
结论很直接:这个市场不值得进入,属于明显拥挤并且正在走向价格战的赛道。 新品牌只有12个,但新上架品牌里已经有48.39%跑通,说明不是完全没机会;问题是成功几乎都来自“功能升级+老爆款改良”的产品,而且近一批新产品里仍有54.17%没跑通,竞争强度在加深,不是变容易。
These products have successfully captured market share and are profitable. Their design and features are suggested for your investment, based on market competition, saturation, and demand.
Green indicates better success rate, red indicates poorer success rate. If you are a new brand, focus on the left side; if you are an old brand, focus on the right side.
结论很明确:不建议进入,这个市场对新卖家并不友好。 你的预算 50万 CNY 足够覆盖单个新品的起步资金,但市场里真正能跑通的新品门槛并不低,而且已经出现明显的高投入、高竞争信号;对小卖家来说,能复制的成功案例很少,且不少新品牌一上来就需要激进打法。
Some categories may not originally require certain certificates for entry; however, some products may target specific features (e.g. Bluetooth) or customers (e.g. children), and additional certificates may be required in the target marketplace (e.g. FCC, CPC).
Alternative solutions may pose a risk to your investment in certain markets.
这个市场不适合进入,结论是直接放弃。 新品牌新上架成功率只有48.39%,但更关键的是近几个月新品牌和老品牌都在持续涌入,市场已经明显拥挤;同时大量新上架失败样本集中在同质化自拍杆/跟拍支架,说明这里不是蓝海,而是高强度竞争区。
这个市场不值得进入:新品利润率主要集中在30%~40%,看起来有利润,但真正能跑出来的几乎都靠老品牌或已经做大的新品牌,而且新品牌里大量产品一旦没有强差异化就直接掉进亏损区。用户500000 CNY的预算虽然覆盖得起入场,但这不是“够钱就能赢”的市场,反而更像是靠品牌力、重投入和强产品差异去拼的赛道。
All products profit ratio distribution, including all products. For products with insufficient sales or missing profit ratio data, they will be categorized into other rows. This distribution included products that cannot determine the release date.
This are the profit ratios of all new products. There are products without sufficient sales, no more than 100pcs in 3 months, or no profit ratio data, or just released. Those will be considered as 'other'
Most profitable products ranked by profit value. Only includes products with positive profitability and active sales, regardless of release date.
![]() | B0F6Y6RXVN | Acer | 2025-04-30 | Yes | $49.98 | 2000pcs | $99960.0 | 34.97% | $34956.02 |
B0FKYRLTWN | Euoto | 2025-09-12 | Yes | $47.75 | 1000pcs | $47750.0 | 39.11% | $18675.03 | |
![]() | B0FJF7YXD9 | DMYWB | 2025-08-31 | Yes | $49.43 | 1000pcs | $49430.0 | 35.87% | $17730.55 |
![]() | B0F1TNXSMK | KraftGeek | 2025-03-18 | Yes | $45.33 | 1000pcs | $45330.0 | 38.56% | $17479.25 |
![]() | B0DCVZDL4F | USKEYVISION | 2024-08-12 | Yes | $40.72 | 1000pcs | $40720.0 | 33.81% | $13767.44 |
![]() | B0F63B3GHF | DMYWB | 2025-04-23 | Yes | $39.58 | 1000pcs | $39580.0 | 33.38% | $13211.81 |
![]() | B0D3V3H1KY | yAyusi | 2024-05-10 | Yes | $35.86 | 1000pcs | $35860.0 | 30.09% | $10790.28 |
![]() | B0BD7VTXN3 | SENSYNE | 2022-09-06 | Yes | $29.45 | 1000pcs | $29450.0 | 32.99% | $9715.56 |
![]() | B0GV39QXN3 | Ocwqp | 2026-03-27 | Yes | $45.37 | 500pcs | $22685.0 | 35.48% | $8048.64 |
![]() | B0FNVHZR6L | K&F CONCEPT | 2025-08-27 | Yes | $42.29 | 500pcs | $21145.0 | 34.56% | $7307.72 |
![]() | B0F8NCBKPS | yAyusi | 2025-05-14 | Yes | $47.21 | 400pcs | $18884.0 | 33.87% | $6396.02 |
![]() | B0G7DS2RD6 | Oqfer | 2025-12-28 | Yes | $48.0 | 300pcs | $14400.0 | 38.2% | $5500.8 |
![]() | B0FNW933SL | Yoozon | 2025-08-27 | Yes | $32.26 | 500pcs | $16130.0 | 33.78% | $5448.72 |
![]() | B0FHBFX14C | ULANZI | 2025-07-11 | Yes | $35.67 | 400pcs | $14268.0 | 33.17% | $4732.7 |
![]() | B0F1N6374D | UBeesize | 2025-06-06 | Yes | $42.83 | 300pcs | $12849.0 | 34.81% | $4472.74 |
![]() | B0FKYSYVXR | Euoto | 2024-11-06 | Yes | $49.99 | 200pcs | $9998.0 | 39.65% | $3964.21 |
![]() | B0F4JL4G4B | ULANZI | 2025-04-11 | Yes | $27.07 | 500pcs | $13535.0 | 27.84% | $3768.15 |
![]() | B0GHRVJY3Z | UBeesize | 2026-05-11 | Yes | $45.11 | 200pcs | $9022.0 | 35.6% | $3211.84 |
![]() | B0FJFKH2WQ | DMYWB | 2025-08-27 | Yes | $40.11 | 200pcs | $8022.0 | 32.49% | $2606.35 |
![]() | B0DCFT23X5 | FUNSNAP | 2024-08-07 | Yes | $29.3 | 200pcs | $5860.0 | 34.25% | $2007.06 |
Most profitable new products ranked by profit value. Only includes newly released products with positive profitability and active sales.
B0FKYRLTWN | Euoto | 2025-09-12 | Yes | $47.75 | 1000pcs | $47750.0 | 39.11% | $18675.03 | |
![]() | B0FJF7YXD9 | DMYWB | 2025-08-31 | Yes | $49.43 | 1000pcs | $49430.0 | 35.87% | $17730.55 |
![]() | B0GV39QXN3 | Ocwqp | 2026-03-27 | Yes | $45.37 | 500pcs | $22685.0 | 35.48% | $8048.64 |
![]() | B0FNVHZR6L | K&F CONCEPT | 2025-08-27 | Yes | $42.29 | 500pcs | $21145.0 | 34.56% | $7307.72 |
![]() | B0G7DS2RD6 | Oqfer | 2025-12-28 | Yes | $48.0 | 300pcs | $14400.0 | 38.2% | $5500.8 |
![]() | B0FNW933SL | Yoozon | 2025-08-27 | Yes | $32.26 | 500pcs | $16130.0 | 33.78% | $5448.72 |
![]() | B0GHRVJY3Z | UBeesize | 2026-05-11 | Yes | $45.11 | 200pcs | $9022.0 | 35.6% | $3211.84 |
![]() | B0FJFKH2WQ | DMYWB | 2025-08-27 | Yes | $40.11 | 200pcs | $8022.0 | 32.49% | $2606.35 |
![]() | B0FWK7Z9Z1 | Funme | 2025-10-16 | Yes | $48.05 | 100pcs | $4805.0 | 37.7% | $1811.49 |
![]() | B0GGZLY9WP | HMDMDN | 2025-10-10 | Yes | $49.59 | 100pcs | $4959.0 | 36.51% | $1810.54 |
![]() | B0GVXX2MSY | ULANZI | 2026-04-03 | Yes | $48.14 | 100pcs | $4814.0 | 36.17% | $1741.23 |
![]() | B0GHRD2L56 | UBeesize | 2026-05-01 | Yes | $45.65 | 100pcs | $4565.0 | 34.57% | $1578.13 |
![]() | B0H5JBJB7L | LAMVOSE | 2026-06-16 | Yes | $46.07 | 100pcs | $4607.0 | 32.26% | $1486.22 |
![]() | B0GJ3GQQDX | HMDMDN | 2026-01-22 | Yes | $64.85 | 50pcs | $3242.5 | 38.33% | $1242.86 |
![]() | B0GV3LTJ1D | Ocwqp | 2026-03-27 | Yes | $52.16 | 100pcs | $5216.0 | 23.28% | $1214.29 |
![]() | B0FWK8R5QW | Funme | 2025-10-16 | Yes | $54.59 | 50pcs | $2729.5 | 39.32% | $1073.24 |
![]() | B0GJCY8GQF | UBeesize | 2026-06-01 | Yes | $54.26 | 50pcs | $2713.0 | 34.92% | $947.38 |
![]() | B0FP4WWVZW | HMDMDN | 2025-10-10 | Yes | $47.77 | 50pcs | $2388.5 | 34.6% | $826.43 |
![]() | B0GV39S1SS | Ocwqp | 2026-03-27 | Yes | $46.16 | 50pcs | $2308.0 | 35.77% | $825.58 |
![]() | B0G41425Y8 | OMOTON | 2026-02-05 | Yes | $34.21 | 50pcs | $1710.5 | 39.44% | $674.63 |
这个市场不建议进入:新产品整体可盈利率只有43.14%,但整体可识别利润产品里仍有不少低效或亏损样本;更关键的是,成功几乎都集中在“带差异功能、且基于旧爆款改良”的产品上,说明门槛高、跟风风险大。对小品牌来说,市场里没有足够多的真实低门槛成功案例,反而已经出现明显的价格与功能内卷信号。
What is the ratio of profitable products
What is the ratio of different brands owning all profitable new products
What is the ratio of different brands owning all nonprofitable new products
这个市场不值得进入,已经明显走向过热和价格战。 2025到2026年新品牌持续涌入,且最近一批新品牌的新产品成功率只有43.14%,失败/未跑通比例高达56.86%,说明竞争正在加剧,不是变容易了。
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
| Time/Profit% | x < -10.0% | -10.0% <= x < 0.0% | 0.0% <= x < 10.0% | 10.0% <= x < 20.0% | 20.0% <= x < 30.0% | 30.0% <= x < 40.0% | x >= 40.0% | other |
|---|---|---|---|---|---|---|---|---|
| 2022 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2023 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2024 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2025 | 0 | 0 | 0 | 0 | 1 | 11 | 0 | 12 |
| 2026 | 0 | 0 | 0 | 0 | 1 | 9 | 0 | 17 |
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
| Time/Profit% | x < -10.0% | -10.0% <= x < 0.0% | 0.0% <= x < 10.0% | 10.0% <= x < 20.0% | 20.0% <= x < 30.0% | 30.0% <= x < 40.0% | x >= 40.0% | other |
|---|---|---|---|---|---|---|---|---|
| 2025/8 | 0 | 0 | 0 | 0 | 0 | 4 | 0 | 2 |
| 2025/9 | 0 | 0 | 0 | 0 | 0 | 1 | 0 | 5 |
| 2025/10 | 0 | 0 | 0 | 0 | 1 | 4 | 0 | 1 |
| 2025/11 | 0 | 0 | 0 | 0 | 0 | 1 | 0 | 1 |
| 2025/12 | 0 | 0 | 0 | 0 | 0 | 1 | 0 | 3 |
| 2026/1 | 0 | 0 | 0 | 0 | 0 | 1 | 0 | 3 |
| 2026/2 | 0 | 0 | 0 | 0 | 0 | 1 | 0 | 2 |
| 2026/3 | 0 | 0 | 0 | 0 | 1 | 2 | 0 | 2 |
| 2026/4 | 0 | 0 | 0 | 0 | 0 | 1 | 0 | 4 |
| 2026/5 | 0 | 0 | 0 | 0 | 0 | 2 | 0 | 0 |
| 2026/6 | 0 | 0 | 0 | 0 | 0 | 2 | 0 | 3 |
| 2026/7 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 3 |