- Benchmark ASINB0DNGNCMCK
- MarketplaceUS
- Category ID2972638011
- Analyzed Products
- Keywordelectric insect zapper, fly swatter zapper, mosquito swatter zapper
- Price Range-
- Minimum Net Profit Margin10.00%
- MOQ100
- Est. Purchasing Cost¥12.30estimated
- Data Date2026-08-02
- Your Budget (for new listing) (CNY)¥500,000.00
Report summary from Keble AI Agent: Listing
这个市场不值得进入：已经进入明显价格战区，新品牌成功率只有34.38%，而且多数新品利润都被压在10%以下，继续硬闯风险很高。 虽然用户预算500,000 CNY表面上够做单个ASIN启动，但真正能跑出来的新品通常需要差异化设计和更强资源支撑；对小商家来说，只有极少数低预算新品牌案例勉强跑通，而且很多所谓“成功”其实已经接近 predatory marketing。
Recommended Products Features Direction
These products have successfully captured market share and are profitable. Their design and features are suggested for your investment, based on market competition, saturation, and demand.
New Brands
VS
Old Brands
Green indicates better success rate, red indicates poorer success rate. If you are a new brand, focus on the left side; if you are an old brand, focus on the right side.
New Brands
Old Brands
#Budget Requirement
Listing这不是一个值得进入的市场：整体已进入价格战区，新品牌成功率低，而且大多数可见新品利润都被压到10%以下。 用户预算500,000 CNY表面上能覆盖少数单品的前期启动，但在这个品类里，真正能跑出来的新品通常要么靠老牌资源，要么靠明显差异化；以当前数据看，小品牌不适合硬闯，大品牌也不该重资产进入。
Early sourcing + logistics + marketing budget (USD)$2,201.65 - $20,051.06Explains the budgetWith all these investments, who has profitable new releases
How many new listings are released by old brands?46.66%New listing success rate (old brands):32.14%New listing success rate (new brands):34.38%Which new brands have these successful new listings?...Which old brands have these successful new listings?...Potential certificate expensesUL CertificationSome categories may not originally require certain certificates for entry; however, some products may target specific features (e.g. Bluetooth) or customers (e.g. children), and additional certificates may be required in the target marketplace (e.g. FCC, CPC).
Alternatives- 电热蚊香液/蚊香片：通常比电蚊拍更省心，适合睡前和卧室场景，用户无需追着蚊子打。
- 粘蝇纸/粘虫板：成本低、使用简单，适合厨房、垃圾桶附近和窗边，对果蝇、飞虫等更直接。
- 纱窗修补贴/自粘防虫网：一次性投入后长期减少虫子进入，比临时击杀更省事，适合家用门窗。
- 便携式小风扇驱虫：露营、餐桌、婴儿车等场景下更容易接受，干扰飞虫停落，使用门槛低。
- 室内诱捕型小型灭蚊灯（非手持）：如果用户只是想减少房间里的飞虫，可用更低操作成本的静置型设备替代手持电击拍。
Alternative solutions may pose a risk to your investment in certain markets.
#Brands Investment Analysis
Listing这个市场不适合进入，结论很直接：新品牌和老品牌都在打价格战，且新品牌新上架成功率不够强，已经出现明显的过度竞争信号。 用户预算500000 CNY看起来足够覆盖单个ASIN的启动成本，但这不是问题核心；核心是市场里大量产品利润被压到10%上下甚至更低，新品分布里10%~20%利润段只有14个、0%~10%还有5个，负利润也不少，说明不是靠“多投一点”就能轻松赢的市场。
New products with Highest revenueYsChois
Recent Monthly Revenue (USD):-(-)B0GV96NZMHBrand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQRecent Monthly Revenue (USD):$41,380.00(2000pcs/month)B0G527L729 (4.3/5 (935 Reviews))Brand is a new entry in this marketNew ReleaseSufficient Sales to Meet MOQWhite HatNet profit margin below 10.00%Recent Monthly Revenue (USD):$373,200.00(30000pcs/month)B0G5271Y3G (4.2/5 (1110 Reviews))Brand is a new entry in this marketNew ReleaseSufficient Sales to Meet MOQWhite HatNet profit margin below 10.00%Old brand with the most profitable new productsYISSVIC
Recent Monthly Revenue (USD):$165,480.00(7000pcs/month)B0BMWW67VQ (4.3/5 (12788 Reviews))Brand is an old entry in this marketOld ReleaseSufficient Sales to Meet MOQOld ReleaseThis listing is deemed profitable
Recent Monthly Revenue (USD):$20,790.00(1000pcs/month)B0GWM5PGJY (4.4/5 (2290 Reviews))Brand is an old entry in this marketNew ReleaseSufficient Sales to Meet MOQWhite HatThis listing is deemed profitable
Recent Monthly Revenue (USD):$20,500.00(1000pcs/month)B0DKXNXWSL (4.4/5 (2299 Reviews))Brand is an old entry in this marketOld ReleaseSufficient Sales to Meet MOQOld ReleaseThis listing is deemed profitableLeast investment in new productsHywean zapper
Recent Monthly Revenue (USD):$4,586.00(200pcs/month)B0GY42Y7KS (4/5 (69 Reviews))Brand is a new entry in this marketNew ReleaseSufficient Sales to Meet MOQBlack HatThis listing is deemed profitableMost investment in new productsDEVOGUE
Recent Monthly Revenue (USD):$41,280.00(4000pcs/month)B0GVPGRMLH (4.3/5 (343 Reviews))Brand is a new entry in this marketNew ReleaseSufficient Sales to Meet MOQWhite HatNet profit margin below 10.00%
Recent Monthly Revenue (USD):$66,950.00(5000pcs/month)B0B8JTFZ19 (4.2/5 (8014 Reviews))Brand is a new entry in this marketNew ReleaseSufficient Sales to Meet MOQWhite HatNet profit margin below 10.00%Least profitable new productsZOVHYYA
Recent Monthly Revenue (USD):-(-)B0H6QJGG86 (4.3/5 (1517 Reviews))Brand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQ#Differentiations
Unique productsCommon productsDifferentiation:- 立式灯笼式外观，和手持电蚊拍差异大
- |
- 更像庭院灯，适合院子/露台/花园固定摆放
- |
- 黑色机身配蓝紫灯光，画面辨识度高，容易吸引点击
B0GVDHRNHG (3.3/5 (19 Reviews))Brand is an old entry in this marketNew ReleaseSufficient Sales to Meet MOQWhite HatThis listing is deemed profitableSales & BSR
Differentiation:- 伸缩杆+旋转头，形态最特别
- |
- 可够到天花板、窗帘和角落，使用场景更明确
- |
- 白色家居风设计，和普通电蚊拍区分明显
B0GXJRQZC6 (4.4/5 (17 Reviews))Brand is an old entry in this marketNew ReleaseSufficient Sales to Meet MOQWhite HatThis listing is deemed profitableSales & BSR
#Net Profit Margins: All vs New
Listing这个市场不值得进入，已经明显过热，而且新品牌成功率不够支撑新增入场。 新品利润分布里，低于10%的只占18.33%，但真正可复制的高于15%只是少数；按新产品看，盈利率只有33.33%，而且时间趋势显示2026年新品爆发式增加，非盈利新品在多个时间段反超盈利新品，竞争正在加速恶化。
Profitability difficultyModerate Risk Due to Price CompetitionAll products distribution on different profit levels
All products profit ratio distribution, including all products. For products with insufficient sales or missing profit ratio data, they will be categorized into other rows. This distribution included products that cannot determine the release date.
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%otherNew products distribution on different profit levels
This are the profit ratios of all new products. There are products without sufficient sales, no more than 100pcs in 3 months, or no profit ratio data, or just released. Those will be considered as 'other'
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%other#Top Products by Net Profit Margin
Top 20 Profitable Products
Most profitable products ranked by profit value. Only includes products with positive profitability and active sales, regardless of release date.
B0DYDW5QGFTRIDOK2025-04-16Yes$23.478000pcs$187760.021.06%$39542.26
B08BP57MMHGameXcel2021-05-09Yes$22.419000pcs$201690.018.74%$37796.71B0BMWW67VQYISSVIC2023-01-13Yes$23.647000pcs$165480.014.75%$24408.3
B0D7Z8CF51DEEZEE2026-04-19Yes$32.912000pcs$65820.024.25%$15961.35
B0DKSS3S5VNymrix2024-11-06Yes$22.36000pcs$133800.011.72%$15681.36
B0G5PCMZKGZHOU HE2026-01-18Yes$22.083000pcs$66240.017.88%$11843.72
B0GJZ4Q431FOBELISK2026-02-03Yes$29.471000pcs$29470.023.97%$7063.96
B0DS8S2PD8GeckoMan2025-01-19Yes$25.311000pcs$25310.020.62%$5218.93
B06WW6831FZAP IT!2018-11-02Yes$22.041000pcs$22040.021.12%$4654.85
B07H7KV2DWHOMEVAGE2018-09-10Yes$29.09600pcs$17454.026.41%$4609.61
B0H2N5HS28Mosiller2026-06-17Yes$25.66900pcs$23094.017.35%$4006.81
B08D6NV7BBThe Executioner2021-09-04Yes$31.28400pcs$12512.030.8%$3853.7B0DKXRXDW9YISSVIC2025-01-07Yes$25.38800pcs$20304.018.85%$3827.31B0GWM5PGJYYISSVIC2026-05-07Yes$20.791000pcs$20790.017.28%$3592.52B0GWMJRWVMYISSVIC2026-05-12Yes$25.51700pcs$17857.019.78%$3532.12B0DKXNXWSLYISSVIC2025-02-12Yes$20.51000pcs$20500.015.94%$3267.7
B07GMZZNKQZAP IT!2020-07-25Yes$24.391000pcs$24390.012.71%$3099.97B0DNGNCMCKSTEM2024-11-19Yes$20.5500pcs$10250.027.71%$2840.28B0GXJRQZC6Nymrix2026-04-18Yes$29.99500pcs$14995.017.43%$2613.63
B0G35W8DGRGEternalYn2025-12-10Yes$22.851000pcs$22850.010.92%$2495.22Top 20 Profitable New Products
Most profitable new products ranked by profit value. Only includes newly released products with positive profitability and active sales.
B0D7Z8CF51DEEZEE2026-04-19Yes$32.912000pcs$65820.024.25%$15961.35B0G5PCMZKGZHOU HE2026-01-18Yes$22.083000pcs$66240.017.88%$11843.72B0GJZ4Q431FOBELISK2026-02-03Yes$29.471000pcs$29470.023.97%$7063.96B0H2N5HS28Mosiller2026-06-17Yes$25.66900pcs$23094.017.35%$4006.81B0GWM5PGJYYISSVIC2026-05-07Yes$20.791000pcs$20790.017.28%$3592.52B0GWMJRWVMYISSVIC2026-05-12Yes$25.51700pcs$17857.019.78%$3532.12B0GXJRQZC6Nymrix2026-04-18Yes$29.99500pcs$14995.017.43%$2613.63B0G35W8DGRGEternalYn2025-12-10Yes$22.851000pcs$22850.010.92%$2495.22
B0GG939SWXZHOU FAN ZAP2026-02-21Yes$20.84700pcs$14588.016.4%$2392.44
B0FWQ4HPS5Baldr2025-10-20Yes$20.17600pcs$12102.015.07%$1823.78
B0H4FSW9V5YOOYHHOME2026-06-13Yes$25.99200pcs$5198.029.34%$1525.1
B0GTW7FW7XZypplyPro2026-04-17Yes$19.46500pcs$9730.015.31%$1489.67
B0DSVKXKHJDEEZEE2026-04-26Yes$31.79200pcs$6358.022.42%$1425.47B0GY42Y7KSHywean zapper2026-05-03Yes$22.93200pcs$4586.018.49%$847.96
B0GF7SWSGCLIU GUI HUA LI2026-02-10Yes$21.82300pcs$6546.012.7%$831.35
B0GT8JQKFDYISSVIC2026-03-26Yes$18.96300pcs$5688.011.83%$672.9
B0H65LJSNGMosiller2026-07-03Yes$29.14100pcs$2914.014.1%$410.88
B0GSR8FYWWSonicPulse2026-05-06Yes$19.1750pcs$958.521.52%$206.27
B0GV3ZWGKQSonicPulse2026-05-23Yes$18.6150pcs$930.521.06%$195.97B0GVDHRNHGPestMentor2026-05-22Yes$25.0650pcs$1253.011.05%$138.46#New Product Success Rates
Listing这个市场不值得进入：虽然新品里有少数能赚钱，但整体已经接近价格战区，老品牌仍然占据高收益位置，小品牌想合法做成非常难。 新品牌成功率只有42.31%，失败率57.69%；老品牌新品成功率31.82%，失败率59.09%，说明市场里“能卖”不等于“好赚”，而且高利润更多集中在既有强品牌手里。
New products success rate.
What is the ratio of profitable products
Profitable (Unidentifiable released date)Profitable (Old product)Profitable (New product)Profitable (New product on old listing)New products but non profitableProfitable new products divide by brands
What is the ratio of different brands owning all profitable new products
YISSVICOtherNonprofitable new products divide by brands
What is the ratio of different brands owning all nonprofitable new products
YISSVICYsChoisMysoraOther#Success Rate by Entry Time
Listing这个市场不适合现在进入，整体已经明显走向过度拥挤，价格战风险很高。 近端数据里新品牌成功并没有形成健康扩张，反而是失败和“暂未成功”占比更高；按现在的节奏，无论大品牌还是小商家，都不是好切入点。
How many products released each year
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
How many products released each month
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
#Net Profit Margins by Entry Time
Different profit ratios of products released in year
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2022 0 0 0 0 0 0 0 0 2023 0 0 0 0 0 0 0 0 2024 0 0 0 0 0 0 0 0 2025 0 0 0 2 0 0 0 2 2026 3 2 5 12 6 0 0 28 ≥ 10% Profitable< 10% UnprofitableUnidentifiableDifferent profit ratios of products released in month
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2025/8 0 0 0 0 0 0 0 0 2025/9 0 0 0 0 0 0 0 0 2025/10 0 0 0 1 0 0 0 0 2025/11 0 0 0 0 0 0 0 1 2025/12 0 0 0 1 0 0 0 1 2026/1 0 1 0 1 0 0 0 2 2026/2 0 0 0 2 1 0 0 1 2026/3 0 0 2 1 0 0 0 4 2026/4 1 0 3 2 2 0 0 1 2026/5 2 1 0 4 2 0 0 2 2026/6 0 0 0 1 1 0 0 5 2026/7 0 0 0 1 0 0 0 13 ≥ 10% Profitable< 10% UnprofitableUnidentifiable#Case Study
Success Cases2Pack Electric Fly Swatter,4000V Bug Zapper Racket with 1500mah Battery Rechargeable,2 in 1 Fly Zapper & Purple Mosquito Killer Lamp with 3 Layers of Safety Net Suitable for Indoor and Outdoor
This listing is deemed profitablePrice (USD)$32.91Released TypeNew Upgraded Version on Old ASIN (2026-04-19)Brand is an old entry in this marketSize and Weight44.8 x 27.8 x 4.5 cm, 839.00gProfitable Factors
Based on old ASINDistinct functions and featuresDesign & Appearance
紫外灯发光的紫色视觉点，能增强夜间吸引感, 2合1结构：手持电蚊拍 + 底座式灭蚊灯，采用可立放的圆形拍网造型Key Buying Motive
4000V电网结合10个365-395nm紫外灯，兼顾拍打和诱蚊两种使用方式Target Customers
需要室内外两用、且希望夜间可放在底座上自动诱虫的家庭用户Early Investment
Investment
Monthly Revenue (Recent) (USD)$65,820.002000 sold in the past 30 days · as of 2026年8月Net Profit Margin
Sea Freight20.15% / 24.25%Peak / Non PeakRail Freight- / -Peak / Non PeakAir Freight6.29% / 10.40%Peak / Non PeakSales & BSR Performance
GeckoManB0DS8S2PD8 (4.2/5 (457 Reviews))GeckoMan Electric Fly Swatter Racket Bug Zapper Racket Fly Swatter Electric
This listing is deemed profitablePrice (USD)$25.31Released TypeOld Release (2025-01-19)Brand is an old entry in this marketSize and Weight44.1 x 24.7 x 3.6 cm, 750.00gProfitable Factors
Based on old ASINDistinct functions and featuresDesign & Appearance
白色外观更偏家居感，区别于常见黑色/黄色款, 可旋转头部设计，支持不同角度拍打与贴墙使用Key Buying Motive
旋转头部可锁定，兼顾传统挥拍和壁面/角落捕虫；Type-C充电，支持手持、立放和壁挂三种用法Target Customers
更适合需要在墙角、天花板边缘、家具侧面快速拍虫的家庭用户Early Investment
Investment
Monthly Revenue (Recent) (USD)$25,310.001000 sold in the past 30 days · as of 2026年8月Net Profit Margin
Sea Freight16.70% / 20.62%Peak / Non PeakRail Freight- / -Peak / Non PeakAir Freight2.23% / 6.15%Peak / Non PeakSales & BSR Performance
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