewelry Case for Earrings/Rings/Necklaces for Women Girls, Pink
This listing is deemed profitablePrice (USD)$19.99Released TypeOld Release (2024-09-27)Brand is an old entry in this marketSize and Weight25.1 x 10.3 x 8.5 cm, 430.00gProfitable Factors
Based on old ASINDistinct functions and featuresUnique appearance designDesign & Appearance
粉色透明亚克力外观，视觉上比普通黑白/皮质款更偏女性礼品风。, 透明亚克力盒体+抽屉式分格收纳，外加独立PVC防氧化袋，整体形态和常见首饰盒有明显差异。Key Buying Motive
20个可携带防氧化收纳袋，可把耳环、戒指、项链分装后再统一收纳，兼顾防氧化与旅行便携。Target Customers
更适合需要把首饰分装收纳、同时兼顾出差/旅行携带和防氧化保护的女性用户。Early Investment
Investment
Monthly Revenue (Recent) (USD)$999.5050 sold in the past 30 days · as of 2026年8月Net Profit Margin
Sea Freight16.53% / 19.87%Peak / Non PeakRail Freight- / -Peak / Non PeakAir Freight6.03% / 9.37%Peak / Non PeakSales & BSR Performance
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