- Benchmark ASINB0DQ21D4GZ
- MarketplaceUS
- Category ID2972638011
- Analyzed Products
- Keywordelectric mouse trap, indoor electric mouse trap, rodent zapper
- Price Range-
- Minimum Net Profit Margin10.00%
- MOQ100
- Est. Purchasing Cost¥21.51estimated
- Data Date2026-08-02
- Your Budget (for new listing) (CNY)¥500,000.00
Report summary from Keble AI Agent: Listing
这个市场不值得进入，已经接近价格战型饱和区。 现有数据里，新品牌共有7个、且全部都在积极入场，但新品牌新品只有4个盈利、7个亏损，成功率30.77%；最近一年的新增表现里，亏损和不达标明显更多，说明竞争不是在变好，而是在加速变难。
Recommended Products Features Direction
These products have successfully captured market share and are profitable. Their design and features are suggested for your investment, based on market competition, saturation, and demand.
New Brands
VS
Old Brands
Green indicates better success rate, red indicates poorer success rate. If you are a new brand, focus on the left side; if you are an old brand, focus on the right side.
New Brands
Old Brands
#Budget Requirement
Listing结论：用户预算 50万CNY 足够启动，但这个市场不值得进入。 关键原因不是钱不够，而是市场已经接近价格战：新品牌新上架产品盈利率只有30.77%，市场整体盈利率52.94%，且近几个月新品释放里亏损/不达标明显多于盈利，说明新进入者在快速变难。
Early sourcing + logistics + marketing budget (USD)$10,713.85 - $10,713.85Explains the budgetWith all these investments, who has profitable new releases
How many new listings are released by old brands?0.00%New listing success rate (new brands):30.77%Which new brands have these successful new listings?...Other major expensesR&DPotential certificate expensesUL CertificationFCC CertificationSome categories may not originally require certain certificates for entry; however, some products may target specific features (e.g. Bluetooth) or customers (e.g. children), and additional certificates may be required in the target marketplace (e.g. FCC, CPC).
Alternatives- 粘鼠板/强力捕鼠板：比电击式更便宜、无需电池/插电，适合对成本敏感、只想先快速布点试水的用户；缺点是需要更频繁查看和处置。
- 可重复使用的机械击发式捕鼠器：价格通常低于电击式，操作门槛低，不依赖Wi‑Fi、APP或电源，适合想要“放下就用”的家庭用户。
- 带诱饵仓的封闭式活捉鼠笼：对于介意电击、火花或清理血迹的用户更容易接受，价格通常也更亲民；适合临时处理、后续放置/处置更灵活。
- 超声波驱鼠器：初始购买和维护成本通常低于电击捕鼠器，安装简单、无接触；虽然效果不稳定，但对“不想处理尸体”的轻度防鼠用户是常见替代。
- 防鼠封堵/缝隙密封套装（钢丝球、密封胶、门底挡条等）：一次投入后可长期减少进鼠概率，往往比持续购置捕鼠设备更划算；更适合把重点放在源头预防而不是捕杀。
- 诱饵盒+灭鼠饵站（偏向外围控鼠）：对一些用户来说比室内电击设备更省事，尤其是需要先降低鼠密度、再配合封堵时；不过需要更谨慎地考虑宠物和儿童安全。
Alternative solutions may pose a risk to your investment in certain markets.
#Brands Investment Analysis
Listing这个市场不值得进入：新品牌已经在快速涌入，2026年新发布产品里有6个亏损、3个盈利、2个利润暂不可判，按可判断样本算新上架盈利率只有30.77%，而且今年7月同月就出现了GreenVation一盈一亏、8月还没看到稳定放量，说明不是“还能捡漏”，而是在迅速变成价格竞争和试错淘汰场。对大品牌来说，理论上还能靠资源和长期投放硬进，但对小商家来说没有清晰胜算，直接不建议推进。
Least investment in new productsMost investment in new productsNew products with Highest revenueGreenVation
Recent Monthly Revenue (USD):$7,998.00(200pcs/month)B0H3ZDVW76 (5/5 (7 Reviews))Brand is a new entry in this marketNew ReleaseSufficient Sales to Meet MOQWhite HatThis listing is deemed profitableOld brand with the most profitable new productsVictor
Recent Monthly Revenue (USD):$58,320.00(3000pcs/month)B0CQ8QTXS9 (3.9/5 (13732 Reviews))Brand is an old entry in this marketOld ReleaseSufficient Sales to Meet MOQOld ReleaseThis listing is deemed profitableLeast profitable new productsJahyElec
Recent Monthly Revenue (USD):-(-)B0FK5CN563 (2.8/5 (3 Reviews))Brand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQ#Differentiations
Unique productsCommon productsDifferentiation:- 外观像智能家居设备，和传统鼠夹差异最大
- |
- 支持App推送和Wi‑Fi联网，功能卖点更新颖
- |
- 灰白配色更现代，图像点击吸引力强
B0H3ZDVW76 (5/5 (7 Reviews))Brand is a new entry in this marketNew ReleaseSufficient Sales to Meet MOQWhite HatThis listing is deemed profitableSales & BSR
Differentiation:- 双只装，和单只产品在展示上最不同
- |
- 黑色专业感强，适合多人布点场景
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- 双红外传感器+无接触清理，卖点清晰
B099X9F9CD (4.5/5 (4914 Reviews))Brand is an old entry in this marketOld ReleaseSufficient Sales to Meet MOQOld ReleaseThis listing is deemed profitableSales & BSR
#Net Profit Margins: All vs New
Listing这个市场不适合进入，结论是偏向已被成熟品牌占位的高竞争市场，不建议新品牌或小商家硬闯。 新品牌里只有 4 个可确认盈利样本，盈利率 30.77%，但同时新品牌未盈利样本占 53.85%，而且可见的强势利润基本都来自少数老品牌和老牌新推款，说明真正能吃到利润的人不是普通新手，而是有品牌力、渠道力和更高投入的玩家。
Profitability difficultyPotential high net profit marginAll products distribution on different profit levels
All products profit ratio distribution, including all products. For products with insufficient sales or missing profit ratio data, they will be categorized into other rows. This distribution included products that cannot determine the release date.
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%otherNew products distribution on different profit levels
This are the profit ratios of all new products. There are products without sufficient sales, no more than 100pcs in 3 months, or no profit ratio data, or just released. Those will be considered as 'other'
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%other#Top Products by Net Profit Margin
Top 20 Profitable Products
Most profitable products ranked by profit value. Only includes products with positive profitability and active sales, regardless of release date.
B0CQ8QTXS9Victor2024-01-12Yes$19.443000pcs$58320.027.61%$16102.16B099X9F9CDOWLTRA2021-07-28Yes$34.761000pcs$34760.018.66%$6486.22
B08DCNF1MLOWLTRA2020-09-07Yes$33.79500pcs$16895.028.77%$4860.7B0H3ZDVW76GreenVation2026-07-02Yes$39.99200pcs$7998.023.39%$1870.74
B08DCYHSZNOWLTRA2020-09-15Yes$19.62200pcs$3924.025.94%$1017.89
B0G19H1GSVMeilen2025-11-10Yes$34.99100pcs$3499.023.89%$835.92B0DQ21D4GZOWLTRA2024-12-18Yes$35.8550pcs$1792.533.39%$598.52
B0GT73J3VNG-Jyuncyou2026-04-28Yes$37.9950pcs$1899.531.27%$593.98
B0F7LN7T73Vivideal2026-03-05Yes$30.4650pcs$1523.024.45%$372.38Top 20 Profitable New Products
Most profitable new products ranked by profit value. Only includes newly released products with positive profitability and active sales.
B0H3ZDVW76GreenVation2026-07-02Yes$39.99200pcs$7998.023.39%$1870.74B0G19H1GSVMeilen2025-11-10Yes$34.99100pcs$3499.023.89%$835.92B0GT73J3VNG-Jyuncyou2026-04-28Yes$37.9950pcs$1899.531.27%$593.98B0F7LN7T73Vivideal2026-03-05Yes$30.4650pcs$1523.024.45%$372.38#New Product Success Rates
Listing这个市场不值得进入，已经接近/进入价格战型饱和区。 新品牌里能跑出来的只有4个盈利新产品，但同时有7个新产品亏损，成功率只有36.36%；更关键的是，盈利表现主要集中在少数新入局品牌的“改良型新品”上，且老品牌 Victor、OWLTRA 继续用强品牌力和成熟链接压住利润，说明新人不是靠普通同质化产品能赢的。
New products success rate.
What is the ratio of profitable products
Profitable (Unidentifiable released date)Profitable (Old product)Profitable (New product)Profitable (New product on old listing)New products but non profitableProfitable new products divide by brands
What is the ratio of different brands owning all profitable new products
G-JyuncyouGreenVationMeilenVividealNonprofitable new products divide by brands
What is the ratio of different brands owning all nonprofitable new products
JahyElecGreenVationCXIENAOYMeilenPeepst#Success Rate by Entry Time
Listing这个市场不适合进入，已经接近价格战型饱和市场。虽然表面上还有少量新产品跑出来，但最近一年新品牌新发布的盈利率只有30.77%，非盈利率高达53.85%，而且最新月份里新增发布的非盈利产品明显多于盈利产品，说明竞争正在加剧、入场越来越难。
How many products released each year
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
How many products released each month
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
#Net Profit Margins by Entry Time
Different profit ratios of products released in year
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2022 0 0 0 0 0 0 0 0 2023 0 0 0 0 0 0 0 0 2024 0 0 0 0 0 0 0 0 2025 0 0 0 0 1 0 0 1 2026 0 0 0 0 2 1 0 8 ≥ 10% Profitable< 10% UnprofitableUnidentifiableDifferent profit ratios of products released in month
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2025/8 0 0 0 0 0 0 0 0 2025/9 0 0 0 0 0 0 0 1 2025/10 0 0 0 0 0 0 0 0 2025/11 0 0 0 0 1 0 0 0 2025/12 0 0 0 0 0 0 0 0 2026/1 0 0 0 0 0 0 0 1 2026/2 0 0 0 0 0 0 0 0 2026/3 0 0 0 0 1 0 0 0 2026/4 0 0 0 0 0 1 0 1 2026/5 0 0 0 0 0 0 0 2 2026/6 0 0 0 0 0 0 0 1 2026/7 0 0 0 0 1 0 0 3 ≥ 10% Profitable< 10% UnprofitableUnidentifiable#Case Study
Success CasesOWLTRA OW-1 Indoor Electric Rat Trap, Instant Kill Rodent Zapper with Pet Safe Trigger, Black, Large
This listing is deemed profitablePrice (USD)$33.79Released TypeOld Release (2020-09-07)Brand is an old entry in this marketSize and Weight27.8 x 12.8 x 10.4 cm, 726.00gProfitable Factors
Established brand with longevityBased on old ASINDesign & Appearance
黑色外观，偏通用型工业风, 长方体封闭式诱捕腔体，便于沿墙角/墙边放置Key Buying Motive
双红外传感器降低误触发，且支持无接触倒尸与自动断电清理Target Customers
有宠物或小孩、需要室内安全灭鼠且更看重品牌可信度的家庭用户Early Investment
Investment
Monthly Revenue (Recent) (USD)$16,895.00500 sold in the past 30 days · as of 2026年8月Net Profit Margin
Sea Freight25.94% / 28.77%Peak / Non PeakRail Freight- / -Peak / Non PeakAir Freight15.46% / 18.28%Peak / Non PeakSales & BSR Performance
OWLTRA OW-2 Indoor Electric Mouse Trap 2 PCS, Instant Kill Rodent Zapper with Pet Safe Trigger, Black
This listing is deemed profitablePrice (USD)$34.76Released TypeOld Release (2021-07-28)Brand is an old entry in this marketSize and Weight34.5 x 26.5 x 9.3 cm, 800.00gProfitable Factors
Established brand with longevityBased on old ASINDesign & Appearance
黑色哑光机身，偏专业型外观，适合室内隐蔽摆放, 双只装套装，属于常见方盒式电击鼠夹结构，但套装形式更适合一次性覆盖多个点位Key Buying Motive
双红外传感器 + 无逃逸结构 + 磁吸开盖无接触清理，强调误触少、处理更省事Target Customers
更适合已有老鼠活动点较多、需要在多个室内位置同时布点的家庭或小商用场景Early Investment
Investment
Monthly Revenue (Recent) (USD)$34,760.001000 sold in the past 30 days · as of 2026年8月Net Profit Margin
Sea Freight12.91% / 18.66%Peak / Non PeakRail Freight- / -Peak / Non PeakAir Freight-6.99% / -1.24%Peak / Non PeakSales & BSR Performance
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